The document discusses online reputation and its impact. It notes that 43% of recruiters have rejected candidates due to something their friends or relatives posted online. A Microsoft study found that 14% of adults have experienced negative consequences, such as being fired or losing out on jobs or education opportunities, due to others' online activities. The document provides statistics on factors, such as inappropriate photos or lifestyle concerns, that have influenced hiring decisions. It examines online reputation and whether it is an asset or liability. It also shares two true stories where people lost scholarships due to online content and discusses the privacy risks of personal information being easily accessible online.