SlideShare a Scribd company logo
#CreativityMatters
Ondřej Ormandy, Pavel Bílek
Insights
Companies management is afraid of thinking out of box
Believe that more creativity brings bigger risk
Fear of being creative
Marketing and Media agencies suffer from stereotype and lack of
understanding on clients end
Suffering
Bright Idea
M&M agencies invest and help us to spread idea toward TA
pool
AKA and Lionharted bring back more motivated and
open-minded clients
Goals
Open-minded advertisers willing to take
new path
Bring back fun to marketing
Change approach through whole
Brand communication industry
What do we bring to the table?
Website Learning sessions Podcasts
Let´s put the pieces
together
Digital
Launch campaing for TA
Social media
Spotify
PR articles
RTB
M&M Agency
Learning sessions for
clients
Desire clients
Podcasts
E-learning
Let them do, what they do the best
Expansion set
Conference with evaluating of advertisers progress
Live presentation of creativity possibilities
#CreativityMatters
1. Fear of being creative,
suffering
3. Learning sessions &
education advertisers
2. Agencies do it the best
4. Change approach throught
the market

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