These activities/handouts are intended for Youth Workers to have in order to be able to facilitate effective usage of LinkedIn when it comes to creating your profile, building your LinkedIn network and searching for jobs on LinkedIn. In addition, it will assist Youth Workers and others in determining how to implement LinkedIn in their respective organizations.

1. LinkedIn Canada | www.linkedin.com
How LinkedIn Can Be Embedded in Employment Programs
Activity (20 to 30 minutes)
Please take a couple of moments to discuss within your groups the following questions:
***Make notesforyourself if youneedto***
1. What are yourmainlearningobjectives fortoday?
2. How doyou personallycurrentlyuse LinkedIn?
3. Whichof yourorganizationscurrentlyhave LinkedInembeddedintheirtraining?
4. If so, whydo youdo it?If not,whynot?
5. What are some of the major barriersto implementingthe program?
6. What do youthinkwill helpyouembedthe programsmore effectively?
Be ready to discuss this with the rest of the teams!

2. LinkedIn Canada | www.linkedin.com
Profile Activity #1 (15 minutes):
The purpose of thisactivityisto helpyougetsome importantinformationinordertobe able to create a
well thoughtoutLinkedInprofilesummary.
Brainstorming ideas:
1. List at least3 of yourtop character traits:
a. ______________________
b. ______________________
c. ______________________
2. List at least3 life lessonsyou’ve learnedsofar:
a. ______________________
b. ______________________
c. ______________________
3. List at least3 thingsthat inspire youandwhy:
a. ______________________
b. ______________________
c. ______________________
4. List at least3 skill setsthatyouhave obtainedfromyourjobs/volunteerexperience/education:
a. ______________________
b. ______________________
c. ______________________
5. List at least3 skill setsthatyouhave sharpenedfromyourjobs/volunteerexperience/education:
a. ______________________
b. ______________________
c. ______________________
6. List at least3 personal/professional goalsyouwouldlike toachieve inyourfuture opportunities:
a. ______________________
b. ______________________
c. ______________________
Your profile summary shouldbe a good reflectionofyou as a person.To help,think ofthe following:
Who you are?
What do you careabout or are interested in? Whatare your goals?
Why do you careabout this/havean interest in it?
How do you plan on achievingyour goals?
Now that you’ve beenable to list your character traits, goals, what motivatesyou and who you are on
paper, take a few momentsto take what you’ve learnedabout yourselfabove,and write your own
summary paragraph:
Sample Profile Summary:
I am a recent Highschool graduatewho is very excited togetmy
career going by finding a job thatis going to helpme grow as a person
and a professional. I ampassionateabouttechnology and innovation-
I am the typeofpersonwhowill wait inline toobtain the newest
iphone! I lovereading about new trends and staying on top ofcutting
edge technology. Inschool andduring my volunteer experience, I
have shown strong ability to work wellwith others. I liketo inspire
people by sharing my passion and knowledge. I amalways on the
computerresearching andreading aboutwhat’s next in technology!
Therefore, I wouldalso saythat I am very resourceful because I liketo
go out and figurethings outon my own. My goal is tofind a great
entry level job intheITindustry where I can usemy strengths and
learn more about what it is liketo work ina professionalwork
environment. Ifyou haveany questions, pleasereachoutto me, as I
would love tospeak withyou tohelp youunderstand mebetterand
how I can be a good fitfor your team!

3. LinkedIn Canada | www.linkedin.com
Profile Activity #2 (15 minutes)
The purpose of the followingactivityistohelpyouidentifysome of the skill setsyouhave andtoalso
helpyouorganize aswell aspresentthemthroughoutyourLinkedInprofile.
Instructions:
1. Please lookatthe listof skills below and markoff inwhichof the 5 sections (Summary,Work
Experience,VolunteerExperience,Educationand/orSkills) onyourLinkedInProfileyouwould
like toadd eachskill.
2. Addand/or replace anyskillsthatare missingwiththatonesthatdo notapplyto you.
Skills
“I am able to:”
Summary Work
Experience
Volunteer
Experience
Education Skills
Meet deadlines X X X
Resolve problems X X X
Superviseor manage others X X X X
Take on responsibility
Followinstructions or learn quickly
Generate creativesolutions to problems/ be innovative
Pay attention to detail
Work well in a team/with others
Clearly express myself when speakingwith others
Analyze and explain information presented
Speak to others clearly through email
Research and write reports
Plan and stay organized/followa time line
Be a good listener
Be outgoing
Be sensitivetowards others’ needs/feelings
Speak in public
Be patient
Motivate others
Use computers to create a presentation
Use computers to write a report or a letter
Use computers to enter information/data
Use computers to organize and scheduleappointments
Use social media
Build or repair things
Use different tools and/or machinery
Anything else:
3. Now go to your Linkedin.com profile and make sure that you have all of the above skill
sets mentioned in each of the 5 sections. Check off each section below once you have
added the skills:
For example: In the sampleabove you would go to your summary on linkedin.comand make sure you have
talked about your ability to “meet deadlines”and “supervise/manage others.”
 Summary  Volunteer
Experience
 Skills
 Work Experience  Education

4. LinkedIn Canada | www.linkedin.com
Profile Activity #3 (15 minutes)
The purpose of this exercise isto helpyou get recognizedbyyour peersfor your experience
and skill sets on LinkedIn!
Please fill out the followingcharts
*Note*: Not all fields have to be filled out, and not all have to be filled out completely- Try your best!
1. List 3 people that you have enjoyed working with in the paston a school project,volunteering
project and work project.
School:
a.
b.
c.
Volunteer:
a.
b.
c.
2. List 3 people that you have reported to in the past in a school environment, work environment
and volunteer environment.
School:
a.
b.
c.
Volunteer:
d.
e.
f.
Sending Invitations to connect:
1. From the listof above highlightand/or circlewhich people you really enjoyed working with.
2. Send them a personal invitation to connect if you have not already,and request a Linkedin
recommendation.
3. Tips and tricks for sendinga recommendations:
a. Ask them to recommend you
b. Advise them of some of things you did great whileworking with/for them
c. Ask them to speak to your skills whileworkingwith them
d. Be willingto offer a helpinghand or write a recommendation for them!
Sample recommendation request:
Hi Mike! Hopeyou arewell. I recently graduated Highschool andI am now looking for work! I wanted to ask you ifyou can write
mea recommendationon LinkedInto help mefind a job? I really enjoyed baby-sitting Samand Kelly for you. I saw them theother
day and they got so big! It alsogavemean idea to reach out to you. I know you werehappy with my ability to takecareofthem. I
figured you would beableto speak to thefact that I amresponsible, can superviseothers and resolveproblems!Ifyou can help
meout, I would bevery thankful and would bewilling to helpyou outifyou need anything.Pleaselet meknow!
Now try your own request for a recommendation message. Once complete go to linkedin.com and send
it:
Work:
a.
b.
c.
Work:
d.
e.
f.
Client:
a.
b.
c.

5. LinkedIn Canada | www.linkedin.com
Networks Activity #1 (15 minutes):
The purpose of this activity is to help you understand why you would want to connect to people of different
backgrounds on our network; how you can benefit from them and how they can benefit from you!
1. Please take amomentto assigneachof the followingrolesto1-2people atyour table/inyourteam:
Student/peer
a. Professor
b. Human ResourcesManager/Recruiter
c. Entry Level Employee (someone whohasajob that you’dlike tohave)
d. Manager (of the role you’dlike toworkin)
2. Once the roleshave beenassigned,take afew momentstothinkaboutandjot down4 reasonsas to
whyyou wouldwanttoconnectwitheach of these individuals.(i.e. Twowaysyoucan benefitfrom
themand two waystheycan benefitfromyou.)
3. Whenyouhave completedthe listbelow.Take turnspresentingthese ideastoyourteamand
sharingyourthoughts on whyyou’dwantto connectto people inrolesthatyouwere notassigned.
a) Student/peer
i. ____________________________________________________
ii. ____________________________________________________
iii. ____________________________________________________
iv. ____________________________________________________
b) Professor
i. ____________________________________________________
ii. ____________________________________________________
iii. ____________________________________________________
iv. ____________________________________________________
c) HR Manager/Recruiter
i. ____________________________________________________
ii. ____________________________________________________
iii. ____________________________________________________
iv. ____________________________________________________
d) Entry Level Employee (someone whohasajob that you’dlike tohave)
i. ____________________________________________________
ii. ____________________________________________________
iii. ____________________________________________________
iv. ____________________________________________________
e) Manager (of the role you’dlike toworkin)
i. ____________________________________________________
ii. ____________________________________________________
iii. ____________________________________________________
i. ____________________________________________________

6. LinkedIn Canada | www.linkedin.com
Networks Activity #2 (15 minutes)
Whenyou inputyour email addressinto your LinkedIn.comprofile that you create you will have an
option to sync your contacts that you have on that email,but what’s next?
The purpose of this exercise isto think about people youknow who would potentiallybe presenton
the LinkedInNetworkthat you can connectwith to further grow your network.
1. Please take a moment to complete the lists below:
2. Once you have completedthe listsabove,logintoyour linkedin.comaccountandinthe searchbar
type inin the informationabove usingthe followingformat:“Full Name,JobTitle/Role,Company”
Example:
3. From the dropdownlist,selectthe correctindividual,if there are multiple options.
4. Once on theirprofile clickthe connectoption
***Note: you can search forindividualsusing one,two or all three criteria. The morecriteria you
use,the easier the search will be.
Family Member
(Full Name)
Job Title/Role Company
1.
2.
3.
Colleague/Peer at
School
(Full Name)
Job
Title/Role
Company
1.
2.
3.
Friends
(Full Name)
Job Title/Role Company
1.
2.
3.

7. LinkedIn Canada | www.linkedin.com
Networks Activity #3 (15 minutes)
The purpose of this exercise isto helpyou further buildyour network basedon the organizationsthat
you would like to work for.
1. Pleasetake a moment to think about and write down some of the companies/volunteer opportunities you
would be interested to work with:
Companies:
1.
2.
3.
Volunteer Opportunities:
1.
2.
3.
2. Search for companies and volunteer organizations on linkedin.comin the search bar
3. Select the company/organization you areinterested in from the drop down menu
4. View “How you’re connected” section at the top right hand side, hover over the 1st, 2nd or 3rd degree number
and click on it. This will bringyou to the listof 1st, 2nd or 3rd degree connection that connect you to employees
who work for the company you arelookingto
5. Under every member/employee that works for your target company, you will seeyour shared connection,
which you need to click on.The 1st degree connection you have in common will drop down. You can now reach
out to this individual and requestfor them to introduceyou to this employee for further networking purposes.

8. LinkedIn Canada | www.linkedin.com
Jobs Activity #1 (15 minutes)
The purpose of this exercise isto understandhow to search for jobson LinkedIn.
1. Please goto www.linkedin.com andlogintoyourlinkedin.comaccount.
2. At the top,in the tab section,please select“Jobs,”orinthe searchtab on the leftclickonthe arrow
and select“Jobs”fromthe drop downmenu.
3. Whensearchingforthe job input“JobTitle ANDLocation.”For example:“Administrative Assistant
ANDToronto.”
a. Ensure ANDis writtenincaps.You will be takentoa listof jobs.
4. Once the listof jobsappears,youare able toadd more criteriaviaLinkedInfilterslocatedonthe left
where “Company”and“Title”are located(see screenshotbelow).
a. Clickon all of the onesof interestbyselecting“view”onthe rightof the jobposted,and
readthrough the jobdescriptioninfull detail.(bottomleft)
5. At the bottomof the descriptionof everyjobyouview,youare able toview similarjobsinthe
“SimilarJobs”section.(bottom picture). Thiswill alsohelpyoulearnaboutvariousjobtitlesforthe
same roles.
6. NOW find1 to 3 jobsthat interestyou.(Youwill needtheseforActivity#2!!!)

9. LinkedIn Canada | www.linkedin.com
Jobs Activity #2 (15 minutes)
The purpose of this activityisto helpyouunderstandthe jobsyouare most qualifiedforandto helpyou
decide whichone toapplyfor.
1. Take a fewmomentstolistinthe chart below all of the opportunitiesthatyouhave foundinthe
previousactivitythatyouare interestedininthe Jobs/Opportunities sectionof the chart. (Youcan
alsouse the jobdescriptionprovidedfrom Jobs:Optional Activity#1)
2. Fill outwhatskills yourjobsof interestare lookingfor, inthe chartbelow underthe “WhatskillsI
needto have for this job” section.The skillsyouneedtohave are typicallylocatedinthe Skillsand
Qualificationssectionof the jobposting.
3. For eachskill you needtohave,fill outthe skillsthatyouhave inthe “WhatSkillsI have for this job”
sectionbelow.
4. Finally,make acouple of pointsinthe “Whatthis jobcan helpme learn” sectionof the chart to
have a betterunderstandingof whythisjobinterestsyou.
Jobs/Opportunities What skills I need
to have for this
job
What Skills I have for
this job
What this job can
help me learn
Data Entry Clerk 1. Attentionto detail
2. Microsoft Office
Experience
3. Administrative
experience is preferred.
1. I can pay attention todetail
2. I am able to create
presentations
3. I have volunteered fora
charity where I was organizing
the paperwork
1. Workingfor a great company
2. Professional/corporate work
experience will open doors to other great
jobs
3. Opportunity tosupportmultiple
leaders ofthe organizationandlearn
about industry
1. 1.
2.
3.
1.
2.
3.
1.
2.
3.
2. 1.
2.
3.
1.
2.
3.
1.
2.
3.
3. 1.
2.
3.
1.
2.
3.
1.
2.
3.

10. LinkedIn Canada | www.linkedin.com
Jobs Activity #3 (15 minutes)
The purpose of this is to make sure that once you apply, if the Recruiter looks at your profile your skills are listedsomewhere!
Once you find a job that interests you and have determined What skills you need to have and What Skills I have
for this job from “Searching for Jobs on LinkedIn: Activity #2,” let’s take a second to ensure that all of your skills
are reflected on your LinkedIn profile. (You can also use the job description provided from Jobs: Optional
Activity #1 to complete this activity)
Once you’ve completedthe charts,pleasegobackto your linkedin.comprofile andensure thatall of the
skillsthatyouhave forthis job are listedinatleastone of the 5 sections(Summary,WorkExperience,
VolunteerExperience,Educationand/orSkills)onyourlinkedin.comprofile.
Next:
1. Go back to linkedin.comprofileandfindthe jobsfromabove thatyouare interestedinapplying
for.
2. Simplyclickonthe “ApplyNow”or “Applyoncompanywebsite”option(whicheverone is
available).
What skills I need
to have for this job
What Skills I
have for this job
Summary Work
Experience
Volunteer
Experience
Education Skills
Job/Opportunity:
Administrative
Assistant
1. Strong oraland
written communication
skills
1. Effective
communicator
X X X
2. MS Office Experience 2. Strong Microsoft
Office Skills
X X X
3. Administrative
experience preferred.
3. One year ofadmin
work from volunteer
experience
X
What skills I need
to have for this job
What Skills I
have for this job
Summary Work
Experience
Volunteer
Experience
Education Skills
Job/Opportunity:
What skills I need
to have for this job
What Skills I
have for this job
Summary Work
Experience
Volunteer
Experience
Education Skills
Job/Opportunity:
Administrative
Assistant

11. LinkedIn Canada | www.linkedin.com
Jobs: Optional Activity#1 (15 minutes)
This activity can be used as a supplement activity to the Activity #2.
Now that you’ve founda couple of jobopportunitiesfrom previousactivitiesthat are of
interestto you:
1. Take turns ingroups of two or more people todiscuss variousthingsyou woulddo
to be able to sell yourselfforone of the jobsthat youare interestedin!
Sample:
Sales Coordinator
Toronto, Canada Area
Job description:
AskingCanadiansisseeking an energetic and motivated full-time Sales Coordinator to start as soon as possible.If
you are interested in a career in a fast-growing, team-oriented and entrepreneurial company,this opportunity could
be for you!
Desired Skillsand Experience
As a SalesCoordinatorfor AskingCanadians,you will be responsible for the following:
- Support the Sales team in theirday-to-day activities;
- Build solutionsto proposals;
- Assist with managing correspondence and proposal activity;
- Provide data and reports to help the Sales team identify trends or opportunities;
- Manage reports that track sales/proposal/project activities;
- Communicate with clientsfor proposal or growth purposes;
- Support the growth of the team and organization;
Qualifications/Attributes
Applicantsmust have excellent communication skills and be self-motivated and able to work both independently and
in conjunction with the team. In addition,they must:
- Have excellent written and oral communication skills
- Be detail oriented
- Possess an enthusiastic can-do attitude with a well-developed sense of drive
- Have strong Excel, analytical and math skills
- Be results oriented
- Have excellent problem solving skills
- Be able to multi-task and prioritize tasks
- Demonstrate a positive and upbeat attitude (even early in the morning!)
Previous sales experience is considered an asset.
Does this sound like you?
Send us your resume and cover letter.
While we thank you for your interest in this position,only those candidates who qualify for an interview will be
contacted.
About this company
Follow company
Located in downtown Toronto,AskingCanadians,a Delvinia company, is an online data collection firm with access
to a research community of 600,000 Canadians.AskingCanadians is dedicated to enabling market researchers to
quickly gatherand deliverhigh quality information from Canadian consumers.

12. LinkedIn Canada | www.linkedin.com
Jobs: Optional Activity#2 (15 minutes)
The Purpose of thisactivityisto helpyoube a lotmore effectivewiththe jobsearchprocessbyhelping
youLeverage yourLinkedInresources.
Afteryouhave completed“SearchingforJobsonLinkedIn:Activity#1”youwill have a goodideahowto
navigate throughLinkedInforemploymentopportunities.There are acouple of thingsto take into
consideration.
Please refertothe followingpicture:
By changingthe “Sort by” optionyouare able to change the criteriaof jobopportunitiesbeinglisted
from“Relevance”to“Date Posted”thiswayyou can ensure tobe viewingthe mostrecentjob
opportunitiespresented.
By savinga jobyou are able to alwaysgo back to it,and keeptrackof all of the opportunitiesyou’re
interestedin.Simplyclickon“Save”once youhave reviewedthe jobopportunitiesandhave confirmed
your interestinit.
Now try putting into practice some of these additional features!
Leverage your 1st
degree connections:
- See whoyouare connectedtothat is
alsoconnectedtothe jobposter!
- Senda personalizedmessagetothe
jobposteradvisingof the common
connection,orask the common
connectiontomake a warm
introductiontothe jobposterto
connectiontomake a warm
introductiontothe jobposterto give
youa competitiveadvantage.

13. LinkedIn Canada | www.linkedin.com
DESIGNING YOUR ACTION PLAN ACTIVITY (20to 30 minutes)
Please take a moment to answer the followingquestionsinorder helpyou get a start on figuringout
how you will implementwhat you have learnedtoday!
1. What isthe biggesttake awayfromtoday’ssessions?
2. How will youtake whatyouhave learnedtodaybackto your organization?
3. Who will carryout these changes?
4. What are the majorbarriers/challenges?
5. List the first3 stepsthat youwill take to implementyourLinkedinactionplan?
1.
2.
3.
6. Whenwill these changestake place?
7. What resourcesare goingto be neededforthese changestotake place?Make a list.
1.
2.
3.
4.
5.
8. Who shouldknowwhat?Whoshouldbe inthe loop?