YouTube has always been a powerful SEO tool, but with
the changes that Google has been making it’s going to
become an even more powerful tool in relation to SEO.
For those of you who don’t know, YouTube is owned by
Google so it’s pretty wise to use the tools that Google
owns for SEO purposes. YouTube is also heavily linked
to Google Plus so people really need to be using these
two platforms as their main social platforms for SEO.
If you’re planning on using YouTube for SEO purposes
then there are different ways in which you can optimise
You need to make sure that the channel itself is fully
optimised as well as making sure the actual videos
you’re uploading are optimised too.
If you’re struggling to optimise your account then here
are some things that you need to considered when
setting up your account and uploading video content.
Title: Try to include the main keyword of your video content in
Description: Try to use around 300-400 characters to describe
Tags: Try to use as many tags as you can think of to describe your
video. Remember you want as many people as possible to find
YouTube Ranking Factors
• User Engagement
• Video Content Factors
• Video Links
• Channel Authority
• Content Delivery
If you complete all of these factors you’ll be ranking top spot even
without hitting high on your User Engagement factors.
Whilst all of the ranking factors listed are important,
one of the most important things is the actual content
of the video. You need to make sure your video is high
quality as nobody wants to watch a dull, bad quality
video on YouTube.
As well as thinking about the ranking factors noted
down earlier, here are some other important points
that everyone should be thinking about when
optimising their YouTube accounts.
• User Engagement Factors
• Inbound Links
• Social Shares
• Comments / Responses
• Like (Thumbs Up), Thumbs Down and Favourites
All of the things listed above contribute to SEO so they’re still very
important and shouldn’t be ignored!
YouTube is a powerful SEO tool and will continue to be
so which is why it’s important you jump on this Social
Media platform if you haven’t done already. It can be
fun creating your own videos so just remember to
make them good, high quality and interesting.
If you still need help with how to optimise your YouTube account
for SEO, or just SEO as a whole then come along to one of our days
of SEO Training in London, Portsmouth or on-site.
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