SlideShare a Scribd company logo
Invigorate PT
YouTube Channel Growth
May 2018 Optimization Initiative
Challenge
Invigorate PT’s YouTube channel growth was slow.
• Videos published on the channel from January 2017 - April 2018
had some traction but were not optimized for channel growth.
• YouTube’s platform was gaining popularity with Invigorate PT’s
community.
• More clients were discovering Invigorate PT on YouTube and there
was opportunity to increase reach and client acquisition on this
platform.
w w w . i n v i g o r a t e p t . c o m 2
Goals of Initiative
Implement YouTube Best Practices on the
Invigorate PT channel in order to:
• Raise awareness of Invigorate PT & Wellness
• Establish Invigorate PT as an expert in the Parkinson’s Wellness
space
• Provide value to the global Parkinson’s community
Outcomes / KPIs:
• Increase average monthly channel subscriber rate
• Increase average monthly channel watch time
w w w . i n v i g o r a t e p t . c o m 3
Process
1. Optimization of Invigorate PT YouTube channel
• Channel branding & keywords
• Playlist creation
2. Social listening & audience surveys re: potential topics
3. Perform keyword research
4. Create high-quality video content
• Pre-recorded videos
• LIVE broadcasts
• LIVE Expert Q&A Interviews
5. Upload video & optimize for target keyword
6. Multi-platform distribution
7. Re-distribution of previously published videos
w w w . i n v i g o r a t e p t . c o m 4
w w w . i n v i g o r a t e p t . c o m
Assets
5
Channel Branding
w w w . i n v i g o r a t e p t . c o m
Assets
6
Thumbnail Branding
w w w . i n v i g o r a t e p t . c o m
Assets
7
Distribution of
New Videos on
Social Media
w w w . i n v i g o r a t e p t . c o m
Assets
8
LIVE Q&A with
Parkinson’s Experts
and Community
Members Distributed
on Social Media
w w w . i n v i g o r a t e p t . c o m
Assets
9
Re-distribution of
Older Videos on
Social Media
Results
90% Increase
in avg monthly subscriber rate
10
0
150
300
450
600
Pre-Optimization Post-Optimization
580/mo
305/mo
Channel Subscribers
per Month
0
1,500
3,000
4,500
6,000
Pre-Optimization Post-Optimization
5,621/mo
3,477/mo
Channel Watch Hours
per Month
62% Increase
in avg monthly watch hours

More Related Content

Similar to YouTube Channel Growth Initiative

YouTube: How to Tell Your Story
YouTube: How to Tell Your StoryYouTube: How to Tell Your Story
YouTube: How to Tell Your Story
Lisa Marie Wark, MBA & Assoc.,
 
Socialmediavideo
Socialmediavideo Socialmediavideo
Case Study: Green Bay healthcare company
Case Study: Green Bay healthcare companyCase Study: Green Bay healthcare company
Case Study: Green Bay healthcare company
Knight Stivender
 
Top 5 Ways To Use Video To Drive Marketing Results #LLCSeries
Top 5 Ways To Use Video To Drive Marketing Results #LLCSeriesTop 5 Ways To Use Video To Drive Marketing Results #LLCSeries
Top 5 Ways To Use Video To Drive Marketing Results #LLCSeries
G3 Communications
 
Understand The Effective Strategies To Promote YouTube Videos.pdf
Understand The Effective Strategies To Promote YouTube Videos.pdfUnderstand The Effective Strategies To Promote YouTube Videos.pdf
Understand The Effective Strategies To Promote YouTube Videos.pdf
Video Boosters Club
 
Understand The Effective Strategies To.pdf
Understand The Effective Strategies To.pdfUnderstand The Effective Strategies To.pdf
Understand The Effective Strategies To.pdf
elianapeter1
 
VIDEO MARKETING
VIDEO MARKETING VIDEO MARKETING
VIDEO MARKETING
Sundar B N
 
Power Conference Web Video
Power Conference Web VideoPower Conference Web Video
Power Conference Web Video
MiniMatters
 
Four Steps to Sure-Fire Live Streaming Success
Four Steps to Sure-Fire Live Streaming SuccessFour Steps to Sure-Fire Live Streaming Success
Four Steps to Sure-Fire Live Streaming Success
Lynn Teatro
 
Four Reasons Why Video Belongs In Your Marketing Strategy
Four Reasons Why Video Belongs In Your Marketing StrategyFour Reasons Why Video Belongs In Your Marketing Strategy
Four Reasons Why Video Belongs In Your Marketing Strategy
Marketo
 
You Tube Promoted Videos
You Tube Promoted VideosYou Tube Promoted Videos
You Tube Promoted Videos
Mrkt360 Inc.
 
How to Grow on YouTube: Essential Tips for Success
How to Grow on YouTube: Essential Tips for SuccessHow to Grow on YouTube: Essential Tips for Success
How to Grow on YouTube: Essential Tips for Success
Google
 
How NOT to Break the Bank with Video
How NOT to Break the Bank with VideoHow NOT to Break the Bank with Video
How NOT to Break the Bank with Video
Online News Association
 
Introduction Playbook youtube analytics
Introduction Playbook youtube analyticsIntroduction Playbook youtube analytics
Introduction Playbook youtube analytics
JcMETAV
 
Unlocking Financial Success_ A Comprehensive Guide to Making Money Online wit...
Unlocking Financial Success_ A Comprehensive Guide to Making Money Online wit...Unlocking Financial Success_ A Comprehensive Guide to Making Money Online wit...
Unlocking Financial Success_ A Comprehensive Guide to Making Money Online wit...
heilbronimad
 
How to grow your channel and become famous on YouTube
How to grow your channel and become famous on YouTubeHow to grow your channel and become famous on YouTube
How to grow your channel and become famous on YouTube
HuzaifaHabib6
 
Video Advertising, Video Marketing, and YouTube Analytics
Video Advertising, Video Marketing, and YouTube AnalyticsVideo Advertising, Video Marketing, and YouTube Analytics
Video Advertising, Video Marketing, and YouTube Analytics
Greg Jarboe
 
How to Succeed at Becoming a YouTube Celebrity.pdf
How to Succeed at Becoming a YouTube Celebrity.pdfHow to Succeed at Becoming a YouTube Celebrity.pdf
How to Succeed at Becoming a YouTube Celebrity.pdf
ssuser46bee6
 
Premier Detroit 2018 Social Video Strategy Guide
Premier Detroit 2018 Social Video Strategy GuidePremier Detroit 2018 Social Video Strategy Guide
Premier Detroit 2018 Social Video Strategy Guide
John Susko
 
YouTube Success Step By Step.pdf
YouTube Success Step By Step.pdfYouTube Success Step By Step.pdf
YouTube Success Step By Step.pdf
LawrenceMintz1
 

Similar to YouTube Channel Growth Initiative (20)

YouTube: How to Tell Your Story
YouTube: How to Tell Your StoryYouTube: How to Tell Your Story
YouTube: How to Tell Your Story
 
Socialmediavideo
Socialmediavideo Socialmediavideo
Socialmediavideo
 
Case Study: Green Bay healthcare company
Case Study: Green Bay healthcare companyCase Study: Green Bay healthcare company
Case Study: Green Bay healthcare company
 
Top 5 Ways To Use Video To Drive Marketing Results #LLCSeries
Top 5 Ways To Use Video To Drive Marketing Results #LLCSeriesTop 5 Ways To Use Video To Drive Marketing Results #LLCSeries
Top 5 Ways To Use Video To Drive Marketing Results #LLCSeries
 
Understand The Effective Strategies To Promote YouTube Videos.pdf
Understand The Effective Strategies To Promote YouTube Videos.pdfUnderstand The Effective Strategies To Promote YouTube Videos.pdf
Understand The Effective Strategies To Promote YouTube Videos.pdf
 
Understand The Effective Strategies To.pdf
Understand The Effective Strategies To.pdfUnderstand The Effective Strategies To.pdf
Understand The Effective Strategies To.pdf
 
VIDEO MARKETING
VIDEO MARKETING VIDEO MARKETING
VIDEO MARKETING
 
Power Conference Web Video
Power Conference Web VideoPower Conference Web Video
Power Conference Web Video
 
Four Steps to Sure-Fire Live Streaming Success
Four Steps to Sure-Fire Live Streaming SuccessFour Steps to Sure-Fire Live Streaming Success
Four Steps to Sure-Fire Live Streaming Success
 
Four Reasons Why Video Belongs In Your Marketing Strategy
Four Reasons Why Video Belongs In Your Marketing StrategyFour Reasons Why Video Belongs In Your Marketing Strategy
Four Reasons Why Video Belongs In Your Marketing Strategy
 
You Tube Promoted Videos
You Tube Promoted VideosYou Tube Promoted Videos
You Tube Promoted Videos
 
How to Grow on YouTube: Essential Tips for Success
How to Grow on YouTube: Essential Tips for SuccessHow to Grow on YouTube: Essential Tips for Success
How to Grow on YouTube: Essential Tips for Success
 
How NOT to Break the Bank with Video
How NOT to Break the Bank with VideoHow NOT to Break the Bank with Video
How NOT to Break the Bank with Video
 
Introduction Playbook youtube analytics
Introduction Playbook youtube analyticsIntroduction Playbook youtube analytics
Introduction Playbook youtube analytics
 
Unlocking Financial Success_ A Comprehensive Guide to Making Money Online wit...
Unlocking Financial Success_ A Comprehensive Guide to Making Money Online wit...Unlocking Financial Success_ A Comprehensive Guide to Making Money Online wit...
Unlocking Financial Success_ A Comprehensive Guide to Making Money Online wit...
 
How to grow your channel and become famous on YouTube
How to grow your channel and become famous on YouTubeHow to grow your channel and become famous on YouTube
How to grow your channel and become famous on YouTube
 
Video Advertising, Video Marketing, and YouTube Analytics
Video Advertising, Video Marketing, and YouTube AnalyticsVideo Advertising, Video Marketing, and YouTube Analytics
Video Advertising, Video Marketing, and YouTube Analytics
 
How to Succeed at Becoming a YouTube Celebrity.pdf
How to Succeed at Becoming a YouTube Celebrity.pdfHow to Succeed at Becoming a YouTube Celebrity.pdf
How to Succeed at Becoming a YouTube Celebrity.pdf
 
Premier Detroit 2018 Social Video Strategy Guide
Premier Detroit 2018 Social Video Strategy GuidePremier Detroit 2018 Social Video Strategy Guide
Premier Detroit 2018 Social Video Strategy Guide
 
YouTube Success Step By Step.pdf
YouTube Success Step By Step.pdfYouTube Success Step By Step.pdf
YouTube Success Step By Step.pdf
 

Recently uploaded

Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
InstBlast Marketing
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
Ed Shimp
 

Recently uploaded (20)

Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
 

YouTube Channel Growth Initiative

  • 1. Invigorate PT YouTube Channel Growth May 2018 Optimization Initiative
  • 2. Challenge Invigorate PT’s YouTube channel growth was slow. • Videos published on the channel from January 2017 - April 2018 had some traction but were not optimized for channel growth. • YouTube’s platform was gaining popularity with Invigorate PT’s community. • More clients were discovering Invigorate PT on YouTube and there was opportunity to increase reach and client acquisition on this platform. w w w . i n v i g o r a t e p t . c o m 2
  • 3. Goals of Initiative Implement YouTube Best Practices on the Invigorate PT channel in order to: • Raise awareness of Invigorate PT & Wellness • Establish Invigorate PT as an expert in the Parkinson’s Wellness space • Provide value to the global Parkinson’s community Outcomes / KPIs: • Increase average monthly channel subscriber rate • Increase average monthly channel watch time w w w . i n v i g o r a t e p t . c o m 3
  • 4. Process 1. Optimization of Invigorate PT YouTube channel • Channel branding & keywords • Playlist creation 2. Social listening & audience surveys re: potential topics 3. Perform keyword research 4. Create high-quality video content • Pre-recorded videos • LIVE broadcasts • LIVE Expert Q&A Interviews 5. Upload video & optimize for target keyword 6. Multi-platform distribution 7. Re-distribution of previously published videos w w w . i n v i g o r a t e p t . c o m 4
  • 5. w w w . i n v i g o r a t e p t . c o m Assets 5 Channel Branding
  • 6. w w w . i n v i g o r a t e p t . c o m Assets 6 Thumbnail Branding
  • 7. w w w . i n v i g o r a t e p t . c o m Assets 7 Distribution of New Videos on Social Media
  • 8. w w w . i n v i g o r a t e p t . c o m Assets 8 LIVE Q&A with Parkinson’s Experts and Community Members Distributed on Social Media
  • 9. w w w . i n v i g o r a t e p t . c o m Assets 9 Re-distribution of Older Videos on Social Media
  • 10. Results 90% Increase in avg monthly subscriber rate 10 0 150 300 450 600 Pre-Optimization Post-Optimization 580/mo 305/mo Channel Subscribers per Month 0 1,500 3,000 4,500 6,000 Pre-Optimization Post-Optimization 5,621/mo 3,477/mo Channel Watch Hours per Month 62% Increase in avg monthly watch hours