This document proposes a media partnership for Sayfestville, a music and arts festival in Jakarta, Indonesia. It describes the festival as celebrating culture and creativity through diverse live performances. The proposal outlines benefits for media partners, including promotion opportunities through the festival website, program book, and on-site displays. It lists responsibilities expected of media partners, such as advertising in their publications and covering news about the festival. Media partners are invited to discuss any special partnership requirements. Contact details are provided to inquire further.

1. MEDIA PARTNERSHIP PROPOSAL

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Thank you for taking the time to read this proposal.
Sayfestville is a dynamic multi-genre music festival with combination of live
performances from the world of theatre, dance, film, fashion, art and more. It’ll be one of
the most premier festivals of its kind in South East Asia, specifically in Indonesia.
Sayfestville is an event that being established to celebrate culture and creativity, an
event to provoke and inspire youth to respond to new challenges, ensure Indonesia
remains a place where bold ideas and the pioneering individuals behind them are able to
thrive, and present Jakarta as an international destinations and as an international
creative hub.
Currently, we are initiating partnership collaborations with potential media partners;
please consider the enclosed proposal concerning media partnership of Sayfestville April
2012. We look forward to hearing from you.
Kindly visit our site www.sayfestville.com for more details.
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4. SAY!group reserve the right, without liability, to modify the program, offerings, deadlines, and other informa;on described herein
FESTIVAL OVERVIEW
Reason for being Mixing the influences of lifestyle, music, arts and cu7ng edge culture
Value Proposi=on Fits for your culturally savvy lifestyle
Reasons to believe Innova;ve crea;ve vision
Dis;nc;ve trend se7ng concept (never been seen in Indonesia,
unusual loca;on, a bou;que fes;val experience)
Persona Elegant, colorful, fresh, spontaneous, individual, cosmopolitan,
interna;onal
Associa=ons Crea;ve industry, music ar;sts, cultural organiza;ons
Genre Music, Theatre & Dance, Film, Fashion, Sports, Culinary, Art Exhibi;on
and other hip ideas
Arena Jazz Under the Stars (live concert)
Musical Wonderland (Theatre & Dance)
Cinema Park (Film Screening)
Fashion & Sweet Bar (Fashion & Dessert spot)
WalkArt (Urban Art, Hip Hop, B’boying)
Picnic Park (Gourmet picnic Spot)
EatDrink+Design (Eatery spot & Art Exhibi;on/Marketplace)
Audience (primary) Targe;ng a youthful audience (18‐34) with a crea;ve
lifestyle
Rela=onship Hip friend who show you a culturally good ;me

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Media Partnership Opportunity
Media Partnership will have an opportunity to promote and expose your brand,
product and services to the large number of festival goers at this premier event at
a relatively low cost compared to other promotional activities. And, we will ensure
that all our media partners get the maximum value out of their contribution to the
festival. And in return, we want to have the maximum promotion and coverage of
our event through you.
Benefits of Media Partnership
The following is a brief list of direct benefit to our media partners:
1. Association with an event of creative community importance
2. Publicity through electronic and print media. Your logo will appear in:
a. Program book (20,000 copies)
b. The festival website
c. In the thank you backdrop that will be displayed on-site festival
d. 1 mural wall space (size tbc) (Mural properties provided by media)
Others:
e. 2 press/media ID per print media
f. 4 festival invitation/passes/media
Do you have any special requirements?
As a media partner, we understand that your partnership requirement
might be different from what we have on offer. If you have any special
need or requirements regarding your partnership or promoting yourself
at the festival, we are happy to discuss further.
Responsibilities of the Media Partners
The following are our expectations from our media partners:
Print Media
1. Put a full page full color display ad (with sponsor logo) on printed
magazine at least 3 times (February, March, April 2012)
2. Put a full page full color advertorial (with sponsor logo) on printed
magazine at least 2 times (March, April 2012) (Material from Sayfestville,
written by media partner)
3. Put Sayfestville on printed magazine event listing at least 2 times
4. Put a Sayfestville banner on media partner website with the link to
www.sayfestville.com (February, March, April 2012)
5. Put a full page full color after-event coverage on May 2012 issue
6. Cover the news/articles leading up to the festival (i.e. profile interview with
Sayfestville’s founder)
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Contact Details
If you have any inquires in relation to our proposal please contact us on the details as
below:
Lidya Nobellina
Festival Administrator
Sayfestville Jakarta International Music & Arts Festival
Mo: +62 819 0525 5072
Email: ileth@saygroupindonesia.com
Esther Maulana
Executive Director/Founding Partner
Sayfestville Jakarta International Music & Arts Festival
Email: e.maulana@saygroupindonesia.com
Or please contact:
Sayfestville, Say Group
hello@saygroupindonesia.com
Tel. +62 21 5720417
Fax. +62 21 5736693
www.sayfestville.com
ABOUT
One of the most stylish of the festivals in Jakarta is in the making now, Sayfestville –
Jakarta International Music & Arts Festival is a dynamic multi-genre music festival
with combination of live performances from the world of theatre, dance, film, fashion, art
and more.
SAY!group is an organization that fosters the development of storytelling in alternative
lifestyle experience, focusing in music, art and other hip ideas. We are a brand with an
adventurous streak and our heart is a strong desire not to do things conventionally. We
look at the classics with fresh eyes and champions emerging talent. Our mission is to
create a growth strategy that allows us to bring good to the world – by refreshing people
and inspiring them with optimism through our brands and our actions.
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