THE BARRIO BAZAAR is an educational organization in Tucson, Arizona that aims to crowdsource curriculum from artists and educators in the community. It provides space for community members to teach courses on various topics from calligraphy to home buying. The organization wants to engage people ages 17-35 through in-person surveys, partnering with other non-profits, and hosting town hall events to gather input on course offerings. It will use a combination of websites, blogs, Facebook, Twitter, Instagram, and video platforms to promote classes and get feedback from participants.

1. barriobazaareducational crowdsourcing
AT THE CORONADO

2. barriobazaareducational crowdsourcing
AT THE CORONADO
MISSION.
In the pursuit of cultural conversation, THE BARRIO BAZAAR plays host to an innovative spin on education by putting the
cirriculum in your hands. Offering the space and the tools to the artists and educators of the Tucson community, THE BARRIO
BAZAAR is an active collective for everyone. From the novice to the seasoned professional– this is your classroom.
VISION.
Do you want to learn it? Can you teach it? Are you looking for a way to continue your creative exploration? THE BARRIO BAZAAR
is your platform. We are here to unlock the door to the creative exploration defined by you. At THE BARRIO BAZAAR, we provide
our community artists with their own studios, and also the space for community innovators to teach anything and everything
from calligraphy to wine tasting to how to buy your first home. Not only are we here to be your ally in education, but we are
here to fuel your work. You are never late to this class.
SOCIAL MEDIA PLAN.
The following is a brief outline of THE BARRIO BAZAAR’s Social Media campaign aimed to further discuss possible program
ideas, course opportunities and connecting our BAZAAR family together.
COMPANY PROFILE

3. SUPPORT DOCUMENTATION
TARGET AUDIENCE/DEMOGRAPHICS.
While we love children, and believe that they deserve to have the support of the community to aid in their educational
journey, THE BARRIO BAZAAR is for the big kids. Education doesn’t stop once you get a degree, and while we aren’t here
to offer continued educational courses, we are here to answer some of those life questions and provide our maturing
audience guidance into worlds not covered in Alegebra 1-2. Plus who said finger painting was just for kids?! This box of
Trix is for the adults.
CENSUS INFORMATION: 2000
• The median age in Tucson, Arizona is 32 years old
• A strong Hispanic population (35.7%)
• Education
• 80% of City residents 25 years and over had earned a high school diploma or higher
• twenty percent of Tucson’s population over 25 had less than a high school education in 2000
• 24% had graduated from high school;
• 27% had some college; 7% had earned an associate degree; and 23% had a bachelor’s or graduate degree
• Of those 21 to 64 years of age, 21 percent had disabilities.
• “Traditional” households with a married couple and children to eighteen percent in 2000
• Single moms with own children made up 8.5% in 2000
• Single dads with own children are also increasing, represent less than 3% of Tucson’s households
• One-person households increased by 22%
• 216,006 city residents employed at the time of the 2000 Census, representing 56.9 percent of the City’s population
aged 16 years+
•
OUR DEMOGRAPHICS:
• Ages 17-35
• All nationalities, gender and orientations- THE BARRIO BAZAAR is for every body
• High schoold graduates (or GED equivelent)
• Open to College and beyond educated
• $10,000-$36,000 annually
We are looking for innovators, educators and adventurers who want to share their stories and knowledge with the
general Tucson community. We open our doors to all who wish to enter and will never turn away an eagar soul. We
believe everyone deserves a fair and advanced education where everyone works together to achieve something greater
than themselves. We are wanted to voices who are strong enough and brave enough to lead a community into the future,
and in this city that operates like a small college town we feel we will have a heavy rotation of progress.

4. PURPOSE
STEP ONE:
A walk about town is in order. A series of questions and discussion points will be asked of the general Tucson community,
focused on those demographics who walk the neighborhoods surrounding THE BARRIO BAZAAR and also the University of
Arizona main campus. Questions will pertain to specific courses to be offered, who is best suited to teach on each subject,
and how much they are willing to pay for this service.
During these face to face surveys and meet-n-greets with the community, we will give our elevator speech complete with
ways to get in touch with our organization such as websites, physically addresses, and our social media opportunities.
STEP TWO:
Next we will reach out to other non-profit organizations as a means to create a network of interested patrons. Speaking to
other organizations and places where our twentysomethings frequent in order to introduce ourselves while also securing an
ally in the community as well as intereseted parties who will show particular interest in volunteering, teaching and educating
at our facilities.
•
STEP THREE:
Given our grassroots approach to creating a fanbase and recruiting allies in the community, we hope to be able to hold a
town hall of sorts at THE BARRIO BAZAAR as a way to present all of our findings to the public. We will hold an event at our home
turf and as a way to finally present ourselves, relay the information we have gathered in a cohensive presentation while also
allowing for the community to respond in real time and network with those in the community you might otherwise have met.
STEP FOUR:
LAUNCH. At the reveal of our space and findings, we also will reveal our first months offerings in it’s entirity. Portions of our
platforms will have been operational before hand as another tool to gather information. Therefore, opportunities for sneak
peeks and chances to weigh it at all points of progression. As we launch, we will continue to allow all comments, questions
and other dialogue to be posted and commented on, but it will be at this point that it will all communicate seamlessly
together.

5. STRATEGY
In order to keep our BAZAAR community engaged, we will need to keep our content fresh, current and thought-provoking.
Seeing as our platform is meant to deliver various educational courses, we want to make sure these courses are in
alignment with the needs and wants of the community. Thus we will be conducting post course evaluations both in class,
but also publically. We will invite our patrons to share their experiences in the classes, offer course suggestions and also
elect teachers. By combining a multiple social media platforms we hope to engage everyone from those who speak through
photographs, love watching informational videos, and also commenting up a storm on the blogosphere. Our web presence is
about everyone and much like our organization, without everybody contributing our idea fails. Therefore we must challenge
ourselves to be better and demand the same from our fellow crowdsourcers.

6. TECHNOLOGY
WORDPRESS
In lieu of programming and purchasing our own server, we find that Wordpress will initially serve the needs of this organization.
This platform will be used as our website/blog. Here we will be able to post our most concret concepts- such as schedules,
mission, and event information. This will serve as our primary voice on the web. We will offer space, a column of sorts, to our
writes and patrons as a mean to feature testimonials and quick notes about upcoming classes from the teacher themselves as a
means to communicate to our constituents.
FACEBOOK
Facebook will be used as our second website of sorts. Utilizing the timeline feature now available to Group pages, we will
advertise upcoming classes, using the space as an ad, we will display the weekly schedule in a visual format that is easily
read at a glance. Facebook will also allow us to poll our audience and ask feedback on our courses, teachers, and our overall
performance. In addition, we will be able to promote ourselves using Facebook Ads as well as create events that we can invite
our friends and allies to. It is here using the Facebook platform that we will intergrate the follow three Social Media platforms to
create a robust look at our organization, basically Facebook will be a hub of all of our social media efforts.
TWITTER
Twitter will be used to share news with our patrons and fellow allies in the community. We will use this platform to share news
articles or other articles pertaining to education, crowdsourcing or our friends in the community. Essentially we will use this
platform as our activism platform to share knowledge about us and the world around us. Twitter will act more as a radio news
broadcast that will provide resources by which our patrons, allies and interested parties could use to speak to us.
INSTAGRAM
This photography application will be used as a means to provide a behind the scenes look at our organization. It will link to our
Facebook account and Twitter account when we deem the opportunity fitting. Our images will show things such as setting up
gallery shows or preparing for classes to start as well as classes themselves. We will also use the application to create snapshots
of our staff, volunteers, and organizations- setting a tone for our visual vocabulary and also creating a photographic library to be
used both on the web and in print materials such as press releases and invitations.
VIMEO/YOUTUBE
This platform will be used sparcely, and will mainly be used for promotional, unique pieces. While we would like to build a video
library, we find that keeping videos on the web to short, 1-minute clips is best. Therefore we will be using Vimeo/Youtube as a
means to provide a quick commercial take at our offereings as well as promote upcoming social events, like mixers and gallery
openings.