Here’s a set of a few easy steps you can use to turn your email marketing campaign into a success story.

1. YOUR 6 STEP GUIDE FOR
EFFECTIVE EMAIL MARKETING
1. HAVE A CLEAR STRATEGY
Asabasicfundamentalstep,allyouneedto
doisdefineyourgoalsandobjectives.Clarify
specificreasonsastowhyyou’reaboutto
email.Differentiatewhetheryouwantto
generatesales,raiseawareness,bondwith
youraudience,makepeoplemoreloyal,etc.
4. FORMAT FOR THE MASSES
Sincethisisaboutcreatingawholecampaign,
youcan’tlimityourwork.Youdon’twantto
justreachasmallgroupofpeopleviaone
medium.Mostofyourrecipientsprobablyuse
multiplemedia,somakesureyouoptimize
yourmessagesaccordingly.
5. CALL TO ACTION
ACTAbuttonusuallypushespeopletoreact
towhateverisgiventothem.Ifyouwantto
makeanirresistibleofferorcreatesome
senseofurgency,youshouldletpeopleknow
moreinfobyleadingthemtoanother,more
detailedplatform.
2. KNOW YOUR AUDIENCE
It’sobviousthatyouhavetocraftyouremails
accordingtowhoyou’readdressing.Create
differentsegmentsbasedontypesof
industries,areasofinterest,demographicand
psychographiccharacteristics.
3. OFFER SOMETHING VALUABLE
Makingyourrecipientinterestedinwhatever
youhavetoofferwillsurelymakea
difference.Mostpeoplereceivetonesof
emailseachday.Youneedtomakesureyours
aretheonesthatstandout.
6. PROOFREAD
Asafinalstep,makesureyoudefinitely
haven’tmadeanygrammaticalmistakes,sent
somethingirrelevantorbrokenthe
boundariesoflegitimacy.
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