SlideShare a Scribd company logo
1
Visual summary.
2
Nowadays, students know what they DON‘T
want. But they can‘t exactly define, what they
WANT. And if they do, they don‘t know where
to start.
They got stuck in the circle of finding new
goals and giving up on them.
It is not about: „I always wanted to be a boss.“
It is about: „I wanted to be a lawyer, fashion
designer, marketing specialist and for now it
is waffle seller.“
To stop giving up, they need an impuls to
finally get out of this circle.
We often ask ourselfs: „How did she/he get
there?"
Well… They met the right people.
And that is the main ingredience of succseful
bussiness. Because they help you to grow. So
you can help others too.
YL2018_digital_team 6
Youbettergiveupnow.RecruitmentCampaign2018
AIESEC
2
But I don‘t know how to start.
I know what I want.Summary.
Written submission of the campaign.
Solution. How does it work?
„I know what I want.
But I don‘t know how to
get there. So I better
give it up now and
move on something
else.“
Mel, 21 years.
Creative Insight.
3YL2018_digital_team 6
Youbettergiveupnow.RecruitmentCampaign2018
AIESEC
3
We want to influence
students to make the
desicion and start.
With a simple, friendly
message we want
them to open their
mindset and to
realize, that there is a
possibility to achieve
their goals.
We chose a strong phrase, where
everyone can find themself. This
message is based on the main eye
catchy HL that turns into a motivotional
message. You always have 2 options
and it‘s up to you, how to decide.
For Facebook we creeated a sponsored
event to Be the boss in one year. With
20 000 CZK we aim to 220 000 students
from all the czech university cities.
Also we sponzored FCB post, which
sends you to the web with more info
and application form.
Instagram is the place, where people
ask themselfs: How did she/he get
there? We decided to use another post
with motivational quote.
For Youtube we chose 6s bumper with
simple visual and VO.
The use of 3 digital LED components.
FACEBOOK. YOUTUBE.INSTAGRAM.
4YL2018_digital_team 6
Youbettergiveupnow.RecruitmentCampaign2018
AIESEC
4
5YL2018_digital_team 6
Youbettergiveupnow.RecruitmentCampaign2018
AIESEC
5
Facebook. Sponsored event will aim to 220 000
students for 4 weeks. We chose
relevant key words, places and target
group.
6YL2018_digital_team 6
Youbettergiveupnow.RecruitmentCampaign2018
AIESEC
6
Instagram.
For Facebook
and Instagram
we created
favourite meme
posts. It leads
to website with
more info and
application
form.
7YL2018_digital_team 6
Youbettergiveupnow.RecruitmentCampaign2018
AIESEC
7
Youtube.
We set up bumper
Ads to be relevant
for concrete
videos, as it is:
Tutorials, travel
vlogs, human
potencial lectures
and learning
courses.

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YL18 digital 06

  • 2. 2 Nowadays, students know what they DON‘T want. But they can‘t exactly define, what they WANT. And if they do, they don‘t know where to start. They got stuck in the circle of finding new goals and giving up on them. It is not about: „I always wanted to be a boss.“ It is about: „I wanted to be a lawyer, fashion designer, marketing specialist and for now it is waffle seller.“ To stop giving up, they need an impuls to finally get out of this circle. We often ask ourselfs: „How did she/he get there?" Well… They met the right people. And that is the main ingredience of succseful bussiness. Because they help you to grow. So you can help others too. YL2018_digital_team 6 Youbettergiveupnow.RecruitmentCampaign2018 AIESEC 2 But I don‘t know how to start. I know what I want.Summary.
  • 3. Written submission of the campaign. Solution. How does it work? „I know what I want. But I don‘t know how to get there. So I better give it up now and move on something else.“ Mel, 21 years. Creative Insight. 3YL2018_digital_team 6 Youbettergiveupnow.RecruitmentCampaign2018 AIESEC 3 We want to influence students to make the desicion and start. With a simple, friendly message we want them to open their mindset and to realize, that there is a possibility to achieve their goals. We chose a strong phrase, where everyone can find themself. This message is based on the main eye catchy HL that turns into a motivotional message. You always have 2 options and it‘s up to you, how to decide. For Facebook we creeated a sponsored event to Be the boss in one year. With 20 000 CZK we aim to 220 000 students from all the czech university cities. Also we sponzored FCB post, which sends you to the web with more info and application form. Instagram is the place, where people ask themselfs: How did she/he get there? We decided to use another post with motivational quote. For Youtube we chose 6s bumper with simple visual and VO.
  • 4. The use of 3 digital LED components. FACEBOOK. YOUTUBE.INSTAGRAM. 4YL2018_digital_team 6 Youbettergiveupnow.RecruitmentCampaign2018 AIESEC 4
  • 5. 5YL2018_digital_team 6 Youbettergiveupnow.RecruitmentCampaign2018 AIESEC 5 Facebook. Sponsored event will aim to 220 000 students for 4 weeks. We chose relevant key words, places and target group.
  • 6. 6YL2018_digital_team 6 Youbettergiveupnow.RecruitmentCampaign2018 AIESEC 6 Instagram. For Facebook and Instagram we created favourite meme posts. It leads to website with more info and application form.
  • 7. 7YL2018_digital_team 6 Youbettergiveupnow.RecruitmentCampaign2018 AIESEC 7 Youtube. We set up bumper Ads to be relevant for concrete videos, as it is: Tutorials, travel vlogs, human potencial lectures and learning courses.