The document discusses a campaign to motivate university students to get involved with AIESEC and avoid repetitive jobs and tasks after graduation. The campaign uses interactive posters on campus that play GIFs related to mundane tasks when scanned by students' phones. This leads students to a website with more GIFs to share. AIESEC members will also encourage friends to join the conversation on social media and through direct messages. The goal is to encourage students to find meaningful opportunities during university to change their lives for the better after graduation.

1. Your life
on repeat
Truth is students find themselves in a
global growing firm without much
effort, but end up totally boring them-
selves to death and the saddest
things is that they prolong their night-
mare into their lives. Until death do us
apart.
That is certainly a pub talk material,
but the university should be the place
to have the conversation. Find that
better way and avoid those #fml mo-
ments.
Doing that something extra during
your students years may change your
life for good. You don’t want to live
your life on repeat.

2. Summary Try the AG yourself
The university is the starting point of it all. We use univer-
sity and student frequent places to draw attention to the
campaign, using interactive posters that change into GIFs
when students interact with them with their mobiles.
The themes of the giphy photos are inspired by repetitive
jobs and tasks that students often need to endure during
their work / life experience.
The posters lead students to a landing page, where they
find more GIFs to share and nudge their friends to change
their lives for better.
Aiesec members participate as well and spread their fair
share of motivation to their friends outside of Aiesec and
send a DM to their besties.
The campaign builds on collaboration & exchange within
organisation and gives a chance to outsiders to join in the
conversation in their natural habitat and through their fa-
vourite medium, messenger.
1. On your mobile go to the website:
bartos.design/ar
2. Allow the camera
3. Scan the code and enjoy the GIF!

3. What
We add an interactive layer to an offline
medium and put their #fml moments
right under students’ noses (dynamic and
daring).
We use Aiesec current members to
spread their motivational power toward
their friends and personalize the
campaign dm even more (inclusivity and
diversity).
Blank posters
We catch students attention in university
halls, bathrooms and cafeterias. We
leverage their favorite student friendly pubs.
Natural Habitat
By pointing a camera at the posters,
students see giphy-like images with
snippets from those repetitive tasks, that
follow them in work & life.
Exploring the Repetition
From interactive posters, we motivate
students to cut the crap and join Aiesec or
browse more mundane GIFs that they can
send to a friend.
Clear Call to Action
Students can share their favorite GIFs via
messenger or social media. We encourage
Aiesec members to send the posters
around.
Friendly Nudge
We run a FB campaign to reach
more students.
Spreading the Motivation
The Best Ambassadors
Why
Students are overwhelmed with the number
of choices they have and are possibly
sceptical towards join in a volunteering
program.
We minimize the for some elitarian myst
around Aiesec, using basic day scenarios
and wording they use to pinpoint the
repetitive manner students often fall into.
That way, we give clarity and truthfulness to
our message (impactful).
We frame our campaign into a hip format
that breaks their daily environments. Using
GIFs to bring positive thinking into their day.
We use provocative, but friendly tone of
voice. We deliver our messages straight to
the students. Our channel strategy is niche,
we use channels that enable students to
share the campaign natively. Our technology
is open source, ready to use.
How

4. Interactive
Posters
Landing
Page
Facebook &
Messenger

5. Interactive Posters
Ready to be scaned!

6. Scan the poster
Explore the GIF View & share
the GIF
View the gallery
…and join the AIESEC!

7. FB Messenger Ads
FB Lead Ads
User Generated Content (GIFs)