1) The document discusses strategies for maximizing revenue from television brands, including talent shows, through 360-degree sponsorships that engage consumers throughout the year both on-air and off-air.
2) Opportunities for sponsors include on-screen product placements, promotions at casting events, in-store branding, online presences on show websites and sponsors' sites, and experiences such as rehearsals and live show attendance.
3) Specific strategies are outlined for talent shows like The X Factor as well as relationship shows like Farmer Wants a Wife, including branded content across digital platforms.
Ross Biggam - Online and on-demand services as means of generating revenue gr...TVbusinessconference
The document discusses challenges facing commercial broadcasters and opportunities for new revenue streams through online and on-demand services. It notes that while TV advertising remains important, broadcasters need to diversify revenue to 60% from other sources like new advertising forms, rights trading, and online video. Online options like catch-up TV, on-demand, and mobile apps can boost viewership and provide scheduling flexibility but won't replace traditional TV. Innovation is needed to complement, not replace, existing business models through both online and traditional services.
Angelo Pettazzi - Where is television moving on? Italian experienceTVbusinessconference
This document summarizes the Italian experience in extending television viewing through digital terrestrial platforms. It describes how Italian broadcasters created a common digital terrestrial platform based on open standards like DVB-GEM to maintain control over the viewer experience and enable new business models. This platform supports interactive and hybrid broadcast/broadband services, and broadcasters are working to add digital rights management to enable protected over-the-top content as well. Mediaset is focusing on using this platform to enrich live programming with interactive apps and provide premium content on demand.
The document is about the European Television and Media Management Academy. It repeats the name of the academy in both English ("european television and media management academy") and Russian ("ТВ И МЕДИА МЕНЕДЖМЕНТ", "Европейская Академия ТВ и Медиа Менеджмента") multiple times throughout the text. It concludes by thanking the reader for their attention.
1) The document discusses strategies for maximizing revenue from television brands, including talent shows, through 360-degree sponsorships that engage consumers throughout the year both on-air and off-air.
2) Opportunities for sponsors include on-screen product placements, promotions at casting events, in-store branding, online presences on show websites and sponsors' sites, and experiences such as rehearsals and live show attendance.
3) Specific strategies are outlined for talent shows like The X Factor as well as relationship shows like Farmer Wants a Wife, including branded content across digital platforms.
Ross Biggam - Online and on-demand services as means of generating revenue gr...TVbusinessconference
The document discusses challenges facing commercial broadcasters and opportunities for new revenue streams through online and on-demand services. It notes that while TV advertising remains important, broadcasters need to diversify revenue to 60% from other sources like new advertising forms, rights trading, and online video. Online options like catch-up TV, on-demand, and mobile apps can boost viewership and provide scheduling flexibility but won't replace traditional TV. Innovation is needed to complement, not replace, existing business models through both online and traditional services.
Angelo Pettazzi - Where is television moving on? Italian experienceTVbusinessconference
This document summarizes the Italian experience in extending television viewing through digital terrestrial platforms. It describes how Italian broadcasters created a common digital terrestrial platform based on open standards like DVB-GEM to maintain control over the viewer experience and enable new business models. This platform supports interactive and hybrid broadcast/broadband services, and broadcasters are working to add digital rights management to enable protected over-the-top content as well. Mediaset is focusing on using this platform to enrich live programming with interactive apps and provide premium content on demand.
The document is about the European Television and Media Management Academy. It repeats the name of the academy in both English ("european television and media management academy") and Russian ("ТВ И МЕДИА МЕНЕДЖМЕНТ", "Европейская Академия ТВ и Медиа Менеджмента") multiple times throughout the text. It concludes by thanking the reader for their attention.
Andrey Kolodyuk - How Smart TV/OTT changes the scape of VOD marketTVbusinessconference
The document discusses how smart TVs and over-the-top (OTT) platforms will influence the video-on-demand (VOD) market. It notes that smart TVs allow content to be delivered directly over the internet through services like Netflix, BBC iPlayer, and others. Forecasts suggest the OTT video market will generate $16.4 billion by 2016, compared to $14.7 billion for VOD services from cable and satellite operators. The founder of Divan.TV proposes their service as an OTT platform that would offer a menu of 10 main services on users' TVs including VOD, TV and internet channels, games, social networks, and more.
The document discusses branding issues for Ukrainian television channels, both currently and looking ahead to 2015. It analyzes market share and viewer demographic data for the top 6 channels. Research findings show that branding, including customer satisfaction, slogans, and anchor associations, will be a key driver of success for channels in upcoming years as they compete for market share and prepare for a digital transition. The top channels need strong brands to maintain their positions, attract investments, and capitalize on their TV brands in new digital platforms.
Vladimir Nabatov - Present and future of legal market of video in the internetTVbusinessconference
The document discusses strategies for protecting, monetizing, and promoting video content online. It notes that broadband internet penetration is increasing while traditional media consumption is decreasing. Various monetization models for online video are examined, including paid, advertising, and mixed models. Effective protection of video content is also addressed through automated monitoring of pirate sites and hosting on legal platforms. The document was prepared by Vladimir Nabatov on strategies for television businesses.
Кристиан Хоспье - Конкурентная модель для цифрового телевидения: Уроки Европе...TVbusinessconference
The document summarizes key issues and opportunities around the transition from analogue to digital television in the EU. It discusses goals of addressing spectrum bottlenecks, allowing content access across platforms, and fostering a creative industry and cultural diversity. Means discussed include analogue switch-off, nondiscriminatory spectrum assignment, and an innovative legal content framework. Issues addressed are effective spectrum management, net neutrality, copyright framework reviews, and ensuring fair competition and media pluralism.
Nick North - Convergence – the impact of the internet on televisionTVbusinessconference
This document discusses the convergence of television and digital media. It notes the proliferation of screens and platforms to access TV content, and the socialization of TV through interactions on social media. New data sources are outlined that provide insights into viewing behaviors across devices. The strategies proposed focus on exploiting this convergence by developing new revenue streams, targeted advertising, improving content discovery, and amplifying consumer engagement. Measurement of cross-platform viewing is positioned as key to meeting evolving business needs.
Конференция "Телевидение как Бизнес" - это ежегодная встреча телевизионной индустрии. Ведущие телевизионные бренды, лучшие медиаспециалисты и выдающиеся медиаинвесторы в модерируемом потоке дискуссий говорят про актуальный контент, финансы, менеджмент и новейшие медиатехнологии – это однодневная концентрация медиабизнеса в одном месте. tvbusinessconference.com
Viet Nguyen Cao - Platform Microsoft Mediaroom for IPTV. Solutions for Media ...TVbusinessconference
This document discusses the challenges facing TV service providers and how Microsoft's technologies address those challenges in three key areas: reliability, security, and quality; supporting one platform across multiple networks and devices; and enabling innovation and differentiation. It provides an overview of Microsoft Mediaroom and how it powers live and on-demand entertainment across different networks and devices with a single platform. It also discusses how Mediaroom allows for innovation through features like multi-screen experiences and an open application platform.
"Gemius solutions for media audience measuremtn", Emil Pawlowski, Chief Scien...TVbusinessconference
This document summarizes the services of Gemius Solutions for media audience measurement. It measures cross-media consumption and ad exposure using a single-source panel of participants who carry a smartphone meter. This allows measurement of consumption and ads across PC, TV, radio, apps and other media. The meter collects data on the device level to provide comprehensive and consistent measurement of media and ads viewed both in-home and out-of-home. Gemius uses this single-source data to provide analytics on ad campaigns, competitive intelligence, and audience measurement currency for digital and cross-media.
Andrey Kolodyuk - How Smart TV/OTT changes the scape of VOD marketTVbusinessconference
The document discusses how smart TVs and over-the-top (OTT) platforms will influence the video-on-demand (VOD) market. It notes that smart TVs allow content to be delivered directly over the internet through services like Netflix, BBC iPlayer, and others. Forecasts suggest the OTT video market will generate $16.4 billion by 2016, compared to $14.7 billion for VOD services from cable and satellite operators. The founder of Divan.TV proposes their service as an OTT platform that would offer a menu of 10 main services on users' TVs including VOD, TV and internet channels, games, social networks, and more.
The document discusses branding issues for Ukrainian television channels, both currently and looking ahead to 2015. It analyzes market share and viewer demographic data for the top 6 channels. Research findings show that branding, including customer satisfaction, slogans, and anchor associations, will be a key driver of success for channels in upcoming years as they compete for market share and prepare for a digital transition. The top channels need strong brands to maintain their positions, attract investments, and capitalize on their TV brands in new digital platforms.
Vladimir Nabatov - Present and future of legal market of video in the internetTVbusinessconference
The document discusses strategies for protecting, monetizing, and promoting video content online. It notes that broadband internet penetration is increasing while traditional media consumption is decreasing. Various monetization models for online video are examined, including paid, advertising, and mixed models. Effective protection of video content is also addressed through automated monitoring of pirate sites and hosting on legal platforms. The document was prepared by Vladimir Nabatov on strategies for television businesses.
Кристиан Хоспье - Конкурентная модель для цифрового телевидения: Уроки Европе...TVbusinessconference
The document summarizes key issues and opportunities around the transition from analogue to digital television in the EU. It discusses goals of addressing spectrum bottlenecks, allowing content access across platforms, and fostering a creative industry and cultural diversity. Means discussed include analogue switch-off, nondiscriminatory spectrum assignment, and an innovative legal content framework. Issues addressed are effective spectrum management, net neutrality, copyright framework reviews, and ensuring fair competition and media pluralism.
Nick North - Convergence – the impact of the internet on televisionTVbusinessconference
This document discusses the convergence of television and digital media. It notes the proliferation of screens and platforms to access TV content, and the socialization of TV through interactions on social media. New data sources are outlined that provide insights into viewing behaviors across devices. The strategies proposed focus on exploiting this convergence by developing new revenue streams, targeted advertising, improving content discovery, and amplifying consumer engagement. Measurement of cross-platform viewing is positioned as key to meeting evolving business needs.
Конференция "Телевидение как Бизнес" - это ежегодная встреча телевизионной индустрии. Ведущие телевизионные бренды, лучшие медиаспециалисты и выдающиеся медиаинвесторы в модерируемом потоке дискуссий говорят про актуальный контент, финансы, менеджмент и новейшие медиатехнологии – это однодневная концентрация медиабизнеса в одном месте. tvbusinessconference.com
Viet Nguyen Cao - Platform Microsoft Mediaroom for IPTV. Solutions for Media ...TVbusinessconference
This document discusses the challenges facing TV service providers and how Microsoft's technologies address those challenges in three key areas: reliability, security, and quality; supporting one platform across multiple networks and devices; and enabling innovation and differentiation. It provides an overview of Microsoft Mediaroom and how it powers live and on-demand entertainment across different networks and devices with a single platform. It also discusses how Mediaroom allows for innovation through features like multi-screen experiences and an open application platform.
"Gemius solutions for media audience measuremtn", Emil Pawlowski, Chief Scien...TVbusinessconference
This document summarizes the services of Gemius Solutions for media audience measurement. It measures cross-media consumption and ad exposure using a single-source panel of participants who carry a smartphone meter. This allows measurement of consumption and ads across PC, TV, radio, apps and other media. The meter collects data on the device level to provide comprehensive and consistent measurement of media and ads viewed both in-home and out-of-home. Gemius uses this single-source data to provide analytics on ad campaigns, competitive intelligence, and audience measurement currency for digital and cross-media.
"TV market: main trends in 2018 and prospects for development in 2019“ Igor P...TVbusinessconference
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as transportation and industrial activities declined substantially. However, the document notes that continued long-term progress on air quality will require systemic changes rather than temporary reductions from emergency measures.
"From TV toTotalVideo", Renata Uhlarikova, Kantar Media, International Busine...TVbusinessconference
Kantar Media provides total TV and video measurement services across multiple countries. They measure both traditional TV viewing and online/digital viewing on multiple devices to provide a holistic view of total TV consumption. Some key points:
- Kantar measures TV and video viewing on TVs, computers, tablets, smartphones and other connected devices.
- In Denmark, online viewing is included in the currency and treated the same as traditional TV for trading purposes. Other countries like Norway are moving to this model.
- Core panels remain important but are supplemented by digital panels and census-level digital data.
- The goal is to provide accurate measurement of total TV consumption as viewership shifts to online and digital platforms
"Innovation in Total Audience Measurement". Toni Petra, International Watch L...TVbusinessconference
This document discusses Nielsen Marketing Cloud (NMC), a platform that allows users to manage data, customize audiences, activate advertising across channels, and analyze results. NMC provides granular viewership data, accurate targeting capabilities, and insights into consumer behavior and purchase data. It enables integrated audience tracking and a single solution for managing the entire marketing process. The platform aims to create a new data-driven ecosystem for publishers, advertisers, and other partners.
«ТВ аудитория vs Digital аудитория, или просто люди». Светлана Калинина, Kwen...TVbusinessconference
«ТВ аудитория vs Digital аудитория, или просто люди». Светлана Калинина, Kwendi Media Audit, Андрей Таранов, KWENDI
Конференция "Телевидение как Бизнес" 2017
Доклад Елены Мартыновой, Директора по стратегическому маркетингу 1+1 Медиа, в рамках панельной дискуссии "Промо 360°", конференция "Телевидение как Бизнес" 2016 (22.09.2016)
Доклад Татьяны Светловой, Директора департамента продвижения бренда и продуктов телеканала "Украина", в рамках панельной дискуссии "Промо 360°", конференция "Телевидение как Бизнес" 2016 (22.09.2016)
"Viasat - один в поле воин! Проблемы и перспективы развития легального DTH-се...TVbusinessconference
"Viasat - один в поле воин! Проблемы и перспективы развития легального DTH-сегмента в Украине" - доклад Ярослава Пахольчука, финансового и исполнительного директора 1+1 Медиа, конференция "Телевидение как Бизнес" 2016 (22.09.2016)
"Футбол как бизнес. Опыт ЕВРО-2016". Александр Денисов, Футбол1/Футбол2TVbusinessconference
"Футбол как бизнес. Опыт ЕВРО-2016" - доклад Александра Денисова, директора телеканалов Футбол 1, Футбол 2, конференция "Телевидение как Бизнес" 2016 (22.09.2016)
This document discusses trends in global demographics and technology usage. Some key points include:
- The market in Europe, the Middle East and Africa has over 1.1 billion consumers with growing purchasing power.
- The number of people over 60 will double between 2013-2050 to around 2 billion.
- Life expectancy is projected to increase by 15%.
- The number of internet users in Europe, Africa and the Middle East grew 25% from 2013-2014.
- Laptops/desktops remain the most popular device for accessing content at 62%, followed by mobile at 41%.
Светлана Калинина и Андрей Таранов "Рекламный рынок Украины. Уроки кризиса"
Yuliya Sobakar
1. Source : Eurodata TV Worldwide / Relevant partners– All rights reserved
1
1
Eurodata TV Worldwide
Юлия Собакарь
Телевидение в мире в 2010г. :
Развлекательный и Массовый
Контент
Ноябрь 2010
2. Source : Eurodata TV Worldwide / Relevant partners– All rights reserved
2
2
Покрытие территории
Более 3,000 каналов
Латинская Америка
172 M
Северная
Америка
322 M Африка
80 M
Азия
1 768 M
Европа
669 M
Ближний Восток
25 M
3 Billion potential viewers
3. Source : Eurodata TV Worldwide / Relevant partners– All rights reserved
3
3
3ч03
3ч04
3ч05
3ч07
3ч09
3ч12
2004 2005 2006 2007 2008 2009
Просмотр за день, в часах, всей целевой аудитории
Среднее число измерено согласно размера вселенной
2009 –Среднее время ТВ-смотрения в день достигло
рекордной отметки 3ч12мин.
+9 минут
+3 минуты
4. Source : Eurodata TV Worldwide / Relevant partners– All rights reserved
4
4
2010 – ТВ-потребление все ещё растет
2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010
2007 2008 2009 2010 2007 2008 2009 2010
Общее количество людей
Время просмотра за день,
Недели 1-34
5. Source : Eurodata TV Worldwide / Relevant partners– All rights reserved
5
5
Развлекательный и массовый
контент
6. Source : Eurodata TV Worldwide / Relevant partners– All rights reserved
6
6
Ant & Dec’s Push the Button
Великобритания - ITV1
Sleuth 101
Австралия – ABC
Are you kidding me ?
Голландия – RTL4
Детская игра
Игровые форматы становятся проще, таким образом, чтоб
победа и получения удовольствия были взаимосвязаны, и с
целью создания впечатления, что победа – это всего лишь
игра.
7. Source : Eurodata TV Worldwide / Relevant partners– All rights reserved
7
7
101 Ways to Leave a Game Show
Великобритания – BBC1
Downfall
США - ABC
The Million Pound Drop
Великобритания – Channel 4
Развлекательные программы сочетают в себе юмор и
волнение для того, чтобы подтолкнуть состязающихся
пойти как можно на большее для достижения победы.
Сногсшибательные игры
8. Source : Eurodata TV Worldwide / Relevant partners– All rights reserved
8
8
Instant Restaurant
Великобритания – BBC2
My Name is Michael
Голландия – RTL 4
Звездные форматы возвращаются
Наиболее известные тренды не уходят: кулинарные программы,
танцевальные и музыкальные состязания все ещё достаточно
популярны, удерживая аудиторию способностью перерождаться,
наполняться новым контентом.
Голландия – RTL4
9. Source : Eurodata TV Worldwide / Relevant partners– All rights reserved
9
9
Hadakacchi aka Naked life
Япония - NTV
Benidorm Bastards
Голландия – RTL4
Различные форматы создают множество противоречий во
мнениях между людьми, поскольку все люди разные по своей
природе, всем присущи собственное восприятие реальности и
видение решения проблем.
Противоречие мнений
10. Source : Eurodata TV Worldwide / Relevant partners– All rights reserved
10
10
The Hard Times of RJ Berger
США – MTV
Sherlock
Великобритания – BBC1
Boardwalk Empire
США – HBO
В осеннем сезоне 2010г. хороший урожай собрали форматы с
острыми комедийными сюжетами, крупными постановками и
оригинальными римейками.
Оригинальное производство
сериалов
11. Source : Eurodata TV Worldwide / Relevant partners– All rights reserved
11
11
Новые повествовательные стили
12. Source : Eurodata TV Worldwide / Relevant partners– All rights reserved
12
12
Eastenders Live (BBC)
Source : Eurodata TV Worldwide - Tous droits réservés
Lone Star (Fox)
Появление трансмедийного раскрытия
сюжета
13. Source : Eurodata TV Worldwide / Relevant partners– All rights reserved
13
13
Addict(s)
Source : Eurodata TV Worldwide - Tous droits réservés
Появление трансмедийного раскрытия
сюжета
14. Source : Eurodata TV Worldwide / Relevant partners– All rights reserved
14
14
Технологии к услугам знаний и
развлечений
Source : Eurodata TV Worldwide - Tous droits réservés
SevenDays (Channel 4)
If I Can Dream
15. Source : Eurodata TV Worldwide / Relevant partners– All rights reserved
15
15
-Телевидение неплохо себя чувствует,
спасибо Интернет!
- Развлекательный и Массовый Контент.
-ТВ/Веб Симбиоз, возможности для
креатива.
- В направлении к глобальным
программам: без границ, временных
рамок, ограничений в длительности и
местонахождении.
- И это только начало…
- … Завтра: Телевидение, подключенное к
Интернету!
Телевидение в мире в 2010г. :
Развлекательный Контент,
Ориентированный на Массы