yourbooks is an online app for book lovers that helps people to buy, sell and donate books at reasonable prices. It also organizes book fairs and counseling sessions for its elite members.

1. For yourbooks
application.

2. Do
YOU ?

3. Worried about
HIGH Book
PRICES?

4. Can’t FIND the Book You
want to READ?

5. Want to make
Money while in
college?

7. yourbooks
-An Online Sanctuary for BOOK LOVERS.

8.  EXECUTIVE SUMMARY
SITUATION ANALYSIS
GOAL
STRATEGY
TACTICS
IMPLEMENTATION

9. EXECUTIVE SUMMARY

10. BUSINESS
MODEL
E-COMMERCE
MODEL
+
MARKET
PLACE
MODEL

11. PROPOSED ACTION

12. • Start in college campuses with
mutual textbook buying and
selling.
•Expanding product line by
providing other type of books.
•Venture ONLINE onto GOOGLE
PLAY.
•Start Premium Subscription.
•Organize book fairs.
•Constant IMPROVIZATION.

13. EXECUTIVE SUMMARY
SITUATION ANALYSIS

14. Online book market is projected to
grow 30-35 %in the next
5years.
CONSTANT GROWTHCONSTANT
GROWTH

15. MARKET SIZE
INDIA is 3rdlargest market for
English and Regional books in the world.
Also the 2ndlargest market of
internet users in the world.
Annual Turn Over –
Rs.10,000crores.

16. SERVICES
Buy Books
Sell Books $
Donate
Books
Book fairs
Textbooks &
Competitive
Books
Premium
Subscription

17. EXECUTIVE SUMMARY
SITUATION ANALYSIS
GOAL

19. EXECUTIVE SUMMARY
SITUATION ANALYSIS
GOAL
STRATEGY

20. Discountsfor loyal
users.

21. TARGET MARKETS
•College students.
•Working category aged 20-40.

22. COMPETITION
PARAMETERS BOOKCHOR
HEADQUARTERS HARYANA
GROWTH LOW
STRENGTH QUICK SERVICE
WEAKNESS •Not user friendly
interface
•Small area of
operation.
•Publicity.
WEBSITE www.bookchor.com

23. EXECUTIVE SUMMARY
SITUATION ANALYSIS
GOAL
STRATEGY
TACTICS

24. PRODUCTS
BOOK FAIRS
COUNSELLING
COMPETITIVE
BOOKS
FREE E- BOOKS
TEXTBOOKS
USED
& NEW
BOOKS

25. NAME: yourbooks
TAGLINE: An online sanctuary for Book Lovers.
LOGO:

26. DISCOUNTS
$4.99 Six
Month
PREMIUM
Subscription.

27. COMMUNICATION
& DISTRIBUTION
•Social Media
•College Websites
•Tie in with College
CLUBS.
• By Word of Mouth.
•College Magazines.

28. EXECUTIVE SUMMARY
SITUATION ANALYSIS
GOAL
STRATEGY
TACTICS
IMPLEMENTATION

30. Yourbooks is an online application that helps you buy,
sell, donate books online for reasonable prices.
Take the premium subscription and get discounts and
invites to book fairs and counseling sessions.
No more worrying over books
and money !!

32. DISCLAIMER