Samraat Tropicano... A vacation for Lifetime !!!
Tropical beach-side residencies in Nashik. First time in India an Artificial man-made beach in a residential project and lot more..
2010 Dodge Ram 2500 in San Luis Obispo,CACole Dodge
2010 Dodge Ram 2500, color brochure provided by Cole Dodge located in San Luis Obispo, CA. Find the 2010 Dodge Ram 2500, for sale in California ; call about our current sales and incentives at (805) 543-7321 http://www.colemazda.com/
Mike Wittenstein, experience designer, offered this presentation to job seekers at Atlanta's First United Methodist Church on how to use Story to land a better job faster. The presentation was delivered on October 15th, 2009.
Recent cases involving BigLaw and eDiscovery have begun to include malpractice claims. We think the trend is just starting, but feel a prudent approach to developing eDiscovery competence (coupled with appropriate contingent measures) can help lawyers and their firms avoid the risk of malpractice.
This lecture identifies three functional mechanism or means of developing successful base of the pyramid business models--value creation, cost reduction, and market penetration. Successful ventures simultaneously utilize all three of these mechanisms in localizing technology, establishing a business model, and interfacing with local ecosystems. An emphasis on value creation through stakeholder engagement and collective agency are differentiating characteristics of efforts to serve unmet needs.
Veyond Partners is Telecom/Media/Technology focused cosulting/advisory frim based in Korea led by yunho chung a well known figure on Korean Digial Landscape
Samraat Tropicano... A vacation for Lifetime !!!
Tropical beach-side residencies in Nashik. First time in India an Artificial man-made beach in a residential project and lot more..
2010 Dodge Ram 2500 in San Luis Obispo,CACole Dodge
2010 Dodge Ram 2500, color brochure provided by Cole Dodge located in San Luis Obispo, CA. Find the 2010 Dodge Ram 2500, for sale in California ; call about our current sales and incentives at (805) 543-7321 http://www.colemazda.com/
Mike Wittenstein, experience designer, offered this presentation to job seekers at Atlanta's First United Methodist Church on how to use Story to land a better job faster. The presentation was delivered on October 15th, 2009.
Recent cases involving BigLaw and eDiscovery have begun to include malpractice claims. We think the trend is just starting, but feel a prudent approach to developing eDiscovery competence (coupled with appropriate contingent measures) can help lawyers and their firms avoid the risk of malpractice.
This lecture identifies three functional mechanism or means of developing successful base of the pyramid business models--value creation, cost reduction, and market penetration. Successful ventures simultaneously utilize all three of these mechanisms in localizing technology, establishing a business model, and interfacing with local ecosystems. An emphasis on value creation through stakeholder engagement and collective agency are differentiating characteristics of efforts to serve unmet needs.
Veyond Partners is Telecom/Media/Technology focused cosulting/advisory frim based in Korea led by yunho chung a well known figure on Korean Digial Landscape
The Brand Experience Environments Portfolio 2012Geoff Thatcher
Whatever type of brand experience you need, from product launches or corporate meetings to mobile tours or executive briefing centers, we can be your creative production agency. Our creative approach is driven by research, strategy and a strong narrative that captures an emotional and intellectual connection to our clients' brands. We believe that all projects begin with a well crafted story line. The storyline drives all of our creative work, from exhibit and graphic design to video production and fabrication. At The Brand Experience, our work doesn’t begin with bullet points and a few PowerPoint slides. It begins with words and the creativity that powers them. As one author put it, "An experience is holistic, total, encompassing, transforming and emotional. An experience is an event. A happening. An event-happening with a beginning, a middle and an end." The best experiences are inspired by great stories.
Creating multi-channel design frameworks - Mobile ExperienceRod Farmer
Presentation at UX Australia 2011 by Rod Farmer and Ash Donaldson from Mobile Experience on challenges leading teams to design multi-channel experiences.
This presentation focuses on creating multi-channel design frameworks, organisational hurdles, and lessons learnt.
Follow us on @rodfarmer and @ashdonaldson.
This is a presentation I gave at Mobile Monday Sydney in February 2010 on mobile service design at 3 Mobile. It discusses some of the work I led around end-to-end mobile services.
This was a new audience for service design and sensitive information could not be communicated, hence a little high level and over use of stock arts to replace our actual deliverables.
Enjoy!
Mobile Experience presentation at OZIA 2010 on Continuous Experience and mobile trends in IA.
This was a fun, short introductory presentation to the topic. OZIA is an Australian conference where UX peers come together to share their thoughts and experiences on Information Architecture and UX trends.
This is a short presentation I recently gave in Sydney, Australia. In this talk I discussed the 5 key elements behind changing the behaviour of our UX team at 3 Mobile.
This was a case study discussion, and hence there was far more discussion on the journey, than prescriptive recommendations you can take from these slides.
I have a larger presentation on Managing UX Teams which you can find under the "More by user" tab.
Enjoy.
Presentation to Telstra on the importance of experience design around services rather than products, and how existing infrastructure could support democratised forms of innovation.
Presentation on the future of mobile landscapes, discussing the impact of increasing technology fragmentation, interaction design concerns, and new initiatives that may help to achieve greater convergence.
Thanks to Sheen Yap and Joe Purves for slides and inspiration.
Building And Managing Successful Ux TeamsRod Farmer
Presentation to the ARK Online User Experience Conference. Provides an overview of how to build and manage successful User Experience teams through planning, leadership, and organisational influence. More specifically, this presentation argues that greater quality and org influence do NOT come through focusing on better research and design skills ...
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
8. SPECIFICALLY WHAT I’LL BE
SHARING TODAY ...
- Our journey to multi-device experience design
- Case studies, with lessons learned and bruises
earned
- Highlight a few challenges moving forward
27. SO PERHAPS WE NEED TO REDEFINE WHAT WE
MEAN BY MOBILE STRATEGY
28. MOBILE FIRST? CONTENT FIRST?
WHAT SHOULD BE OUR FOCUS?
FUTUREFRIEND.LY - love you guys
29. IT’S ABOUT UNDERSTANDING THE SERIES OF
INTERACTIONS THAT CONSTITUTE AN EXPERIENCE
“ Creating remarkable mobile
experiences means understanding
that true value only exists at the
point of interaction where the
service is produced and consumed
at the same time.
”
- Mobile Experience
30. HOW WE CREATE MEANINGFUL MOBILE STRATEGIES
ONE CONTEXT OF USE, BUT
EVOLVING SITUATION
31. HOW WE CREATE MEANINGFUL MOBILE STRATEGIES
- Understand “situation” not just context in design
- Understand relationships between devices
- Understand and design for end-to-end interactions
ONE CONTEXT OF USE, BUT
EVOLVING SITUATION
32. A SIMPLE GOOGLE INFOGRAPHIC
SHIFTS IN DESIGN FOCUS OVER THE PAST 30 YEARS
z) s
Mh u ter
4 .77 mp
U@ Co
P au ple
el C m. Ap
( Int .co at
ed ect used ntu
m
eas n
on st me n
rel – c ” f ir ch ces o sig
ter SP ce aun rfa sm De
pu n I erien rel )su ain nab
le
C om alia Exp gle rds (re ng i
nal
r
ust r om Go
o rst Wo .0 sig sta
rso t A se bo of bu Ad b2 De Su
Pe firs “U com ch com gle We ice hf
or
IB M T he Term D ot. L aun D ot. G oo Term Serv Pu
s
81 94 95 99 98 01 02 04 08 09
19 19 19 19 19 20 20 20 20 20
Key moments
Trends
Usability lab test
Remote usability testing
Contextual research
The growth of PC The new UX community CCD goes mainstream Design for social The rise of service design Mobile web and apps
The advance in personal computing The web brought together graphic An increasing emphasis is placed Social media and social network CCD starting to be used more The launch of i-Phone Strategic design thinking
moved human computer interaction designers, information architects, on the importance of including the takes off. Designers forced to significantly to help craft revolutionised the use the web
from an engineering discipline to the usability engineersand marketing. customers as both a source of consider the social nature of the end-to-end, multi-channel mobile and touch and gesture
everyday realm. information and a partner in web and multi sided conversations. customer experiences. based interface.
creative design . Service design
(end-to-end experience)
1981-94 1995-99 2000-03 2004-05 2006-08 2009-10
Source: Stephen Cox, Westpac
33. A SIMPLE GOOGLE INFOGRAPHIC
SHIFTS IN DESIGN FOCUS OVER THE PAST 30 YEARS
z) s
Mh u ter
4 .77 mp
U@ Co
P au ple
el C m. Ap
( Int .co at
ed ect used ntu
m
eas n
on st me n
rel – c ” f ir ch ces o sig
ter SP ce aun rfa sm De
pu n I erien rel )su ain nab
le
C om alia Exp gle rds (re ng i
nal
r
ust r om Go
o rst Wo .0 sig sta
rso t A se bo of bu Ad b2 De Su
Pe firs “U com ch com gle We ice hf
or
IB M T he Term D ot. L aun D ot. G oo Term Serv Pu
s
81 94 95 99 98 01 02 04 08 09
19 19 19 19 19 20 20 20 20 20
Key moments
Trends
Usability lab test
Remote usability testing
Contextual research
The growth of PC The new UX community CCD goes mainstream Design for social The rise of service design Mobile web and apps
The advance in personal computing The web brought together graphic An increasing emphasis is placed Social media and social network CCD starting to be used more The launch of i-Phone Strategic design thinking
moved human computer interaction designers, information architects, on the importance of including the takes off. Designers forced to significantly to help craft revolutionised the use the web
from an engineering discipline to the usability engineersand marketing. customers as both a source of consider the social nature of the end-to-end, multi-channel mobile and touch and gesture
everyday realm. information and a partner in web and multi sided conversations. customer experiences. based interface.
creative design . Service design
(end-to-end experience)
1981-94 1995-99 2000-03 2004-05 2006-08 2009-10
Source: Stephen Cox, Westpac
34. FROM UI TO SERVICES, MOBILE TO MOBILITY
m
e ntu n
ch ace
s om sig
aun urf sm De
rel )s gai
n a ble
ord
s (re n ain
rst dW 2.0 sig ust
bu A b De rS
om gle We ic e fo
t.c oo m erv sh
Do G Ter 8S 9P
u
01 02 04 0 0
20 20 20 20 20
Usability lab test
Remote usability testing
Contextual research
oes mainstream Design for social The rise of service design Mobile web and apps
reasing emphasis is placed Social media and social network CCD starting to be used more The launch of i-Phone Strategic design thinking
importance of including the takes off. Designers forced to significantly to help craft revolutionised the use the web
mers as both a source of consider the social nature of the end-to-end, multi-channel mobile and touch and gesture
ation and a partner in web and multi sided conversations. customer experiences. based interface.
ve design . Service design
(end-to-end experience)
000-03 2004-05 2006-08 2009-10 Source: Stephen Cox, Westpac
35. THIS IS HOW WE’LL DEAL WITH ALL THESE NEW
DEVICES IN A PRINCIPLED, CONSISTENT AN AND
COMPELLING WAY
42. BUT PUTTING IT ALL TOGETHER IN A WAY
THAT MATTERS IS A LITTLE TRICKIER
43. RECENT CLIENT DEBRIEFING ON
MOBILE STRATEGY
“ This is about seeing the forest through
the trees - we don't yet know what
supporting multiple devices means. We
don't know what it takes to get there,
what it looks like, what to support and
how much it will cost. If we don't know
that upfront we risk starting a project we
can't complete or has no benefit.
”
- National Broadband Network
45. DEFINING MULTI-DEVICE EXPERIENCE
STRATEGY ...
“ Identifies the set of activities from a
user’s perspective that an organisation
needs to undertake in order to deliver a
series of consistent and meaningful
interactions across devices, and
whose design is true to each device,
context and usage.
”
47. THIS IS SOMETHING WE CALL
CONTINUOUS EXPERIENCES
- It’s situated
- It’s distributed, yet coherent
- It’s compensatory and complimentary
- It’s familiar and conversational
- It’s synchronised, and hopefully seamless
- It’s respectful and personal
52. WHAT’S A DESIGN FRAMEWORK
Term Articulates Definition Example
Vision Intent What we stand for.
We treat our customers with
respect ✓ Correct experience
Framework Strategy How we plan to get there. Customer-centered design ✓ Continuous experience
(towards)
Principles Behaviour How we normally act
Conform with user expectations
(cultural)
✓ Consistent approach
(focus)
Guidelines Conventions
How context affects our
actions.
Negative/Backward is left;
Affirmative/Forward is right
✓ Coherent feel
(examples)
Specifications Detail What we end up doing. Continue button to the right ✓ Consistent look
53. WHERE DO YOU START?
USER PERSPECTIVE
MOTIVATION
ACTIVITY
GOAL
TASK
ACTION
fast Speed of change slow
UI
FEATURES
PRODUCT
STRATEGY
VISION
BUSINESS PERSPECTIVE
55. EXAMPLE RESULT OF EXPERIENCE MAPPING
Research Purchase Set-up Use Manage Troubleshoot Exit
I want to ... I want to ... I want to ... I want to ... I want to ... I want to ... I want to ...
Find Subscribe to Show/retrieve Get Cancel
Create a profile Search for something
what’s out there something something something fixed something
Have my questions Buy Register for Browse through Monitor Get an
Sign out
answered something one-off something something usage/cost answer
Try
Select Monitor my Understand
something Pay a bill Authenticate
something usage/cost something
out
Change
Discover Gift Read/watch/listen to/
Personalise settings/
new stuff something look at something
preferences
Find something Play with/learn
good for me something
Compare things Download something
Find something Flag/
better than what favourite/bookmark
I have something
56. MULTI-CHANNEL DESIGN
FRAMEWORK
Optus Experience language v1.0 Index 13
User goal
Find what’s out there Activity RESEARCH PURCHASE SET-UP USE MANAGE TROUBLESHOOT EXIT
Primary Principle
Don’t waste my time: Don’t confuse me with irrelevant options.
DO Ensure relevant content is dominant
DON’T Make a user sift through unrelated offers, ads and information to get to content
Explanation The more options a user is presented with, the harder they will find it and the less likely they are to
make a decision, so focus must be limited to core propositions, user needs & behaviours.
Channels Mobile
Especially in mobile, where screen space is limited and a
user’s attention-span is short, the most relevant content
must clearly dominate the page, without being drowned out Primary destinations
displayed front & centre
by other elements.
Example
Although Citysearch’s business model is advertising based,
the homepage has been designed for context of use with a Related suggestions relevant to the users
clear focus on providing direct access to search and nearby location are positioned prominently but
clearly separated from primary destinations
venues without interrupting the flow with advertising.
Citysearch iPhone app
Online
Online is a multitasking environment in which users are
easily distracted. Each web page needs a clear goal and
method to fulfil that goal.
Example
Mozilla wants people to download and use the Firefox web
browser. Google ‘Web Browser’ and the Firefox website Product shot to
57. MULTI-CHANNEL DESIGN
FRAMEWORK
Optus Experience language v1.0 Index 13
User User goal
goal
Find what’s out there
Find what’s out there Activity
Activity RESEARCH
RESEARCH PURCHASE
PURCHASE SET-UP
SET-UP USE USE MANAGE MANAGE TROUBLESHOOT
TROUBLESHOOT EXIT EXIT
Primary Principle
Don’t waste my time: Don’t confuse me with irrelevant options.
DO Ensure relevant content is dominant
DON’T Make a user sift through unrelated offers, ads and information to get to content
Explanation The more options a user is presented with, the harder they will find it and the less likely they are to
make a decision, so focus must be limited to core propositions, user needs & behaviours.
Channels Mobile
Especially in mobile, where screen space is limited and a
user’s attention-span is short, the most relevant content
must clearly dominate the page, without being drowned out Primary destinations
displayed front & centre
by other elements.
Example
Although Citysearch’s business model is advertising based,
the homepage has been designed for context of use with a Related suggestions relevant to the users
clear focus on providing direct access to search and nearby location are positioned prominently but
clearly separated from primary destinations
venues without interrupting the flow with advertising.
Citysearch iPhone app
Online
Online is a multitasking environment in which users are
easily distracted. Each web page needs a clear goal and
method to fulfil that goal.
Example
Mozilla wants people to download and use the Firefox web
browser. Google ‘Web Browser’ and the Firefox website Product shot to
58. MULTI-CHANNEL DESIGN
FRAMEWORK
Optus Experience language v1.0 Index 13
User goal
Find what’s out there Activity RESEARCH PURCHASE SET-UP USE MANAGE TROUBLESHOOT EXIT
Primary Principle
Don’t waste my time: Don’t confuse me with irrelevant options.
DO Ensure relevant content is dominant
DON’T Make a user sift through unrelated offers, ads and information to get to content
Explanation The more options a user is presented with, the harder they will find it and the less likely they are to
make a decision, so focus must be limited to core propositions, user needs & behaviours.
Channels Mobile
Especially in mobile, where screen space is limited and a
user’s attention-span is short, the most relevant content
must clearly dominate the page, without being drowned out Primary destinations
displayed front & centre
by other elements.
Example
Although Citysearch’s business model is advertising based,
the homepage has been designed for context of use with a Related suggestions relevant to the users
clear focus on providing direct access to search and nearby location are positioned prominently but
clearly separated from primary destinations
venues without interrupting the flow with advertising.
Citysearch iPhone app
Online
Online is a multitasking environment in which users are
easily distracted. Each web page needs a clear goal and
method to fulfil that goal.
Example
Mozilla wants people to download and use the Firefox web
browser. Google ‘Web Browser’ and the Firefox website Product shot to
59. MULTI-CHANNEL DESIGN
FRAMEWORK
Optus Experience language v1.0 Index 13
User goal
Find what’s out there Activity RESEARCH PURCHASE SET-UP USE MANAGE TROUBLESHOOT EXIT
Primary Principle
Primary Principle
Don’t waste mymy time: Don’t confuse me irrelevant options.
Don’t waste time: Don’t confuse me with with irrelevant options.
Ensure relevant content is dominant
DO DO Ensure relevant content is dominant
DON’TMake a user sift through unrelated offers, ads and information to get toto get to content
DON’T Make a user sift through unrelated offers, ads and information content
Explanation
Explanation The more options a user is presented with, with, the harder they will find it less likely they are to
The more options a user is presented the harder they will find it and the and the less likely they are to
make a decision, so focus must be limited to core propositions, user needs & behaviours.
make a decision, so focus must be limited to core propositions, user needs & behaviours.
Channels Mobile
Especially in mobile, where screen space is limited and a
user’s attention-span is short, the most relevant content
must clearly dominate the page, without being drowned out Primary destinations
displayed front & centre
by other elements.
Example
Although Citysearch’s business model is advertising based,
the homepage has been designed for context of use with a Related suggestions relevant to the users
clear focus on providing direct access to search and nearby location are positioned prominently but
clearly separated from primary destinations
venues without interrupting the flow with advertising.
Citysearch iPhone app
Online
Online is a multitasking environment in which users are
easily distracted. Each web page needs a clear goal and
method to fulfil that goal.
Example
Mozilla wants people to download and use the Firefox web
browser. Google ‘Web Browser’ and the Firefox website Product shot to
60. MULTI-CHANNEL DESIGN
FRAMEWORK
Optus Experience language v1.0 Index 13
User goal
Find what’s out there Activity RESEARCH PURCHASE SET-UP USE MANAGE TROUBLESHOOT EXIT
Primary Principle
Don’t waste my time: Don’t confuse me with irrelevant options.
DO Ensure relevant content is dominant
DON’T Make a user sift through unrelated offers, ads and information to get to content
Explanation The more options a user is presented with, the harder they will find it and the less likely they are to
make a decision, so focus must be limited to core propositions, user needs & behaviours.
Channels Mobile
Especially in mobile, where screen space is limited and a
user’s attention-span is short, the most relevant content
must clearly dominate the page, without being drowned out Primary destinations
displayed front & centre
by other elements.
Example
Although Citysearch’s business model is advertising based,
the homepage has been designed for context of use with a Related suggestions relevant to the users
clear focus on providing direct access to search and nearby location are positioned prominently but
clearly separated from primary destinations
venues without interrupting the flow with advertising.
Citysearch iPhone app
Online
Online is a multitasking environment in which users are
easily distracted. Each web page needs a clear goal and
method to fulfil that goal.
Example
Mozilla wants people to download and use the Firefox web
browser. Google ‘Web Browser’ and the Firefox website Product shot to
61. MULTI-CHANNEL DESIGN
FRAMEWORK
Optus Experience language v1.0 Index 13
User goal
Find what’s out there Activity RESEARCH PURCHASE SET-UP USE MANAGE TROUBLESHOOT EXIT
Primary Principle
Don’t waste my time: Don’t confuse me with irrelevant options.
DO Ensure relevant content is dominant
DON’T Make a user sift through unrelated offers, ads and information to get to content
Explanation The more options a user is presented with, the harder they will find it and the less likely they are to
make a decision, so focus must be limited to core propositions, user needs & behaviours.
Channels Mobile
Channels Mobile
Especially in mobile, where screen is limited and a and a
Especially in mobile, where screen space space is limited
user’sattention-span is short, the most relevantrelevant content
user’s attention-span is short, the most content
mustclearly dominate the page,page, without being out
must clearly dominate the without being drowned drowned out Primary destinations Primary destinations
displayed front & centre displayed front & centre
by other elements.
by other elements.
Example
Example
Although Citysearch’s business model is advertising based,
Although Citysearch’s business context of use with a based,
the homepage has been designed for model is advertising Related suggestions relevant to the users
location are positioned prominently but
the homepage has been designed for context of use with a
clear focus on providing direct access to search and nearby Related suggestions relevant to the users
clearly separated from primary destinations
clear focus on providingthe flow with advertising. and nearby
venues without interrupting direct access to search location are positioned prominently but
Citysearch iPhone app clearly separated from primary destinations
venues without interrupting the flow with advertising.
Citysearch iPhone app
Online
Online is a multitasking environment in which users are
easily distracted. Each web page needs a clear goal and
method to fulfil that goal.
Example
Mozilla wants people to download and use the Firefox web
browser. Google ‘Web Browser’ and the Firefox website Product shot to
62. User goal
Find what’s out there Activity RESEARCH PURCHASE SET-UP USE MANAGE TROUBLESHOOT EXIT
Primary Principle
Don’t waste my time: Don’t confuse me with irrelevant options.
MULTI-CHANNEL DESIGNads and information to get to content
Ensure relevant content is dominant
DO
Make a user sift through unrelated offers,
DON’T
FRAMEWORK a user is presented with, the harder they will find it and the less likely they are to
The more options
Explanation
make a decision, so focus must be limited to core propositions, user needs & behaviours.
Channels Mobile
Especially in mobile, where screen space is limited and a
user’s attention-span is short, the most relevant content
must clearly dominate the page, without being drowned out Primary destinations
displayed front & centre
by other elements.
Example
Although Citysearch’s business model is advertising based,
the homepage has been designed for context of use with a Related suggestions relevant to the users
clear focus on providing direct access to search and nearby location are positioned prominently but
clearly separated from primary destinations
venues without interrupting the flow with advertising.
Citysearch iPhone app
Online
Online is a multitasking environment in which users are
easily distracted. Each web page needs a clear goal and
method to fulfil that goal.
Example
Mozilla wants people to download and use the Firefox web
browser. Google ‘Web Browser’ and the Firefox website Product shot to
will be one of the first results. set expectations
• The website is designed to help the user complete
Call to action is the
their task: Get a web browser. most prominent feature
• The dominant feature on the page is the call to action
to download Firefox.
• Next to it is a product shot to show people what the
browser looks like.
• Below that is a tour and teasers of the major benefits
of this web browser, with deeper information a click
away. Tour & benefits support
the decision to download
Mozilla Firefox download page
TV
TV is primarily a consumption medium and the controls are
generally not designed for deep interaction, so the most
relevant content should be as few clicks away as possible.
63. User goal
Find what’s out there Activity RESEARCH PURCHASE SET-UP USE MANAGE TROUBLESHOOT EXIT
Don’t waste myMobileDon’t confuse me with irrelevant options.
Channels
Primary Principle
time:
MULTI-CHANNEL DESIGNads and information to get to content
Ensure relevant content is dominant
DO
Especially in mobile, where screen space is limited and a
Make a user sift through unrelated offers,
DON’T
FRAMEWORK a user is presented with, the harder they will find it and the less likely they are to
user’s attention-span is short, the most relevant content
must clearly dominate the page, without being drowned out
The more options
Explanation
by other elements.
make a decision, so focus must be limited to core propositions, user needs & behaviours.
Example
Although Citysearch’s business model is advertising based,
Channels Mobile
the homepage has been designed for context of use with a
Especially in mobile, whereproviding direct access to search and nearby
clear focus on screen space is limited and a
user’s attention-span is short, the most relevantflow with advertising.
venues without interrupting the content
must clearly dominate the page, without being drowned out Primary destinations
displayed front & centre
by other elements.
Example
Although Citysearch’s Online model is advertising based,
business
the homepage has been designed for context of use with a Related suggestions relevant to the users
Online is a multitasking environment in which users are
clear focus on providing direct access to search and nearby location are positioned prominently but
clearly separated from primary destinations
venues without interrupting the flow with advertising. a clear goal and
easily distracted. Each web page needs
method to fulfil that goal. Citysearch iPhone app
Example
Online
Mozilla wants people to download and use the Firefox web
Online is a multitasking environment in which users are
easily distracted. Each web page needs a clear goal and Firefox website
browser. Google ‘Web Browser’ and the
method to fulfil that goal. the first results.
will be one of
Example • The website is designed to help the user complete
Mozilla wants people to download and use the Firefox web
their task: Get a web browser.
browser. Google ‘Web Browser’ and the Firefox website Product shot to
will be one The dominant
• of the first results. feature on the page is the call to action set expectations
to download Firefox.
• The website is designed to productuser complete people what the
• Next to it is a help the shot to show Call to action is the
their task:browser looks like.
Get a web browser. most prominent feature
• The dominant feature on the page is the call to action
• Below that is a tour and teasers of the major benefits
to download Firefox.
• Next to it is athis web browser, with deeper information a click
of product shot to show people what the
away.
browser looks like.
• Below that is a tour and teasers of the major benefits
of this web browser, with deeper information a click
away. Tour & benefits support
the decision to download
Mozilla Firefox download page
TV
TV is primarily a consumption medium and the controls are
TV
generally not designed for deep interaction, so the most
TV is primarily a consumption medium and the controls are
generallyrelevant content should be as few clicks away as possible.
not designed for deep interaction, so the most
relevant content should be as few clicks away as possible.
Example
84. WE MAPPED THE CUSTOMER JOURNEY, DELIGHTERS & DETRACTORS
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85. WE MAPPED THE CUSTOMER JOURNEY, DELIGHTERS & DETRACTORS
REDACTED
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86. WE MAPPED THE CUSTOMER JOURNEY, DELIGHTERS & DETRACTORS
REDACTED
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- Travel motivations, perceptions, beliefs, and habits
- Technology usage (general, travel)
- Mobile phone behaviours (devices, usage patterns,
spend habits, data plans
- Pain points and potential delighters (where we could
have an impact)
- Opportunities for mobile intervention and augmentation
89. GREATEST VALUE ACROSS THE CUSTOMER
JOURNEY AND BY CUSTOMER TYPES
Customer Journey: Feature Matrix
Feature/Service Explore trip Planning for specific Booking the flight Checking into Boarding into checked-in In-flight (en-route) Arrival (at airport) Post-trip (exit port)
trip booked flight flight
Compare flights across carriers 1
Receive low-fare/specials alerts 1
Explore travel destinations 1
Explore things to do at a travel destination 1
Receive recommendations 1
View my flight history 1
Save my regular flights 1
Save my flight preferences 1
Check flight schedules 1
Manage my account/preferences 1
Register for loyalty program 1
Check/update loyalty program 1
Check frequent flyer rewards 1
Save flight details (e.g. Favourites) 1
Check parking facilities 1
Find out more about the airline 1
Research hotels and locality 1
Research transport options at destinations 1
See friend’s travel itineraries 1
View my flights 1
Set seat preference during booking 1
View airline and flight policies 1
Book flights 1
Book and manage flights for multiple people 1
Review additional flight info (baggage, meals, entertainment, etc.) 1
Receive itinerary 1
Change schedule flight booking 1
Add flight schedule to personal calendars 1
Purchase additional luggage 1
Purchase additional insurance 1
Purchase carbon offset 1
Book a hotel 1
Book a car 1
Receive travel warnings 1
Flight check-in 1
Collect boarding pass 1
View airport contact information 1
Change seat assignment during check-in 1
Upgrade flight purchase 1
Request flight refund for cancelled or delayed flights 1
Receive help 1 1
Check flight status 1
Check terminal and gate allocation 1
Receive delay and cancel notifications 1
Receive gate change notifications 1
Receive plane change notifications 1
Re-book cancelled or delayed flights 1
Check terminal/lounge maps 1
Find airline customer service numbers 1
Provide feedback to airline 1
Receive lost luggage alerts and instructions 1
Track lost luggage 1
Locate friends at destinations 1