2. EXECUTIVE
SUMMARY
Regularly cited as one of the top 5 global winter festivals,
the WSSF is an event that is both globally relevant and locally
legitimate, neatly balancing its commitment to world class artists,
athletes and musicians, with incubating the next generation of talent
from the grassroots up. Attracting over 250,000 visits during its 10 action-
packed days of programming, WSSF stands alone as North America’s most
innovative and inclusive annual winter festival. Youth culture and passion are our
mainstays and our appeal.
The World Ski and Snowboard Festival is about progression, innovation and
creativity in world-class sports, preeminent arts events, ground-breaking music, and
global appeal. Bring on the pow, bring on the parties, bring on the passion.
The Festival’s three pillars of programming – sports, music and arts – create a
canvas where every new innovation can be realised and where every attendee
can find their passion. A leading lifestyle/youth event, the Festival is authentic and
creates attendee experiences that connect attendees with our brand and the brands
that participate in the event. Ever evolving, what will be the next big thing?
The 21st annual World Ski
and Snowboard Festival
rocks the West Coast on
April 8 - 17, 2016.
3. FESTIVAL
HIGHLIGHTS
WHISTLER
RESORT
Forging the way for every other resort, the pinnacle of the year-round resort experience, Whistler spawns
the next generation of athletes, nurtures grassroot talent, is where new technologies and visionaries work
towards a greener, idyllic lifestyle. Whistler stands alone as an aspirational adventure, the biggest, the best,
the most energetic resort possible.
Against that creative backdrop and the massive summits of Whistler Blackcomb, the World Ski and
Snowboard Festival has positioned itself as the must-attend spring event for world famous athletes, the ski
and snowboard industry, mainstream media and visitors from across Canada and around the world. This
convergence of opinion leaders and top-tier talent perfectly captures the spirit of what makes Whistler such
an unique place.
When other resorts are shutting down for the season, Whistler blows minds with its stellar on and off
mountain experiences. From the award winning compact pedestrian village to the outdoor concert stage
at the foot of both mountains, the Festival spills the on-hill exuberance of the world’s best athletes into the
village, with Big Air spectacles, free concerts, multimedia shows and parties everywhere you look.
Repeatedly voted the #1 resort in North America,
Whistler is internationally renowned as the
epicentre of mountain culture.
225,000+ attendance (estimate)
Olympic and Xgames medalists, legends, and up-and-comers from around
the globe were in attendance at the Skiing and Snowboarding events, with
300 athletes competing for over $100,000 in cash and prizes.
6188 followers on Twitter and over 11,000 fans on Facebook
Screening of more than 40 short films made in a focused 72 hours
Sold-out shows for the Olympus Pro Photographer Showdown, the
Olympus 72 Hour Filmmaker Showdown, Intersection presented by Bromley
Social media strategy embraces YouTube, Facebook, Twitter and
generates 7 million+ hits on wssf.com
289 members total accredited media in attendance, 134 Media Outlets
representing six countries, including the USA, Canada, Thailand, Serbia, Japan
and the United Kingdom
A 10,000+ crowd packed Skiers Plaza and
the hill-side to see the FMX Demo on the final
Saturday
Canada’s largest free annual Outdoor Concert Series
Over 30 music events featured
4. DEMO
GRAPHICS
84%
84%
Have a more favourable opinion about
companies sponsoring the festival than before.
Attendees likely or very likel
to attend the festival next year:
Likely to purchase a festival
sponsor brand (assuming all
factors equal)59%
MARKETING
OVERVIEW
25-34
39%
35-44
17%
45-54
17%
55+
12%
18-24
16%
Female
46%
Male
54%
Married
40%
Single
60%
With Dependants
21%
Without Dependants
79%
B.C.
53%
U.S.
15%
Canada(outside BC)
9%
Australia
6%
U.K.
5%
Other - Int.
12%
GENDER
AGE
ORIGIN
MARITAL
STATUS DEPENDENTS
Save the date! The 21st annual
World Ski & Snowboard Festival
is set for April 8 - 17, 2016
KOKANEE FREERIDE CLUB SERIES POSTER
MONSTER ENERGY THE SHRED SHOW NEWSPAPER AD
OUTDOOR CONCERT SERIES NEWSPAPER AD
ELECTROSTUB PRESENTS THE END POSTER WSSF POSTER WSSF NEWSPAPER AD
Check out everything that’s happening at the Festival at WSSF.COM
FREERIDE
CLUBSERIES
SUNDAY APRIL 12
TOP LESS GAY LOVE TEKNO PARTY
@ BUFFALO BILLS > 9PM
MONDAY APRIL 13
LONGWALKSHORTDOCK
WITH RIM VISUALS
@ GLC > 9PM
TUESDAY APRIL 14
HUMANS @ GLC > 9PM
WEDNESDAY APRIL 15
LONGSTRIDE
@LONGHORN >9PM
THURSDAY APRIL 16
FORT KNOX FIVE
@ MOE JOE’S > 9PM
SUNDAY APRIL 19
YELAWOLF
@ GARFINKEL’S > 9PM
KOKANEE FREERIDE CLUB SERIES > VARIOUS BARS AND NIGHTCLUBS
Some of your favourite artists will be throwing down the beats at selected nightclubs,
keeping your dancing joints limber and well lubricated for your next day of shredding,
courtesy of Kokanee.
WSSF.COM
PRESENTS
This event has a minimum age of 19 years.
THEEND
AUTOEROTIQUE
ETC!ETC!
TORRO TORRO
SATURDAY, APRIL 18
DOORS 10PM - 4AM > WHISTLER CONFERENCE CENTRE > $35
TICKETS AVAILABLE AT WSSF.COM OR AT THE WHISTLER ACTIVITY CENTRE
PRESENTS
WORLD
OUTDOOR CONCERT SERIES
WHISTLER BC
APRIL 10-19, 2015
SKIING INVITATIONAL
OLYMPUS PRO PHOTOGRAPHER
SHOWDOWN
Photo:MikeCrane
OLYMPUS 72 HOUR FILMMAKER
SHOWDOWN
MUSICARTS SPORTS
OUTDOOR CONCERT SERIES
FREE CONCERTS > SKIER’S PLAZA > DAILY 2:30-5:30
PRO PHOTOGRAPHER
SHOWDOWN
72 HOUR FILMMAKER
WEDNESDAY APRIL 15 > DOORS 8PM > SHOW 9PM
2ND CUTS SHOW > THURSDAY, APRIL 16 > 12PM
WHISTLER CONFERENCE CENTER
SHOWDOWN
APRIL 16 - 18
APRIL 10 - 12
STATE OF THE ART
OPEN 12PM - 6PM DAILY
WHISTLER CONFERENCE CENTER
OPENING PARTY > FRI, APRIL 10 > 8PM
SILENCE OF THE SLAMS
PLAZAPALOOZA
SATURDAY, APRIL 11 > 8PM - 10PM
WHISTLER CONFERENCE CENTER
IN THE BEGINNING
BEARFOOTBISTRO> APR11,9PM-4AM
MULTIPLICITY
MONDAY, APRIL 12 > DOORS 7PM > SHOW 8PM
WHISTLER CONFERENCE CENTER
GIRLS GETTIN’ IT DONE
MOVIE NIGHT > MON, APRIL 13 > SHOW 7:30PM
RAINBOWTHEATRE>WHISTLERCONFERENCECENTER
WHISTLER COMEDY
SHOWDOWN
INTERSECTION
PRESENTED BY
SILENT DISCO
FRIDAY, APRIL 17 > 10PM - 2AM
GARIBALDI LIFT COMPANY (GLC)
FREERIDE CLUB SERIES
VARIOUS BARS AND NIGHTCLUBS > 9PM
THE END
SATURDAY, APRIL 18 > 10PM - 4AM
WHISTLER CONFERENCE CENTER
PRESENTED BY
BEST OF THE FEST
SUNDAY, APRIL 19 > DOORS 8PM > SHOW 8:30PM
GARIBALDI LIFT COMPANY (GLC)
TUES, APRIL 1 4
OFFICIAL
FESTIVAL
RESOURCE
THURSDAY, APRIL 16 > DOORS 8PM > SHOW 9PM
WHISTLER CONFERENCE CENTER
SHOW 8PM > BUFFALO BILLS
THE BEST END OF
SEASON PARTY... EVER.
FRIDAY, APRIL 17 > DOORS 8PM > SHOW 9PM
WHISTLER CONFERENCE CENTER
ROLLER DERBY INVITATIONAL > SAT, APRIL 11
DOORS 5PM > FIRST WHISTLE 6PM
WHISTLER CONFERENCE CENTER
GET YOUR TICKETS AT WSSF.COM
PRO PHOTOGRAPHER
SHOWDOWN
OFFICIAL
FESTIVAL
RESOURCE
GET READY TO GO ON A STUNNING VISUAL JOURNEY WITH
SOME OF THE BEST ACTION SPORT PHOTOGRAPHERS IN THE WORLD.
TODD GLASER
LORENZ HOLDER REUBEN KRABBE
BRIAN GABERMAN
MATTIAS FREDRIKSSON
THURSDAY, APRIL 16 > DOORS 8PM > SHOW 9PM
WHISTLER CONFERENCE CENTRE
www.wssf.com
OLYMPUS PRO PHOTOGRAPHER SHOWDOWN NEWSPAPER AD
• Print
• Radio
• Television
• Web
• Database Marketing
• Contesting
• Cross Promotions
• Street Marketing
• On-site Activation
The World Ski and Snowboard Festival is powered by a four-month
national pre-event communication campaign that combines:
Survey results gathered during the World Ski & Snowboard Festival 2009 - 2015.
5. “It really doesn’t matter what the weather conditions are if you’re in Whistler
over the next two weeks. For the past two decades, mid-April has been a
party. That’s when the World Ski & Snowboard Festival takes on both
mountain and town.” – The Province, Stuart Derdeyn
A cross section of the 2015 Media:
RADIO (5)
107.1 FM – Mountain FM, 99.3 FM - CFOX, 100.5 FM – The Peak, Corus Radio, Radio Canada
WEB & ONLINE NEWS SITES (122)
21 Inch, 9 Lives Adventures, Absolute Underground.ca, AFP World Tour, Aritzia, Backbone Mag.com, BC Business, Big Lines,
Boardworld, Boardworld Girls, Bravo Ski Magazine (Japan), Burton Snowboards, BWG Mag, Calgary Sun, Capita, Chevy on Scene.
com, CTV, Dee Raffo Blog, Dendrite Studios, Dose.ca, Downdays.Eu, DPR Review, Eastbourne Herald, Endeavour Snowboards, Epic
Mountain Video, ESPN, Evo, Explorex.net, Faction Skis, Family Tree Land, Fest This, Fischer Skis, Freeski-Crew, Freeskier, Fuel TV, Girls
Do Ski, GM, Go Hard Superstar, Go Pro HD, Haus of Hybrid, HEART Films, Huffington Post, Icon Sports Media, Imaging Resource,
Kokanee, Komunity.com, Liberty, Luxury Experience, Monster Energy, Mountain Life, Mountain Sports, MTV, Newschoolers, North
Rider, Notable.ca, NuulifeCinema.com, Outside magazine, Parker Productions, Platinum Distribution, Poor Boyz Productions, Post
Media, Powder Room Distribution, Powder.com, Powder Guide, Push.ca, PYP, Red Bull Media House, Ripzone, Ronatron Music,
Sandbox, SBC Skier, Seattleite, Seen@Whistler, Shaw TV Whistler – The Express, ShayBoarder, Shredforfun.cz (Czech), SINA.com,
Smith Optics, Snowboard Addiction, Snowboard Canada, Snowboard.com, Snowboardermag.com, SnowCrunch.com, Snow Sports
Culture, Solo Nieve, Superstoker.com, Swag, TBApparel, Technosterone, The Business Ltd., The Province, The Stoke Show, Tourism
Whistler – whistler.com, Transworld SNOWboarding.com, Travel & Leisure, South Asia, TV Week, TV Whistler.com, Trickstar, Unofficial
Networks, Vacay.ca, Vancouver Sun, Vanriders.com, Vision On the Net, Voleurz, WE Vancouver, We Love Vancouver, Westbeach,
What’s Happening in Whistler, What’s Really Good Magazine, Whistler Blackcomb, Whistler Is Awesome, Whistler Peak Productions,
Whistler Question, Whistler Weekend, White Balance Productions, White Room Episodes, Wild World of Winter, Wired.com, Worth
Global Style Network (WGSN), WSG Media Ltd., WSPN, PIQUE Newsmagazine, Global
PHOTOGRAPHY (25)
CNET, Coast Mountain Photography, DPReview, Engadget, Erin Hogue Photography, Geoff Jansen, Shutterfly, Grinnell media group,
ImagingResource,InsightPhotography,JamesHealeyPhotographyDist,JoernRohde,ManchikPhotography,MarkEpsteinPhotography,
Mark Gribbon Photography, Mike Crane (TW), Mike Helfrich Photography, Photo.net, Popular Photography, Rich Glass Photography,
Spirit West Photography, Steve Rogers (whistler.com), Technosterone, Vision on the Net, WPNN, Zac Moxley Productions
PRINT MAGAZINES (41)
Absolute Underground, Backbone Mag, BC Business, Bravo Ski Magazine (Japan), Canadian Press, Consolidated Press, Freeskier
Magazine (USA), Freeskiing Magazine (Japan), Freewriter Magazine, Frequency TSK , Georgia Straight, King Snow magazine, Mountain
Life Magazine, NZ Skier, NZ Snowboard Magazine, Pique Newsmagazine, Plaid Magazine, Post Media, Powder Guide, Powder Hound
Magazine, Powder Magazine, Rossland Telegraph, SBC Media, SBC Resort Guide, SBC SKIER, SBC Surf, Ski Canada Magazine, Ski
Journal, SKI Magazine (USA), Ski Presse, Snowboard Canada, The Province Newspaper, The Ski Journal, Transworld Snowboarding
Magazine, Travel & Leisure, South Asia, TV Week, Up! Magazine, Vancouver Sun, Weekend Magazine (Argentina), What’s Really Good
Magazine, Whistler Question
BROADCAST: TV based (14)
BBC World News, CTV Breakfast TV, ESPN Action Sports, Fuel TV, Grip TV, HEART Films, MTV, National Geographic, OLN Network –
Saw Dogs, Reel West 114 Productions (Jeff Talosi), RTown Communications, Shaw TV Whistler – The Express, Global TV
MEDIA
IN THE NEWS
“Party in April, sleep in May” is a slogan that rings true for many
of us this time of year. If you are unfamiliar with the slogan,
it’s time to head to Whistler for the World Ski and Snowboard
Festival, April 10 to 19, and find out for yourself what it’s all
about.” – Westender, Stephanie Florian
“One of Whistler’s great annual events, the World Ski & Snowboard
Festival (WSSF), is rapidly becoming world famous. A free, 10-day
celebration of snow sports, music, arts and mountain life, the WSSF
has events for every one of every age.” – About Travel, Dana Lynch
April brings with it one of FREESKIER’s absolute favorite spring bashes:
The World Ski & Snowboard Festival (WSSF)…. it’s one giant, amazing,
rockin’ fusion of sport, art, music and partying.” – Freeskier, Henrik Lampert
“Whistler is home to one of the globe’s greatest celebrations of mountain
culture in April. The World Ski & Snowboard Festival attracts top international
competitors to the resort from April 10 to 19.” – Georgia Straight, Charlie Smith
“The biggest spring event to take in is the World Ski and Snowboard
Festival, which runs from April 10 to the 19. It’s 10 days of non-stop
parties, music, and crazy competitions featuring some of the best
skiers and snowboarders on the planet.”– WestJet Magazine, Andrew Penner
Rejuvenation, Authenticity and Innovation remain the key words for the World Ski and Snowboard
Festival. The WSSF will continue to enhance its reign as the foremost Winter Festival for Canada, whilst
increasing media relations, the quality, as well as quantity, of coverage garnered, and supporting
the local and regional communities during this widely recognized financial slow period.
6. FESTIVAL EVENTSOUTDOOR CONCERT SERIES
Canada’s biggest free outdoor concert
series turns the mountains into the ultimate
amphitheatre. Daily in the heart of Whistler,
headline acts and buzzworthy emerging
artists have included Stephen Marley, Sam
Roberts, the Black Eyed Peas (with special
guest Justin Timberlake), Nickelback,
Finger 11, Jurassic 5, Metric, Toots and the
Maytals, Ozomatli, Nas, Marianas Trench,
Fort Knox Five, Dilated Peoples and more.
WORLD SKIING INVITATIONAL
The ‘mother of all freeskiing’ events invites the world’s best
freeskiers to throw it all down in Big Air, Slopestyle and
Superpipe contests.
MONSTER ENERGY’S THE SHRED SHOW
Slashing the norm with an amped up method, a 4 day
extravaganza of events like BoarderStyle, Big Air intermingled
with Monster drinks and non-stop parties.
KOKANEE FREERIDE CLUB SERIES
For those who live for the nightlife, this free
concert series brings Canada’s best emerging
and established stars into Whistler’s energetic
club scene.
PRO PHOTOGRAPHER
SHOWDOWN
Flushing the world’s best action sports
photographers in the world out from
behind the lenses, this “Sundance
Festival of Action Photography” is a
visual feast and the preeminent action
sports photography event in the world.
WSSF.COM
ROLLER DERBY
The Roller Derby Bout showcases a high-adrenaline, fast-paced, full
contact and highly entertaining sport.
DOGFEST
A crowd favourite, this
celebration of canine
companions really hits its
stride at the Dog Parade.
MASCOT MAYHEM
Free entertainment and
attractions focused on
families, in the heart of
Whistler Village.
DEMO PARK
North America’s largest demo days provide the opportunity to test
drive next season’s ski and snowboard gear, free.
INTERSECTION
PRESENTED BY BROMLEY BASEBOARDS
The new standard of all action-sportsfilmmaking
competitions. The best crews in the industry
are invited to complete a 5-7 minute film in
just 7 days, to win a whopping $10,000 and
unprecendented bragging rights. Ski, snowboard,
music and film all combine to create some of
the best action sports films you’ll ever be lucky
enough to see.
THE END + THE BEGINNING
An all-hours afterburner that
promises a night without end,
amen. A cadre of internationally
famous DJs lay down the
soundscape for a one-of-a-kind
live audio-visual mega-production
that will keep you dancing into the
wee hours of the morning...4am to
be exact!
SPONSOR ZONES
Customised zones in the heart of Whistler’s
pedestrian village, geared at bringing your brand and
products to life.
STATE OF THE ART
Raw, gritty, truthful urban art that represents Mountain
Culture and diversity in life.
72 HOUR FILMMAKER SHOWDOWN
The Muses descend en masse when 50+ film
crews storm Whistler with just 72 hours to shoot,
edit and produce a 5 minute piece. The gala
screening, featuring the top 8 finalists, is the
ultimate exposé of creative talent.
7. CONTACTSCHEDULE
SPORTS COMPETITIONS
A P R I L 8 - 1 7, 2 0 1 6
INTERACTIVE ZONES - WHISTLER VILLAGE
LIVE FREE OUTDOOR CONCERT SERIES
ARTS + CULTURE EVENTS
NIGHTTIME MUSIC/ARTS/SPORTS PRODUCTIONS
EVENING CONCERT SERIES + PARTIES
Sponsorship Sales and Marketing
JJ (Jennifer) Mason
Director of Partnerships
604 938 3399
jmason@watermarkinc.ca
EVENT PRODUCERS
WATERMARK COMMUNICATIONS INC.
604 938 3399
watermarkinc.ca
Whistler, BC
