Don't be afraid to go beta: How To Web 2.0

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Part of the day-long Rhode Island Office of Library & Information Science CE session "21st Century Libraries: Making Technology Work for Library Users." at Barrington Public Library on December 6, 2007.

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  • Audience survey: How many of you have Facebook accounts? How many of you have MySpace accounts? How many of you have LinkedIn accounts? Twitter? Pownce? Del.icio.us? Flickr? Who are your friends in these places?
  • Don't be afraid to go beta: How To Web 2.0

    1. 1. Don’t be afraid to go beta: How to Web 2.0 Andrea Mercado, Reading Public Library Rhode Island OLIS CE 12/6/2007
    2. 2. CC Licensed by Ben Stanfield :: http://flickr.com/photos/acaben/562140565/
    3. 3. Star Trek - “The Enemy Within” :: Season 1 - October 6, 1966 :: http://www.trishbennett.net/jtk/enemywithin.html
    4. 4. So wait, what’s he doing here?! Miss Congeniality Priceline.com World of Warcraft Over the Hedge Boston Legal
    5. 5. Bingo Time! – 5 minutes <ul><li>Yup, you’re getting up and moving around  </li></ul><ul><li>Introduce yourself if you don’t know someone </li></ul><ul><li>IF Yes, have person initial square </li></ul><ul><li>Each square must be a different person </li></ul><ul><li>“I think so…” == Yes </li></ul><ul><li>Yell “BINGO!” </li></ul><ul><li>For serious, there are 2 *prizes* </li></ul>
    6. 7. So wait, what did we just do? <ul><li>Social networking, just IRL (In Real Life) </li></ul><ul><li>Tagging, kinda </li></ul><ul><li>(Probably) met some people we didn’t know </li></ul><ul><li>Some people won some nifty prizes! </li></ul><ul><li>It was beta, for me at least </li></ul>
    7. 8. Learning Web 2.0 <ul><li>23 Library 2.0 Things Created by Helene Blowers, Public Services Technology Director for the Public Library of Charlotte & Mecklenburg County (PLCMC). : http://snipurl.com/23librarythings </li></ul><ul><ul><li>Week 2: consider WordPress.com as a blog option </li></ul></ul><ul><li>15 minutes a day </li></ul><ul><li>FREE </li></ul><ul><li>Bite-sized, digestible bits of Web 2.0 </li></ul><ul><li>Customizable for your library </li></ul><ul><li>Add your own/adapt other Discovery Exercises for Facebook, MySpace, Second Life, etc. </li></ul>
    8. 9. More than just an account <ul><li>&quot;The biggest obstacle to learning something new is the belief that you already know it.&quot; </li></ul><ul><li>-- Zen philosophy </li></ul>
    9. 10. Make the time to do more than just push the buttons... Star Trek - “The Enemy Within” Shiny, candy- like buttons!
    10. 11. …to avoid using the wrong tool for the job… Star Trek - “The Enemy Within” But it’s * AWESOME * ! Snrk!
    11. 12. … resulting in frustration, wasted time, and wasted resources. Star Trek - “The Enemy Within” What now? Fuzzy, weirdly cute, and useless to us, Cap’n! The logic astounds!
    12. 13. You know what … now how ? <ul><li>Start with a goal, plan to get there </li></ul><ul><ul><li>Small , action-directed committee (could just be you, but +1 minimum is nice) </li></ul></ul><ul><ul><li>What do you have? </li></ul></ul><ul><ul><li>What you want to have? </li></ul></ul><ul><ul><li>What’s the best tool/site/service to use? </li></ul></ul><ul><ul><li>Can you implement & sustain it? </li></ul></ul><ul><li>Plans are your friends They conserve time, money and resources. </li></ul>
    13. 14. Tech staff are your friends, too Star Trek - “The Enemy Within”
    14. 15. Overcoming obstacles Star Trek - “What Are Little Girls Made Of?” :: Season 1 - October 20, 1966 :: http://www.trishbennett.net/jtk/whatare.html
    15. 16. #1 tip for ultimate beta comfort <ul><li>HAVE A PLAN. PLANS ARE GOOD. </li></ul>
    16. 17. Plan: Sample Simple Timeline <ul><li>Configure settings </li></ul><ul><li>Play with a sandbox version, tweak </li></ul><ul><li>Develop process & policies </li></ul>Build <ul><li>Patron & staff interviews/focus groups/survey </li></ul><ul><li>Which tools fit our goal? </li></ul><ul><li>Who’s using it? What is the culture? </li></ul><ul><li>Are other libraries doing it? How? Is it working? </li></ul><ul><li>Where will you use it? Internally or publicly? </li></ul>Assess <ul><li>Form small “committee” </li></ul><ul><li>Goal setting/planning meeting </li></ul><ul><li>Who are your process staff? Include Tech! </li></ul><ul><li>Timeline </li></ul>Planning
    17. 18. Plan: Sample Simple Timeline <ul><li>Keep track of service changes/new features </li></ul><ul><li>Check in with stakeholders: is it working? </li></ul><ul><li>Tweak as necessary </li></ul>Track/ Reassess <ul><li>Newsletter, newspaper article, handouts, word-of-mouth, bookmarks, classes, tutorials </li></ul><ul><li>Educate public on new feature, as necessary </li></ul>Launch/ Promote <ul><li>Process & policies </li></ul><ul><li>How to use the tool/site/service </li></ul>Train
    18. 19. Privacy: things to think about <ul><li>“ The difficulty … in considering the Library 2.0 idea is that libraries and Web 2.0 services are based on serving two very different essential activities, and those activities have an opposite relationship to privacy.” </li></ul><ul><li>-- “The Central Problem of Library 2.0: Privacy” http:// libraryjuicepress.com/blog/?p =68 </li></ul>
    19. 20. Now while I love Tim Gunn… http://snipurl.com/timgunn … sometimes you just can’t make it work.
    20. 21. You might need to go back and try something different… … but learning from mistakes is good. That’s why beta’s so cool. Again?? You’re kidding me, right?!
    21. 22. BETA!!!
    22. 23. 3 Zen Mantras of Beta <ul><li>Immerse & Educate thyself! Knowing the culture == Knowing the tools </li></ul><ul><li>Goals are the key Just like providing any other library service </li></ul><ul><li>Plans are your friends Actionable but flexible, based on your goal </li></ul>
    23. 24. Credits & Assorted Sundries <ul><li>The Official William Shatner web site http://www.williamshatner.com/ </li></ul><ul><li>Neil Gorman: Comicology podcast http:// comicology.net / </li></ul><ul><li>David Scrimshaw: Human Bingo http://snipurl.com/humanbingo </li></ul><ul><li>So many William Shatner pics! Thank you, Trish Bennett! http://snipurl.com/williamshatner </li></ul><ul><li>Shatner commercial for World of Warcraft http:// snipurl.com/shatnerwow </li></ul>
    24. 25. Further Interactions <ul><li>“ unintended consequences - the good kind” by Beth Dunn, Small Dots http://snipurl.com/bethdunn </li></ul><ul><li>SNS Logic Model A - Should My Organization Use a Social Network Site? http://snipurl.com/logicmodels </li></ul><ul><li>Using Social Media to Grow Your Business FREE Webinar Friday, Dec 7, 2007, 1:00 P.M. Register: http:// snipurl.com/socmedwebinar </li></ul>
    25. 26. Questions? Comments? <ul><li>Andrea Mercado </li></ul><ul><li>Reference & Techie Librarian </li></ul><ul><li>Reading Public Library, Massachusetts </li></ul><ul><li>http://www.readingpl.org </li></ul><ul><li>See also: </li></ul><ul><ul><li>http:// www.LibraryTechtonics.info </li></ul></ul><ul><ul><li>http:// www.PLABlog.org </li></ul></ul><ul><ul><li>http:// www.slideshare.net/andreamercado </li></ul></ul>

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