Why Handcrafted Soap
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Commercial soaps are mass produced using inexpensive ingredients while handcrafted soaps are made locally in small batches with unique formulations and higher quality ingredients. Handcrafted soaps offer more variety since each maker personalizes their soap, resulting in products that are natural, functional, and aesthetically pleasing. The document provides contact information for an organization that promotes handcrafted soap and soapmakers.
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This document provides a marketing plan for a startup organic soap company called Red Orange Organic. It begins with an executive summary that outlines the size and growth of the Indian soap market, as well as Red Orange Organic's target segment. The marketing mix (4Ps) are then discussed, including plans for products tailored to different skin types, distribution through third party distributors, competitive pricing, and large promotional activities. Sales estimates and forecasts are provided that show profitability being achieved within 6 years as expansion occurs. In appendices and references, additional data is presented on consumer preferences and industry research sources.
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Unilever is one of the world's largest packaged goods companies operating in many countries. In the late 1990s, it streamlined its vast portfolio and focused on brands like Dove. Dove soap was launched in 1955 containing a patented mild cleansing ingredient positioned as a beauty bar that moisturizes skin unlike drying regular soap. Advertisements showed cream being poured into the bar. A dermatologist study found Dove dried and irritated skin less than other soaps, leading Unilever to aggressively market Dove and gain over 24% of the market by 2003. Dove has since expanded into body wash, hand wash, face care, hair care, deodorant, and body lotions.
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2) The marketing plan aims to increase sales 4% through promoting this new service, enhancing quality standards, and implementing marketing activities like advertisements, promotions, and online content.
3) Key actions include training employees, equipping stores, setting a launch date, calculating advertising budgets, and establishing price discounts for loyalty customers. Progress and success will be monitored through customer satisfaction surveys and market research.Industry Analysis of Deodorants in India
(1) The deodorant market in India has grown significantly from Rs. 103 crore in 2003 to Rs. 1300 crore in 2012 with a growth rate of 30% annually.
(2) Axe is the market leader with 27% share, while brands like Park Avenue, Wildstone, and Cinthol are major competitors.
(3) The deodorant market is segmented based on age, gender, lifestyle. Younger consumers are influenced by trends while older consumers seek status and health benefits. Male consumers seek attention while female consumers prefer fruity variants.
DIVINE SEEDS SKINCARE, CREATING SUSTAINABLE VALUE
DIVINE SEEDS is a Greek ethical skincare brand committed to create and deliver environmental, social and economic value.
DIVINE SEEDS is recognized for its absolute focus in quality by formulating few, potent products, all vegan, cruelty-free and fragrance free. We try to open up new opportunities for new economic sectors such as sustainable agriculture.
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How to Manufacture Disinfectants, Soaps and Detergents
Soaps and detergents are used frequently in our daily life. We use them to wash our hands and clean our clothes without ever really paying attention to how they work. Beneath the plain white surface of a bar of soap lies an intriguing history and a powerful chemistry. It has been said that amount of soap and detergent consumed in a country is a reliable measure of its civilizations. There was a time when these products were luxury; now it is a necessity.
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Active Ingredients for Detergents, Art of soap making, Best small and cottage scale industries, Chemicals Used In Soaps & Detergents, Cleaners, Complete Guide to Making Natural Soap, Components of detergents, Composition and Manufacturing of Detergent, Detergency process, Detergent Formulation Consulting In India, Detergent Powder Business, Disinfectant production process, Disinfectant products formulation and production process, Disinfectants and antiseptics manufacturing, Disinfectants Making Small Business Manufacturing, Great Opportunity for Startup, How to Make a Natural Disinfectant, How to Make Detergent Powder, How to make disinfectant?, How to Make Soap, How to Make Soap - Material, Manufacture, Making, Used, Processing, How to Make/Produce Antiseptic, How to Manufacture Detergent and Cleaning Products, How to manufacture disinfectants and antiseptics, How to manufacture soap, How to manufacture soaps Detergents and Disinfectants, How to produce insecticide and disinfectant in India– Business, How to Start a Soap Manufacturing industry, How to Start a Soap Production Business, How to Start a Soaps Detergents and Disinfectants business?, How to Start a Soaps Detergents and Disinfectants Production Business, How to start a successful Soap Manufacturing business, How to start a successful Soaps Detergents and Disinfectants industry, How to Start Soap Manufacturing Industry in India, How to Start Soaps Detergents and Disinfectants Industry in India, How to Start Your Own Soap Business, Liquid Detergents, Manufacturing Detergent Cakes, Manufacture of Disinfectants, Manufacture of Framed Soaps, Manufacture of Milled Bars, Manufacture of Synthetic Detergent Powder, modern small and cottage scale industries, Most Profitable Soap Manufacturing Business Ideas, Most Profitable Soaps Detergents and Disinfectants Business Ideas, Powder Detergent Manufacturing Process, Process technology books, Production of Detergent Powder by Dry Mixing,Profile on the Production of Disinfectant, profitable small and cottage scale industries, Profitable Small Scale Manufacture of Soaps & Detergents, Profitable Small Scale Soaps Detergents and Disinfectants Manufacturing, Setting up and opening your Soaps Detergents and Disinfectants Business, Setup a detergent industry, Small scale Commercial soap making, Small scale Soap production line,
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Lux
Lux is a personal care brand owned by Unilever that was founded in 1899 in the UK. It is headquartered in Singapore and operates in over 100 countries. Lux was launched in India in 1929 with actress Leela Chitnis in its first advertisement. It expanded into skincare and beauty products in the 1990s. Lux uses celebrity endorsements and innovative marketing techniques like Lux Holi colors, liquid soap art, and a soap dress to promote brand awareness and engagement. Actresses like Madhubala, Hema Malini, and current brand ambassador Alia Bhatt have represented Lux over the years.
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Lifebuoy soap was launched in the UK in 1894 by William Lever as a disinfectant soap containing carbolic acid. It was launched in India in 1935 and became India's oldest personal wash brand, standing for health and hygiene through germ protection. Over the decades, Lifebuoy underwent several reforms to its packaging, ingredients, and messaging to stay relevant in India, targeting health concerns of men, families, and rural consumers on a budget. It continues to position itself as protecting users from germs through ingredients like Active-B while providing an affordable bathing experience.
Lifebuoy
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. Lifebuoy is HUL's flagship soap brand with a market leadership position. Lifebuoy was launched in India in 1895 and over the decades has established itself as a germ protection soap. It offers a wide range of soap variants targeted at different consumer segments with a focus on health and hygiene. Lifebuoy is the market leader in the antiseptic soap category in India.
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This document provides an introduction and overview of the soap industry in India. It discusses the origin and history of soap manufacturing, the major players in the Indian soap market such as Hindustan Unilever Ltd. and their market shares. It also describes the segmentation of soaps between premium, popular and carbolic segments. Hindustan Unilever Ltd. is the market leader with brands such as Lux and Lifebuoy, while other competitors include Godrej, Wipro and P&G. The future of the soap industry is dependent on availability of key raw materials.
Soaps
- India has a population of over 1 billion people, with soap household penetration at 98%. Soap is the second largest consumer goods category in India.
- The soap market in India is growing at 7% annually and is estimated at 126,000 tonnes total, with major companies holding around 90% market share.
- The top 3 companies in India's soap market are Hindustan Unilever Limited, Godrej, and Nirma, which collectively hold around 88% market share. HUL is the dominant player with brands like Lux and Lifebuoy.
AXE STP
The document discusses Hindustan Unilever Limited (HUL), the largest consumer goods company in India. It owns the popular brand Axe, known for its deodorants and grooming products targeted towards younger males aged 16-28. Some key points made in the document include:
- Axe dominates the Indian deodorant market through widespread distribution and advertising campaigns featuring masculine themes.
- While successful in urban areas, Axe faces challenges expanding its rural customer base due to high prices.
- The document evaluates Axe's product portfolio, target customers, competitors, and marketing strategies like segmentation and positioning. It also provides a SWOT analysis of Axe deodorants and suggestions for improving gender
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Project RepoRt on Mkt SegmeNtation Of Lux SoaP
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Sunsilk : Marketing Strategy .
This document outlines the marketing strategy of the hair care brand Sunsilk over different stages of its growth in India. It started in 1954 in the UK and focused on advertising specific hair issues. By 1959, it was available in 18 countries. In India, within 10 years it introduced an anti-dandruff shampoo and expanded its product line. Later, it targeted expanding its market reach and launched products at different price points along with changing packaging. Currently, its strategies include celebrity endorsements, online discounts and availability across various retail channels to build awareness and expand its consumer base.
Dove soap presentation
Unilever is one of the world's largest packaged goods companies operating in many countries. In the late 1990s, it streamlined its vast portfolio and focused on brands like Dove. Dove soap was launched in 1955 containing a patented mild cleansing ingredient positioned as a beauty bar that moisturizes skin unlike drying regular soap. Advertisements showed cream being poured into the bar. A dermatologist study found Dove dried and irritated skin less than other soaps, leading Unilever to aggressively market Dove and gain over 24% of the market by 2003. Dove has since expanded into body wash, hand wash, face care, hair care, deodorant, and body lotions.
Maybelline new york cosmetics
The document provides an overview of L'Oreal and its acquisition of Maybelline New York. It discusses L'Oreal's financial performance, brand portfolio, and acquisition history. It then analyzes Maybelline's brand performance under L'Oreal ownership, including key product lines and marketing strategies. The document concludes with recommendations for Maybelline's global expansion opportunities in new markets and consumer segments.
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1) Green Argile proposes a new "do-it-yourself healthy product" service allowing customers to create custom natural lotions through individual consultations in Yves Rocher stores.
2) The marketing plan aims to increase sales 4% through promoting this new service, enhancing quality standards, and implementing marketing activities like advertisements, promotions, and online content.
3) Key actions include training employees, equipping stores, setting a launch date, calculating advertising budgets, and establishing price discounts for loyalty customers. Progress and success will be monitored through customer satisfaction surveys and market research.Industry Analysis of Deodorants in India
(1) The deodorant market in India has grown significantly from Rs. 103 crore in 2003 to Rs. 1300 crore in 2012 with a growth rate of 30% annually.
(2) Axe is the market leader with 27% share, while brands like Park Avenue, Wildstone, and Cinthol are major competitors.
(3) The deodorant market is segmented based on age, gender, lifestyle. Younger consumers are influenced by trends while older consumers seek status and health benefits. Male consumers seek attention while female consumers prefer fruity variants.
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DIVINE SEEDS SKINCARE, CREATING SUSTAINABLE VALUE
DIVINE SEEDS is a Greek ethical skincare brand committed to create and deliver environmental, social and economic value.
DIVINE SEEDS is recognized for its absolute focus in quality by formulating few, potent products, all vegan, cruelty-free and fragrance free. We try to open up new opportunities for new economic sectors such as sustainable agriculture.
All our products have prickly pear and artichoke extracts as their "hero ingredients", plants that have scarcely been used in sectors other than the food industry
How to Manufacture Disinfectants, Soaps and Detergents
Soaps and detergents are used frequently in our daily life. We use them to wash our hands and clean our clothes without ever really paying attention to how they work. Beneath the plain white surface of a bar of soap lies an intriguing history and a powerful chemistry. It has been said that amount of soap and detergent consumed in a country is a reliable measure of its civilizations. There was a time when these products were luxury; now it is a necessity.
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INFORMATIONAL BROCHURE - ENGLISH
This document summarizes the work of Global Soap Project Europe, which supports a soap recycling program. The organization collects partially used hotel soap, processes it into new 4oz bars, and distributes the soap to people in need through partner organizations to improve hygiene and prevent disease. Donations are requested to fund the soap collection, processing, and distribution efforts.
LUSH-3
This document provides details about a project to introduce handmade soaps by an organization called LUSH. It outlines the target markets for these soaps as being those interested in healthier, non-chemical, and fresher soap options. The mission is to reduce customer preference for competitors' products from 80% to 30% within a year. It then describes how the organization will apply various integrated marketing communication methods like trade shows, discounts, samples, advertising, public relations, direct marketing, and cause marketing to promote the handmade soaps and achieve their mission. Key activities include a live soap-making show and art gallery to generate interest and sales promotions to encourage trial.
An introduction to adam's naturals
The document summarizes information about an olive oil soap made by local women in the Near East according to a 10th century recipe. Some key details:
- The soap is made from nearly 90% pure olive oil along with water, mineral salts, and essential oils through a saponification process that has been used for over 1000 years.
- It supports local women's cooperatives and the local economy in the Near East. 10% of profits go to charities helping people in the region.
- The company seeks to preserve the historic soap making traditions and help the depressed economy in Nablus, which once had over 30 soap factories but now only has three.
Elif Gözde Doyuran_WBGx: WDR2001x_Final Project
This is my final project for the course "Trading for Development in the Age of Global Value Chains - WDR 2020" on which I have reflected some lessons learned regarding the importance of GVCs. My main aim at this project is to show how agricultural value chains have positive welfare effects referring to the Community Trade Programme of The Body Shop.
LSM Soaps - Product Presentation_7 28 14
The Vintage Soap Factory is proposing their new line of natural body, hand, and all-purpose soaps made from 100% olive oil and essential oils. Their soaps have won the 2014 Product of the Year award. They are seeking to expand distribution of their French-made soaps known for deep cleansing and moisturizing skin without harsh chemicals. The three soap products are differentiated by their versatile uses and natural, skin-nourishing formulas.
The Body Shop
- Anita Roddick founded The Body Shop in 1976 in Brighton, England, selling natural skin care and cosmetics products with an emphasis on social and environmental activism.
- The Body Shop experienced rapid growth, expanding at 50% annually and becoming publicly traded on the London Stock Exchange.
- The company championed various social causes through campaigns and community trade programs that supported marginalized communities globally.
- In 2006, The Body Shop was acquired by L'Oreal but continues its mission-driven approach through sustainable practices and community initiatives.
Final bodyshop
The document summarizes a proposed advertising campaign for The Body Shop to reposition the brand by emphasizing its ethical standards and focus on creating a more beautiful world. The campaign would involve beautifying cities through green initiatives like planting walls and bottles displaying ecosystems. Advertisements would transform billboards into green displays and product packaging would contain wildflower seeds. The goal is to demonstrate The Body Shop's values through actions benefiting communities and the environment.
Marketing strategy
The problem with most of the perfumes that are available to the public today is that the regulations of chemical additives and ingredients used in most conventional perfumes can be harmful to not only the person who applies them, but also those in close contact with them. Maybe you have noticed at one point or another that these scents and smells emanating from these topical substances can cause headaches, eye and nose irritation, and a slew of other side effects caused by the toxic petrochemicals that are often used to formulate the appealing fragrance of these colognes and perfumes. Most of the time, these petrochemicals are by-products of petroleum and other natural gases, which you definitely don’t want to be breathing in, or applying to your hands and neck on a daily basis.
Axe deodorant
The document introduces a new line of organic deodorants from Axe called Botanical Essence, Tea Green, Ambre Essentiel, and Melvita Roses. It describes the key natural ingredients in each product. The document also outlines Axe's mission, vision, objectives, target markets, promotional strategies, and organizational structure.
My presentation marketing
The document describes a line of bar soaps called Safesheild that are produced by Procter & Gamble. The soaps come in different scents and have properties like removing odors, protecting skin from germs, and keeping skin smooth. The document outlines plans to introduce additional Safesheild products like gels and powders at affordable prices. It aims to distribute the products widely in stores across Western Australia and other states. The stability, purpose, and values of Procter & Gamble are also discussed to emphasize the company's focus on improving lives through high-quality consumer products around the world.
My Presentation Marketing
The document describes a line of bar soaps called Safesheild that are produced by Procter & Gamble. The soaps come in different scents and have properties like removing odors, protecting skin from germs, and keeping skin smooth. The document outlines plans to introduce additional Safesheild products like gels and powders at affordable prices. It aims to distribute the products widely in stores across Western Australia and other states. The stability, purpose, and values of Procter & Gamble are also discussed to emphasize the company's goal of improving lives through its products.
My presentation marketing
The document describes a line of bar soaps called Safesheild that are produced by Procter & Gamble. The soaps come in different scents and have properties like removing odors, protecting skin from germs, and keeping skin smooth. The document outlines plans to introduce additional Safesheild products like gels and powders at affordable prices. It aims to distribute the products widely in stores across Western Australia and other states. The stability, purpose, and values of Procter & Gamble are also discussed as the worldwide leader in consumer products.
My Presentation Marketing
The document describes a line of bar soaps called Safesheild that are produced by Procter & Gamble and contain various ingredients to protect skin from germs, perspiration odors, and help skin clarity and smoothness. It discusses plans to introduce additional soap and hygiene products, distribute the products widely in stores across Western Australia, and emphasizes Procter & Gamble's global reach and mission to improve lives through their brands.
My Presentation Marketing
The document describes a line of bar soaps called Safesheild that are produced by Procter & Gamble. The soaps come in different scents and have properties like removing odors, protecting skin from germs, and keeping skin smooth. The document outlines plans to introduce additional Safesheild products like gel hand washes and expand distribution in Western Australia. It emphasizes Procter & Gamble's global reach, mission to improve lives through high-quality affordable products, and values of integrity and innovation.
Why Doing Good Demands Good Design
1. Anthem is a global strategic agency that helps brands connect with consumers emotionally and inspire action through insights, brand creation, and campaigns.
2. Soapbox Soaps aims to provide everyday personal care products while also giving back through its "Hope Code" which provides transparency about where donations go.
3. Starting in 2010 with its first batch, Soapbox has grown from its first retail store in 2012 to experiencing a 2000% lift in its mission and a 40-90% increase in sales of particular products after working with Anthem on a new design that better connects its brand mission and product.
Hair She Grows Natural Hair & Beauty Expo 2018 sponsorship packet
Join us for this amazing celebration of natural beauty, October 7 in Orlando, FL. See how you can become a part of this event through sponsorship.
www.HairSheGrows.com
Lush marketing project
Lush effectively segments its market through geographic, demographic, psychographic, and behavioral factors. Geographically, it has stores globally but focuses on urban areas. Demographically, its target is ages 18+ who care about environmental and social issues. Psychographically, its customers are middle-to-upper class strivers and achievers interested in ethical purchases. Behaviorally, Lush understands customer benefits, occasions, and loyalty. Through natural products, customer service, and cause marketing, Lush creates value for its informed, passionate customer base, leading to its success growing from 1 store to over 500 globally.
Loreal : body shop
Project with Body Shop on analysing trends, customers and competitors. Insights to be used for NPD and further investment in the brand
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How to Manufacture Disinfectants, Soaps and Detergents
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The Book on Value Added Products from Beekeeping
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This document reviews honey as a nutrient and functional food. It discusses honey's composition, nutritional value, and potential health benefits. Some key points:
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Honey in Medicine
Honey has a long history of medicinal use dating back thousands of years. It was commonly used in ancient Egyptian, Chinese, Indian, Greek and Roman medicine to treat wounds, infections, and other ailments. Honey remains an important part of traditional Chinese medicine, Ayurvedic medicine, and the developing field of apitherapy. Specific types of honey are prescribed for certain conditions based on their properties. Honey is used internally and externally to treat infections, respiratory issues, digestive problems, wounds and more according to traditional medical systems.
Making Beeswax Candles, Polishes & Homemade Cosmetics - Part 1
Beeswax has been used for thousands of years for a variety of purposes. In ancient Egypt, Greece, Rome, and China, beeswax was used for mummification, paintings, seals, candles, and medicine. Throughout history, beeswax was crucial for lost wax casting techniques and was the main ingredient in encaustic painting. While beeswax was once the primary wax, the development of paraffin wax in the 19th century reduced its exclusivity, though it remains the most expensive natural wax. Beeswax is still used today in batik art, sculpture preservation, candle making, wood polishes, and leather treatments.
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Using Bee Glue for Health, Medicine & Perfume
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Big Batch Soap Making - A Guide for Making your own Soap
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Detergents Toxics Link - Counting the Cost of Cleanliness
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Development of Equipment for Making Homemade Laundry Soap
The document describes the development of equipment for homemade laundry soap production, including a pedal-powered soap mixer, mold, and cutting and stamping machines. Simple machines were designed and tested to enhance local soap production. The pedal-powered mixer allows soap to be properly mixed with little effort in minutes. The wooden mold can withstand hot soap temperatures without damage. The cutting and stamping machine facilitates faster, neater cutting and stamping of soap bars compared to manual methods. The soap produced was found to form good lather and feel fair on the skin. The soap making equipment assembly provides a cost-effective model for small-scale soap production businesses.
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Why Handcrafted Soap
- 1. Commercial soaps are manufactured in large factories (often located overseas) staffed with anonymous employees, using the most economical ingredients. Often they contain some or all synthetic detergents; most have the glycerin removed. Handcrafted soaps, on the other hand, are manufactured locally in small batches with the personal oversight and care of the soapmaker. Handcrafted soapmakers use high-quality ingredients and are able to add specialty oils and additives to personalize their formulations. The creative artistry of each handcrafted soapmaker results in soaps that are different and unique, offering consumers a wide selection of soaps that are not only natural, but functional and beautiful as well. For more information on locally available handcrafted soap, please contact: Why Handcrafted Soap? Published as a public service by: Handcrafted Soap and Cosmetic Guild, Inc. 178 Elm St., Saratoga Springs, NY 12866 Phone: (518) 306-6934 Toll Free: (866)-900-SOAP (7627) The HSCG is the only international non-profit professional trade association promoting the benefits of handcrafted soaps and giving a voice to the handcrafted soapmaker. Grateful thanks to the HSCG Members who provided photos for this brochure: Front: Jennifer Hofmann, Jennifer’s Handmade Soap. Inside fold (stack of soap): Ruth Esteves, The Nova Studio. Inside (top): Faith Oriold, Alaiyna B. Bath and Body. Inside (bottom, l to r): Jamie Sabot, Batty’s Bath; Pamela Leis, bytheSEAsoap; Jasminka Weed, Soap With Soul; Erica Pence, The Bonnie Bath Co; Joanna Couch, Together Farms LLC; Pamela Saldutti, P.S. I Love Soap Co.; Julie Koenig, Kreative Kraftwerks. Back: Kate Johnson, Mamoucha Soaps. © 2013 Handcrafted Soap and Cosmetic Guild, Inc. All Rights Reserved. Contents may not be revised, except by special permission from the HSCG. www.soapguild.org What’s the Difference?