This document proposes a full digital strategy for Converse to expand its social media presence and online marketing. It suggests growing Converse's Twitter following significantly by using YouTube viral videos and Google AdWords promotions. An app would showcase sneakers and sweepstakes would further engagement. The strategy aims to reach millions more users and drive people to find Converse online through diverse digital channels while growing brand awareness, particularly among younger and creative demographics.
A presentation by Live Union that is absolutely not a creds, but hopefully gives a good insight into how we think about events and experiential marketing.
Cannes 2014 Innovation Entries (In Korean) / 칸 2014 이노베이션 부문 주요작Andy Joohyun Lee
Some notable entries and winners from the Innovation Category at Cannes Festival of Creativity 2014. Most;y written in Korean. Videos included.
2014년 칸 국제 광고제 (크리에이티브 페스티벌) 의 이노베이션 부문에서 수상한 주요작품과 수상은 못했지만 의미있던 작품을 뽑아 보았습니다.
Group Discussion: A Case Study of Coca-Cola based on POE FrameworkYujiaZhou5
This document summarizes Coca-Cola's paid, owned, and earned media strategies. For paid media, it discusses TV commercials, social media advertising, outdoor advertising, product placement in films, and celebrity endorsements. For owned media, it outlines Coca-Cola's digital assets including its website and social media accounts. It also describes a drinkable mobile advertising campaign. For earned media, it discusses Coca-Cola's viral "Share a Coke" and "Happiness Machine" campaigns that earned media attention without paid advertising.
Coca-Cola launched a video called "Coca-Cola Social Media Guard" to encourage people to stop using their mobile devices and spend quality time with loved ones. The video went viral with over 3 million views. Analysis of YouTube comments found that 63% were positive, praising the video's brightness, while 17% were negative, some in response to plant closures. On Twitter, 59% of tweets with #SocialMediaGuard were positive, describing the video as "genius" and "brilliant." The campaign reinforced Coca-Cola's goals of refreshing people and inspiring optimism through shared moments.
Luke Robus is a designer whose 2014 portfolio includes projects on generating a false sense of speed in cars, a civilian aid unit for war zones, a Porsche fusing tradition and modernity, a Bentley for families, and a youthful Land Rover. Other projects cover electric vehicles for environmental efforts, honest truck design, motorcycles blending function and form, an accessible Mini, and vehicles inspired by dogs and horses. The portfolio shows sketches and concepts for various automotive and product design projects.
1) A 3D optical illusion of a girl chasing a ball has been placed in the road near schools in Vancouver to get drivers to slow down by appearing as if they have hit the girl.
2) Japanese retailer Uniqlo is running a Twitter campaign called "Tweet for a Treat" where tweeting about items on their website can lower the prices before their new online store launch.
3) Lingerie brand Wonderbra unveiled a large 3D billboard in London featuring their latest bra that requires special 3D glasses to see the "full effect."
Brands are looking to capitalize on the growing momentum and popularity of the upcoming Summer Olympics through sponsorship and marketing campaigns. However, strict rules limit sponsorship branding within stadiums, and top sponsors like Coca-Cola and McDonald's have only around 20-25% brand visibility and awareness from consumers as official sponsors. Meanwhile, brands like MasterCard, Sony and Nike are associated with the Olympics despite never sponsoring them. Facebook is encouraging app development through new APIs to build services on its social platform, and music companies like EMI are making content available through open APIs to foster creativity. Some brands are tapping into consumer nostalgia through campaigns featuring childhood icons, while others are exploring user-generated content that customizes brand messages in
This document proposes a full digital strategy for Converse to expand its social media presence and online marketing. It suggests growing Converse's Twitter following significantly by using YouTube viral videos and Google AdWords promotions. An app would showcase sneakers and sweepstakes would further engagement. The strategy aims to reach millions more users and drive people to find Converse online through diverse digital channels while growing brand awareness, particularly among younger and creative demographics.
A presentation by Live Union that is absolutely not a creds, but hopefully gives a good insight into how we think about events and experiential marketing.
Cannes 2014 Innovation Entries (In Korean) / 칸 2014 이노베이션 부문 주요작Andy Joohyun Lee
Some notable entries and winners from the Innovation Category at Cannes Festival of Creativity 2014. Most;y written in Korean. Videos included.
2014년 칸 국제 광고제 (크리에이티브 페스티벌) 의 이노베이션 부문에서 수상한 주요작품과 수상은 못했지만 의미있던 작품을 뽑아 보았습니다.
Group Discussion: A Case Study of Coca-Cola based on POE FrameworkYujiaZhou5
This document summarizes Coca-Cola's paid, owned, and earned media strategies. For paid media, it discusses TV commercials, social media advertising, outdoor advertising, product placement in films, and celebrity endorsements. For owned media, it outlines Coca-Cola's digital assets including its website and social media accounts. It also describes a drinkable mobile advertising campaign. For earned media, it discusses Coca-Cola's viral "Share a Coke" and "Happiness Machine" campaigns that earned media attention without paid advertising.
Coca-Cola launched a video called "Coca-Cola Social Media Guard" to encourage people to stop using their mobile devices and spend quality time with loved ones. The video went viral with over 3 million views. Analysis of YouTube comments found that 63% were positive, praising the video's brightness, while 17% were negative, some in response to plant closures. On Twitter, 59% of tweets with #SocialMediaGuard were positive, describing the video as "genius" and "brilliant." The campaign reinforced Coca-Cola's goals of refreshing people and inspiring optimism through shared moments.
Luke Robus is a designer whose 2014 portfolio includes projects on generating a false sense of speed in cars, a civilian aid unit for war zones, a Porsche fusing tradition and modernity, a Bentley for families, and a youthful Land Rover. Other projects cover electric vehicles for environmental efforts, honest truck design, motorcycles blending function and form, an accessible Mini, and vehicles inspired by dogs and horses. The portfolio shows sketches and concepts for various automotive and product design projects.
1) A 3D optical illusion of a girl chasing a ball has been placed in the road near schools in Vancouver to get drivers to slow down by appearing as if they have hit the girl.
2) Japanese retailer Uniqlo is running a Twitter campaign called "Tweet for a Treat" where tweeting about items on their website can lower the prices before their new online store launch.
3) Lingerie brand Wonderbra unveiled a large 3D billboard in London featuring their latest bra that requires special 3D glasses to see the "full effect."
Brands are looking to capitalize on the growing momentum and popularity of the upcoming Summer Olympics through sponsorship and marketing campaigns. However, strict rules limit sponsorship branding within stadiums, and top sponsors like Coca-Cola and McDonald's have only around 20-25% brand visibility and awareness from consumers as official sponsors. Meanwhile, brands like MasterCard, Sony and Nike are associated with the Olympics despite never sponsoring them. Facebook is encouraging app development through new APIs to build services on its social platform, and music companies like EMI are making content available through open APIs to foster creativity. Some brands are tapping into consumer nostalgia through campaigns featuring childhood icons, while others are exploring user-generated content that customizes brand messages in
The Greatest Social Media Adventure in the WorldKathryn Jones
This document proposes The Greatest Social Media Adventure in the World campaign to promote Cunard as a luxury cruise line. The campaign would involve a world cruise by Kathryn and Guiesseppe Jones, who would produce over 35 videos, thousands of photos, 100+ blog posts, and hundreds of tweets about their experiences. Their goal is to establish an authentic conversation around Cunard and build excitement around its brand through their social media activities during the cruise.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
1) The fashion industry is facing disruption from within as major brands like Tom Ford and Christopher Bailey move to a model of "see now, buy now", making collections immediately available rather than six months later.
2) Traditionally, fashion shows were intended for industry insiders, but are now becoming bigger publicity events using celebrities and online streaming.
3) Digital platforms and social media are becoming more important in driving sales, allowing consumers to covet and purchase items immediately rather than months later. This will force fast fashion brands to adapt.
Havas sports & entertainment global review 2011 and 2012 predictionsJez Jowett
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by me Jez Jowett, Global Head of Social Media and Digital, also known as @Jezmond with great input from Valeria Herzer (our Global Strategic Planner)
I hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Jez Jowett
Global Digital Director
jez.jowett@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
China Social Media: Branding in the Digital AgeRogier Bikker
This document discusses the shift from traditional branding focused on impressions to social media branding focused on expressions. Expressions are earned brand interactions that are shared with others through photos, videos, replies and reviews on platforms like Facebook and Twitter. The document provides examples of how Burberry and KLM used social media expressions to increase brand engagement and sales. It emphasizes that expressions, not just impressions, are important for brands in the digital age.
The document discusses trends in out-of-home advertising, including consumers spending more time outside the home and advances in technology enabling an on-the-go lifestyle. It provides examples of innovative out-of-door advertising campaigns that engage consumers through interactive, 3D, and immersive techniques including extending billboards, incorporating real elements like fire and fish, and integrating advertising directly into urban environments. The examples show a trend toward more spectacular, digitally integrated out-of-home advertising that engages consumers on the go.
Cannes Lions workshop: 5 best practices for better brand experience designJack Morton Worldwide
Johnny Marques, Executive Creative Director of brand experience agency Jack Morton Worldwide, led a workshop at the 2013 Cannes Lions Festival about designing meaningful brand experiences. The workshop focused on five principles for great brand experiences: overstay checkout, community and purpose, useful and purpose, and shareable and purpose. After learning the principles, delegates applied them to a creative brief and presented their ideas.
NEW VIDEO CODE OF CONDUCT IN LUXURY MARKETINGOMD EMEA
Five years ago, the luxury industry was reluctant to be social. However, in recent years, big luxury brands have been shifting their ad spend to digital channels and we are now seeing print trends like the ‘September Issue’ emerge across social video.
Customer Experience is no longer about telling the brand storyGraham Brown
The document discusses how customer experience has shifted from brands telling their own story, to helping customers tell their story. It notes that the current media landscape features many voices and perspectives, rather than just the single brand narrative of the past. The author argues that brands should not be precious about their official story and instead should engage customers as partners rather than just recipients of marketing messages. This allows brands to better connect in today's pluralistic media world and win at customer experience.
Viral marketing refers to techniques that use social networks to spread awareness of a brand through self-replicating viral processes like the spread of viruses. It works by people telling on average 3 people about a liked product and 11 people about a disliked product. Viral ads use interactive games, videos, and images shared through word-of-mouth to hopefully create a larger snowball of positive reputation. Examples include album releases with hidden USB drives and WWE using cryptic codes to hint at wrestler returns. Identifying messages with high social sharing potential makes for effective viral marketing.
Viral marketing refers to techniques that use social networks to spread awareness of a brand through self-replicating viral processes like the spread of viruses. It works through word-of-mouth, with people on average telling three others about a liked product and eleven others about a disliked one. Viral ads aim to create messages that snowball in a positive way. Examples include interactive games, videos, and images distributed through platforms like YouTube, Facebook, and Myspace to advertise products and services inexpensively to a wide audience.
The document discusses the evolution of television and film production in the digital era. It analyzes how some directors and writers migrated from cinema to television in the 1990s, allowing for more creative freedom. This led to innovative, high-quality TV series. Audiences also grew to expect extended storytelling across seasons. More recently, the internet has enabled even smaller, independent productions through platforms like YouTube. The document compares two such projects - the ambitious, crowdfunded transmedia project The Cosmonaut, and the Brazilian comedy series Porta dos Fundos. Both leverage audience interactivity and expansion across multiple platforms.
Unit is an Australian action sports brand founded 12 years ago that creates visually striking and thought-provoking artwork and campaigns. The brand was born from a love of riding and art and has grown organically from its beginnings. Unit pushes boundaries with its confronting imagery that has polarized opinions but gained it mainstream exposure. One of its most widely known campaigns, "Froot Loops", garnered controversy but also fueled the brand's growth. Over time, Unit has expanded its product lines and social media presence internationally while staying true to its cultural roots.
Twitter plans to roll out autoplay videos which can generate more engagement than click-to-play videos. Google and Twitter have teamed up to allow advertisers to buy ads on both platforms together. Facebook has made changes to its algorithm that will result in posts from friends moving to the top of feeds above ads, and users will no longer see posts just because friends have interacted with them.
10 Best Cases from Crans Montana, by NewcastNewcast Vivaki
The document describes challenges for different companies to promote their brands and products to young people or new target audiences. It then provides ideas for campaigns centered around creating engaging digital content like web series, interactive videos, and viral marketing tactics. The results of the campaigns are highlighted, such as increased sales, donations, or media coverage.
Coca-Cola is a globally successful beverage company with household name recognition. They created a video campaign to promote bringing people together over their products rather than through online technology. The campaign was innovative and successful, receiving millions of video views and over 91 million Facebook likes in the past year, demonstrating that creative social media marketing can effectively connect consumers to products in new ways.
The document proposes an online strategy for Coca-Cola to improve its online presence and forge closer relationships with consumers. It outlines Coca-Cola's goals, challenges, and current social media presence. Coca-Cola has a large presence on Facebook, Twitter, and YouTube with millions of fans and video views. The strategy focuses on locating consumers, empowering them to engage with the brand, constantly creating compelling content, and monitoring conversations to strengthen emotional connections to the brand.
After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long ...Donnie Clapp
In "Finding Your Voice: Creating Strong Bonds with Your Customers via Social Media", I talked about how speaking authentically to your brand's audience is no different, in the end, than hanging out with your best friends. Both become easy when you let go of pretension and allow your true self to show through.
Now, in "After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long Term", I talk about how being successful long-term is like a successful marriage: difficult but possible, and very dependent on working to keep the passion alive through constant communication.
See the full video of this presentation here: http://www.youtube.com/watch?v=viS8cnaqTn0
The Greatest Social Media Adventure in the WorldKathryn Jones
This document proposes The Greatest Social Media Adventure in the World campaign to promote Cunard as a luxury cruise line. The campaign would involve a world cruise by Kathryn and Guiesseppe Jones, who would produce over 35 videos, thousands of photos, 100+ blog posts, and hundreds of tweets about their experiences. Their goal is to establish an authentic conversation around Cunard and build excitement around its brand through their social media activities during the cruise.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
1) The fashion industry is facing disruption from within as major brands like Tom Ford and Christopher Bailey move to a model of "see now, buy now", making collections immediately available rather than six months later.
2) Traditionally, fashion shows were intended for industry insiders, but are now becoming bigger publicity events using celebrities and online streaming.
3) Digital platforms and social media are becoming more important in driving sales, allowing consumers to covet and purchase items immediately rather than months later. This will force fast fashion brands to adapt.
Havas sports & entertainment global review 2011 and 2012 predictionsJez Jowett
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by me Jez Jowett, Global Head of Social Media and Digital, also known as @Jezmond with great input from Valeria Herzer (our Global Strategic Planner)
I hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Jez Jowett
Global Digital Director
jez.jowett@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
China Social Media: Branding in the Digital AgeRogier Bikker
This document discusses the shift from traditional branding focused on impressions to social media branding focused on expressions. Expressions are earned brand interactions that are shared with others through photos, videos, replies and reviews on platforms like Facebook and Twitter. The document provides examples of how Burberry and KLM used social media expressions to increase brand engagement and sales. It emphasizes that expressions, not just impressions, are important for brands in the digital age.
The document discusses trends in out-of-home advertising, including consumers spending more time outside the home and advances in technology enabling an on-the-go lifestyle. It provides examples of innovative out-of-door advertising campaigns that engage consumers through interactive, 3D, and immersive techniques including extending billboards, incorporating real elements like fire and fish, and integrating advertising directly into urban environments. The examples show a trend toward more spectacular, digitally integrated out-of-home advertising that engages consumers on the go.
Cannes Lions workshop: 5 best practices for better brand experience designJack Morton Worldwide
Johnny Marques, Executive Creative Director of brand experience agency Jack Morton Worldwide, led a workshop at the 2013 Cannes Lions Festival about designing meaningful brand experiences. The workshop focused on five principles for great brand experiences: overstay checkout, community and purpose, useful and purpose, and shareable and purpose. After learning the principles, delegates applied them to a creative brief and presented their ideas.
NEW VIDEO CODE OF CONDUCT IN LUXURY MARKETINGOMD EMEA
Five years ago, the luxury industry was reluctant to be social. However, in recent years, big luxury brands have been shifting their ad spend to digital channels and we are now seeing print trends like the ‘September Issue’ emerge across social video.
Customer Experience is no longer about telling the brand storyGraham Brown
The document discusses how customer experience has shifted from brands telling their own story, to helping customers tell their story. It notes that the current media landscape features many voices and perspectives, rather than just the single brand narrative of the past. The author argues that brands should not be precious about their official story and instead should engage customers as partners rather than just recipients of marketing messages. This allows brands to better connect in today's pluralistic media world and win at customer experience.
Viral marketing refers to techniques that use social networks to spread awareness of a brand through self-replicating viral processes like the spread of viruses. It works by people telling on average 3 people about a liked product and 11 people about a disliked product. Viral ads use interactive games, videos, and images shared through word-of-mouth to hopefully create a larger snowball of positive reputation. Examples include album releases with hidden USB drives and WWE using cryptic codes to hint at wrestler returns. Identifying messages with high social sharing potential makes for effective viral marketing.
Viral marketing refers to techniques that use social networks to spread awareness of a brand through self-replicating viral processes like the spread of viruses. It works through word-of-mouth, with people on average telling three others about a liked product and eleven others about a disliked one. Viral ads aim to create messages that snowball in a positive way. Examples include interactive games, videos, and images distributed through platforms like YouTube, Facebook, and Myspace to advertise products and services inexpensively to a wide audience.
The document discusses the evolution of television and film production in the digital era. It analyzes how some directors and writers migrated from cinema to television in the 1990s, allowing for more creative freedom. This led to innovative, high-quality TV series. Audiences also grew to expect extended storytelling across seasons. More recently, the internet has enabled even smaller, independent productions through platforms like YouTube. The document compares two such projects - the ambitious, crowdfunded transmedia project The Cosmonaut, and the Brazilian comedy series Porta dos Fundos. Both leverage audience interactivity and expansion across multiple platforms.
Unit is an Australian action sports brand founded 12 years ago that creates visually striking and thought-provoking artwork and campaigns. The brand was born from a love of riding and art and has grown organically from its beginnings. Unit pushes boundaries with its confronting imagery that has polarized opinions but gained it mainstream exposure. One of its most widely known campaigns, "Froot Loops", garnered controversy but also fueled the brand's growth. Over time, Unit has expanded its product lines and social media presence internationally while staying true to its cultural roots.
Twitter plans to roll out autoplay videos which can generate more engagement than click-to-play videos. Google and Twitter have teamed up to allow advertisers to buy ads on both platforms together. Facebook has made changes to its algorithm that will result in posts from friends moving to the top of feeds above ads, and users will no longer see posts just because friends have interacted with them.
10 Best Cases from Crans Montana, by NewcastNewcast Vivaki
The document describes challenges for different companies to promote their brands and products to young people or new target audiences. It then provides ideas for campaigns centered around creating engaging digital content like web series, interactive videos, and viral marketing tactics. The results of the campaigns are highlighted, such as increased sales, donations, or media coverage.
Coca-Cola is a globally successful beverage company with household name recognition. They created a video campaign to promote bringing people together over their products rather than through online technology. The campaign was innovative and successful, receiving millions of video views and over 91 million Facebook likes in the past year, demonstrating that creative social media marketing can effectively connect consumers to products in new ways.
The document proposes an online strategy for Coca-Cola to improve its online presence and forge closer relationships with consumers. It outlines Coca-Cola's goals, challenges, and current social media presence. Coca-Cola has a large presence on Facebook, Twitter, and YouTube with millions of fans and video views. The strategy focuses on locating consumers, empowering them to engage with the brand, constantly creating compelling content, and monitoring conversations to strengthen emotional connections to the brand.
After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long ...Donnie Clapp
In "Finding Your Voice: Creating Strong Bonds with Your Customers via Social Media", I talked about how speaking authentically to your brand's audience is no different, in the end, than hanging out with your best friends. Both become easy when you let go of pretension and allow your true self to show through.
Now, in "After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long Term", I talk about how being successful long-term is like a successful marriage: difficult but possible, and very dependent on working to keep the passion alive through constant communication.
See the full video of this presentation here: http://www.youtube.com/watch?v=viS8cnaqTn0
IKEA and McCann Tel Aviv won an award for their "ThisAbles" line of adaptive furniture accessories created using 3D printing. The line was founded by Eldar Yusupov, a copywriter with cerebral palsy, and transforms IKEA furniture into accessible options for people with disabilities. A jury president awarded an award to Burger King for its Detour campaign and said brands must broaden their definition of what makes the world better.
Takeaways from the last edition of the creativity festival in Cannes. Purpose, inclusivity, tech and media: how the role of the brands in changing with and for the customers of the future.
First half of a session with all Hyper Island 2013 students in Stockholm and Karlskrona Sweden. Given during their second week of school - the foundation module.
Active Cultures: Linking Value and Digital Marketing as Told Through YogurtSteve Gottschling
Using case studies from three yogurt brands, I explore the ways companies can combine social and traditional "passive" media to resonate with audiences on a cultural level.
Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!AMASanDiego
MORNING KEYNOTE
9:00 – 9:50am
Title: Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!
Keynote Speaker: MAXWELL LUTHY, Director of Trends & Insights, TrendWatching.com
Today’s professionals operate in an economy of ever-accelerating customer expectations, applied ruthlessly to every purchasing decision, experience and moment of attention. Marketers must harness insights from trends to make sure their innovations don’t fall short.
In his keynote discussion, Maxwell Luthy will present a selection of the most exciting and urgent trends for 2016 and beyond. Each trend will feature examples from across consumer-facing industries, gathered from a 3,000+ member spotter network that sends TrendWatching local innovations from Boston to Beijing.
Attendees will learn the importance of tracking consumer trends, as they are participants in a highly competitive Expectation Economy. After each trend, the audience will be asked to consider the implications and opportunities for their own business. Examples of best practices from around the U.S. and beyond will leave marketers feeling fired up to delight their own customers in 2016!
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
The document discusses how brands need to align their communications with consumer values and lifestyles in today's digital world where people expect brands to have meaning and purpose. It emphasizes that successful communication requires telling meaningful stories that are personal yet large-scale by owning cultural moments. The document provides examples of how brands can partner to create and distribute engaging content that increases awareness, engagement, and purchase conversion across owned, paid, and earned channels.
Who Wore It Best: Marketing Campaigns EditionMaree Naroba
The document compares different marketing campaigns across various categories such as viral video, integrated, website, and social media campaigns. It provides examples for each category and highlights key metrics and successes for some of the campaigns, such as WestJet Airlines receiving 19 million views for their viral video within the first week or Coca-Cola's ahh.com gaming site receiving over 5 million visitors. The purpose is to learn which strategies are most effective at driving results, brand awareness, and social impressions by putting some of the best campaigns head-to-head.
Who Wore It Best: Marketing Campaigns Edition HubSpot
The document compares several marketing campaigns across different categories such as viral videos, integrated campaigns, website campaigns, and social media campaigns. For each category, 2-3 campaigns are described and compared based on metrics like video views, social media engagement, website traffic and sales results. The goal is to determine which campaigns were most effective through direct comparisons.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
The document summarizes the milestones and accomplishments of the VOICES storytelling arm, which was created to highlight underrepresented communities through alternative digital storytelling formats. Key points:
- VOICES launched several successful series using short documentary styles, including Allies, TransformNation, and Mental State.
- The goal was to change how stories are told across newsrooms by focusing on marginalized voices and traveling to stations nationwide.
- Achievements included developing branding, launching IGTV and YouTube content, and sharing stories across platforms.
- The work has sparked new collaborations and creative processes, while attracting influencer participation on social media.
This document discusses advertisements and different creative approaches used in ads. It provides examples of print, broadcast and interactive ads from brands like Oreo, Coca-Cola, Kia Motors and Vodafone. The document notes that while creativity was previously prioritized, most brands now use more conventional methods. It also highlights how some Indian brands have found success through product placements, humor, social messages and storytelling in their ads.
Social Media And Advertising 1196991487121589 4mtk4
Social media usage is widespread across different age groups in the US. 90 million Americans have participated in online groups and 57 million have read blogs. Younger generations are even more engaged with social media, with 88% of tweens online monthly and 80% of millennials using social networking sites. As communication becomes more dialogic through social media, marketers must shift from one-way monologue messaging to engaging in two-way conversations with customers. New media channels allow companies to better understand customer desires and have customers become brand advocates. However, many marketers and clients are slow to adapt and invest in social media strategies.
Marketing Through Generations: Masterclass by Hetvi Kamdar for Purpose StudiosPurposeStudios
How do you successfully market to the Gen-Z and Millennials? What strategies should you use? In this presentation, we cover everything from statistics to theories about the best ways to create engaging digital content for all the generations.
References:
The Gen Z Frequency: How Brands Tune In and Build Credibility - Derek E. Baird and Gregg L. Witt
Gen Z Effect: The Six Forces Shaping the Future of Business - Dan Keldsen and Tom Koulopoulos
Marketing to Gen Z - 5 things you need to know - https://www.youtube.com/watch?v=pG-vm2fxJYU
Marketing to the Unmarketable- https://www.youtube.com/watch?v=8XGQmzywsPU
https://www.socialsamosa.com/2021/11/netflix-india-red-notice-marketing-strategy/
The document discusses strategies for social media marketing and advertising. It provides tips on earning word-of-mouth through advocacy rather than paid advertising. It emphasizes focusing on people over brands, sharing quality content, leveraging influencers, and measuring engagement and impact on key metrics like sales and leads. Successful case studies are highlighted from brands like Carlsberg, Coca-Cola, Skittles, and others.
Webminar: Digital Marketing for EntrepreneursNéstor Romero
Inbound marketing focuses on attracting and converting potential customers through relevant and helpful content. It emphasizes using strategies like content marketing, social media, search engine optimization, and account-based marketing to drive organic traffic and generate qualified leads. Inbound marketing has been shown to generate leads at a cost that is 62% less than outbound marketing approaches. As internet usage continues shifting to mobile devices, video content and personalized experiences will become increasingly important for companies to engage customers across various digital channels and drive business objectives with limited budgets.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
4. THIS YEAR’S STORYTELLING WITH AUTHENTICITY
BIG THEMES
5. THIS YEAR’S STORYTELLING WITH AUTHENTICITY
BIG THEMES GAMIFICATION AS A NEW WAY TO
CONNECT CONSUMERS
6. THIS YEAR’S STORYTELLING WITH AUTHENTICITY
BIG THEMES GAMIFICATION AS A NEW WAY TO
CONNECT CONSUMERS
THINKING ABOUT COMMUNITIES
RATHER THAN AUDIENCES
7. THIS YEAR’S STORYTELLING WITH AUTHENTICITY
BIG THEMES GAMIFICATION AS A NEW WAY TO
CONNECT CONSUMERS
THINKING ABOUT COMMUNITIES
RATHER THAN AUDIENCES
MOBILITY OF DEVICES AND THE EFFECT THAT
HAS ON CREATIVITY AND SALES FULFILMENT
8. THIS YEAR’S STORYTELLING WITH AUTHENTICITY
BIG THEMES GAMIFICATION AS A NEW WAY TO
CONNECT CONSUMERS
THINKING ABOUT COMMUNITIES
RATHER THAN AUDIENCES
MOBILITY OF DEVICES AND THE EFFECT THAT
HAS ON CREATIVITY AND SALES FULFILMENT
BRANDS DOING GOOD FOR THE WORLD
9. THIS YEAR’S STORYTELLING WITH AUTHENTICITY
BIG THEMES GAMIFICATION AS A NEW WAY TO
CONNECT CONSUMERS
THINKING ABOUT COMMUNITIES
RATHER THAN AUDIENCES
MOBILITY OF DEVICES AND THE EFFECT THAT
HAS ON CREATIVITY AND SALES FULFILMENT
BRANDS DOING GOOD FOR THE WORLD
CROWD SOURCING
12. COG’S WHAT’S YOUR BRAND’S VERSION
COGNITIONS:
OF A VENDING MACHINE?
13. COG’S WHAT’S YOUR BRAND’S VERSION
COGNITIONS:
OF A VENDING MACHINE?
HOW CAN WE INTRODUCE AUTHENTIC
COMMUNITY INVOLVEMENT AND
GAMIFICATION TECHNIQUES INTO
NON-ADVERTISING TOUCH POINTS
LIKE ATMS, CALL CENTRES OR PIE
WARMERS?
21. COG’S WHAT REALLY TURNS OUR TRIBES
COGNITIONS: ON THAT IS, AT THE SAME TIME,
COMPLETELY RELEVANT TO WHAT
OUR BRANDS STAND FOR?
22. COG’S WHAT REALLY TURNS OUR TRIBES
COGNITIONS: ON THAT IS, AT THE SAME TIME,
COMPLETELY RELEVANT TO WHAT
OUR BRANDS STAND FOR?
HOW CAN WE IMMERSE OURSELVES
IN THAT PASSIONATE COMMUNITY TO
BECOME PART OF AN AUTHENTIC
VOICE, SPOKEN ON OUR BEHALF?
23. COG’S WHAT REALLY TURNS OUR TRIBES
COGNITIONS: ON THAT IS, AT THE SAME TIME,
COMPLETELY RELEVANT TO WHAT
OUR BRANDS STAND FOR?
HOW CAN WE IMMERSE OURSELVES
IN THAT PASSIONATE COMMUNITY TO
BECOME PART OF AN AUTHENTIC
VOICE, SPOKEN ON OUR BEHALF?
HOW CAN OUR BRANDS HELP
FACILITATE THESE COMMUNITY’S
NEEDS AND DESIRES.
26. COG’S HOW CAN WE BRING NEW AGE
COGNITIONS: GAMIFICATION TO THE TRANSACTION
POINT WITH OUR BRAND COMMUNITIES?
27. COG’S HOW CAN WE BRING NEW AGE
COGNITIONS: GAMIFICATION TO THE TRANSACTION
POINT WITH OUR BRAND COMMUNITIES?
HOW CAN WE MAKE OUR OBJECTIVES
NOT JUST A STRAIGHT SELL?
28. COG’S HOW CAN WE BRING NEW AGE
COGNITIONS: GAMIFICATION TO THE TRANSACTION
POINT WITH OUR BRAND COMMUNITIES?
HOW CAN WE MAKE OUR OBJECTIVES
NOT JUST A STRAIGHT SELL?
HOW ELSE CAN WE SHOW BUZZ
AROUND A PRODUCT LAUNCH OR SALE
WHERE THE WORLD CAN LITERALLY
SEE HOW MANY PEOPLE ARE
CONNECTING WITH YOUR BRAND?
31. COG’S HOW CAN WE USE TECHNOLOGY TO
COGNITIONS: MAKE MUCH DEEPER EMOTIONAL
CONNECTIONS WITH OUR BRAND
COMMUNITIES?
32. COG’S HOW CAN WE USE TECHNOLOGY TO
COGNITIONS: MAKE MUCH DEEPER EMOTIONAL
CONNECTIONS WITH OUR BRAND
COMMUNITIES?
HOW CAN OUR BRANDS BECOME A
MEANS OF PEOPLE TAPPING INTO
THEIR MEMORIES?
35. COG’S IN THIS SUPER TRANSPARENT ERA,
COGNITIONS: WHAT WORD OF MOUTH WOULD
WE WANT TO GET OUT THERE?
36. COG’S IN THIS SUPER TRANSPARENT ERA,
COGNITIONS: WHAT WORD OF MOUTH WOULD
WE WANT TO GET OUT THERE?
HOW CAN WE USE THE WILDFIRE
NATURE OF SOCIAL MEDIA TO OUR
ADVANTAGE?
42. COG’S WHAT PRODUCTS OR SERVICES
COGNITIONS:
DO OUR BRANDS OFFER THAT
COULD BE USED TO HELP THE
WORLD?
43. COG’S WHAT PRODUCTS OR SERVICES
COGNITIONS:
DO OUR BRANDS OFFER THAT
COULD BE USED TO HELP THE
WORLD?
WHAT LOCAL OR NATIONAL EVENTS/
CATASTROPHES/CULTURAL
MOVEMENTS/POLITICAL UNREST CAN
WE IMMERSE OUR BRANDS IN?
55. COG’S WHAT LOCAL OR NATIONAL
COGNITIONS: EVENTS/CATASTROPHES/
CULTURAL MOVEMENTS/POLITICAL
UNREST CAN WE LATCH ONTO
AND IMMERSE OURSELVES IN?
56. COG’S WHAT LOCAL OR NATIONAL
COGNITIONS: EVENTS/CATASTROPHES/
CULTURAL MOVEMENTS/POLITICAL
UNREST CAN WE LATCH ONTO
AND IMMERSE OURSELVES IN?
WHAT IS UNDENIABLY UNIQUE TO OUR
PRODUCTS AND SERVICES THAT
COULD BE ALIGNED TO SUCH THINGS?
59. COG’S HOW CAN WE TELL STORIES USING
COGNITIONS: AUTHENTICITY, COMMUNITIES NOT
AUDIENCES, GAMIFICATION AS A NEW
WAY TO CONNECT THESE
COMMUNITIES AS WELL AS MOBILITY
OF DEVICES TO EFFECT CREATIVITY
AND SALES FULFILMENT WITH NOT
ONE BUT TWO BRANDS
SIMULTANEOUSLY?
60. THIS YEAR’S STORYTELLING WITH AUTHENTICITY
BIG THEMES GAMIFICATION AS A NEW WAY TO
CONNECT CONSUMERS
THINKING ABOUT COMMUNITIES
RATHER THAN AUDIENCES
MOBILITY OF DEVICES AND THE EFFECT THAT
HAS ON CREATIVITY AND SALES FULFILMENT
BRANDS DOING GOOD FOR THE WORLD
CROWD SOURCING