The document discusses crowdfunding strategies, emphasizing the importance of having a strong pitch, effective perks, and a well-planned marketing schedule for successful campaigns. It highlights the 'green bar effect,' explaining that higher goals do not necessarily lead to more funding, and underscores the need for constant promotion and engagement with backers. Additionally, resources and platforms for further assistance and insights on crowdfunding are provided.

1. Crowdfunding
for Impact
Bre DiGiammarino, Cause Director
bre@indiegogo.com | @IndiegogoCause

3. Campaign

4. Partner page

5. Raise money
Capture data
Customer interaction
Market validation
Benefits of Crowdfunding
Create evangelists

6. Launch your idea

7. Gauge and prove demand

8. Grow your market

9. Spread a message

10. Partner page

11. 4 Fundamentals of Successful Campaigns
Frame1.
2.
3.
4.

12. ‘Green Bar Effect’
The Green Bar Effect
Higher goal doesn’t always mean more money!

13. 4 Fundamentals of Successful Campaigns
Frame1.
2.
3.
4.
Pitch

14. Your pitch is the face of your campaign
Have a good pitch

15. Make it personal

16. 4 Fundamentals of Successful Campaigns
Frame1.
2.
3.
4.
Pitch
Perks

17. Why do people contribute?
Passion
Participation & Pride
Perks
Passion
Participation & Pride
Perks

18. Perk ideas

19. 4 Fundamentals of Successful Campaigns
Frame1.
2.
3.
4.
Pitch
Perks
Promotion

20. Canary
Technology – New York, NY USA
Raised:
$1,866,692
Goal:
$100,000
Preparation
Crowdfunding isn’t
winning the lottery
Campaigns require
effort and constant
promotion
Make sure to have a
plan before you start

21. Only one chance at a
first impression
Utilize a soft launch
30% rule
Marketing schedule is
key
Time your marketing!
Prime the pump

22. Stay active
Be
Proactive
Tell people about your
project – constantly!
Campaigns sending at least 3 updates
raise about 239% more than those that
post 2 or fewer

24. Indiegogo Resources
Campaigner Field Guide
http://landing.indiegogo.com/iggfieldguide/
Insights Blog: for insights, tips and ideas:
https://www.indiegogo.com/blog/
Indiegogo: browse successful campaigns:
http://indiegogo.com
Help Center: answers to specific questions:
http://support.indiegogo.com/forums
Additional Questions: Our Customer
Happiness Team is always here for you.
Contact us: support@indiegogo.com

25. Thank you!
Bre DiGiammarino bre@indiegogo.com