Yoon Woo Lee
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Yoon-Woo Lee is the CEO and Chairman of Samsung Electronics Co., Ltd. He has over 40 years of experience at Samsung, having held several leadership roles in the company. He graduated from Seoul National University with an engineering degree in 1969 and has helped build Samsung into the world's largest electronics company through his leadership and technology expertise. Under his leadership, Samsung surpassed Sony in 2005 to become the largest consumer electronics brand, overtook Motorola in 2007 to become the second largest mobile phone maker, and overtook Siemens and HP in 2009 to become the largest technology company worldwide.
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Samsung Electronics: Success by Design
This case was written by Sachin Govind, under the direction of S.S.George, IBS Center for Management Research. It was
compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either
effective or ineffective handling of a management situation.
2006, IBS Center for Management Research. All rights reserved.
To order copies, call +91-08417-236667/68 or write to IBS Center for Management Research (ICMR), IFHE Campus, Donthanapally,
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Samsung Electronics: Success by Design
“An enterprise‟s most vital assets lie in its design and other creative capacities. I believe that the
ultimate winners of the 21
st
century will be determined by these skills.”
1
- Kun-Hee Lee, chairman, Samsung Corp., in 2006.
“We want to be the Mercedes of home electronics.”
2
- Yun Jong Yong, chief executive, Samsung, in 2004.
“Good design is not simply about aesthetics or making a product easier to use. It‟s a central part
of the business process, adding value to products and services and creating new markets.”
3
- Tony Blair, prime minister, UK.
INTRODUCTION
In the 2006 IDEA (Industrial Design Excellence Awards)
4
competition, Korea-based Samsung
Electronics Co. Ltd. (Samsung) won a gold (for a touch messenger
5
) and two silver (for a portable
digital projector and a digital presenter) awards. With these wins, Samsung held on to its number
one position as the company that had won the most IDEAs in the last five years.
Samsung had made the decision to adopt design as a source of competitive advantage in the 1990s.
Earlier, the company‟s products had been uninspiring and undifferentiated. In the early 1990s, the
Group chairman, Kun-Hee Lee (Lee), initiated Samsung‟s transformation from a low-end OEM
6
into a world-class electronics company. Sharpening the company‟s design skills was a significant
part of the initiative. However, this required major changes in culture, processes, and systems
within the company.
The decade-long initiative proved to be successful and Samsung came to be perceived as a
company with an exciting product portfolio. The IDEAs and numerous other awards that Samsung
won in the 2000s reaffirmed the company‟s newly-acquired design prowess. With stylish products
in its portfolio, the company was able to record higher sales and higher profits. Inter ...
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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Yoon Woo Lee
- 1. ORGANIZATIONAL BEHAVIOR Marie Amirtharaj. F, I – MBA ‘A’, DMS.
- 2. YOON WOO LEE CEO., SAMSUNG ELECTRONICS
- 3. INTRODUCTION: Yoon-Woo Lee is CEO and Chairman of the Board of Directors of Samsung Electronics Co., Ltd. Mr. Lee served various leadership roles within the company including Chairman, Global Collaboration and Chief Executive Officer of Samsung Advanced Institute of Technology.
- 4. An engineer and 40- year veteran of Samsung, Mr. Lee’s leadership and in- depth technology expertise have helped build Samsung into the world’s largest electronics company. He has also received many distinguished awards
- 5. EARLY LIFE Date of Birth : April 26, 1946 Mr. Lee graduated his Engineering Degree from Seoul National University B.S.E.E College of Engineering in 1969.
- 6. CAREER: 1976 : Products Manager, Semiconductor Business, Samsung Electronics. 1987 : Managing Director, Giheung Plant, Semiconductor Business, Samsung Electronics. 1992 : Executive Vice President, Semiconductor Business, Samsung Electronics. 1994 : Executive Vice President & CEO, Semiconductor Business, Samsung Electronics. 1996 : President & CEO, Semiconductor Business, Samsung Electronics.
- 7. 2004 : Vice Chairman, Global Collaboration, Samsung ELECTRONICS. CEO, Samsung ADVANCED INSTITUTE OF TECHNOLOGY. 2005 : Vice Chairman, Corporate CTO & Global Collaboration, Samsung ELECTRONICS Vice Chairman, Samsung ADVANCED INSTITUTE OF TECHNOLOGY 2008 : Vice Chairman & CEO, Samsung Electronics Co., Ltd.
- 8. 2009 : Vice Chairman & CEO, DS Business President, Samsung Electronics Co., Ltd. 2010 : Vice Chairman & CEO, Chairman of the Board of Directors, Samsung Electronics Co., Ltd.
- 9. AWARDS: 1993 : The Order of Industrial Service Merit Award, Silver Tower. 1998 : The Order of Industrial Service Merit Award, Gold Tower. The Grand Prize of Korean Environment Management Award.
- 10. 1999 : The Best TPM CEO Award, TPM World Conference. 2003 : The Proud Korean Award, Journalist Federation of Korea. 2005 : The 34th CEO of the Year Award, Korea Management Association.
- 11. EXTRACURRICULAR He is the Chairman for the following associations, • Korea Institute of Patent Information, • Jong Dong Foundation, • Korea Engineers' Club and • Korea AV Equipment Research. He also acts as the Director for, Korea International Trade Association.
- 12. ACHIVEMENTS OF CEO: 2005 : Samsung surpassed Sony for the first time to become the world's largest and most popular consumer electronics brand 2007 : Samsung Electronics handset division overtook Motorola, making it the world's second-largest mobile phone maker. 2007 : Brand Finance ranked SAMSUNG as the number 1 global brand in electronics.
- 13. 2009 : Samsung overtook Siemens and Hewlett-Packard to take the No.1 spot as the world’s largest technology company. 2010 : They ranked 13th out of 48 leading electronics makers.
- 14. THANK YOU!!!