The document discusses trends in social media usage among millennials and profiles different types of social media users. It notes that some millennials are moving away from public social networks like Facebook towards more private networks. Stella is profiled as someone who curates a very positive image on Facebook but shares more authentic content privately on Snapchat with close friends. The document suggests Starbucks could attract these socially-private millennials by extending hours and selling alcoholic drinks, allowing for a new kind of social activity experience. A marketing campaign is proposed where customers who bring a friend and post a selfie to a closed social network would receive a free drink reward.
This presentation is to help teens learn about the do's and don't of social media. This presentation will help youth build their brand on-line for summer jobs, internships, scholarships and future careers
This presentation is to help teens learn about the do's and don't of social media. This presentation will help youth build their brand on-line for summer jobs, internships, scholarships and future careers
Adam McLane's presentation "Teenagers + The Small Screen" is intended to give adults a window into the ever-changing world of mobile usage, behavior, and trends as it relates to online usage generally, and specifically mobile devices. (Phones, tablets, etc)
[NOTE: October 2014 version]
Amanda Lenhart presented the Pew Research Center’s most recent data that looks at how teens ages 12 to 17 use the internet, social media and mobile phones.
Navigating The Social Networking LandscapeKathy Lussier
Many librarians have joined the social networking universe by creating accounts for themselves and their libraries on Facebook, Twitter, MySpace.Linkedln, etc. But what happens when your town administrator connects with you on a site you mostly use for interacting with old high school friends? What is the protocol when a school librarian friends their students? How do you deal with a user who posts inappropriate photos on a library’s page? This presentation explores best practices for mixing your personal and professional lives on social networking sites, considers policies that can set guidelines for staff and patron/student use of these sites and discusses other ways to keep a comment we made on Facebook or MySpace off the front page of the local newspaper.
PLANET LIVE! The cover is linked to almost every topic we bring up here – could you find them inside? We were a bit unsure about what to write about and which cover to choose (we had two options), but finally we made our mind (and I hope this is the best one!)
I hope this is the best one!).
Presentation by Nicholas Carah or the University of Queensland. Drawing on a range of case studies of alcohol brands and health promotion campaigns this presentation examines effective and creative uses of social media. By examining both commercial and health promotion uses of social media around alcohol consumption we can both scope and learn from the competition. The presentation illustrates how social media depends on the participation of ordinary people and integration with everyday life.
Presented at the DrugInfo 'Leveraging social media' seminar, held in Melbourne, Australia, 16 July 2013.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Adam McLane's presentation "Teenagers + The Small Screen" is intended to give adults a window into the ever-changing world of mobile usage, behavior, and trends as it relates to online usage generally, and specifically mobile devices. (Phones, tablets, etc)
[NOTE: October 2014 version]
Amanda Lenhart presented the Pew Research Center’s most recent data that looks at how teens ages 12 to 17 use the internet, social media and mobile phones.
Navigating The Social Networking LandscapeKathy Lussier
Many librarians have joined the social networking universe by creating accounts for themselves and their libraries on Facebook, Twitter, MySpace.Linkedln, etc. But what happens when your town administrator connects with you on a site you mostly use for interacting with old high school friends? What is the protocol when a school librarian friends their students? How do you deal with a user who posts inappropriate photos on a library’s page? This presentation explores best practices for mixing your personal and professional lives on social networking sites, considers policies that can set guidelines for staff and patron/student use of these sites and discusses other ways to keep a comment we made on Facebook or MySpace off the front page of the local newspaper.
PLANET LIVE! The cover is linked to almost every topic we bring up here – could you find them inside? We were a bit unsure about what to write about and which cover to choose (we had two options), but finally we made our mind (and I hope this is the best one!)
I hope this is the best one!).
Presentation by Nicholas Carah or the University of Queensland. Drawing on a range of case studies of alcohol brands and health promotion campaigns this presentation examines effective and creative uses of social media. By examining both commercial and health promotion uses of social media around alcohol consumption we can both scope and learn from the competition. The presentation illustrates how social media depends on the participation of ordinary people and integration with everyday life.
Presented at the DrugInfo 'Leveraging social media' seminar, held in Melbourne, Australia, 16 July 2013.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. The jobs that explain Stella (23 years
old) in her life
“A dear daughter of someone.”
“A proud BFF of someone.”
“A cool classmate of someone.”
“A reliable coworker of someone.”
3. But in the social media life,
there is only one image she’s trying to get and shown to others.
4. “Well dressed up and set up”
There are not many photos and
updated status talking about
down, sad, or serious situation
of her. There are not her very
plain or ugly photos updated on
her Facebook page as well.
5. Cyberpsychology
“People visit social networking sites such
as Facebook for many reasons, including
the positive
emotional experience that people enjoy and
want to repeat.”
- Cyberpsychology, Behavior, and Social Networking
6. Observing behavior: 1. How she behaves in the most used social media
Total photos: 548
92% of the
p h o t o s
(504)
: Happy with
people
5% of the
photos (27) :
Good looking
of herself
3 % o f t h e
photos (17):
S p e c i a l
moments with
people
The Status
- She tends to post the happy and glorious moments on Facebook
that are open to public.
- Barely see the photos or status about her in down mood or in sad
situation.
- Barely see her talking with her best friend, Kim, on Facebook.
She only uses Facebook as a social media, which means
she doesn’t consider it as her own private space. It’s weird
because the space is very her own room.
7. Simmons storytelling 1
“Of people who visit social sharing website 3 or more
times a day 35.8% think that they are sociable, friendly,
cheerful, and likeable.”
“Of people who visit social sharing website 4 - 6 times
a week 30.6% think that they are sociable, friendly,
cheerful, and likeable.”
# For Millennial like Stella, it is a big gap between visiting social
sharing website 3 or more times a day and visiting 4-6 times a
week, but there isn’t a big gap between the self-concept; just 5%
different in the row number of 35.8% and 30.6%.
# But then an amazing story of Stella and her best
friend, Kim, will explain about this row data.
Let’s take a look at the story through they
use the most to talk.
8.
9. What Simmons and Stella’s story talk about are…
“The both of the heavy users and the non or lighter users
of the social sharing websites (social media) could be
friendly and sociable. It’s not true that you must be
sociable one online to be sociable one onsite as well.”
10. “we have so many favorite things in common such as
dancing, singing, the young super stars, and taking selfies.
We meet often and of course dance with loud music and
just talk at home or at a café. we feel like we are finding
ourselves by doing the favorite things together. Thank you,
dear.”
“When we are not together, we mostly use the chatting
application, Kakao Talk. Ah! we enjoy to use Snapchat these
days because it’s like only for us and no one else can see
whatever we are doing or talking. We can be “real”
ourselves through the app; I wake up in the morning and
just send the photo of me with tangled hair to her saying
Morning. What an awesome.”
Observing behavior: 2. How Stella and Kim behave online and offline
11. Observing Behavior 3: What she uses as a private space
Snapchat
It’s an app that you can send videos or photos
only to a person or the selected people by you,
and the thing you send will be removed after
the receiver checks it.
How they are using Snapchat:
“Stella: I has limited friends who use Snapchat with.
Whenever I want to share anything or talk, I send photos or
videos with texts. I don’t need to be set when I take a
photo or video through Snapchat. I also can talk to my very
private or just bullshit for fun because it’s only for us and
it’s deleted once it is opened. This is the reason I often use
Snapchat, and I use only with some of my best friends.”
There plain pictures through Snapchat
“The trend so-called Closed SNS”
12. “More and More People Recapture Their Own Private Online Paradise”
“If you're between the ages of 18 and 25, chances are you vividly remember the day your grandmother
"friended" you on Facebook. Because literally everyone is on Facebook (or once was), the early adopters
started looking for new social networks to rediscover their "coolness" again.”
“The liberating feeling of not having to worry about your image (hence the awareness on Facebook) allows
them to connect and build meaningful relationships in a community built around trust and honesty.”
“Huge Focus on One-on-One Quality Conversations
People shift from mainstream social networks to private ones in order to escape the constant flow of baby
pictures and avoid distant acquaintances who insist on liking every single one of your photos.
A private network, like Snapchat or messaging app Whatsapp, can greatly benefit engagement
and centralizes the conversation with a single friend. Although these types of social networks consist of very
simple elements, they provide high quality and valuable experiences.”
Source: Public vs. Private Social Networks: Why We Need
One-on-One "Social Quality Time"
13. The trend so-called “Closed SNS or Isolated SNS”
Between is one of the well-known
closed apps that isolate the relationship
between two people.
Only two people can share in a private
space. They share their own memories
and anniversaries, and they can chat.
However, it’s usually used by couples.
Between
14. Path
Path is like an app of the personal dairy +
social media.
The good thing is that only friends of yours
can see what you’ve posted and shared.
Plus, it has various photo effects that you can
use.
15. SNS trend was started by Millennial, and Closed SNS
trend is starting by Millennial as well
16. Segmentation: “We are Millennial but we are all different”
SNS (Social Networking Service) Millennial
“Hi, I’m a student at UCLA majoring in Sociology and 20 years old.”
“I love to post every single moment on Facebook, Instagram, and my Chinese
social media such as Wechat or QQ. I do like to make friends online and do
have various albums to organize my precious photos on Facebook.
Facebooking is just a part of my life just like going to college everyday.
I don’t mean that I only live online, but I do my own stuff to grow up such as
studying hard and sometimes making connection with my people onsite.”
SPS (Social Private Service) Millennial
SWS (Social Without Service) Millennial
“Hi, I’m a student at Hanyang Uni. majoring in literature and 24 years old.”
“I love outdoor activities such as hiking, work-out, having out with my friends,
and even participating at school club. I’m a member of an acting club for
making friends and becoming part of a society. I also enjoy traveling around
the world; it was amazing memory for me to tour in almost all countries in
Europe last summer. But, I barely stay in the social media like Facebook. I
barely post, and most of my post are from tagging via my friends.”
“Hi, I’m a graduate student at CSULA majoring in acting and 26 years old.”
“I like to go out of home and just walk around without any destination. I also
love to work with or just be with people, and that’s why I started studying
acting. I also have couple of clubs at school for social connection. I do
Facebook and have pretty many friends, but I don’t use Facebook as my
private space. I just post some moments I think it’s good to share but I don’t
share my personal thoughts on there. I prefer to use any chat application to
talk to the single one I need to share with.”
17. Simmons storytelling 2
“Those who like to go to the outdoor activities such as dancing or joining clubs
65% more likely drink beer; however, those who don’t 23% less likely drink beer.”
“Plus, those who visit the social sharing website 4-6 times a week 36% more
likely drink beer, but those who visit the social sharing website 3 or more times a
day just 5% more likely drink beer.
“Those who like to go to the outdoor activities such as dancing or joining clubs
22% more likely drink coffee; however, those who don’t 8% less likely drink
coffee.”
“Especially, those who like to go to the outdoor activities 58% drink Starbucks
coffee, but those who don’t 17% less likely drink Starbucks.”
# Drinking beer and coffee are considered as social activities for those people who
like outdoor activities and less rely on social media rather than staying on Facebook.
# Drinking beer is more considered as a social activity rather than drinking coffee;
drinking beer drives people get together talk each other, but drinking coffee means
the both of relaxing alone and talking with people as well. Drinking beer is more like a
social thing, but drinking coffee could be the both of the social thing and personal
thing.
CUE
18. Creative Brief
SPS Millennial
When Starbucks would expand its
offerings and start selling alcoholic
drinks
Now is different from the early
age of social media when the
social media just came out.
People are starting to be tired
of opening too much to public
online. Especially, SPS Millennial
are them who think like this
I want them feel comfortable and find new kind of
experience of social activity
These people like the outdoor
activities and do the social
media as well, but they more
likely consider the actual
activities with people in person
as their own social things
By doing their own things onsite
and by not caring that much the
people on the online social room
1
2
3
4
5
6
19. Starbucks announced,
“it would expand its offerings and start selling alcoholic drinks.”
Expand your social activity scope
- Expand social activity time, space, and
experience at Starbucks.
“You can bring your best friend, Kim, to the
Starbucks store around you, and grab either of
beer and coffee to enjoy your social and
personal talk. Don’t forget that you can
expand your stay-time at the store, Stella.”
Best,
Starbucks.
20. Promotions
“My people (SPS Millennial) do the social networking service and like to have their
own room out of online.”
# At the first day of starting to serve alcohol and extend the business hours at the
Starbucks, if you bring your best friend with you and take a selfie of you and your
friend grabbing drinks and post it on kind of Closed SNS (No Facebook or Instagram)
whatever you have, to show the picture to only friends of yours, one drink free for
your next purchase at the Starbucks (Let people watching the picture feel that’s her
own valuable experience with her best person and let them do this as well).
Expectation
# SPS Millennial come stay for the extended hours at the Starbucks and grab
whatever beer, coffee, or drink to make their own social activity with their people.
# Get new shape of experience staying at Starbucks with beer or coffee for social
activity; let them feel staying at the store also stands for outdoor activity with their
people.