2. WELCOME TO
FEEL THE WAVE SUMMERFEST is a life-changing experience, crammed
into just a few days. To be held at Chicago’s beautiful Montrose Beach,
the city’s largest and most viable beachfront venue for formatted events.
Just four miles north of downtown Chicago and immediately next to the
Uptown Entertainment District, Montrose beach supports the large scale
infrastructure needed to produce a successful outdoor event. The event
will feature a diverse range of bands including many genres of music,
including rock, indie, country, hip hop, and electronic dance music but
what makes FEEL THE WAVE SUMMERFEST so special is the fact that it
could be similarly enjoyed without the musical element. By combining
elements such as art installations, sand sculptures, fashion shows and
food from local vendors and critically acclaimed chefs throughout the
Chicago-land area creates a sun soaked flavor with an upbeat swing and
uncontainable energy no matter where you journey. Patrons will enjoy
stages that continuously host live music, art and fashion shows offering
festival goers an experience next to none. Wavefront serves to educate
music and the arts through an upscale and immersive environment.
SPORTING EVENTS ON THE BEACH | FAMILY FRIENDLY AREA

3. MUSIC The new line up for FEEL THE WAVE SUMMERFEST aims at
capturing a more mainstream demographic with a focus
on local and popular artists alike. Ranging in genres from
indie rock to country we will accommodate each person’s
musical taste and personality by providing a diverse
musical environment to our all of our patrons.
FEEL THE WAVE SUMMERFEST is able to bring the elements
of a large multi-stage festival to the sand by using the
latest in sound deadening technology we are able to create
the perfect musical experience while concentrated on the
beachfront area being considerate of neighbors around us.
Music will begin at 11:30AM each day and end at 10:00PM
each night ending with fireworks each night.
POTENTIAL STAGES :
STAGE 1 - COUNTRY
STAGE 2 - ROCK/POP
STAGE 3 - ELECTRONIC
STAGE 4 - LOCAL STAGE
SIDE STAGE - FAMILY FRIENDLY

4. ART
FEEL THE WAVE SUMMERFEST will serve as a platform for artists and
galleries to showcase their work giving them access to collectors,
museum directors and curators. Local galleries will encouraged to submit
their work through an application process while significant work from the
masters of Modern and contemporary art, as well the new generation of
emerging stars will showcased upon exclusive selection. Patrons will be
provided immersive installations and ambitious large scale artworks that
will interact with fans in a palpable fashion.
- ART VILLAGE
- SAND SCULPTURE CONTESTS
- COMMISIONING OF ARTWORK (GREEN) TO BE DONATED TO THE CITY
- PARTNERSHIPS WITH ART INSTITUTE TO SHOWCASE EMERGING ARTIST
- LOCAL COLLEGE OUTREACH

5. FASHION
Amidst a plethora of acts and amenities FEEL THE WAVE SUMMERFEST
goes even further to cater to Chicago’s emerging Fashion culture. From
boardwalk to catwalk FEEL THE WAVE SUMMERFEST will showcase
influential visionaries who are shaping the realms of fashion, design,
business and culture. Audiences will experience the creative energy that
is fashion, entertainment and culture in an elegant and stunning corner
of a beachfront paradise. Fashionable festival goers will indulgence
in events from international runway shows to VIP designer dinners,
workshops and pop-ups.
- RUNWAY FASHION SHOWS (VICTORIA SECRET)
- INTEGRATE W/ MUSICAL PERFORMANCES
- LOCAL FASHION STORES
- CELEBRITY FASHION APPEARANCES
- SPORTS FASHION
- FESTIVAL FASHION

6. In order to accommodate all of the people who were not in an ideal living
situation for the weekend, the Hangout Music festival offered a shuttle service
for 26 dollars over the span of the weekend. Shuttle stations were conveniently
located near almost all condos in neighboring areas of the Hangout and were
running from 11 am to 4 am daily (Sunday the shuttle ended at midnight).
unforgettable experience that is worthy of gushing. It will undoubtedly return as
will most of the attendees who want to recreate the same mystical and serene
weekend that they experienced.
SHUTTLE SERVICEES

7. PROJECTED
DEMOGRAPHICS
GENDER
57% 43%
AGE
26 - 35
36 - 50
51
27%
61%
9%
3%
INCOME
14%
9%
23%
16%
23%
15%
>$100K
>$15K
>$15-34K
$35-55K
$55-74K
$75-99K
*ESTIMATED GROWTH
ATTENDANCE
REVENUE
SPONSORSHIPS
MEDIA BROADCAST REACH
SOCIAL MEDIA REACH
56,500*
$5,496,000*
$1,200,000*
1,500,000*
125M IMPRESSIONS*
2019
ATTENDANCE
REVENUE
SPONSORSHIPS
MEDIA BROADCAST REACH
SOCIAL MEDIA REACH
43,500
$3,000,000
$188,000
825,000
89M IMPRESSIONS
2018
ATTENDANCE
REVENUE
SPONSORSHIPS
MEDIA BROADCAST REACH
SOCIAL MEDIA REACH
2017
37,500
$980,000
$44,000
4M IMPRESSIONS
FEEL THE WAVE SUMMERFEST 2017 will bring
- 40,000 of the country’s most desirable fans to Chicago.
- 70% of attendees will be local
- 30% travel from as far away as Europe.
- 57% of the attendies will be male
- 43% of the attendies will be female.
- The majority of them between the ages of 35-61 earning more than 35K per year.

8. CHICAGO
TOURISM & HOSPITALITY
Chicago, the birthplace of
House Music, is but a
stone's throw away
from all of the major
midwestern hubs.
CITY / STATE DISTANCE (MILES) POPULATION (MILLIONS)
CHICAGO , ILLINOIS 0 9.800
DETROIT , MICHIGAN 23.8 3.734
MINNEAPOLIS / ST. PAUL , MINNESOTA 52 3.279
ST. LOUIS , MISSOURI 61 2.830
CINCINNATI , OHIO 250 2.130
INDIANAPOLIS , INDIANA 168 1.756
MILWAUKEE , WISCONSIN 82 1.751
WINDSOR , CANADA 41 1.022
TOLEDO , OHIO 10 0.651
MADISON , WISCONSIN 122 0.568
FORT WAYNE , INDIANA 41 0.414
GREEN BAY , WISCONSIN 201 0.104
DRIVE
FLIGHT
HR
HR

9. HIGHLIGHTS 2012-2013
WAVEFRONT FESTIVAL - THE FIRST OF ITS KIND, A THREE DAY
BEACHFRONTEVENTLOCATEDONMONTROSEBEACHINCHICAGO.
Set against the breathtaking backdrop of Lake Michigan, miles of pristine beach, and the Chicago Skyline. Some of the
world’s top electronic artists performed alongside laser and LED shows, Luxury Suites for VIP guests and a spectacular
fireworks show to close each day.
By 2013 it witnessed nearly 75,000 festival goes over 3 days. Enjoying three state of the art stages located directly
on the beach providing attendees the unparalleled experience of enjoying a spectacular music festival on Chicago’s
unparalleled lakefront.
Catering to a young and trendy demographic comprised of social influencers our general admission attendies spent
upwards of $850 on average while VIP attendees spent nearly $4,200 per person. The festival as a whole infused more
than an estimated $5,000,000 into the cities economy and created upwards of 1500 jobs during the event.
“In just its second year, Wavefront has established itself
as one of Chicago’s elite summer music festivals. Here,
you get a more diverse musical spread of veterans, unique
artists and more...”
- Time Out Chicago

10. BY THE NUMBERS
GENDER
57% 43%
AGE
26 - 35
36 - 50
51
27%
61%
9%
3%
INCOME
14%
9%
23%
16%
23%
15%
>$100K
>$15K
>$15-34K
$35-55K
$55-74K
$75-99K
ATTENDANCE ATTENDANCE
*ESTIMATED GROWTH
REVENUE REVENUE
SPONSORSHIPS SPONSORSHIPS
MEDIA BROADCAST REACH MEDIA BROADCAST REACH
SOCIAL MEDIA REACH SOCIAL MEDIA REACH
2011 // INCEPTION
2012
37,500
$980,000
$44,000
4M IMPRESSIONS
43,500
$3,000,000
$188,000
825,000
89M IMPRESSIONS
2013