Getting the Word Out:Innovations in Trainingand Dissemination
Zoe Lehman
Chicago Female Condom CampaignMission: To improve access, awareness, and proper use of FCsTechnology: www.ringonit.org, Facebook, Twitter, photo campaignEducate women, men, and transgender on vaginal and anal usePublicize availability in Walgreens storesPromote campaign events, trainings, and media coverageShare FC news and campaigns
Lessons LearnedKeep online followers engaged but not overwhelmed2-3 Facebook posts per week3-4 tweets per day throughout dayDon’t link Facebook and Twitter to auto-update
Best PracticesQuality over quantityDedicated Social media manager: Consistent MessagingMaterials downloadable on website
Facebook Insights
Robyn Dayton
Background InformationGetting guidelines utilized, not just printed: Online forum to advance evidence-based practices in international youth peer educationPurpose:Expert responses to questions Space to share successes, address gaps in guidelinesFamiliarize participants with Evidence-based     Guidelines for Youth Peer Education
Lessons LearnedOnline forums require careful planning to:Run smoothlyAttractparticipants Create a safe space in which visitors to the forum are willing to put themselves “out there” Beyond expert experiences
What worked well?Repeated forum advertising via authoring agencies before and during the eventPlanted questionsAcknowledgement and response to tool gaps via the forum
Forum by the numbers3 day forum7pages on unique topics4 experts from US, Eastern Europe, Philippines2,500 visits1,300 unique visitors from 85 countries18 users posting comments
Dennis H. Li
Mobilizing Schools Around Effective Adolescent Sexual Health EducationTexas Middle and High SchoolsTargetSchool officials, teachers, parents, and community membersTechnologyWeb-based decision support system (DSS) with multimedia toolsPurposeAdoption, implementation, and maintenance of evidence-based sexual health education programs
Conceptual FrameworksAre KeyMaintenanceAssessmentImplementationPreparationGetting others on boardEfficiently capture behaviors and determinants without overwhelming the user
What Worked?  Maintaining fidelity to Intervention Mapping
  Uses knowledge acquisitionand theoretical                                                 	and empirical evidence
  Obtaining continuous feedback from community members
  Developing training and advocacy tools that utilize 	various media
 8 behavioral matrices
 66 performance objectives
 >400 change objectivesWebsite MockupAction Steps: 7Performance Indicators: 31Tool Options: 9Phases: 4
Renee Randazzo

Getting the Word Out - Zoe Lehman

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    Getting the WordOut:Innovations in Trainingand Dissemination
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    Chicago Female CondomCampaignMission: To improve access, awareness, and proper use of FCsTechnology: www.ringonit.org, Facebook, Twitter, photo campaignEducate women, men, and transgender on vaginal and anal usePublicize availability in Walgreens storesPromote campaign events, trainings, and media coverageShare FC news and campaigns
  • 5.
    Lessons LearnedKeep onlinefollowers engaged but not overwhelmed2-3 Facebook posts per week3-4 tweets per day throughout dayDon’t link Facebook and Twitter to auto-update
  • 6.
    Best PracticesQuality overquantityDedicated Social media manager: Consistent MessagingMaterials downloadable on website
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    Background InformationGetting guidelinesutilized, not just printed: Online forum to advance evidence-based practices in international youth peer educationPurpose:Expert responses to questions Space to share successes, address gaps in guidelinesFamiliarize participants with Evidence-based Guidelines for Youth Peer Education
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    Lessons LearnedOnline forumsrequire careful planning to:Run smoothlyAttractparticipants Create a safe space in which visitors to the forum are willing to put themselves “out there” Beyond expert experiences
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    What worked well?Repeatedforum advertising via authoring agencies before and during the eventPlanted questionsAcknowledgement and response to tool gaps via the forum
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    Forum by thenumbers3 day forum7pages on unique topics4 experts from US, Eastern Europe, Philippines2,500 visits1,300 unique visitors from 85 countries18 users posting comments
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    Mobilizing Schools AroundEffective Adolescent Sexual Health EducationTexas Middle and High SchoolsTargetSchool officials, teachers, parents, and community membersTechnologyWeb-based decision support system (DSS) with multimedia toolsPurposeAdoption, implementation, and maintenance of evidence-based sexual health education programs
  • 17.
    Conceptual FrameworksAre KeyMaintenanceAssessmentImplementationPreparationGettingothers on boardEfficiently capture behaviors and determinants without overwhelming the user
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    What Worked? Maintaining fidelity to Intervention Mapping
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    Usesknowledge acquisitionand theoretical and empirical evidence
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    Obtainingcontinuous feedback from community members
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    Developingtraining and advocacy tools that utilize various media
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    66 performanceobjectives
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    >400 changeobjectivesWebsite MockupAction Steps: 7Performance Indicators: 31Tool Options: 9Phases: 4
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    Hardy Girls HealthyWomenPrograms for girlsTraining for adults who work with girlsEnvisioning a world where girls experience independence, safety, and equality in their everyday lives.
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    Sexualization Defined Aperson’s value comes only from his/her sex appeal.“Sexy” is narrowly defined.A person is objectified.Sexuality is inappropriately imposed.
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    The ImpactTeach medialiteracySexualization of Girls leads to: Increased depression
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    Increased incidenceof eating disordersAmerican Psychological Association Task ForceHelp her understand stressors within a larger contextWhat Adults Can DoBuild her alliance with other girlsEncourage Activism!
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    Reaching Adults ThroughWebinars Global reach
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    Sharing toolsto engage girls