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Vivid Consumer Mini Capabilities 09
- 1. www.vividhealth.net Your marketing options have just changed! …where medical expertise meets culturally- competent marketing platforms.
- 2. 2 commitment to patients Vivid is committed to ensuring that everyone—regardless of age, race, ability, or financial situation—has access to timely, supportive, patient-focused health education that best meets their needs.
- 3. 3 “….a dedicated and visionary partner who prepares well for any possible scenario and keeps track of all details to improve performance... hired more than once.” Steven Loch, Sr. Director, Commercial Payers, AMAG Pharmaceuticals; Past Sr Regional Account Mgr, Agouron, 973-783-1378. recommendations
- 4. 4 recommendations (2) “…. I have been a Prod Mgr, Marketing multiple HIV medicines for over 9 years. Vivid is the top at designing turnkey programs that measurably impact hard to reach patient populations...I have found no equal…meets the needs of both patients and Marketing…zero wasted effort..always completed on-time and on-budget. Vivid is my first choice for turn-key patient education.” Steve Bertini Key Acct Rep - Endo Division: EMD Serono; Past HIV Marketing Product Manager, GSK, 919-332-2122.
- 5. 5 listens to providers “…I do HIV testing and I find that it is easier for me to use your colorful visual materials to reach my participants. They remember more….” Health Educator/CTR, Macon, GA “…We need more of this type of (low- literacy) education, especially the comic books, for our patients .…I am seeing first- hand the affect of programs being cut… NEED MORE SPANISH!” NP, Mesquite, TX
- 6. 6 Target the following discrete market sectors: Young MSM of color Low income Women of color Hard-to-reach, ethnic populations Mature >50 yrs targeting
- 7. 7 Local, regional and national ASOs, community-led orgs & coalitions Community Healthcare Clinics & Networks Prisons/halfway houses/Drug Treatment Centers/MSM online dating networks State & County Depts of Health Faith-based organizations Reach your target populations with targeted messages and program placement! collaborations/coalition-building
- 8. www.vividhealth.net To reach young MSM, a new approach is needed!
- 9. 9 tracks MSM dating networks BlackPlanet.com
- 10. 10 strategy is informed by • Thorough and experienced perspective on the health sector • Willingness to put innovative ideas into practice to delight our clients with quantifiable results • Responsibility to our partners • Belief in the power of health literacy to transform patients’ lives
- 11. www.vividhealth.net …focusing on Community Health Centers
- 12. 12 ~1200 CHCs nationwide, treat 20% low income, uninsured; 70% of their patients live in poverty Patient education is essential for compliance and mandated informed consent, but meeting standards for these is very demanding and hard to keep up to date, time consuming, and expensive process Low/no literacy patients, cultural and language discordances, budget cuts and lack of staff make effective disease education and its tracking nearly impossible, which puts the clinics and patients at risk supports Community Health Centers (CHCs) under siege
- 13. 13 Disproportionate suffering in CHCs’ patients: Cancer: African American women 2X as likely to die of cervical cancer than are white women HIV: In 2005, HIV/AIDS diagnosis among black men and women were 7 and 20 times higher than rates among white men and women Cardiovascular Disease (CVD)/stroke: leading cause of death for African Americans: 29% higher than among white adults. Diabetes: African Americans 2.0 X, Hispanics 1.9 X, more likely to have diagnosed; obesity is a contributing factor CHC’s report
- 14. 14 delivers Producing initiatives that enable healthcare organizations to adopt the best primary/ preventive care and patient communication practices Working in partnership with government, business, healthcare providers and a wide variety of other organizations committed to the healthcare needs of underserved communities
- 15. 15 solutions
- 16. 16 offers an integrated approach Community forums: peer trainings/rights of passage programs/special events Health Education Kiosks: for low/no reading and /or English language literacy Comic books/pamphlets: very popular with youth, drug treatment facilities and incarcerated Cell phone programs: facilitating dynamic interactions outside of home or clinic
- 17. 17 events Community forums, peer trainings/rights of passage programs/special events • Customized outreach • Streamlined organizational partnering • Supports key messages • Synergistic promotions opportunities
- 18. 18 touch-screen kiosks • Provide documentable, updateable, patient education and informed consent support for beleaguered service providers • Supports patients with low/no literacy reading/ language proficiency with culturally competent, audio translations of all text, interactive features, graphics, and animations
- 19. 1919 DTP samples Integrate patient education designed to reach hard-to-reach populations and enhance provider-patient communication to maximize market penetration
- 20. 20 Joy Zurzolo Sr. Account Executive O-917-701-5687 HO-212-996-2803 joy@vividhealth.net www.vividhealth.net ARE YOUR CAMPAIGNS ?
Editor's Notes
- Vivid is committed to ensuring that everyone—regardless of age, race, ability, or financial situation—has access to timely, supportive, patient-focused health education that best meets their needs.
- As you can see from this recommendation, we plan well and react swiftly to overcome challenges. Repeat business is our bread and butter and we take care good of our clients.
- Vivid’s team is highly recommended by pharmaceutical industry marketing executives. This and the next slide show just two of several recommendations we can supply ..please feel free to ask us for more. We strive to delight our clients and be their first choice for turn-key patient education..
- The opinions and needs of those working in hard to reach communities is important to us, so when they speak, Vivids’ team listens. These two quotes speak to the need for health education that is simple, graphically rich, and linguistically and culturally competent, which facilitates better provider – patient communication. Please take care to note the second bullet which speaks to the affect budget cuts are having on patient education and how valuable free programs are to those working on the front-lines of healthcare.
- Vivid understands and has access to your target clients. I am sure you are highly aware, as we are, that the number of newly diagnosed H.I.V. cases among all black men has increased significantly: In Mississippi alone, there was a 20 percent increase between the years 2004 to 2005 and from 2006 to 2007, but new infections among those ages 17 to 25 had jumped 45 percent. And just yesterday, an update from Washington DC, told a story of a growing plague within its Black population. The Mayor (Adrian Fenty) acknowledged that elected officials must shoulder responsibility for educating the public about the scope of the (HIV) epidemic and its attendant risks. But he also lamented the public's unwillingness to confront the disease themselves.” Using new ideas and communication channels to overcome the unwillingness he mentioned is just what we are proposing to do---and we hope you agree that it is needed (smile). Vivid team members are experienced in collaborations and coalition-building with community- based organizations and clinics. Such collaborations assist custom targeting of the following discrete market sectors: READ BULLETED LIST ON SLIDE
- So how would the Vivid team reach such communities? Well, in a variety of ways: We have great value in our founders [Lillian & Krista], Note that since 2000, they and our sister organization, Visionary Health Concepts, have nurtured medical educational relationships with a large, database of local, regional, and national organizations, as well as healthcare providers giving services to populations affected by HIV, hepatitis, and substance abuse in all 50 States. Many of these organizations primarily serve minority populations. Lillian’s associations with community of color advocacy organizations, one of which--the Women’s HIV Collaborative of New York which she helped found--opens doors to Vivid collaborations across the US, a big benefit for any initiative we undertake--Of course, Community Health Centers & Networks are a key sector, and Vivid also benefits in this area by Lillian’s 13 year experience as a voting board member of the Betances Health Clinic, a large community health center in lower Manahttan, and the relationships she developed as a result. Consequently, we understand, up close and personally, the needs of community health centers & networks and their organizational processes. But there are those community members that stay invisible for the most part to the healthcare system: those who are in and out of prisons, halfway houses, and Drug Treatment Centers, who if they are lucky get information from those working in State & County Health Departments, or in the community through faith-based initiatives…So, all-in-all, the rich experience of the Vivid team members provides patient & organizational assessment and program design with a new approach.
- And with Young Black and Latino MSM, a new approach is needed. These young men are often caught in the incarceration merry-go-round: from prison to halfway houses and drug treatment centers back to prison. At each of these points, there are opportunities for changing their information dynamics, but past successes in affecting behaviors in this group have been dismal. Our ideas for this population center on two activities that have not been tried, sexual networking website penetration and cell phone programs, which we will go into more later in the Q & A period if you are interested. But clearly, something out of the box needs to be created…One expert, Chris Beyrer, who directs the AIDS research center at Johns Hopkins University, gave his reaction to some of the data about young Black men we cited earlier, and said in a recent interview, quote, “to reach the highest-risk groups, perhaps a more modern approach is needed, such as reaching out through the Internet, where so many sexual encounters begin.”
- Vivid is already there…we have assessed particular hook-up sites over the past year and reached the conclusion that access to these young (and older) minority men is possible and that opening this door is crucial. The two raw, sexual networking sites Vivid team has been actively tracking, ManHunt.com and men4sexnow.com alone have 10s of thousands of sexually promiscuous, anonymous, young men of color (under 25 yrs old) listed…and the slightly more upscale websites, gay.com & black T-gurls (on ning), and BlackPlanet.com provide special opportunities for outreach.
- So to sum up the previous slides, Vivid’s strategy is informed by our…. [READ SLIDE]:
- Now let’s focus more fully on the needs of Community Health Centers
- We know that Community Health Centers are a major customer of yours and that these clinics serve our most medically vulnerable populations. They serve 20% of low-income, uninsured people…and 70% of their patients live in poverty. These clinics are under siege from budget cuts. They are strapped to the limit with budgets that in many cases are barely adequate to provide clinical services to their clients. But patient education must occur and for a variety of reasons; it’s essential for compliance to Federal regulations and mandated informed consent. And when done well, it improves quality of care. But meeting standards for these is very demanding and hard to keep up-to-date with; it’s a time consuming and expensive process. These centers work hard to meet the needs of clients with limited-or no-reading literacy, and those that are not English-language proficient and have special cultural needs-- but their efforts to serve these patients are often not enough. Statistics show that ethnic minorities such as African Americans and Hispanics and those with low health literacy and language proficiency receive lower quality care and have poorer outcomes. Both clinics and patients are at risk.
- And as you know communities of color suffer disproportionately from certain diseases, some of which are listed here. The challenges clinics face are legion and I’ll let the others speak to that during the Q & A, but I am sure you are aware that Community Healthcare centers have to attract, manage and retain patients.. they have to measure outcomes and report to regulatory agencies upon which they rely for funding….they also have to manage malpractice risk and hard to document patient education, understanding, and informed consent. One of the initiatives we’d like to discuss has the potential to assist clinics with all of these.
- But before we move on I’d like to you to note that Vivid delivers initiatives that enable healthcare organizations to adopt the best patient communication practices, and that we can work in partnership with government, business, healthcare providers and a wide variety of other organizations committed to the healthcare needs of underserved communities….now on to the solutions and ideas
- In this next section we’ll focus on , nuts and bolts, and solutions
- We offer an integrated approach and capabilities to design and produce some very intriguing programs: Community Forums, Health Education Kiosks, comic books/print pamphlets/graphic novellas, cell phone programs, and other advocacy managers’ collateral which can be mixed and matched to increase synergies. Let’s take them one at a time…
- Community forums include peer trainings/rights of passage programs, and other special events for which we would customize our outreach depending on the needs and habits of the particular group we are targeting. For instance, minority male populations living in halfway houses would be communicated with very differently than women of color with children. Vivid events are turnkey operations customized completely to fit the needs of the targeted communities, we excel at streamlined, organizational partnering—collaboration is the name of the game. These events provide excellent opportunities for synergistic promotions.
- As I mentioned before, lack of effective patient education puts both provider and patients at risk. Kiosks can work with existing electronic medical records systems or a secured database program. They utilize integrated firewalls and hardened security disposition to protect medical information—so only information that is requested gets in and no patient information gets out. The technology has come a long way since Lillian first looked into it for Roche Laboratories 10 years ago. Now, in less than a minute a staffer can input the topic, the patient’s language or country of origin and patient ID # and then walk away to let the patient enjoy the experience. The amount of time, information accessed, questions answered, are all documented and stored, then within 10 seconds of the session ending, all information visible to the public on the kiosk disappears. This tool could be hugely helpful to service providers and we recommend you consider a pilot program of at least 5 units which could provide patients with key information on a variety diseases most common to communities of color, a real collaborative effort among J&J brands and your customers. Can you imagine the possibilities? We can….If you are interested ask us about this program during the Q & A. …we love to talk about it!