Sales With the help of Social Media
•
0 likes•46 views
How social media can help a company driving it's sales process, this presentation tell about how to find right platform , audience & what process a company should select for the social media campaign.
Report
Share
Report
Share
Download to read offline
Recommended
Paws Up Digital Media Strategy Presentation
The document outlines a digital marketing strategy for The Resort at Paws Up. It identifies challenges such as remote location and proposes goals like increasing client interaction and brand health. The strategy focuses on building upon existing platforms slowly through small changes. It emphasizes listening to consumers and implementing mini-campaigns for specific audiences. Key elements are enhancing the website, blog, social media presence, and Google AdWords campaigns while monitoring metrics to track success over 6 months.
Social Media Summer School - Session 4 (take your social media to next level ...
Learn about social media campaigns. Why run a social media campaign? How to run a successful social media campaign. Tools to make the job easier.
7 Critical Steps to Successful Loyalty Marketing
Learn the 7 steps to creating a successful loyalty program with industry insights and best practices from Social Annex. We'll go over how loyalty can provide up to a 10% revenue lift, cut acquisition costs and increase customer lifetime values.
Creativity in business
The document discusses creativity and provides examples of how businesses can apply creativity. It describes how a restaurant wanted a social media presence but its target demographic was older customers. The creative solution was to focus social media efforts on Facebook instead of Twitter or Instagram since the average user on those platforms is younger. It also provides an example of how an advertising agency used creative recruitment strategies. The document emphasizes that creativity involves exploring the business context and using diverse tools, as well as collaborating across departments to find customized solutions.
Crowdfunding for Impact
Bre DiGiammarino, Cause Director at Indiegogo reviews the fundamental steps in successful crowdfunding for social good projects among youth. Highlighting innovative projects funded through Indiegogo and a list of resources to move forward with funding your youth health project. Presented at YTH Live 2014 session "Innovative Funding for Social Good."
How to start the facebook campaign
Get ready to marketing world. In 2016 all business move for digital marketing like google adwords and social media marketing. More powerful marketing platform is twitter and facebook. Get you best service in digital marketing service with us. Contact http://www.mirrorminds.in
Digital Summit - Humanize Your Brand with Influencer Marketing from the Insid...
Humanize Your Brand with Influencer Marketing from the Inside Out
In this session, we will cover the newest phase of Influencer Marketing and Development, which is how to empower your employee advocates and convert them to influencers. This will empower you to work with all business Influencers with a new set of lenses and tools.
After this session, you’ll be able to:
• Take the first steps on the journey to Employee Influencer Marketing
• Easy steps to get management and employees on board
• 5 key elements to measure success that management will love
This session is for digital marketers and brand managers who have several years of experience in Social Media or Digital Marketing and want to understand how to increase engagement and gain new brand attention with Employee Influencer Marketing.
Location based marketing_overview
This document provides an overview of location-based services and how to get started with location-based marketing. It discusses the evolution of social media from sharing ideas to sharing locations. Check-ins allow users to broadcast and share their locations with friends on applications like Foursquare. Location-based marketing uses check-in data to target customers according to their real preferences and locations to increase repeat visits, attract new customers, and boost word-of-mouth awareness. The document provides 5 tips for businesses to start with location-based marketing, such as claiming venues, sending timely messages to nearby customers, and automating personalized marketing based on customer check-in data and history.
Recommended
Paws Up Digital Media Strategy Presentation
The document outlines a digital marketing strategy for The Resort at Paws Up. It identifies challenges such as remote location and proposes goals like increasing client interaction and brand health. The strategy focuses on building upon existing platforms slowly through small changes. It emphasizes listening to consumers and implementing mini-campaigns for specific audiences. Key elements are enhancing the website, blog, social media presence, and Google AdWords campaigns while monitoring metrics to track success over 6 months.
Social Media Summer School - Session 4 (take your social media to next level ...
Learn about social media campaigns. Why run a social media campaign? How to run a successful social media campaign. Tools to make the job easier.
7 Critical Steps to Successful Loyalty Marketing
Learn the 7 steps to creating a successful loyalty program with industry insights and best practices from Social Annex. We'll go over how loyalty can provide up to a 10% revenue lift, cut acquisition costs and increase customer lifetime values.
Creativity in business
The document discusses creativity and provides examples of how businesses can apply creativity. It describes how a restaurant wanted a social media presence but its target demographic was older customers. The creative solution was to focus social media efforts on Facebook instead of Twitter or Instagram since the average user on those platforms is younger. It also provides an example of how an advertising agency used creative recruitment strategies. The document emphasizes that creativity involves exploring the business context and using diverse tools, as well as collaborating across departments to find customized solutions.
Crowdfunding for Impact
Bre DiGiammarino, Cause Director at Indiegogo reviews the fundamental steps in successful crowdfunding for social good projects among youth. Highlighting innovative projects funded through Indiegogo and a list of resources to move forward with funding your youth health project. Presented at YTH Live 2014 session "Innovative Funding for Social Good."
How to start the facebook campaign
Get ready to marketing world. In 2016 all business move for digital marketing like google adwords and social media marketing. More powerful marketing platform is twitter and facebook. Get you best service in digital marketing service with us. Contact http://www.mirrorminds.in
Digital Summit - Humanize Your Brand with Influencer Marketing from the Insid...
Humanize Your Brand with Influencer Marketing from the Inside Out
In this session, we will cover the newest phase of Influencer Marketing and Development, which is how to empower your employee advocates and convert them to influencers. This will empower you to work with all business Influencers with a new set of lenses and tools.
After this session, you’ll be able to:
• Take the first steps on the journey to Employee Influencer Marketing
• Easy steps to get management and employees on board
• 5 key elements to measure success that management will love
This session is for digital marketers and brand managers who have several years of experience in Social Media or Digital Marketing and want to understand how to increase engagement and gain new brand attention with Employee Influencer Marketing.
Location based marketing_overview
This document provides an overview of location-based services and how to get started with location-based marketing. It discusses the evolution of social media from sharing ideas to sharing locations. Check-ins allow users to broadcast and share their locations with friends on applications like Foursquare. Location-based marketing uses check-in data to target customers according to their real preferences and locations to increase repeat visits, attract new customers, and boost word-of-mouth awareness. The document provides 5 tips for businesses to start with location-based marketing, such as claiming venues, sending timely messages to nearby customers, and automating personalized marketing based on customer check-in data and history.
rwasem test
Reputation marketing involves building a positive reputation through getting reviews, sales strategies, and culture creation. It also involves marketing the reputation on websites and social media as well as managing the reputation by monitoring feedback and engaging with customers.
Facebook marketing
The document discusses using Facebook advertising to promote seminars and workshops. It outlines the benefits of targeting specific demographics like age, location, and interests. Placing ads on Facebook allows optimizing landing pages and copy for six graphic advertisements. The company monitors campaigns daily and tweaks costs, scheduling, and performance to maximize exposure within the provided budget.
Make IT Happen Media 1.5
This document outlines goals and strategies for social media marketing. It discusses objectives like growth of likes, reach, engagement, leads, and sales. The responsibilities include managing social media strategy across platforms, executing activities, engaging with audiences, and staying ahead of trends. The strategy focuses on design, content, promotion, engagement, conversion, and measuring results. It aims to get clients found online, connect with fans, promote events, and make sales through social media.
Paid Social
Paid social advertising expands brand awareness and recognition by targeting potential customers across social media platforms like Facebook, LinkedIn, Instagram, and Twitter. It helps turn unfamiliar users into leads and customers by identifying the ideal audience, creating targeted ads, remarketing to tagged users, and capturing qualified leads through a multistep process. Key benefits include improving organic performance over time as more users become familiar with the brand from seeing paid social ads.
Smarketing: aligning your sales and marketing teams to create a scalable, rep...
The document discusses aligning sales and marketing teams to improve revenue. It suggests assessing how aligned the teams currently are, uncovering major misalignment areas like unclear goals or communication issues, and providing best practices. These include ensuring sales input informs content creation, coordinating marketing campaigns with sales, showcasing sales expertise, and facilitating sales training. Properly aligning sales and marketing is important because their collaboration directly impacts revenue, so organizations should determine if the teams communicate and have shared goals.
Fundraising potential of special events
"Fundraising without special events? No way" explores the role of special events in an organization's fundraising program and shows how events are fundamental to increased and sustainable funding.
social media services
Digital Marketing
I Play to focus on good targeting and generate new ideas to serve the marketing plan, support the brand and achieve the selling objectives, including:
* Content Management
* Manage Social Media Accounts
* Manage online marketing campaigns
* Monitoring, analysis & development of marketing campaigns
Digital Marketing Services
* Situation Analysis
* Strategy & Planning (SOSTAC Strategy)
* Content creation
* Social Media account management
* Online Campaign management
* Monitoring, analysis & development of marketing campaigns
* E-Mail Marketing
* SEO
Sentiment seo
Brief Description about Sentiment SEO is great tips for public behavior on social platform and what they like or dislike.
Visit now our websites:
https://niteshkhawani2018.wixsite.com/website
https://niteshkhawani.site123.me/
Digital Marketing Campaign Analysis (Destination Athlete, LLC)
Destination Athlete, an athletic performance company, ran a Facebook advertising campaign to build brand awareness in Hunterdon County. The campaign targeted ages 24-44 within 20 miles of their location and focused on interests like coaching and sports. The budget was $5 per day but went over at $124 total. The campaign reached over 2500 people but had a low click-through and conversion rate, resulting in a negative 78% return on investment. Recommendations included expanding targeting interests, exploring other social media, separating local and corporate websites, and testing Google AdWords. Lessons included understanding pricing complexity, defining clear goals, optimizing creative for the platform, and allowing the client final say in strategic decisions.
Social Ads for Revenue Based Social, Katie Roberts, Laureate Inc - Social Fre...
Social Ads for Revenue Based Social, Katie Roberts, Laureate Inc - Social Fre...Social Fresh Conference
The document discusses using social media for business ROI. It outlines how social media supports the customer lifecycle from awareness to retention. Various social media channels like Facebook, Twitter, and LinkedIn are mapped to strategic goals like engagement, brand awareness, and lead generation. The document then covers best practices for using promoted accounts, promoted content, direct response advertising, custom audiences, and lookalike audiences on social media. Key takeaways include using the right channels and targeting to reach the right people for each business objective.ADV420 MSU Xerox Digital Marketing Strategy Final Project
This document outlines a digital marketing strategy that focuses on gaining customer insights, building quality relationships, and optimizing for mobile. It recommends taking a "less is more" advertising approach, promoting the brand's positive image, and increasing customer satisfaction. The strategy involves optimizing the website for mobile, using SEO best practices, encouraging social media engagement, blogging to provide solutions and drive traffic, and measuring success through analytics.
Event Marketing
Event Marketing is critical to the success of your Meetings, Convention, Exhibition and Events. It is critical in making your Meetings, Convention, Exhibition and Events profitable.
Building your Crowdfunding Campaign
Rewards Based Crowdfunding is more than capital
1. Provides Market Validation
2. Crowdsourcing your product development
3. Platforms have apps to help you value your company
4. Provides focus on Minimum Viable Product
5. Democratizes the funding process
Event Sponsorship: 4 questions every event planner should ask themselves
Approaching a company with a sponsorship request for your event is always difficult. A few years ago my students had to organise their very own festival. The plan was to organise a town based festival for the local community. We approached a bank that had recently opened a branch in the centre of town. After researching the bank’s mission and business approach, as well as their customers, we sent them an email and got invited for a meeting.
Sometimes you have meetings that just don’t work out. This was one of those. And after 5 minutes that became painfully clear. Long story short: we had misunderstood the bank’s mission. “We cannot provide sponsorship for your event”, the bank manager said, “but I can place some of my employees outside and hand out balloons”. Yes, that is really helpful.
Before you approach a potential sponsor you need to have a good look at your own event, the audience you are aiming for, your own data, and what you actually want from a potential sponsor.
This slideshow will help you identify some of the questions you need to find the answers to with regards to event sponsorship.
Turn Fans Into Advocates: Top 5 Ways to Zoom Business Results
Do you ever feel like you are running up against wall after wall in social media and online marketing? Do you wish you could better get your content in front of your audience and customers so you can nurture relationships, increase brand awareness and inspire them to become loyal brand advocates?
In this presentation, learn how you can tap into the power of relationships and advocacy to grow community, increase conversions and zoom business results.
Growth Marketing Tactics Using Facebook For Crowdfunding Products
Roy Morejon Presentation for Growth Marketing Conference, Discussing Facebook Marketing Lead Generation Tactics For Facebook's 1st Crowdfunding Case Study on a 40-day, $1.8 Million Raise.
Driving Growth Through Social Media
This presentation from Director & Co-Founder of the Digital Marketing Insitute, Anthony Quigley provides insights into using digital and social media to overcome growth challenges in your business through a variety of strategies.
Succesful Tips for startups
When building your startup, you have two options; raise funds or bootstrap. The business plan way of raising money for your venture still has its place.
WordPress in Business
Presentation at WordCamp NL about the role of (WordPress) blogs in a marketingstrategy. The presentation also covers Digital versus Social Strategies as outlined in Harvard Business Review (nov 2011).
Marketing workshop feb 27
Marketing involves identifying, anticipating, and satisfying customer needs profitably. An effective marketing plan consists of analyzing the current situation, setting objectives, developing strategies and tactics, taking action, and measuring results. The marketing mix, also known as the 4 P's, includes product, price, place, and promotion. Marketing communications mix tactics cover advertising, websites, public relations, social media, sales promotions, direct marketing, and personal selling. The ultimate goals are to increase customer retention, grow existing customers, and attract new customers.
Social Media Basics for Business
This document provides an overview of a workshop on growing a business with social media and smart consulting and coaching. It discusses Lisak's company which offers business coaching and consulting to help owners develop social media, marketing, advertising, and technology skills. The workshop covers creating a social media strategy and goals, defining the target audience, social media advertising, content marketing, and a question and answer session. It also discusses the social media acquisition model and setting SMART goals.
How to maximize your online exposure on a start up budget
The first things to da it to utilize all the free tools then build out your persuasion architecture.
The more focused your reputation and the greater your visibility within your target client group, the more valuable your brand.
Reputation x Visibility = Brand Strength
More Related Content
What's hot
rwasem test
Reputation marketing involves building a positive reputation through getting reviews, sales strategies, and culture creation. It also involves marketing the reputation on websites and social media as well as managing the reputation by monitoring feedback and engaging with customers.
Facebook marketing
The document discusses using Facebook advertising to promote seminars and workshops. It outlines the benefits of targeting specific demographics like age, location, and interests. Placing ads on Facebook allows optimizing landing pages and copy for six graphic advertisements. The company monitors campaigns daily and tweaks costs, scheduling, and performance to maximize exposure within the provided budget.
Make IT Happen Media 1.5
This document outlines goals and strategies for social media marketing. It discusses objectives like growth of likes, reach, engagement, leads, and sales. The responsibilities include managing social media strategy across platforms, executing activities, engaging with audiences, and staying ahead of trends. The strategy focuses on design, content, promotion, engagement, conversion, and measuring results. It aims to get clients found online, connect with fans, promote events, and make sales through social media.
Paid Social
Paid social advertising expands brand awareness and recognition by targeting potential customers across social media platforms like Facebook, LinkedIn, Instagram, and Twitter. It helps turn unfamiliar users into leads and customers by identifying the ideal audience, creating targeted ads, remarketing to tagged users, and capturing qualified leads through a multistep process. Key benefits include improving organic performance over time as more users become familiar with the brand from seeing paid social ads.
Smarketing: aligning your sales and marketing teams to create a scalable, rep...
The document discusses aligning sales and marketing teams to improve revenue. It suggests assessing how aligned the teams currently are, uncovering major misalignment areas like unclear goals or communication issues, and providing best practices. These include ensuring sales input informs content creation, coordinating marketing campaigns with sales, showcasing sales expertise, and facilitating sales training. Properly aligning sales and marketing is important because their collaboration directly impacts revenue, so organizations should determine if the teams communicate and have shared goals.
Fundraising potential of special events
"Fundraising without special events? No way" explores the role of special events in an organization's fundraising program and shows how events are fundamental to increased and sustainable funding.
social media services
Digital Marketing
I Play to focus on good targeting and generate new ideas to serve the marketing plan, support the brand and achieve the selling objectives, including:
* Content Management
* Manage Social Media Accounts
* Manage online marketing campaigns
* Monitoring, analysis & development of marketing campaigns
Digital Marketing Services
* Situation Analysis
* Strategy & Planning (SOSTAC Strategy)
* Content creation
* Social Media account management
* Online Campaign management
* Monitoring, analysis & development of marketing campaigns
* E-Mail Marketing
* SEO
Sentiment seo
Brief Description about Sentiment SEO is great tips for public behavior on social platform and what they like or dislike.
Visit now our websites:
https://niteshkhawani2018.wixsite.com/website
https://niteshkhawani.site123.me/
Digital Marketing Campaign Analysis (Destination Athlete, LLC)
Destination Athlete, an athletic performance company, ran a Facebook advertising campaign to build brand awareness in Hunterdon County. The campaign targeted ages 24-44 within 20 miles of their location and focused on interests like coaching and sports. The budget was $5 per day but went over at $124 total. The campaign reached over 2500 people but had a low click-through and conversion rate, resulting in a negative 78% return on investment. Recommendations included expanding targeting interests, exploring other social media, separating local and corporate websites, and testing Google AdWords. Lessons included understanding pricing complexity, defining clear goals, optimizing creative for the platform, and allowing the client final say in strategic decisions.
Social Ads for Revenue Based Social, Katie Roberts, Laureate Inc - Social Fre...
Social Ads for Revenue Based Social, Katie Roberts, Laureate Inc - Social Fre...Social Fresh Conference
The document discusses using social media for business ROI. It outlines how social media supports the customer lifecycle from awareness to retention. Various social media channels like Facebook, Twitter, and LinkedIn are mapped to strategic goals like engagement, brand awareness, and lead generation. The document then covers best practices for using promoted accounts, promoted content, direct response advertising, custom audiences, and lookalike audiences on social media. Key takeaways include using the right channels and targeting to reach the right people for each business objective.ADV420 MSU Xerox Digital Marketing Strategy Final Project
This document outlines a digital marketing strategy that focuses on gaining customer insights, building quality relationships, and optimizing for mobile. It recommends taking a "less is more" advertising approach, promoting the brand's positive image, and increasing customer satisfaction. The strategy involves optimizing the website for mobile, using SEO best practices, encouraging social media engagement, blogging to provide solutions and drive traffic, and measuring success through analytics.
Event Marketing
Event Marketing is critical to the success of your Meetings, Convention, Exhibition and Events. It is critical in making your Meetings, Convention, Exhibition and Events profitable.
Building your Crowdfunding Campaign
Rewards Based Crowdfunding is more than capital
1. Provides Market Validation
2. Crowdsourcing your product development
3. Platforms have apps to help you value your company
4. Provides focus on Minimum Viable Product
5. Democratizes the funding process
Event Sponsorship: 4 questions every event planner should ask themselves
Approaching a company with a sponsorship request for your event is always difficult. A few years ago my students had to organise their very own festival. The plan was to organise a town based festival for the local community. We approached a bank that had recently opened a branch in the centre of town. After researching the bank’s mission and business approach, as well as their customers, we sent them an email and got invited for a meeting.
Sometimes you have meetings that just don’t work out. This was one of those. And after 5 minutes that became painfully clear. Long story short: we had misunderstood the bank’s mission. “We cannot provide sponsorship for your event”, the bank manager said, “but I can place some of my employees outside and hand out balloons”. Yes, that is really helpful.
Before you approach a potential sponsor you need to have a good look at your own event, the audience you are aiming for, your own data, and what you actually want from a potential sponsor.
This slideshow will help you identify some of the questions you need to find the answers to with regards to event sponsorship.
Turn Fans Into Advocates: Top 5 Ways to Zoom Business Results
Do you ever feel like you are running up against wall after wall in social media and online marketing? Do you wish you could better get your content in front of your audience and customers so you can nurture relationships, increase brand awareness and inspire them to become loyal brand advocates?
In this presentation, learn how you can tap into the power of relationships and advocacy to grow community, increase conversions and zoom business results.
Growth Marketing Tactics Using Facebook For Crowdfunding Products
Roy Morejon Presentation for Growth Marketing Conference, Discussing Facebook Marketing Lead Generation Tactics For Facebook's 1st Crowdfunding Case Study on a 40-day, $1.8 Million Raise.
Driving Growth Through Social Media
This presentation from Director & Co-Founder of the Digital Marketing Insitute, Anthony Quigley provides insights into using digital and social media to overcome growth challenges in your business through a variety of strategies.
Succesful Tips for startups
When building your startup, you have two options; raise funds or bootstrap. The business plan way of raising money for your venture still has its place.
WordPress in Business
Presentation at WordCamp NL about the role of (WordPress) blogs in a marketingstrategy. The presentation also covers Digital versus Social Strategies as outlined in Harvard Business Review (nov 2011).
What's hot (19)
Smarketing: aligning your sales and marketing teams to create a scalable, rep...
Smarketing: aligning your sales and marketing teams to create a scalable, rep...
Digital Marketing Campaign Analysis (Destination Athlete, LLC)
Digital Marketing Campaign Analysis (Destination Athlete, LLC)
Social Ads for Revenue Based Social, Katie Roberts, Laureate Inc - Social Fre...
Social Ads for Revenue Based Social, Katie Roberts, Laureate Inc - Social Fre...
ADV420 MSU Xerox Digital Marketing Strategy Final Project
ADV420 MSU Xerox Digital Marketing Strategy Final Project
Event Sponsorship: 4 questions every event planner should ask themselves
Event Sponsorship: 4 questions every event planner should ask themselves
Turn Fans Into Advocates: Top 5 Ways to Zoom Business Results
Turn Fans Into Advocates: Top 5 Ways to Zoom Business Results
Growth Marketing Tactics Using Facebook For Crowdfunding Products
Growth Marketing Tactics Using Facebook For Crowdfunding Products
Similar to Sales With the help of Social Media
Marketing workshop feb 27
Marketing involves identifying, anticipating, and satisfying customer needs profitably. An effective marketing plan consists of analyzing the current situation, setting objectives, developing strategies and tactics, taking action, and measuring results. The marketing mix, also known as the 4 P's, includes product, price, place, and promotion. Marketing communications mix tactics cover advertising, websites, public relations, social media, sales promotions, direct marketing, and personal selling. The ultimate goals are to increase customer retention, grow existing customers, and attract new customers.
Social Media Basics for Business
This document provides an overview of a workshop on growing a business with social media and smart consulting and coaching. It discusses Lisak's company which offers business coaching and consulting to help owners develop social media, marketing, advertising, and technology skills. The workshop covers creating a social media strategy and goals, defining the target audience, social media advertising, content marketing, and a question and answer session. It also discusses the social media acquisition model and setting SMART goals.
How to maximize your online exposure on a start up budget
The first things to da it to utilize all the free tools then build out your persuasion architecture.
The more focused your reputation and the greater your visibility within your target client group, the more valuable your brand.
Reputation x Visibility = Brand Strength
Growing Your Business With Social Media
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
How To Measure ROI (Return On Investment) For Social Media
Learn how to measure ROI for Social media marketing with Christi Tasker at PuTTinOUT.com and TaskerAgency.com
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
case study starwood hotels and resorts worldwide discuss
Votigo is a social marketing platform that helps companies run social promotions at scale. It provides services like contest and sweepstakes rules, graphic design, moderation, and analytics. Starwood Hotels worked with Votigo to run promotions like trivia sweeps on Facebook to support new locations and events. Promotions generated hundreds of new fans and engagement but require a clear strategy and marketing plan. Monitoring metrics is key to ensure promotions meet fan acquisition and sharing goals.
Strategy Plan Bootcamp.pptx
The document discusses listening to consumers, competitors, and the overall industry or category to understand digital marketing opportunities. It recommends searching across digital channels like search engines, Google Trends, social media to understand what consumers and competitors are doing online. The key is to understand where target audiences spend time online and what topics interest them related to your business. This information can then be used to define marketing strategies, goals, objectives, and tactics.
GBACC Business & Breakfast presentation 1-2011
This is the Keynote presentation I used for the 1-20-2011 Green Bay Area Chamber of Commerce Business & Breakfast series.
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...Social Fresh Conference
This document discusses how to measure the effectiveness of social media marketing by defining the customer journey in four stages: See, Think, Do, Care. For each stage, it provides examples of key metrics to track, such as changes in brand awareness, repeat visits, conversion rates, and customer loyalty. It emphasizes setting goals for each content type, measuring multiple audiences and versions of content, and using tools to track performance, attribute touchpoints, and benchmark against competitors. The overall message is that social media measurement requires looking at the right metrics for each stage of the customer journey to effectively optimize strategies.DIGITAL MARKETING
Strategies Focused on Increasing The Reach and Visibility of Your Business. A Crash course in theory and tools for growing your business in the digital world.
Build Your Online Presence
This document provides guidance on building an online presence and brand. It discusses owning multiple online channels like websites, social media accounts, and videos. These owned channels form the foundation of an online brand and allow controlling the message. Paid advertising can complement owned channels. Earned media like social shares, comments and mentions result from owned and paid efforts along with engagement. Analytics should track effectiveness across channels to refine the online strategy over time. Unifying branding and engaging conversations are also recommended to develop an online reputation and presence.
How to grow your business
How to grow your business. A #useful presentation designed for business owners on the four strategic options to boost your business.
Integrated Marketing Communications Campaign for Agape Restaurant
This document outlines an integrated marketing communications plan for Agape Grill, a casual dining restaurant. It includes an introduction to Agape Grill and its competitors, an analysis of the target market in Sunnyvale, and an assessment of Agape Grill's current communications strengths and weaknesses across its website, Facebook, Yelp and other channels. The document then proposes objectives, strategies and budgets to strengthen Agape Grill's branding and increase sales among key target demographics like young professionals through improved digital and social media presence, promotions, and community outreach.
Measuring Social Media Success
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
PPC Advertising Session 2 Direct Marketing Association NorCal 092116
Pay-Per-Click Advertising:
Using Sophisticated Tactics and Tools
Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced campaign structures, mobile targeting and re-marketing.
What you’ll learn:
Advanced keyword research and modeling
Advanced campaign structure
Enhanced Campaigns and mobile targeting
Re-marketing and re-targeting in the major PPC providers
How to take full advantage of Product Listing Ads
Writing ads to match user intent
Best practices that will save you costs and improve your ROI
Instructor: John Thyfault
http://www.beasleydirect.com
Smo(social media optimisation)
SMO (social media optimization) is the process of promoting a website through social media platforms like Facebook, Twitter, LinkedIn, and Pinterest in order to increase traffic to the website. The key aspects of SMO include setting goals and strategies for social media use, researching trends, engaging customers on various platforms, and tracking results. Effective SMO provides benefits like expanding a business's customer base, improving search rankings and sales, allowing direct customer interaction, and increasing brand loyalty.
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
Corporate Social Media Marketing (SMM) Course Detailed Outline
Bangladesh Internet Marketing Professionals' Association (BIMPA) is offering Social Media Marketing (SMM) course for Bangladeshi online marketers, corporate employees, consultant, businesses, and entrepreneurs. This presentation is about the detailed outline of the Corporate SMM course. Initially hosted by Creative IT.
The course covers:
Class-1: Introduction to Social Media
- Social Media Marketing Basics
- Social Media Marketing Glossary
- Setting up Social Media Profiles and Pages
- Social Media Marketing Insights
- Defining social media goals and building strategy
- Some SMM Case Studies
Class-2: Social Medial Marketing (SMM) Research
- Understanding EdgeRank
- Measuring Social Media KPIs
- Klout and Social Media Influence
- Facebook Insights & Consumer Research (Analyze and research on your existing audience)
- Social Media Consumer Behavior
Class-3: Content Idea Generation & Development
- Keyword Research for SMM
- Social Media Listening Strategy
- Content Repurposing
Class-4: Social Networking and Target Marketing
- Datamining for Target Market
- Social Media Community Building & Management
- Understanding Graph Search
- B2B Lead Generation in Social Media
- Finding Social Media Influencers
- Using Owned Contacts in Social Media
Class-5: Social Media Advertising
- Social Media Advertising Options
- Determine Social Media Advertising Strategies
- Introducing ad dashboards in Facebook and LinkedIn
- Tips and Tricks in Social Media Advertising
- Social Media Advertising Case Studies
Class 6 & 7: Online Branding with SMM
- Social CRM & Social PR
- Best practices in SMM
- Location Based Branding (Marketing in specific geographic area)
- Personal Branding in Social Media
- B2B Branding with LinkedIn
- Social Media Event Management
- Subliminal Branding in Social Media
- Video Marketing (Gain more views and subscriptions for your videos)
Class-8: Social Media Optimization (SMO)
- Open Graph & Facebook Optimization
- Social Media Optimization or SMO (Optimizing Website for Social Media)
- Integrating Others Channels for Social Media
- Content Marketing Fundamentals
- Viral Content Strategies
- Increase Social Media Engagements
- Increase Audience (Increase Likes, Fans, Followers, Subscribers)
- Social Media Task Scheduling & Automation
- Tools for Monitoring Social Media (Listen & monitor competitive performance)
- Online Reputation Management
- Measuring Performance & KPIs
- Social Media Marketing (SMM) Tools
- SMM Resources and Followup (Ways to get help and learn more about SMM)
Getting Startups Started with Effective Content Marketing & Paid Amplification
Julie Perry presents on getting startups started with effective content marketing & paid amplification.
SMO (social media optimization)
SMO (social media optimization) is the process of driving website traffic through social media platforms like Facebook, Twitter, LinkedIn, and Pinterest. The key aspects of SMO include setting goals and strategies, researching trends, engaging customers across multiple platforms, and tracking results. Social media provides significant benefits to businesses, allowing them to build their brand, target ads, respond to customers, and increase sales. Social bookmarking sites are another tool that can be used to generate backlinks and boost website traffic.
Similar to Sales With the help of Social Media (20)
How to maximize your online exposure on a start up budget
How to maximize your online exposure on a start up budget
How To Measure ROI (Return On Investment) For Social Media
How To Measure ROI (Return On Investment) For Social Media
case study starwood hotels and resorts worldwide discuss
case study starwood hotels and resorts worldwide discuss
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...
Integrated Marketing Communications Campaign for Agape Restaurant
Integrated Marketing Communications Campaign for Agape Restaurant
PPC Advertising Session 2 Direct Marketing Association NorCal 092116
PPC Advertising Session 2 Direct Marketing Association NorCal 092116
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...
Corporate Social Media Marketing (SMM) Course Detailed Outline
Corporate Social Media Marketing (SMM) Course Detailed Outline
Getting Startups Started with Effective Content Marketing & Paid Amplification
Getting Startups Started with Effective Content Marketing & Paid Amplification
Recently uploaded
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationFuture-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandMastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Grow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerRecently uploaded (20)
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Sales With the help of Social Media
- 1. Social Media Marketing & Selling Presented By: Harender Singh (2015SMN6550)
- 2. Creating a Plan • Define the Goals have to achieve. • Select Platform • Choose Audience • Build Content • Execute Campaigns • Drive Sales Process • Measure Results Set Goals Choose Platform Choose Audience Create Content Execute Campaigns Drive Sales Process Measure Results
- 3. Defining Goals • Increasing Brand Awareness • Increasing Engagement, Followers, Likes • Enhance Public Relationship • Ratings, Reviews • Sales & Lead Generation • Click Through Rate, Call to actions • Setting the Budget Timely Realistic Achievable Measurable Specific
- 4. Finding the right platform • Google AdWords • Facebook • Twitter • LinkedIn • YouTube • Instagram • Media Buying(Famous Sites ) • Finding Famous Social Media Personalities
- 5. • Age • Location • Income • Interest • Gender Choose Audience
- 6. Choose Audience Finding the right age range of consumers. Finding the target location , area. A beauty product might looking for Female Audience. Interest based audience. AGE LOCATION GENDER INTEREST 01 02 03 04
- 8. • Get Phone Calls • Advertise Business • Spread Offers • New Product Launch • New Store Launch • Sell Products • Take order on social media • Creating new Users/Customers Execute Campaigns
- 9. Drive Sales Process Defined Qualified Leads. STEP 1 Prioritize Leads STEP 3 Close Leads STEP 5 Develop Lead Management Process STEP 2 Nurture Leads STEP 4
- 10. Measuring Results • Key performance indicators (drive revenue, build awareness of your brand,) • Align your social media goals with your business objectives • Benchmark against your competitors • Learn what platforms are most successful in reaching your targeted audience
- 11. Thank You