Brand Partnerships opportunities and overview

1. Brand Partnership
August 2012 Popovka
Crimea, Ukraine

2. WHAT IS KAZANTIP REPUBLIC? OVERVIEW
The Kazantip Republic is
a nonexistent state somewhere
under the premium sun, which may
something of a music festival.
It’s set at pretty small area about
2 km2
of coast of Black Sea,
in Popovka village, Crimea.
Kazantip looks like uniquely infuses weeks long holi-
day with mostly electronic music festival, incredible
programming, a simply stunning range of weird and
wonderful venues, a contemporary club music line
up which embraces both mainstream and cutting
edge, best DJs, dancers, musicians, performers and
other creative minds from around the world.
It taken place every August, attracting over 100 000
attendees from more than 40 world countries.

3. PROFILE LOCATION
Kazantip’s profile on the international scene
was reinforced in late 2010 when it won
IBIZA DJ AWARDS WORLD’S BEST FESTIVAL.
At its third decade, Kazantip Republic is
regarded by a growing number of inter-
ested young people and related media as
one of the most quirky, extraordinary and
long running event in Eastern Europe.
Privately owned clubbing La-La-Land
Ukraine (no visa required for EU citizens)
CoastofaBlackSea
Popovkavillage Simferopol
International
Airport
120km
90mindrive

4. It makes countless list of names where likes
of Pendulum, Infected Mushroom,
Bomb the Bass, Mark Knight, Plump DJs,
Carl Cox, Denis A, Sander van Doorn,
Above & Beyond, Armin Van Buuren, Bobina,
Paul Van Dyk, Ferry Corsten, Timo Maas,
Sven Vath, Ricardo Villalobos, MANDY,
Loco Dice, Oliver Koletzki, Robert Babicz,
Crystal Method to name a few.
MUSIC
So, 15 stages and dance floors …
Kazantip is in every DJ focus of
interest project.
We do host 300+ DJs & electronic
music and live acts every year.

5. Every August
100 000 + visitors
Male 65% + Female 35%
30 countries
Russia 45% + Ukraine 30% + World 25%
24/7 music & social phenomenon
TARGET MARKET ATTENDANCE
Single entry from US$ 100
when Multy Entry with unlimited
access to weeks of entertainment
from US$ 180.
EVENT COST
General: 22-45. Core: 26-38 year
old professionals, who have a
high expendable income and
have an active interest in unique
experiences, travel, are knowl-
edgeable about music, are active,
educated and open minded.

6. 15 stages
40+ bars and restaurants
2 open air cinemas
2 kite-surfing stations
museum
swimming pool
triumph arch
observing tower
sport gym
and an amount of weird
architectural structures
All of this is fitted with ton of light and
sound and, when the night comes down,
looks pretty much like an extraterrestrial
space base.
ACCOMODATION
FACILITIES
We are not providing accommodation
services or own a property in Popovka
and nearby. Private houses are available
for rent directly from house owners.
More customized options available.

7. SEASIDE TERRITORY
From morning sun on the sand to
noon dance in the sea. From 50 people
capacity tears apart White Bar to
30 000 people Opening and Closing
Ceremonies. Unbelievable set of
entertainment and leisure facilities by
the sea and solid reason dares people
to dance somewhere different.
of a smooth
golden sand beach –
lovely
2 km2
29 °C
Average day time
air temperature
in August
28 °C
Average water
temperature
in August
dry
prairie
air
iodine salt
evaporation
May
20
October
14
bathing season
Black Sea water surface is a boundary
between Europe and Asia

9. EVENTS *optional
Z GAMES
week long music
and extreme sport event
MUSIC SUMMIT
music business professionals two day
round table coctail and press
conferences, easy
LIVE ON MARS
week long live bands concert series on
Faberge Stage
Z New Year Day
opening of access to the territory of
Kazantip Republic on July 31
Z Sunsets
+ new to add
Z Sunrise
collection of a great moments
Princess Ball
fancy dresses party by Kazantip’s
Beauties

10. STRUCTURE
Former Democratic Republic
PreZident
Constitution & Criminal Codex
Ministry Cabinet
Single or multi-entry visas
International chain of Consulates
Kazantip-Republic.com

11. RADIOACTIVE HISTORY: XX YEARS
You might be surprised by the following
fact: Kazantip Republic turns 20. Started
back to 1992 as holiday destination for
windserfers it is became a phenomenon
after first time on the Planet ever rave at
Nuclear Power Station Reactor.
20 years is not that little for a clubbing era,
and it’s been really radioactive and
outstanding years, having given a few
generations of musicians, djs, video-artists,
dancers, filmmakers, performers,
designers, sportsmen and lots of creative
and partying people.

12. INTERNATIONAL EXPANSION MEDIA
Kazantip Republic brand World’s
rising acknowledgement is also
developing with a network of
regional Consulates and more
than 40 club nights planned for
the tour in early 2012.
Kazantips international media coverage
has grown significantly in recent years
when both CNN and EuroNews
covered it with a special features.
Benefiting from its XX Anniversary, Kazantip gar-
ners an unprecedented amount of press atten-
tion and is backed up by a creative marketing
campaign, TV and radio coverage and special
cross promo media partnerships.

13. KAZANTIP: THE MUSIC
For over a 20 Years Kazantip Republic worked
with thousands of DJs and wide spectrum of
other talented people. Among others:
ALEXEI KONONOV / KON"
ALIK GOCH
ALISSA SPUTNIK
ANDRAY NOVAK
ANDREY PUSHKAREV
ANDROID
ANRILOV
ARKADIY AIR
ARTEMIEV
ARTY
B-VOICE
BELL
BOBINA
COMPASS VRUBELL
COSMONAUT
D1
DAN
DENIS A
DR.SPY.DER
EASY CHANGES
FEEL
FONAREV
GRAD
INCOGNITO
JOSS
JULIA GOVOR
KIRILOFF
KOLYA
KTO DJ
LADY WAKS
LENA POPOVA
LIST
MAYS
MELODICA
MICHAEL DEMOS
MIKE SPIRIT
MOONBEAM
NIKK
NILS
OLEG OJO
OLEG PAK
PARTYPHONE
R- TEM
SAINT
SENDER
SERGEY SANCHES
SERGEY SAPUNOV
SERGEY TKACHEV
STROGONOV
TIMUR MAMEDOV // X.P. VOODOO

15. KAZANTIP: THE MUSIC
ABOVE & BEYOND
ARMIN VAN BUUREN
ATOMIC HOOLIGAN
BORIS BREJCHA
BT
CARI LEKEBUSCH
CARL COX
CRYSTAL METHOD
DOP
DUSTY KID
FERRY CORSTEN
FUNK DVOID
GUY GERBER
GUY J
HYBRID
JAMES ZABIELA
JAY HAZE
JOHN B
KOLLECTIV TURMSTRASSE
L. THORNHILL & M. HØRGER AKA SMASH HI. FI
LOCO DICE
M.A.N.D.Y.
MARCO BAILEY
MARCO CAROLA
OLIVER HUNTEMANN
PAUL VAN DYK
PENDULUM
PETRE INSPERESCU
PITICU
RICHIE HAWTIN
ROBERT BABICZ
SERGE DEVANT
SETH TROXLER
STANTON WARRIORS
STEPHAN BODZIN
SVEN VATH

16. ARMIN VAN BUUREN
«Once in a lifetime experience!!
KAZANTIP on Popovka beach
Ukraine. Many people told me
this is the best festival where
you HAVE to go to... And I've
seen it now myself. Believe the
hype! You have to see this!
Amazing!! Thank you
Kazantip!»

17. SVEN VATH
«A big big Thank You! to the
whole crowd – you were
absolutely great! Above all,
I want to express my respect
and special thanks to the
promoters and the Kazantip
team – you are amazing!»

18. PAUL VAN DYK
«Kazantip is a fantastic project
with an impressive production
and very outgoing crowd»

19. TIMO MAAS
«Best festival on the planet? The
mother of all festivals is
Glastonbury, but apart from
that it’s Kazantip, Ukraine»

20. ARTISTS, DJS, PERFORMERS
& LEVERAGE PROGRAM
Kazantip Republic have outstanding
relationships with artist management and
booking agents, and can negotiate on
brand partner’s behalf for further artist
tie-ups, brand ambassador programs, and
exclusive performances to further leverage
and amplify any association with Kazantip
Republic and / or the partner brands music
campaign.
PRESS, SOCIAL MEDIA
& ARTIST NETWORKS
Artists are contractually obliged to do Press,
Social Media, Radio and TV in the pre and
post event stages. Kazantip Republic is
experienced in making sure that the all
artist networks are utilized and profile is
maximized to the benefit of the event and
any partner brands.
BRANDOPPORTUNITY

21. Kazantip Republic presents a range of
sponsorship opportunities that can be
tailored to suit the individual brands
objectives. Sponsor brands would be
integrated across marketing channels and
any bespoke activations at the main event
leveraged and amplified to maximum
effect through Kazantip Republic
(& partner) communication channels.
BRAND PARTNERSHIP
OPPORTUNITIES
KAZANTIP REPUBLIC
THE VALUES
THE MUSIC
THE LOCATION
THE JOURNEY
THE ATMOSPHERE
THE PEOPLE
THE SEA
THE HAPPINESS
A bespoke Sponsorship
program can be tailored to
achieve specific brand
objectives.

22. THE LEGACY
THE PRE JOURNEY & BUILD UP
MARKETING & COMMUNICATIONS PLAN
STRATEGIC PARTNERSHIPS & EVENTS
PR STRATEGY
BRAND AMBASSADORS
BLOGGER OUTREACH

23. POST EVENT AMPLIFICATION
Reach is always going to be
challenging, however a large focus is
placed on maximizing the amplification
of the main event and increasing the
media value associated at every
opportunity. Brand partnerships are
integrated into this plan at every
opportunity and using the networks of
ambassadors, media partners and the
PR program effectively ensures that the
Kazantip Republic experience is
prolonged and pushed a to a wide
demographic and the connected
brand leveraged for maximum
standout.
TV
LIVE ONLINE STREAMING
PR
VIDEO DISTRIBUTION & SEEDING
RADIO
MEDIA PARTNERS
DATABASE
ARTISTS NETWORKS & LEVERAGE
BRAND PARTNER NETWORKS
KAZANTIP ONLINE & SOCIAL MEDIA NETWORKS
DIGITAL
BRAND & CAMPAIGN AMBASSADORS
USER GENERATED CONTENT

24. OVERVIEW
MARKETING&COMMUNICATIONSPLAN
(RUSSIA,UKRAINE,UKandRESTOFTHEWORLD)
XX executes a well-planned and
scheduled marketing and
communications plan that focuses on
the key target market and related,
peripheral subcultures. The integrated
plan incorporates both above and
below the line marketing and includes
a mixture of TV, Radio, Outdoor,
Experiential, Digital and PR. Our
schedule ensures a high level of recall
within the target market, enabling
Kazantip Republic to remain as
aspirational as ever. This is reinforced at
the event and post event with a
leverage campaign that achieves
amplification levels above and beyond
the target market and media value
levels, which are outstanding for an
event of its size.
GENERAL MARKETING:
OUTDOOR MEDIA
PRINT: MAGAZINES
PRINT: NEWSPAPERS
ARTIST LEVERAGE PROGRAM
TERRESTRIAL TV
NATIONAL RADIO
EVENTS

25. BRANDED CONTENT DISTRIBUTION
SOCIAL MEDIA COMPETITION
FACEBOOK / VK / TWITTER
KAZANTIP-REPUBLIC.COM
DIGITAL MARKETING
& COMMUNICATION
PR
UK MOTHER PR AGENCY
EUROPEAN PR DISTRIBUTION
BLOGGER OUTREACH
ONLINE PR
COMPETITIONS
PRESS TRIP & HOSPITALITY
PROGRAM
MEDIA PARTNERS

26. PR 2011 RESULTS

27. RAINBOW STONE HEAVEN

28. FURTHER EVENTS
AND OTHER PARTNERSHIPS
OPPORTUNITIES
TOURS AND CLUB NIGHTS
PODCAST
iOS APPLICATION
MIXES AND COMPILATIONS
GENERAL EVENT COMMUNICATION
SUNSETS AND SUNRISES SPONSORSHIPS / SAMPLING SESSIONS
MERCHANDISE
PRESS TOURS AND PRESS PARTY
DAILY ONLINE CONTENT
VIDEO WALLS AND BROADCASTING
DIGITAL PR COVERAGE
BRANDED GUEST HOUSE / HOUSE PARTIES
BRANDED LOCAL TRANSPORT AND HELLICOPTERS

29. CASE STUDIES

30. Passion for music, events and experiences
is stronger than ever. Kazantip Republic
provides the perfect platform for a partner
to leverage their brand and communicate
with people when they are emotionally
engaged, relaxed, on holiday and listening
to the music that they love. Kazantip is a
blank canvas in terms of possibilities and
options for a brand partner.
Top quality pre and post event marketing
activity combined with intensive media
campaigns (TV, Radio, digital and PR)
ensures that all Snowbombing partnerships
are leveraged and amplified to maximum
effect.
As an organisation we work with many
brands and agencies and as a result are
extremely experienced and focussed on
delivering a high level ROI and more
importantly ROO for the connected brand.
BRAND PARTNERSHIPSSUMMARY

31. KAZANTIP (IN SUMMARY)
Is a world renowned event that combines sports by the sea with music,
partying an unrivalled line up that will not be seen anywhere else by the Black Sea.
Offers fantastic exposure over a cross-section of media platforms.
Is uniquely placed in the festival Hall of Fame enabling uncluttered exposure.
Offers vast amounts of flexibility for bespoke partnership opportunities
and unique packages.

32. Nikita Marshunok
President
Z-prez@mail.ru
CONTACTS Yury Marychev

33. YO!