SUMMER OUTDOOR EVENT

2. THE ANNUAL SUMMER VIBES TOUR
MOOKA FARM RUSTENBURG >
27 SEPTEMBER 2014

4. THE OPPORTUNITY
OUR PROPOSAL TO YOU
SOULTRAXX
THINKMEDIA
(PTY)
LTD
EVENTS
DIVISION
WOULD
LIKE
TO
REQUEST
A
MEDIA
PARTNERSHIP
/
SPONSORSHIP
WITH
CHANNEL
O
(i-­‐Request
show).
WE
WOULD
LIKE
YOUR
BRAND
TO
JOIN
US
IN
HOSTING
THE
“SUMMER
VIBES”
EVENT.
THE
EVENT
IS
SCHEDULED
TO
TAKE
PLACE
AT
MOOKA
FARM
IN
RUSTENBURG
ON
SATURDAY
27TH
SEPTEMBER
2014
FROM
12
MIDDAY
TILL
LATE.
THIS
EVENT’S
ADVERTISING
WOULD
NOT
ONLY
EXPOSE
THE
ANNUAL
SUMMER
VIBES
EXPERIENCE,
BUT
IT
WILL
ALSO
GIVE
RUSTENBURG’S
LOCAL
ARTISTS
A
GREAT
DEAL
OF
COVERAGE
TO
THE
RIGHT
TARGET
MARKET.
i-­‐Request
CAN
HOST
AN
EPISODE
AT
THE
EVENT
ON
THE
SATURDAY
AND
UTILIZE
THE
CROWD
TO
REQUEST
SONGS
FROM
FEATURED
LOCAL
ARTISTS
PERFORMING
AT
THE
VENUE.
TERMS
AND
CONDITIONS
>
NON
DISCLOSURE
>
BY
OPENING
AND
READING
THIS
DOCUMENT
YOU
AGREE
TO
THE
FOLLOWING:
THE
CONTENTS
AND
NATURE
OF
THIS
DOCUMENT
SHALL
NOT
BE
SHARED
AND/OR
COMMUNICATED,DISCLOSED
TO/WITH
ANY
OTHER
PARTY
UNLESS
PRIOR
CONSENT
RECEIVED
FROM
SUMMER
VIBES
EXPERIENCE
&
PARTNERS.
COMMUNICATION
OF
CONCEPT
TO
MEDIA
SHALL
ONLY
BE
DONE
WITH
PRIOR
WRITTEN
CONFIRMATION
FROM
SUMMER
VIBES
EXPERIENCE
AND
PARTNERS.
ALL
PARTIES
TO
THE
CONCEPT
AGREE
TO
THE
NON-­‐DISCLOSURE
STATEMENT.

5. THE EVENT
OBJECTIVES
 TO
PROVIDE
NEW
CHANNELS
FOR
LOCAL
ARTISTS
WITHIN
THE
ENTERTAINMENT
INDUSTRY
 CREATE
A
VIBRANT
LIFESTYLE
AND
PLATFORM
FOR
YOUNG
MUSICIANS
AND
DJ’S
 TO
ENHANCE
THE
QUALITY
OF
OUTDOOR
EVENTS
AND
MUSIC,
ESPECIALLY
AROUND
RUSTENBURG
ÂMUSICAL CULTURE +
UNFORGETTABLE EXPERIENCESÊ

6. THE EVENT
A SUMMARY
 THE
ANNUAL
SUMMER
VIBES
EXPERIENCE
IS
AN
ANNUAL
EVENT
PUT
IN
PLACE
TO
CATER
FOR
THE
YOUTHFUL,
OUTGOING
MUSIC
LOVER.
A
FUN
VIBRANT
MUSICAL
EXPERIENCE
WITH
LIVE
MUSICAL
INSTRUMENTS
TO
ENHANCE
THE
STYLE
OF
VARIOUS
SOUTH
AFRICAN
AND
INTERNATIONAL
ELEMENTS.
A
LIVE
MUSIC
SETUP
IS
MORE
THAN
JUST
MUSIC.
ITS
A
RHYTHMIC
LANGUAGE
THAT
SPEAKS
TO
THE
HEART
AND
SOUL.
 THE
ANNUAL
SUMMER
VIBES
EXPERIENCE
IS
A
UNIQUE
EVENT
TAKING
PLACE
IN
RUSTENBURG
ANNUALLY
STARTING
ON
THE
27TH
SEPTEMBER
2014.
A
CELEBRATION
OF
THE
VAST
AMOUNT
OF
TALENT
THAT
EXIST
IN
RUSTENBURG
AND
AROUND
THE
COUNTRY.
THE
SHARING
OF
GREAT
MUSIC
REFLECTING
FRUITFUL
AND
SUCCESSFUL
PRODUCTIONS
TO
ITS
TARGET
AUDIENCE.
 THE
ANNUAL
SUMMER
VIBES
EXPERIENCE
IS
TO
EVOLVE
INTO
A
GREAT
MEDIA
AND
ENTERTAINMENT
PLATFORM
IN
FUTURE
WITH
YOUR
BRAND
ON
BOARD
THIS
PRESTIGIOUS
EVENT,
THROUGH
EFFECTIVE
BRAND
ACTIVATION
AND
PR
MANAGEMENT.

7. EXECUTIVE
EVENT SUMMARY
EVENT
NAME
EVENT
DESCRIPTION
TARGET
MARKET
RACE
REACH
EVENT
DATES
VENUE
TICKETS
EXPECTED
ATTENDANCE
TIME
EVENT
LINE-­‐UP
SUMMER
VIBES
A
LIVE
OUTDOOR
MUSICAL
SHOWCASE
FEATURING
MZANSI’S
FINEST
MUSICIANS
+
DJ’S
PRIMARY
AGE
GROUPS
>
18
–
25
I
SECONDARY
AGE
GROUPS
>
25
–
35
ACROSS
ALL
MARKET
SATURATION
THROUGH
TARGETED
MEDIA
IN
SOUTH
AFRICA
SATURDAY
27TH
SEPTEMBER
2014
MOOKA
FARM
–
RUSTENBURG
>
NORTH
WEST
PROVINCE
R100
(STANDARD)
–
VIA
FORO
SPAR
/
THE
DOOR
/
R150
AFTER
6PM
1000
–
2000
12
MIDDAY
–
2AM
(MC-­‐
SHORY
K
–
CHANNEL
O
I-­‐REQUEST)
/
BLACKMOTION
/
THEBE
/
DJ
SOULTRAXX
/
SPHE
&
NAVES
/
ROCCO
/
LULOCAFE
/
NAKED
DJ
/
ISMAIL
ABRAHAMS
/
MONSTAR
DOE
/
MONIQUE
BINGHAM
/
LOCAL
RUSTENBURG
DJ’S
/
CASPER
NYOVEST
/
(PLS
NOTE
THAT
THIS
IS
NOT
A
FINAL
LINE
UP)

8. THE EVENT
CONCEPT
THE
ANNUAL
“SUMMER
VIBES”
EXPERIENCE
INITIATIVE
WILL
EMPLOY
A
SET
OF
TRIED
AND
TESTED
STRATEGIES
TO
TURN
THE
EVENT
INTO
A
UNIQUE
&
SUCCESSFUL
NORTH
WEST
ENTERTAINMENT
JOB
CREATION
PLATFORM
>
 IMPECCABLE
TIMING
(THE
POPULAR
SPRING
SEASON
IN
SOUTH
AFRICA)
 THE
PERFORMERS
–
POPULAR
OPENING
ACTS
(SOUTHERN
AFRICAN
AND
INTERNATIONAL)
 A
SOLID
AND
PROFESSIONAL
PRODUCTION
PLAN
(IN
SUPPORT
OF
TOP
LEVEL
MUSICIANS
&
DJ’S)
 SUPERB
TECHNICAL
BACK-­‐UP
AND
EXECUTION
 TOP-­‐CLASS
VIP,
PRESS
AND
ARTIST
HOSPITALITY
 LOYAL
SOUTHERN
AFRICAN
MUSIC
AUDIENCES

9. SPONSORSHIP
THE KEY
REACH
–
AND
TOUCH
-­‐
THE
TARGET
AUDIENCE
THROUGH
THE
MEDIUM
OF
MUSIC
AND
IN
THE
FORM
OF
THE
HOTTEST
ENTERTAINMENT
EXPERIENCES
IN
SOUTH
AFRICA
IN
2014.
A
LIFESTYLE
EVENT
THAT
>
 IS
DESTINED
TO
BE
ONE
OF
THE
MOST
POPULAR
AND
TALKED
ABOUT
IN
THE
COUNTRY
IN
2014,
 REFLECTS
THE
CORE
CHARACTERISTICS
AND
UNIQUE
‘EDGE’
OF
THE
PROVINCE
AND
ENTERTAINMENT,
 ASSISTS
TO
BUILD
AND
MAINTAIN
LONG-­‐TERM
BRAND
LOYALTY,
AND
 IS
A
TRUE
REFLECTION
OF
THE
NATURE
AND
DEPTH
OF
SOUTHERN
AFRICA’S
MUSICAL
CULTURE.
ADVERTISING
CAMPAIGN
>
THE
DEMOGRAPHICS
PRIMARY
>
18
–
25
SECONDARY
>
25
-­‐
35

10. THE PEOPLE
PSYCHOGRAPHICS
— ADULTS
/
YOUNG
ADULTS
— MALES
/
FEMALES
— OUT
OF
TOWN
VISITORS
— FRIENDS
/
GROUPS
OF
FRIENDS
— HIGH
BRAND
LOYALTY
/
HIGHLY
BRAND
CONSCIOUS
— MIDDLE
TO
HIGH
LEVEL
DISPOSABLE
INCOME
LSM
6
-­‐
10
— ‘UPWARDLY
MOBILE
AND
ASPIRATIONAL’
— RECREATIONALLY
ACTIVE
/
TREND
SETTERS
— URBANISED
— MUSIC
LOVERS

11. PUBLICITY
MEDIA TOOLS
 HIGH
VOLUME
LISTENERS
OF
RADIO
AND
TELEVISION
MEDIA
VEHICLES
 HIGH
VOLUME
READERS
OF
PRINT
MEDIA
AND
WEB
BASED
VEHICLES
 SEEKERS
OF
EXCITEMENT
AND
LIFESTYLE
ENRICHMENT
THROUGH
LIVE
ENTERTAINMENT
/
CONCERTS
 CONSUMERS
OF
MUSIC
AND
MUSIC
RELATED
PRODUCTS
>
CDS,
IPODS,
CD
PLAYERS,
RADIOS,
CAR
RADIOS,
CELL
PHONES
MARKETING
/
AIMS
&
OBJECTIVES
 TO
GENERATE
EXCEPTIONAL
BRAND
AWARENESS
/
ASSOCIATION
/
POSITIONING
IN
THE
TARGET
MARKET
 INCREASED
(LONG-­‐TERM)
BRAND
LOYALTY
 MASSIVE
EVENT
AWARENESS
 TICKET
SALES
THROUGH
>
PR,
PRINT,
RADIO,
TELEVISION
(VUZU
TV)
AND
VARIOUS
SOCIAL
NETWORK
PLATFORMS
THIS
WOULD
INCLUDE
>
 PRINT
MEDIA
(NEWSPAPER
AND
CONSUMER
/
TRAVEL
PUBLICATIONS)
 BROADCAST
MEDIA
(RADIO
AND
TELEVISION
TACTICAL)
 ELECTRONIC
MEDIA
(WEB-­‐BASED
INFORMATION
OUTLETS)
 A
COMPREHENSIVE
PUBLICITY
CAMPAIGN
(PRESS
STATEMENTS
/
RELEASES)
 STREET
LEVEL
MEDIA
(BILLBOARDS,
POSTERS
AND
BANNERS)

12. ONLINE + PRINT
ADVERTISING TOOLS

13. MEDIA
CAMPAIGN
ALL
THE
BELOW
LISTED
ELEMENTS
WILL
BE
FULLY
BRANDED
AS
PER
BRAND
SPECIFICATIONS.
A
COMPREHENSIVE,
TIME-­‐LINED
MEDIA
/
ADVERTISING
SCHEDULE
WILL
BE
PRESENTED
PRIOR
TO
THE
COMMENCEMENT
OF
THE
CAMPAIGN
>
RADIO
(ELEMENT
1)
 CHANNEL
O
I-­‐REQUEST
(ARTIST
INTERVIEWS)
/
METRO
FM
(FREE
GIG
GUIDE
LISTING
ON
“WHERE’S
THE
BEAT”)
 30
SECOND
PROMO
SPOTS
 DJ
MENTIONS
 LISTENERSHIP
COMPETITIONS
&
TICKETS
GIVE-­‐AWAYS
PRINT
(ELEMENT
2)
 NEWSPAPER
ADVERTISING
IN
LEADING
NATIONAL
AND
COMMUNITY
NEWSPAPERS
IN
SOUTH
AFRICA
(FREE
LISTING
SPOTS,
COMPETITIONS
/
TICKETS
GIVE-­‐AWAYS
IN
ASSOCIATION
WITH
PRINT
MEDIA
PARTNERS
IF
ANY
 EDITORIAL
(COVERING
RUSTENBURG
AND
SURROUNDING
AREA’S),
FREE
ENTERTAINMENT
/
LIFESTYLE
MAGAZINES

14. STREET + ONLINE LEVEL
ADVERTISING STRAT.
 LEAFLETS
AND
POSTERS
DISTRIBUTED
/
DISPLAYED
AT
STRATEGIC
LOCATIONS
–
TAXI
RANKS,
TRAIN
STATIONS,
BUS
STOPS,
SHOPPING
CENTRES,
MUSIC
STORES
ACROSS
RUSTENBURG
AND
SURROUNDING
AREA’S
 BANNERS
DISPLAYED
IN
THE
CBD
AND
SURROUNDING
AREA’S
 LARGE
POSTERS
ON
SELECTED
ROADS
IN
BOTH
METROPOLITAN
AREAS
AND
TOWNSHIPS
ONLINE
/
WEBSITES
(ELEMENT
4)
 DETAILED
EVENT
INFORMATION
ON
RELEVANT
MZANSI
MUSIC
AND
ENTERTAINMENT
WEBSITES
 AN
ONLINE
VIRTUAL
STREET
TEAM
THAT
WILL
TWEET
AND
HYPE
UP
THE
EVENT
INCLUDING
TAGGING
OF
ARTISTS
ETC.
 MENTIONS
OF
THE
SPONSOR
ON
TWEETS
AND
FACEBOOK
UPDATES
/
GROUPS
 POPULAR
DJ
AND
ARTIST
TWEETS
TO
BE
INITIATED
TO
A
COMBINED
FOLLOWING
OF
MORE
THAN
500
–
750K
PEOPLE
PUBLIC
RELATIONS
(ELEMENT
5)
PRESS
RELEASES
TO
ALL
THE
LEADING
DAILY,
WEEKEND
NEWSPAPERS,
LIFESTYLE
MAGAZINES,
RADIO
AND
ELECTRONIC
MEDIA
VEHICLES
INCLUDING
SOCIAL
MEDIA
PLATFORMS
E.G
FACEBOOK,
TWITTER
ETC.

15. BRANDED MEDIA CAMPAIGN
SPONSOR BENEFITS
EXCLUSIVE
NAMING
RIGHTS
/
EVENT
OWNERSHIP
 THE
EVENT
WILL
BE
POSITIONED
AND
PROMOTED
AS
“PROUDLY
BROUGHT
TO
YOU
BY
”
A
MEDIA
PRESS
LAUNCH
IN
RUSTENBURG
(OFFICIAL
ANNOUNCEMENT
OF
SPONSOR
PARTICIPATION)
/
IF
ANY
 INVITATIONS
TO
ALL
LEADING
PRINT
AND
ELECTRONIC
MEDIA
VEHICLE
REPRESENTATIVES
 DETAILED
PRESS
PACKS
+
COMPLIMENTARY
TICKETS
TO
ALL
REPRESENTATIVES
 WELCOME
/
OPENING
SPEECH
BY
A
REPRESENTATIVE
 FOLLOW-­‐UP
WITH
ALL
MEDIA
VEHICLES
EVENT
EXPOSURE
(AS
PER
BRANDING
SPECIFICATIONS)
— VENUE
BRANDING
–
ROLL
UP
BANNERS
/
FLAGS
/
STREET
BANNERS
/
POSTERS
/
VIDEO
SCREENS
/
MULTIMEDIA
PROMO
ADS
— MAIN
ENTRANCES
/
VIP
ENTRANCE
BRANDING
— DISPLAY
MARQUEE
(PRODUCTS
/
SERVICES)
— ARTIST
/
DJ
/
VIP
/
PRESS
/
CREW
ACCREDITATION
BRANDED
WITH
THE
SPONSOR’S
LOGO
— EVENT
DRESSED
UP
WITH
FURNITURE
/
TENTS
BEARING
THE
SPONSOR’S
LOGO

16. THE EVENT
EXECUTION
 WELCOMING
DRINKS
FOR
ALL
VIP
GUESTS
 TIME
SCHEDULES
FOR
DJ
/
ARTIST
PERFORMANCES
 MC
–
SHORTY
K
(i-­‐Request
CHANNEL
O)
INTERVIEWING
GUESTS
ARTISTS
VIP
 PRE-­‐ORDERED
DRINKS
OF
THE
SPONSORS
BEVERAGE
PRODUCTS
 SEATED
AREA
WITH
COUCHES
AND
/
OR
CHAIRS
AND
TABLE
 EXCLUSIVE
INVITES
OF
NO
MORE
THAN
150
PEOPLE
COMPRISING
OF
SELECTED
ARTISTS,
MEDIA
AND
SPONSORS
ACTIVATION
 SLIDE
SHOW
WITH
PARTNER
BRANDS
 ARTIST
AND
STAGE
BRANDING
 ANY
OTHER
ACTIVATION
WILL
BENEFIT
THE
SPONSOR
/
PARTNER
BRAND
INITIALLY

17. ADDITIONAL
SPONSOR PERKS
 BRANDING
AND
NAMING
OF
THE
SPONSOR
TO
A
LOYAL
TARGET
AUDIENCE
 INCREASED
EXPOSURE
AND
INVOLVEMENT
OF
BRAND
FEATURE
AND
QUALITY
AWARNESS
TO
THE
TARGETED
AUDIENCE
 BRAND
PRESENTATION
THROUGH
RADIO
ADVERTISEMENT
/
PRINT
/
ONLINE
PUBLISHING
OF
EVENT
 A
PLATFORM
FOR
CREATING
BRAND
/
CUSTOMER
WORD
OF
MOUTH
OPPORTUNITIES
 1000
-­‐
2000
PEOPLE
AS
THE
TARGET
AUDIENCE
FOR
THE
SPONSORS
BRAND
EXPOSURE
AND
AWARENESS
 BRANDING
AND
PRODUCT
INCLUSION
(ARTISTS
&
DJ’S
WILL
ENGAGE
THE
BRAND
AND
THE
EVENT,
ASSOCIATION
WITH
CELEBRITIES
AND
RISING
STARS
TO
CREATE
A
COOL
PRODUCT
PERCEPTION)
 BRANDING
ON
ALL
MARKETING
COLLATERAL,
DJ
BOX,
STAGE
AND
VENUE
ENTRANCES
WILL
INCREASE
EXPOSURE
AND
AWARENESS
OF
THE
SPONSORS
PRODUCTS

18. C O N T A C T
D E T A I L S
MPHO
TSHINAVHA
I
079
989
3153
I
soultraxx@live.co.za
TUMELO
MASHOKWE
I
071
893
9303
I
tumelomash@gmail.com
VICTOR
MTSHALI
I
082
907
5500
I
mtshali.vjm@gmail.com
THANKING
YOU IN ADVANCE >