Rebecca's customer segmentation
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Here are the starting points for my audience
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Rebecca's customer segmentation
- 2. Seeking Solutions Option(s) ID’d MY solution Here are the segments I’m pitching to Problem Aware
- 4. Tara • Has an idea or even a MVP - but not launched! • Never done this before! • Corporate or non related background ! • No sales background or different type! • Nervous; Risk adverse! • Looking for help, focus! • Seeking ways to lower risk! • Doesn’t know really know audience. Knows her product! • Not clear or focused, but may think she is! Newbie
- 5. Tara • Has an idea or even a MVP - but not launched! • Never done this before! • Corporate or non related background ! • No sales background or different type! • Nervous; Risk adverse! • Looking for help, focus! • Seeking ways to lower risk! • Doesn’t know really know audience. Knows her product! • Not clear or focused, but may think she is! Newbie Seeking Solutions Jason
- 6. Tara • Has an idea or even a MVP - but not launched! • Never done this before! • Corporate or non related background ! • No sales background or different type! • Nervous; Risk adverse! • Looking for help, focus! • Seeking ways to lower risk! • Doesn’t know really know audience. Knows her product! • Not clear or focused, but may think she is! Newbie • Launched recently or ready to ramp up! • Running into obstacles ! • Blames the audience - they don’t know what they don’t know! • Has some of the right stuff - following the templates! • Wants a boost - solution seeking! • Can articulate the problem - no real idea on the solution! • THINKS he’s doing the right thing, but isn’t! • Complicated ! Jason Needs traction
- 7. Tara • Has an idea or even a MVP - but not launched! • Never done this before! • Corporate or non related background ! • No sales background or different type! • Nervous; Risk adverse! • Looking for help, focus! • Seeking ways to lower risk! • Doesn’t know really know audience. Knows her product! • Not clear or focused, but may think she is! Newbie • Launched recently or ready to ramp up! • Running into obstacles ! • Blames the audience - they don’t know what they don’t know! • Has some of the right stuff - following the templates! • Wants a boost - solution seeking! • Can articulate the problem - no real idea on the solution! • THINKS he’s doing the right thing, but isn’t! • Complicated ! Jason Option(s) ID’d Peter Needs traction
- 8. Tara • Has an idea or even a MVP - but not launched! • Never done this before! • Corporate or non related background ! • No sales background or different type! • Nervous; Risk adverse! • Looking for help, focus! • Seeking ways to lower risk! • Doesn’t know really know audience. Knows her product! • Not clear or focused, but may think she is! Newbie • Launched recently or ready to ramp up! • Running into obstacles ! • Blames the audience - they don’t know what they don’t know! • Has some of the right stuff - following the templates! • Wants a boost - solution seeking! • Can articulate the problem - no real idea on the solution! • THINKS he’s doing the right thing, but isn’t! • Complicated ! Jason Peter Not on track (hit or miss) • Not on track for revenue! • Pitch should be working better! • Doesn’t know why they aren’t getting more traction! • Has success, but can’t figure out why they can’t get more! • Has already invested in sales! • Has the templates and the right stuff! • Something’s missing! • Curse of knowledge! • Options identified, but not working like he expected ! Needs traction
- 9. Tara • Has an idea or even a MVP - but not launched! • Never done this before! • Corporate or non related background ! • No sales background or different type! • Nervous; Risk adverse! • Looking for help, focus! • Seeking ways to lower risk! • Doesn’t know really know audience. Knows her product! • Not clear or focused, but may think she is! Newbie • Launched recently or ready to ramp up! • Running into obstacles ! • Blames the audience - they don’t know what they don’t know! • Has some of the right stuff - following the templates! • Wants a boost - solution seeking! • Can articulate the problem - no real idea on the solution! • THINKS he’s doing the right thing, but isn’t! • Complicated ! Jason Peter Not on track (hit or miss) • Not on track for revenue! • Pitch should be working better! • Doesn’t know why they aren’t getting more traction! • Has success, but can’t figure out why they can’t get more! • Has already invested in sales! • Has the templates and the right stuff! • Something’s missing! • Curse of knowledge! • Options identified, but not working like he expected ! Needs traction MY solution Lauren
- 10. Tara • Has an idea or even a MVP - but not launched! • Never done this before! • Corporate or non related background ! • No sales background or different type! • Nervous; Risk adverse! • Looking for help, focus! • Seeking ways to lower risk! • Doesn’t know really know audience. Knows her product! • Not clear or focused, but may think she is! Newbie • Launched recently or ready to ramp up! • Running into obstacles ! • Blames the audience - they don’t know what they don’t know! • Has some of the right stuff - following the templates! • Wants a boost - solution seeking! • Can articulate the problem - no real idea on the solution! • THINKS he’s doing the right thing, but isn’t! • Complicated ! Jason Peter Not on track (hit or miss) • Not on track for revenue! • Pitch should be working better! • Doesn’t know why they aren’t getting more traction! • Has success, but can’t figure out why they can’t get more! • Has already invested in sales! • Has the templates and the right stuff! • Something’s missing! • Curse of knowledge! • Options identified, but not working like he expected ! Needs traction Lauren Needs more ! • Established business! • Wants to do more and grow faster! • Knows what they have is complicated! • Not sure how to crack the nut! • Does not want “do it yourself” - wants a course or help with a template.! • Has experience with me and wonders what options I have that might work.!
- 11. Tara • Has an idea or even a MVP - but not launched! • Never done this before! • Corporate or non related background ! • No sales background or different type! • Nervous; Risk adverse! • Looking for help, focus! • Seeking ways to lower risk! • Doesn’t know really know audience. Knows her product! • Not clear or focused, but may think she is! Newbie • Launched recently or ready to ramp up! • Running into obstacles ! • Blames the audience - they don’t know what they don’t know! • Has some of the right stuff - following the templates! • Wants a boost - solution seeking! • Can articulate the problem - no real idea on the solution! • THINKS he’s doing the right thing, but isn’t! • Complicated ! Jason Peter Not on track (hit or miss) • Not on track for revenue! • Pitch should be working better! • Doesn’t know why they aren’t getting more traction! • Has success, but can’t figure out why they can’t get more! • Has already invested in sales! • Has the templates and the right stuff! • Something’s missing! • Curse of knowledge! • Options identified, but not working like he expected ! Needs traction Lauren Needs more ! • Established business! • Wants to do more and grow faster! • Knows what they have is complicated! • Not sure how to crack the nut! • Does not want “do it yourself” - wants a course or help with a template.! • Has experience with me and wonders what options I have that might work.!
- 12. Newbie Problem Aware Seeking Solutions Option(s) ID’d YOUR solution Not on track (hit or miss) Needs traction Needs more