This document discusses using Objectives and Key Results (OKRs) to set goals for product management. It introduces OKRs and provides examples of applying them at different levels, from product vision down to sprint goals. OKRs can help provide consistency when formulating product-related goals and validate that goals are met, though they may lack visualization. Choosing the right goals for a product is more important than the specific goal-setting method used. Involving the right stakeholders helps ensure goals leverage expertise and have support.
This document discusses the development of a recipe search mobile application. It outlines features of the app such as searching recipes by ingredients, calendar functionality to plan meals, and providing nutrition information. It also discusses monetization strategies like free basic features and premium subscriptions. Plans for marketing the app through social media, blogs, and partnerships are mentioned. Finally, it outlines the development process including gathering recipes, designing the app interface, and obtaining user feedback.
This presentation outlines a campaign to reach non-typical athletes using Nike's Fuel Band. It will utilize social media platforms like Facebook, YouTube, Vine and Twitter to showcase diverse athletes and measure success through Relevvant software. The $25 million budget will fund ads, promotions and analytics with the goal of expanding Nike's market by demonstrating it cares about all types of athletes.
Managing Complex Requirements in an Agile WorldProductPlan
More and more, teams are looking to develop faster, react faster, and plan faster—even companies building complex software and hardware products. Do you have the skills to properly balance moving fast while still documenting and maintaining complicated requirements?
MAU Vegas 2016 — How-To: Create Long-Term EngagementGrow.co
This document discusses strategies for growing and retaining mobile game users. It argues that retention is key to growth, as growth depends on acquisition and retention of users. Engagement is also important as it drives retention. The document recommends focusing on core loop design, content cadence, and social interactions to improve engagement. It also emphasizes the importance of network effects, and provides examples of how mobile games can increase social density and connections between players to strengthen retention.
The document discusses structuring and scaling product teams. It recommends empowering product people to make strategic product decisions and be responsible for product success. The product teams should be organized around individual products, with a person in charge of each product. There are different scaling approaches depending on whether the focus is on overall product decisions or feature and component decisions. The product people's roles include owning the product and being responsible for its success through collaborating with stakeholders and development teams.
This document discusses using Objectives and Key Results (OKRs) to set goals for product management. It introduces OKRs and provides examples of applying them at different levels, from product vision down to sprint goals. OKRs can help provide consistency when formulating product-related goals and validate that goals are met, though they may lack visualization. Choosing the right goals for a product is more important than the specific goal-setting method used. Involving the right stakeholders helps ensure goals leverage expertise and have support.
This document discusses the development of a recipe search mobile application. It outlines features of the app such as searching recipes by ingredients, calendar functionality to plan meals, and providing nutrition information. It also discusses monetization strategies like free basic features and premium subscriptions. Plans for marketing the app through social media, blogs, and partnerships are mentioned. Finally, it outlines the development process including gathering recipes, designing the app interface, and obtaining user feedback.
This presentation outlines a campaign to reach non-typical athletes using Nike's Fuel Band. It will utilize social media platforms like Facebook, YouTube, Vine and Twitter to showcase diverse athletes and measure success through Relevvant software. The $25 million budget will fund ads, promotions and analytics with the goal of expanding Nike's market by demonstrating it cares about all types of athletes.
Managing Complex Requirements in an Agile WorldProductPlan
More and more, teams are looking to develop faster, react faster, and plan faster—even companies building complex software and hardware products. Do you have the skills to properly balance moving fast while still documenting and maintaining complicated requirements?
MAU Vegas 2016 — How-To: Create Long-Term EngagementGrow.co
This document discusses strategies for growing and retaining mobile game users. It argues that retention is key to growth, as growth depends on acquisition and retention of users. Engagement is also important as it drives retention. The document recommends focusing on core loop design, content cadence, and social interactions to improve engagement. It also emphasizes the importance of network effects, and provides examples of how mobile games can increase social density and connections between players to strengthen retention.
The document discusses structuring and scaling product teams. It recommends empowering product people to make strategic product decisions and be responsible for product success. The product teams should be organized around individual products, with a person in charge of each product. There are different scaling approaches depending on whether the focus is on overall product decisions or feature and component decisions. The product people's roles include owning the product and being responsible for its success through collaborating with stakeholders and development teams.
The document provides tips and best practices for using YouTube videos to tell a business story and market a company. It discusses why YouTube is an important part of marketing strategy, how to optimize a YouTube channel and videos, and gives 10 tips for success on YouTube including creating a branded channel, engaging with others, using analytics tools, and promoting videos on social media. Examples are given of good and bad medical spa videos as well as what makes a viral video successful.
The document provides tips and best practices for using YouTube videos to tell a business story and market a company. It discusses why YouTube is an important part of marketing strategy, how to optimize a YouTube channel and videos, and gives 10 tips for success on YouTube including creating a branded channel, engaging with others, using analytics tools, and promoting videos on social media. Examples are given of good and bad medical practice videos as well as what makes a viral video successful.
The document discusses a content marketing case study for Prevea Health's GameChanger program. It describes how a needs assessment found the program was missing lasting impact. A multi-media solution was proposed to tell the stories of GameChangers through a series of newspaper broadsheets and digital ads. The approach generated $44,000 in revenue over 4 weeks and Prevea Health was pleased with the results and workflow. Challenges included a short timeline but clear expectations helped complete the project on schedule.
Top 5 Ways To Use Video To Drive Marketing Results #LLCSeriesG3 Communications
This document discusses top ways to use video to drive marketing results. It recommends: 1) Placing video content across your own website to engage audiences and direct them to information. 2) Using video as the call-to-action in email marketing to increase click-through rates. 3) Creating engaging videos and using them as the stars of marketing campaigns to pull prospects into a story and drive conversions. It provides examples and tips for implementing each strategy effectively.
Understand The Effective Strategies To Promote YouTube Videos.pdfVideo Boosters Club
YouTube is considered the most important search engine second only to Google. With over 75% of the teenagers aged 15 years and above being hooked to YouTube you can surely guess its enormous popularity globally. This immense potentiality of YouTube has been recognised by creators to promote YouTube videos.
However, mere uploading of videos will get you nowhere. You need to have a sound strategy as to how to promote YouTube videos.
YouTube Promotion
YouTube promotion is the activities related to promote your YouTube videos to reach your target audience worldwide. It includes a careful blend of various strategies devised to promote your videos. For instance –
Advertising
Close association with other creators
Optimisation of your videos.
Without any further delay let me guide you through the steps of a successful promotional campaign for your videos.
Step By Step Checklist For You To Follow:
Let’s check the steps that are important in order to promote YouTube videos efficiently and effectively.
Setting Up A YouTube Channel
It is your first priority to create a YouTube channel. Since YouTube happens to be a part of Google, it is imperative that you open a Google account first. Only then you will be able to set up a YouTube channel.
Research Your Audience
You must have a clear understanding about your viewer’s preferences and wants. For this there are primarily two questions that need to be answered first. Whom do you want to target and secondly what is their taste?
With 77% of people between the age group 15-35 watching YouTube, you should devote a certain amount of your time on researching your target audience’s choice before launching a YouTube channel. Make optimal use of Analytics tab. This tool provides indispensable insights into viewers demographics and preferences.
Does a background check on your competitors’ is important? Yes, a thorough research into your competitors’ subscribers count and ratings will give you a fair idea about the challenges you are about to face. This is a great self preparation tip and will surely motivate you to succeed no matter what the odds are. A good research on your audience will help you promote YouTube videos efficiently.
Never Stop Learning
YouTube video promotion is all about learning from your constants, learning from other YouTube channels. By absorbing contents from YouTube channels you will quickly figure out what is trending at that moment.
Since YouTube is constantly evolving, it is a great way to keep place with the changing trends. A lot of effort and dedication goes into making a top notch YouTube video. If you continue to learn, you can promote YouTube videos without any hassle. However focus on the minor details like-
How to customize thumbnails
Video quality (no blurry pictures), audio quality
Always Optimize Your Videos To Rack Up Viewer Count
YouTube is a highly competitive world of its own. Two billion users watch more than 1 billion hours of video content daily.
Understand The Effective Strategies To.pdfelianapeter1
Understand The Effective Strategies To
Promote YouTube Videos
YouTube is considered the most important search engine second only to Google. With over 75%
of the teenagers aged 15 years and above being hooked to YouTube you can surely guess its
enormous popularity globally. This immense potentiality of YouTube has been recognised by
creators to promote YouTube videos.
The document discusses how web video can be used as an effective marketing tool for organizations. It outlines a 4 step process: 1) Develop a marketing strategy with key messages and calls to action, 2) Produce high quality video content, 3) Host and post videos online through various platforms, and 4) Analyze results and refine strategies. An example is provided of a client who saw increased donations and new members after creating a video highlighting the impact of their foundation. The presentation encourages organizations to harness the power of web video across different business functions such as fundraising, recruiting, and promoting events.
Four Steps to Sure-Fire Live Streaming SuccessLynn Teatro
This document outlines 4 steps for successful live streaming: 1) Choose the platform and event based on your audience; 2) Plan a detailed promotion strategy; 3) Rehearse to avoid technical difficulties; 4) Monitor interactions and ensure everything runs smoothly. It emphasizes that live video is imperfect but engaging, and advises having fun with an iterative process of evaluating and improving streams.
Four Reasons Why Video Belongs In Your Marketing StrategyMarketo
Marketo Engage, Brightcove and SealedAir discuss the top four reasons for implementing a video strategy into your marketing mix. They provide great tips and examples for beginners in the space and enhancements that are useful for those with more experience.
How to Grow on YouTube: Essential Tips for SuccessGoogle
This document provides 15 tips for growing a successful YouTube channel: 1) Understand the YouTube algorithm, 2) Create high-quality content, 3) Optimize video titles and descriptions. It emphasizes the importance of audience engagement, consistency, experimentation, and using other social media and websites to promote your YouTube channel. The conclusion states that growing a YouTube channel requires dedication, creativity and understanding YouTube's dynamics.
In an age where newsrooms are watching every penny, how do you make video work? Is it really possible to have a video strategy that doesn't break the bank? We'll run through some money-guzzling project examples and how we learned from those experiences to make video work better for us. We'll also share best video practices from our newsroom, and explain our workflow, from idea to shooting to editing and publishing/promoting.
The document is a version 4 of the Creator Playbook from YouTube. It provides updates and revisions to sections on live streaming, promotion, YouTube analytics, and community building. The table of contents outlines sections on optimization, programming, and community. Programming is divided into subsections on capturing audiences, calls to action, regular scheduling, playlists, tent-pole programming, YouTube Live, and checklists. The introduction explains that the playbook provides tips and best practices but not rules, and encourages creators to apply the information creatively.
Unlocking Financial Success_ A Comprehensive Guide to Making Money Online wit...heilbronimad
In today’s digital age, opportunities abound for individuals to turn their passions into lucrative online ventures. One such avenue is the YouTube Partner Program, which empowers content creators to monetize their videos and build a sustainable income stream. In this comprehensive guide, we will delve into the intricacies of the YouTube Partner Program, offering valuable insights and actionable tips to help you navigate the path to financial success.
How to grow your channel and become famous on YouTubeHuzaifaHabib6
If you’re looking to gain fame and recognition on the world’s biggest video platform, you’ve come to the right place. With over 2 billion monthly active users, YouTube offers a vast audience for content creators from all niches. However, standing out and achieving success on YouTube requires much more than just uploading videos and waiting for views to roll in.
In this guide, we’ll take you through the essential steps to grow your YouTube channel and become famous on the platform. From defining your target audience to promoting your videos, we’ll cover all aspects of building a successful presence on YouTube.
Video Advertising, Video Marketing, and YouTube AnalyticsGreg Jarboe
The document discusses video marketing and analytics on YouTube. It provides tips for optimizing video content for YouTube through metadata like titles, tags and descriptions. It also discusses using YouTube analytics and advertising to improve video performance and engagement. Specifically, it recommends focusing on audience retention, custom thumbnails, regular video releases and using paid advertising to promote content if a large existing audience is not present.
How to Succeed at Becoming a YouTube Celebrity.pdfssuser46bee6
Congratulations on reaching the end of this article! Armed with the expert strategies and tips provided, you are well-equipped to begin your journey towards becoming a YouTube celebrity. Start implementing these techniques, stay consistent, and watch your channel rise to fame. Best of luck on your YouTube adventure!
Premier Detroit 2018 Social Video Strategy GuideJohn Susko
This document provides guidance on building a winning social video strategy in 2018. It discusses seven questions to consider when designing a social video strategy, including objectives, metrics, time and budget commitments, target audience, platforms, and types of videos. The questions are meant to help strategize an achievable plan for creating and distributing videos on platforms like Facebook, Instagram, YouTube and Twitter. Additional tips and examples are provided to illustrate answers to the questions.
YouTube is the second largest website in the world. Every month it
receives more than 40 billion visitors and it is the number one video
platform out there. Businesses can take advantage of what YouTube has
to offer if they know what they are doing. In this special report, we will
explain what you need to do to be successful with YouTube.
You have a ready-made audience with YouTube. The video platform is
growing all of the time because it is easy to use and there are videos on
every subject imaginable. YouTube videos often rank high in Google
and the other search engines for competitive keywords.
By following the advice in this special report, you can use YouTube to
develop your business and extend your reach across the world. YouTube
can be very effective for brand marketing if you do it right.
There are many advantages to creating a successful YouTube channel.
You probably already know what most of these are but you may not
know how to go about setting up your channel for the best chance of
success. Getting started can be difficult because you need answers to the
following questions:
• How to brand your YouTube channel in the most effective way?
• Which theme should you use for your YouTube channel?
• How do you optimize your channel correctly so that you get the
best results?
• Which are the best content formats to use for your channel?
• How can you grow your channel subscribers?
We have the answers to all of these questions in this powerful report –
YouTube Success Step By Step. By reading this report you will learn
exactly what you need to do to create a YouTube channel that is destined
for long-term success.
This report covers everything from setting up your YouTube channel in
the right way to attract a loyal base of followers, how to fill your channel
with high-quality content that your audience loves and a lot more.
So, let’s get started, shall we?
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The document provides tips and best practices for using YouTube videos to tell a business story and market a company. It discusses why YouTube is an important part of marketing strategy, how to optimize a YouTube channel and videos, and gives 10 tips for success on YouTube including creating a branded channel, engaging with others, using analytics tools, and promoting videos on social media. Examples are given of good and bad medical spa videos as well as what makes a viral video successful.
The document provides tips and best practices for using YouTube videos to tell a business story and market a company. It discusses why YouTube is an important part of marketing strategy, how to optimize a YouTube channel and videos, and gives 10 tips for success on YouTube including creating a branded channel, engaging with others, using analytics tools, and promoting videos on social media. Examples are given of good and bad medical practice videos as well as what makes a viral video successful.
The document discusses a content marketing case study for Prevea Health's GameChanger program. It describes how a needs assessment found the program was missing lasting impact. A multi-media solution was proposed to tell the stories of GameChangers through a series of newspaper broadsheets and digital ads. The approach generated $44,000 in revenue over 4 weeks and Prevea Health was pleased with the results and workflow. Challenges included a short timeline but clear expectations helped complete the project on schedule.
Top 5 Ways To Use Video To Drive Marketing Results #LLCSeriesG3 Communications
This document discusses top ways to use video to drive marketing results. It recommends: 1) Placing video content across your own website to engage audiences and direct them to information. 2) Using video as the call-to-action in email marketing to increase click-through rates. 3) Creating engaging videos and using them as the stars of marketing campaigns to pull prospects into a story and drive conversions. It provides examples and tips for implementing each strategy effectively.
Understand The Effective Strategies To Promote YouTube Videos.pdfVideo Boosters Club
YouTube is considered the most important search engine second only to Google. With over 75% of the teenagers aged 15 years and above being hooked to YouTube you can surely guess its enormous popularity globally. This immense potentiality of YouTube has been recognised by creators to promote YouTube videos.
However, mere uploading of videos will get you nowhere. You need to have a sound strategy as to how to promote YouTube videos.
YouTube Promotion
YouTube promotion is the activities related to promote your YouTube videos to reach your target audience worldwide. It includes a careful blend of various strategies devised to promote your videos. For instance –
Advertising
Close association with other creators
Optimisation of your videos.
Without any further delay let me guide you through the steps of a successful promotional campaign for your videos.
Step By Step Checklist For You To Follow:
Let’s check the steps that are important in order to promote YouTube videos efficiently and effectively.
Setting Up A YouTube Channel
It is your first priority to create a YouTube channel. Since YouTube happens to be a part of Google, it is imperative that you open a Google account first. Only then you will be able to set up a YouTube channel.
Research Your Audience
You must have a clear understanding about your viewer’s preferences and wants. For this there are primarily two questions that need to be answered first. Whom do you want to target and secondly what is their taste?
With 77% of people between the age group 15-35 watching YouTube, you should devote a certain amount of your time on researching your target audience’s choice before launching a YouTube channel. Make optimal use of Analytics tab. This tool provides indispensable insights into viewers demographics and preferences.
Does a background check on your competitors’ is important? Yes, a thorough research into your competitors’ subscribers count and ratings will give you a fair idea about the challenges you are about to face. This is a great self preparation tip and will surely motivate you to succeed no matter what the odds are. A good research on your audience will help you promote YouTube videos efficiently.
Never Stop Learning
YouTube video promotion is all about learning from your constants, learning from other YouTube channels. By absorbing contents from YouTube channels you will quickly figure out what is trending at that moment.
Since YouTube is constantly evolving, it is a great way to keep place with the changing trends. A lot of effort and dedication goes into making a top notch YouTube video. If you continue to learn, you can promote YouTube videos without any hassle. However focus on the minor details like-
How to customize thumbnails
Video quality (no blurry pictures), audio quality
Always Optimize Your Videos To Rack Up Viewer Count
YouTube is a highly competitive world of its own. Two billion users watch more than 1 billion hours of video content daily.
Understand The Effective Strategies To.pdfelianapeter1
Understand The Effective Strategies To
Promote YouTube Videos
YouTube is considered the most important search engine second only to Google. With over 75%
of the teenagers aged 15 years and above being hooked to YouTube you can surely guess its
enormous popularity globally. This immense potentiality of YouTube has been recognised by
creators to promote YouTube videos.
The document discusses how web video can be used as an effective marketing tool for organizations. It outlines a 4 step process: 1) Develop a marketing strategy with key messages and calls to action, 2) Produce high quality video content, 3) Host and post videos online through various platforms, and 4) Analyze results and refine strategies. An example is provided of a client who saw increased donations and new members after creating a video highlighting the impact of their foundation. The presentation encourages organizations to harness the power of web video across different business functions such as fundraising, recruiting, and promoting events.
Four Steps to Sure-Fire Live Streaming SuccessLynn Teatro
This document outlines 4 steps for successful live streaming: 1) Choose the platform and event based on your audience; 2) Plan a detailed promotion strategy; 3) Rehearse to avoid technical difficulties; 4) Monitor interactions and ensure everything runs smoothly. It emphasizes that live video is imperfect but engaging, and advises having fun with an iterative process of evaluating and improving streams.
Four Reasons Why Video Belongs In Your Marketing StrategyMarketo
Marketo Engage, Brightcove and SealedAir discuss the top four reasons for implementing a video strategy into your marketing mix. They provide great tips and examples for beginners in the space and enhancements that are useful for those with more experience.
How to Grow on YouTube: Essential Tips for SuccessGoogle
This document provides 15 tips for growing a successful YouTube channel: 1) Understand the YouTube algorithm, 2) Create high-quality content, 3) Optimize video titles and descriptions. It emphasizes the importance of audience engagement, consistency, experimentation, and using other social media and websites to promote your YouTube channel. The conclusion states that growing a YouTube channel requires dedication, creativity and understanding YouTube's dynamics.
In an age where newsrooms are watching every penny, how do you make video work? Is it really possible to have a video strategy that doesn't break the bank? We'll run through some money-guzzling project examples and how we learned from those experiences to make video work better for us. We'll also share best video practices from our newsroom, and explain our workflow, from idea to shooting to editing and publishing/promoting.
The document is a version 4 of the Creator Playbook from YouTube. It provides updates and revisions to sections on live streaming, promotion, YouTube analytics, and community building. The table of contents outlines sections on optimization, programming, and community. Programming is divided into subsections on capturing audiences, calls to action, regular scheduling, playlists, tent-pole programming, YouTube Live, and checklists. The introduction explains that the playbook provides tips and best practices but not rules, and encourages creators to apply the information creatively.
Unlocking Financial Success_ A Comprehensive Guide to Making Money Online wit...heilbronimad
In today’s digital age, opportunities abound for individuals to turn their passions into lucrative online ventures. One such avenue is the YouTube Partner Program, which empowers content creators to monetize their videos and build a sustainable income stream. In this comprehensive guide, we will delve into the intricacies of the YouTube Partner Program, offering valuable insights and actionable tips to help you navigate the path to financial success.
How to grow your channel and become famous on YouTubeHuzaifaHabib6
If you’re looking to gain fame and recognition on the world’s biggest video platform, you’ve come to the right place. With over 2 billion monthly active users, YouTube offers a vast audience for content creators from all niches. However, standing out and achieving success on YouTube requires much more than just uploading videos and waiting for views to roll in.
In this guide, we’ll take you through the essential steps to grow your YouTube channel and become famous on the platform. From defining your target audience to promoting your videos, we’ll cover all aspects of building a successful presence on YouTube.
Video Advertising, Video Marketing, and YouTube AnalyticsGreg Jarboe
The document discusses video marketing and analytics on YouTube. It provides tips for optimizing video content for YouTube through metadata like titles, tags and descriptions. It also discusses using YouTube analytics and advertising to improve video performance and engagement. Specifically, it recommends focusing on audience retention, custom thumbnails, regular video releases and using paid advertising to promote content if a large existing audience is not present.
How to Succeed at Becoming a YouTube Celebrity.pdfssuser46bee6
Congratulations on reaching the end of this article! Armed with the expert strategies and tips provided, you are well-equipped to begin your journey towards becoming a YouTube celebrity. Start implementing these techniques, stay consistent, and watch your channel rise to fame. Best of luck on your YouTube adventure!
Premier Detroit 2018 Social Video Strategy GuideJohn Susko
This document provides guidance on building a winning social video strategy in 2018. It discusses seven questions to consider when designing a social video strategy, including objectives, metrics, time and budget commitments, target audience, platforms, and types of videos. The questions are meant to help strategize an achievable plan for creating and distributing videos on platforms like Facebook, Instagram, YouTube and Twitter. Additional tips and examples are provided to illustrate answers to the questions.
YouTube is the second largest website in the world. Every month it
receives more than 40 billion visitors and it is the number one video
platform out there. Businesses can take advantage of what YouTube has
to offer if they know what they are doing. In this special report, we will
explain what you need to do to be successful with YouTube.
You have a ready-made audience with YouTube. The video platform is
growing all of the time because it is easy to use and there are videos on
every subject imaginable. YouTube videos often rank high in Google
and the other search engines for competitive keywords.
By following the advice in this special report, you can use YouTube to
develop your business and extend your reach across the world. YouTube
can be very effective for brand marketing if you do it right.
There are many advantages to creating a successful YouTube channel.
You probably already know what most of these are but you may not
know how to go about setting up your channel for the best chance of
success. Getting started can be difficult because you need answers to the
following questions:
• How to brand your YouTube channel in the most effective way?
• Which theme should you use for your YouTube channel?
• How do you optimize your channel correctly so that you get the
best results?
• Which are the best content formats to use for your channel?
• How can you grow your channel subscribers?
We have the answers to all of these questions in this powerful report –
YouTube Success Step By Step. By reading this report you will learn
exactly what you need to do to create a YouTube channel that is destined
for long-term success.
This report covers everything from setting up your YouTube channel in
the right way to attract a loyal base of followers, how to fill your channel
with high-quality content that your audience loves and a lot more.
So, let’s get started, shall we?
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
2. Challenge
Invigorate PT’s YouTube channel growth was slow.
• Videos published on the channel from January 2017 - April 2018
had some traction but were not optimized for channel growth.
• YouTube’s platform was gaining popularity with Invigorate PT’s
community.
• More clients were discovering Invigorate PT on YouTube and there
was opportunity to increase reach and client acquisition on this
platform.
w w w . i n v i g o r a t e p t . c o m 2
3. Goals of Initiative
Implement YouTube Best Practices on the
Invigorate PT channel in order to:
• Raise awareness of Invigorate PT & Wellness
• Establish Invigorate PT as an expert in the Parkinson’s Wellness
space
• Provide value to the global Parkinson’s community
Outcomes / KPIs:
• Increase average monthly channel subscriber rate
• Increase average monthly channel watch time
w w w . i n v i g o r a t e p t . c o m 3
4. Process
1. Optimization of Invigorate PT YouTube channel
• Channel branding & keywords
• Playlist creation
2. Social listening & audience surveys re: potential topics
3. Perform keyword research
4. Create high-quality video content
• Pre-recorded videos
• LIVE broadcasts
• LIVE Expert Q&A Interviews
5. Upload video & optimize for target keyword
6. Multi-platform distribution
7. Re-distribution of previously published videos
w w w . i n v i g o r a t e p t . c o m 4
5. w w w . i n v i g o r a t e p t . c o m
Assets
5
Channel Branding
6. w w w . i n v i g o r a t e p t . c o m
Assets
6
Thumbnail Branding
7. w w w . i n v i g o r a t e p t . c o m
Assets
7
Distribution of
New Videos on
Social Media
8. w w w . i n v i g o r a t e p t . c o m
Assets
8
LIVE Q&A with
Parkinson’s Experts
and Community
Members Distributed
on Social Media
9. w w w . i n v i g o r a t e p t . c o m
Assets
9
Re-distribution of
Older Videos on
Social Media