SWOT Analysis

1. S W
O
T
STRENGTH
Same day delivery within the city
1 hour delivery expectancy
High-quality foods, 200+ Drivers
Trusted & high product sales exposure
WEAKNESS
No monthly subscription option or scaled
payment arrangement
Inaccessible to a larger consumer audience,
Poorly optimized SEO
OPPORTUNITIES
Optimize current mobile app for
responsiveness and built-in feedback
SEO focus can help drive a great amount of
traffic & improve online sales ranking
THREATS
Can operate at a loss to drive away
competition
Costly state laws to oversee grocery delivery
& accountability under review/evolution
SWOT Analysis

2. WEAKNESS
Costly
No monthly subscription
option or scaled payment
arrangement
Inaccessible to a larger
consumer audience
Poorly optimized SEO
STRENGTH
Same day delivery within
the city
Urban core has 1 hour
delivery expectancy
High-quality foods
200+ Drivers
Trusted & high product
sales exposure
OPPORTUNITY
Optimize current mobile app
for responsiveness and built-
in feedback
Attract a larger, wider target
audience
SEO focus can help drive a
great amount of traffic and
improve online product sales
ranking
THREATS
Can operate at a loss to
drive away competition
Costly state laws to oversee
grocery delivery and
accountability under
review/evolution
SWOT Analysis

3. S
W
O
T
• Same day delivery within
the city
• Urban core has 1 hour
delivery expectancy
• High-quality foods
• Trusted and high product
sales exposure
• Optimize current mobile app
for responsiveness and built-in
feedback
• Attract a larger, wider target
audience
• SEO focus can help drive a
great amount of traffic &
improve online sales ranking
• No monthly subscription
option or scaled payment
arrangement
• Inaccessible to a larger
consumer audience
• Poorly optimized SEO
• Can operate at a loss to
drive away competition
• Costly state laws to oversee
grocery delivery and
accountability under
review/evolution
Strength Opportunity
Weakness Threats

4. STRENGTH THREAT
WEAKNESS OPPORTUNITY
SWOT Analysis
• Same day delivery within
the city
• Urban core has 1 hour
delivery expectancy
• High-quality foods
• 200+ Drivers
• Trusted and high product
sales exposure
• Can operate at a loss to
drive away competition
• Costly state laws to
oversee grocery delivery
and accountability under
review/evolution
• Costly
• No monthly subscription
option or scaled payment
arrangement
• Inaccessible to a larger
consumer audience
• Poorly optimized SEO
• Optimize current mobile
app for responsiveness
and built-in feedback
• Attract a larger, wider
target audience
• SEO focus can help drive a
great amount of traffic &
improve online sales
ranking

5. • Same day delivery within
the city
• Urban core has 1 hour
delivery expectancy
• High-quality products
• Trusted and high
product sales exposure
• Can operate at a loss to
drive away competition
• Costly state laws to
oversee grocery delivery
and accountability under
review/evolution
• No monthly subscription
option or scaled payment
arrangement
• Inaccessible to a larger
consumer audience
• Poorly optimized SEO
• Optimize current mobile
app for responsiveness
and built-in feedback
• SEO focus can help drive a
great amount of traffic &
improve online sales
ranking
S
STRENGTH
W
WEAKNESS
O
OPPORTUNITY
T
THREAT
SWOT Analysis