The cannabis industry is going through boom-bust cycles, many businesses are losing money or barely scrape by. All that is set against an ever-growing market with sales growing 20-30% year over year. In this session we are analysing various factors exerting pressure on the industry, from taxes to testing costs, but also business strategies and operational decisions. This is all funded on extensive analysis of dataset from sales, business performance, production processes and public sources. The work from an interdisciplinary team of economists, data scientists and chemists cumulated in an in-depth analysis of the cannabis economy and guiding principles for industry-wide success.