The document proposes launching a fake secret society called the "Butterfly Effect" to promote AIESEC in a mysterious and intriguing way. Authentic-looking photos and content would be posted online to generate interest among students in joining this exclusive club without revealing its connection to AIESEC. Over time, clues would be left and the true identity as AIESEC would be revealed, appealing to students' desires to feel unique and part of something bigger while also doing good in the world. The goal is to get more curious and active students to join AIESEC by making it seem forbidden and inaccessible at first.