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PEAC E O F MIN D F O R FAMIL IES O N L IN E
Discussion Topics: Reputation

• Impact
• How it’s Created
• Two True Stories
• Case Study: ethical implications and new
  legislation
• Personal Strategies
Online Reputation

•   What is it?
•   Who creates it?
•   Does it affect everyday life?
•   Does it impact future academic and
    employment opportunities?
Reputation Statistics
• 43% of recruiters and hiring managers rejected a candidate
  because of something their friends or relatives posted.

Microsoft Study:
• 14% of adults surveyed say they have experienced negative
   consequences due to online activities by others. Of those,
       21% were fired from a job
       16% lost out on getting a job
       16% lost their health insurance
       14% lost out on the college they wanted
       15% were turned down for a mortgage
Reputation Matters
  Online Information That Influenced Decisions to Reject a Candidate
  Concerns about the candidate’s lifestyle                                     58%
  Inappropriate comments and text written by the candidate                     56%
  Unsuitable photos , videos, and information                                  55%
  Inappropriate comments or text written by friends and relatives              43%
  Comments criticizing previous employers, co-workers, or clients              40%
  Inappropriate comments or text written by colleagues or work acquaintances   40%

  Membership in certain groups and networks                                    35%
  Discovered that information the candidate shared was false                   30%
  Poor communication skills displayed online                                   27%
  Concern about the candidate’s financial background                           16%
Online Reputation


          Online Reputation
                 =
          Asset or Liability?
Two True Stories


• Baseball Scholarship

• Academic Scholarship
News Article Highlights Privacy Risks

New York Times article:
Disruptions: Privacy Fades in Facebook Era
“We used to have privacy through obscurity online, so even if
people had information out there, the steps that it would take to
aggregate it all were too great. Now, software can return
[information] about someone instantly. . .
   “So who is at fault for this lack of privacy protection? Most
   people are oblivious. The companies won’t stop collecting
   information. And the government is slow to protect consumer
   privacy.”
Key Points

• There are ethical implications of sharing and
  posting inappropriate content online.
• Online reputation impacts future opportunities.
• Online content has great value for hiring
  managers, existing employers, college
  administrators, etc.
Personal Strategies


• Understanding search
• Taking proactive measures
• Engaging professional services

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Youth law fair presentation

  • 1. PEAC E O F MIN D F O R FAMIL IES O N L IN E
  • 2. Discussion Topics: Reputation • Impact • How it’s Created • Two True Stories • Case Study: ethical implications and new legislation • Personal Strategies
  • 3. Online Reputation • What is it? • Who creates it? • Does it affect everyday life? • Does it impact future academic and employment opportunities?
  • 4. Reputation Statistics • 43% of recruiters and hiring managers rejected a candidate because of something their friends or relatives posted. Microsoft Study: • 14% of adults surveyed say they have experienced negative consequences due to online activities by others. Of those,  21% were fired from a job  16% lost out on getting a job  16% lost their health insurance  14% lost out on the college they wanted  15% were turned down for a mortgage
  • 5. Reputation Matters Online Information That Influenced Decisions to Reject a Candidate Concerns about the candidate’s lifestyle 58% Inappropriate comments and text written by the candidate 56% Unsuitable photos , videos, and information 55% Inappropriate comments or text written by friends and relatives 43% Comments criticizing previous employers, co-workers, or clients 40% Inappropriate comments or text written by colleagues or work acquaintances 40% Membership in certain groups and networks 35% Discovered that information the candidate shared was false 30% Poor communication skills displayed online 27% Concern about the candidate’s financial background 16%
  • 6. Online Reputation Online Reputation = Asset or Liability?
  • 7.
  • 8. Two True Stories • Baseball Scholarship • Academic Scholarship
  • 9. News Article Highlights Privacy Risks New York Times article: Disruptions: Privacy Fades in Facebook Era “We used to have privacy through obscurity online, so even if people had information out there, the steps that it would take to aggregate it all were too great. Now, software can return [information] about someone instantly. . . “So who is at fault for this lack of privacy protection? Most people are oblivious. The companies won’t stop collecting information. And the government is slow to protect consumer privacy.”
  • 10. Key Points • There are ethical implications of sharing and posting inappropriate content online. • Online reputation impacts future opportunities. • Online content has great value for hiring managers, existing employers, college administrators, etc.
  • 11. Personal Strategies • Understanding search • Taking proactive measures • Engaging professional services

Editor's Notes

  1. Introductions
  2. We can help our child learn to create an online reputation that is an asset rather than a liability. What our child posts this year will leave a permanent digital footprint that may impact their future opportunities. The following video helps us better understand how we create our own digital reputation and dossier.
  3. This video shows how the online reputation of two teens affected their future, positively and negatively. What was the impact of online reputation for each of these stories?How does this fit in with the legal stories?See the film here: http://www.youtube.com/watch?v=X0Oumfi7RhgSummarize the stories brieflyTwo college students who have been in contact with iKeepSafe: Baseball Scholarship: A college freshman was starting at his dream school on a baseball scholarship. Someone snapped a picture of him drinking at a party. The school strictly upholds the underage drinking laws: he was kicked out of school and his scholarship was revoked. Student Programmer: A high school student had a huge interest in programming. He maintained a programming blog through high school that gathered a wide readership. As he was starting college, he got scholarship offer from an industry leader to pay for all of his school expenses and a job offer when he graduated. His online reputation opened academic and professional doors.
  4. 1. The only way to ensure information you post won’t harm you in the future is to avoid posting anything that could harm you in the future. Don’t post information that might later impact your:Health, auto, or home insurance rates Ability to get a loanAny content that could make a college recruiter, hiring manager, or existing manager decide you’re not a good ‘fit’.