YouTube SEO Webinar

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The document outlines Brandon Leibowitz's presentation on how to rank videos on YouTube. It discusses several optimization tactics including conducting keyword research, writing optimized titles and descriptions, adding relevant tags, designing compelling thumbnails, grouping videos into playlists, and including closed captions. The goal is to help videos perform better in YouTube search and get suggested to more viewers.

Marketing

How To Rank On
YouTube
Email: brandon@seooptimizers.com | Phone: (310) 940-9463
Presented by:
Brandon Leibowitz

• Keyword Research
• Title
• Description
• Tags
• Thumbnail
• Playlists
• Add Closed Captions
Today’s Class Schedule
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

Email: brandon@seooptimizers.com | Phone: (310) 940-9463

SECTION 1.1
KEYWORD RESEARCH
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

Focus Keyword
• Generate a list of keyword ideas
• Learn as much about your audience
• Use keyword research tools
• Search YouTube
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

SECTION 1.2
TITLE
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

• 100 characters max (60 is ideal)
• Include your main keywords
• Make the title catchy
Video Title
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

Video Title
• Bad Title: Instagram Growth Hacks
• Good Title: 7 Instagram Growth Hacks That ACTUALLY Work!
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

SECTION 1.3
DESCRIPTION
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

Video Description
• 5,000 characters max
• Be descriptive and informative
• Include your URL
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

SECTION 1.4
TAGS
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

Video Tags
• Use multiple tags
• Add keywords and phrases
• Don’t hold back
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

SECTION 1.5
THUMBNAIL
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

Video Thumbnail
• First thing users see
• Search YouTube for ideas
• YouTube automatically assigns a thumbnail
• Increases click-through rates
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

SECTION 1.6
PLAYLISTS
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

Video Playlists
• Create a video series
• Group videos together
• Increase your channel watch time
• Helps videos be suggested next
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

SECTION 1.7
CLOSED CAPTIONS
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

Closed Captions
• Text Overlays
• Transcribe Your Video
• Accessibility
• Meta Data For Search Engines
Email: brandon@seooptimizers.com | Phone: (310) 940-9463

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1. How To Rank On YouTube Email: brandon@seooptimizers.com | Phone: (310) 940-9463 Presented by: Brandon Leibowitz

2. • CSULB Business Marketing Degree • 15+ Years Experience Digital Marketing • Director Of SEO At Advertising Agencies • Owner Of SEO Optimizers About Me Email: brandon@seooptimizers.com | Phone: (310) 940-9463

3. • Keyword Research • Title • Description • Tags • Thumbnail • Playlists • Add Closed Captions Today’s Class Schedule Email: brandon@seooptimizers.com | Phone: (310) 940-9463

4. Email: brandon@seooptimizers.com | Phone: (310) 940-9463

5. SECTION 1.1 KEYWORD RESEARCH Email: brandon@seooptimizers.com | Phone: (310) 940-9463

6. Focus Keyword • Generate a list of keyword ideas • Learn as much about your audience • Use keyword research tools • Search YouTube Email: brandon@seooptimizers.com | Phone: (310) 940-9463

7. Email: brandon@seooptimizers.com | Phone: (310) 940-9463

8. SECTION 1.2 TITLE Email: brandon@seooptimizers.com | Phone: (310) 940-9463

9. • 100 characters max (60 is ideal) • Include your main keywords • Make the title catchy Video Title Email: brandon@seooptimizers.com | Phone: (310) 940-9463

10. Video Title • Bad Title: Instagram Growth Hacks • Good Title: 7 Instagram Growth Hacks That ACTUALLY Work! Email: brandon@seooptimizers.com | Phone: (310) 940-9463

11. Email: brandon@seooptimizers.com | Phone: (310) 940-9463

12. SECTION 1.3 DESCRIPTION Email: brandon@seooptimizers.com | Phone: (310) 940-9463

13. Video Description • 5,000 characters max • Be descriptive and informative • Include your URL Email: brandon@seooptimizers.com | Phone: (310) 940-9463

14. Email: brandon@seooptimizers.com | Phone: (310) 940-9463

15. SECTION 1.4 TAGS Email: brandon@seooptimizers.com | Phone: (310) 940-9463

16. Video Tags • Use multiple tags • Add keywords and phrases • Don’t hold back Email: brandon@seooptimizers.com | Phone: (310) 940-9463

17. Email: brandon@seooptimizers.com | Phone: (310) 940-9463

18. SECTION 1.5 THUMBNAIL Email: brandon@seooptimizers.com | Phone: (310) 940-9463

19. Video Thumbnail • First thing users see • Search YouTube for ideas • YouTube automatically assigns a thumbnail • Increases click-through rates Email: brandon@seooptimizers.com | Phone: (310) 940-9463

20. Email: brandon@seooptimizers.com | Phone: (310) 940-9463

21. SECTION 1.6 PLAYLISTS Email: brandon@seooptimizers.com | Phone: (310) 940-9463

22. Video Playlists • Create a video series • Group videos together • Increase your channel watch time • Helps videos be suggested next Email: brandon@seooptimizers.com | Phone: (310) 940-9463

23. Email: brandon@seooptimizers.com | Phone: (310) 940-9463

24. SECTION 1.7 CLOSED CAPTIONS Email: brandon@seooptimizers.com | Phone: (310) 940-9463

25. Closed Captions • Text Overlays • Transcribe Your Video • Accessibility • Meta Data For Search Engines Email: brandon@seooptimizers.com | Phone: (310) 940-9463

26. Email: brandon@seooptimizers.com | Phone: (310) 940-9463

27. https://SEOoptimizers.com/gift

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