Capture Attention and Get to the Point in 20 Words
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Capture Attention and Get to the Point in 20 Words
- 1. You only need One Hook to be convincing and compelling
- 2. Let’s do an exercise: I'm going to talk to a couple people from Premier Products, a Fortune 500 CPG.
- 3. Help me find the best hook for my corporate communication workshop for each one and link my solution to their pain point
- 4. There’s a slide for your answer – called My Hook Then advance the deck - I’ll show you my approach
- 6. Me I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span. I can teach people to get to the point in 20 words or less.
- 7. Me Linda Senior Product Researcher I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span. I can teach people to get to the point in 20 words or less.
- 8. Me Linda Senior Product Researcher Linda is frustrated. She has problems getting her point across to the R&D VP. She’s also frustrated with marketing and sales because they work on email when she talks. Everyone seems to tune out or multi-task. What’s worse is people often ask questions about points she’s already covered, or ask her to come back the following week. She doesn’t think anything can help I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span. I can teach people to get to the point in 20 words or less.
- 9. Me Linda Problem Aware Senior Product Researcher Linda is frustrated. She has problems getting her point across to the R&D VP. She’s also frustrated with marketing and sales because they work on email when she talks. Everyone seems to tune out or multi-task. What’s worse is people often ask questions about points she’s already covered, or ask her to come back the following week. She doesn’t think anything can help Doesn’t see a need for my solu1on I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span. I can teach people to get to the point in 20 words or less.
- 10. Linda Me My Hook Senior Product Researcher Linda is frustrated. She has problems getting her point across to the R&D VP. She’s also frustrated with marketing and sales because they work on email when she talks. Everyone seems to tune out or multi-task. What’s worse is people often ask questions about points she’s already covered, or ask her to come back the following week. She doesn’t think anything can help I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span. I can teach people to get to the point in 20 words or less.
- 11. Senior Product Researcher Linda is frustrated. She has problems getting her point across to the R&D VP. She’s also frustrated with marketing and sales because they work on email when she talks. Everyone seems to tune out or multi-task. What’s worse is people often ask questions about points she’s already covered, or ask her to come back the following week. She doesn’t think anything can help Linda Me My Hook You’re talking… Is anyone listening? I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span. I can teach people to get to the point in 20 words or less.
- 12. Linda Me My Hook You’re talking… Is anyone listening? Think about the last time you presented… What did you see? People working on their email? You're talking, is anyone listening? I help people capture and keep attention in a world where people don’t have time to listen Senior Product Researcher Linda is frustrated. She has problems getting her point across to the R&D VP. She’s also frustrated with marketing and sales because they work on email when she talks. Everyone seems to tune out or multi-task. What’s worse is people often ask questions about points she’s already covered, or ask her to come back the following week. She doesn’t think anything can help I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span. I can teach people to get to the point in 20 words or less.
- 13. VP R&D Me George I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span. I can teach people to get to the point in 20 words or less.
- 14. Me George VP R&D George is also frustrated about communications and wants different training. Last week Linda's team gave a 1 hour review. Each of her direct reports (6 of them) gave a project update. They were asked to have 3 slides, and were given 8 minutes each to present. The first guy took 25 minutes! The entire update dragged on for over 2 hours. George needs to know what’s up and where to take action quickly and efficiently Their current communication training hasn’t help. I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span. I can teach people to get to the point in 20 words or less.
- 15. VP R&D George is also frustrated about communications and wants different training. Last week Linda's team gave a 1 hour review. Each of her direct reports (6 of them) gave a project update. They were asked to have 3 slides, and were given 8 minutes each to present. The first guy took 25 minutes! The entire update dragged on for over 2 hours. George needs to know what’s up and where to take action quickly and efficiently Their current communication training hasn’t help. Me George Seeking Solutions Could have interest in my solu1on I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span. I can teach people to get to the point in 20 words or less.
- 16. Me George I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span My Hook VP R&D George is also frustrated about communications and wants different training. Last week Linda's team gave a 1 hour review. Each of her direct reports (6 of them) gave a project update. They were asked to have 3 slides, and were given 8 minutes each to present. The first guy took 25 minutes! The entire update dragged on for over 2 hours. George needs to know what’s up and where to take action quickly and efficiently Their current communication training hasn’t help.
- 17. Me George My Hook VP R&D George is also frustrated about communications and wants different training. Last week Linda's team gave a 1 hour review. Each of her direct reports (6 of them) gave a project update. They were asked to have 3 slides, and were given 8 minutes each to present. The first guy took 25 minutes! The entire update dragged on for over 2 hours. George needs to know what’s up and where to take action quickly and efficiently Their current communication training hasn’t help. What if your people could make their point crystal clear in as few as 20 words? I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span. I can teach people to get to the point in 20 words or less.
- 18. I have corporate communication workshops I teach people how to speak more clearly and present more persuasively. My workshop is based on a 4 part communication framework. My difference compared to other companies is that I teach people how to capture and keep a split second attention span. I can teach people to get to the point in 20 words or less. Me George My Hook How many times have you sat in an meeting and thought to yourself, "Please get in with it?” I have strategies to speak more simply, clearly and persuasively in as little as 20 words or less. What if people could make their point crystal clear in as little as 20 words ? VP R&D George is also frustrated about communications and wants different training. Last week Linda's team gave a 1 hour review. Each of her direct reports (6 of them) gave a project update. They were asked to have 3 slides, and were given 8 minutes each to present. The first guy took 25 minutes! The entire update dragged on for over 2 hours. George needs to know what’s up and where to take action quickly and efficiently Their current communication training hasn’t help.