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“Co- creating brighter futures”
By: Keith Cubert
How do I improve employee engagement? Creativity? Innovation? Collaboration?
“Co- creating brighter futures”

2. KeithCubert
I’m a Senior marketing major at Northern Kentucky University. I have an Associate of Science at Gateway Community and
Technical College. This summer I’m working full- time at N-sixty interactive marketing, and Made By Mavis in Covington, KY. I will
be in liaison between the marketing, and sales team developing marketing strategies, and retaining customers while handling
social media for Made by Mavis, and The Delish Dish. I live in Independence, KY which is about 25 minutes from campus. I am
taking 12 credit hours this semester consisting of mostly marketing courses. I am Involved in Greek life at Northern Kentucky
University, and a part of other organizations for Northern Kentucky University. I hope that I can bring my social media, and
marketing expertise to make an impact on a company. “I’m always striving to become a better version of myself on a daily
basis. I love the world of Marketing, and better educating myself in the field. Each day presents me with new tasks and
opportunities that help achieve this desire the better further myself in the field, and to help kick start my career, and land a
great job.”
I love: Traveling, hiking, relocating, movies, venturing toward new experiences.
Phone:
317.997.7402
E-mail:
cubertkeith@yahoo.com
LinkedIn:
https://www.linkedin.com/in/keithcubert
THE AUTHOR
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“Co- creating brighter futures”

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COVER LETTER
Keith Cubert
1120 BattleRidge, Dr.
Independence, KY, 41051
317.997.7402
cubertkeith@yahoo.com
May 1, 2016
Dear Potential company:
I am writing to let you know that I am looking for a Marketing position in company where I can use
my strengths, and where my weaknesses can be built into strengths. I am ready for new challenges,
as I am graduating in December, 2016.
I am interested in finding a position as a Client representative where I can use my skills in Marketing,
and Marketing Research, Social Media and improve on what are my weaknesses.
If you are aware of any associates or friends who might be looking for an employee with my skills and
interests, please forward the enclosed resume to them. Regardless of whether you are able to help
me in my job search, I appreciate your time in considering my request.
Sincerely,
Keith Cubert
Enclosure
“Co- creating brighter futures”

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TABLE OF CONTENTS
COVER PAGE…………………………………………………………………………………………1
AUTHOR PAGE/ COVER LETTER………………………………………….………………2-3
TABLE OF CONTENTS…………………………………………………………………………….4
BACKGROUND…………………………………………………………………………………......5
SITUATION ANALYSIS…………………………………………………………………………….6
RECOMMENDATIONS/ PATH…………….………………………………………………..7-8
PURPOSE………………………………………………………………………………………………9
IDEAL TARGET CUSTOMER…………………………………………………………..…10-11
POSITIONING………………………………………………………………………………………12
BRANDING………………………………………………………………………………………….13
PRODUCT……………………………………………………………………………………………14
WHAT HAVE WE SOLVED…………………………………………………………………….15
OWNED AND EARNED SOCIAL MEDIA…………………………………………………16
WHAT HAVE WE SOLVED…………………………………………………………………….17
LEAD GENERATION……………………………………………………………………………..18
WHAT HAVE WE SOLVED…………………………………………………………………….19
LEAD CONVERSION…………………………………………………………………………….20
WHAT HAVE WE SOLVED…………………………………………………………………….21
TABLE OF CONTENTS (APPENDIX)……………………………………………………….22
RESEARCH SUMMARY…………………………………………………………………………23
SWOT ANALYSIS SUMMARY………………………………………………………………..24
EXPERIENCE SURVEY WITH A CLIENT………………………………………………….26
EXPERIENCE SURVEY WITH A CUSTOMER…………………………………...........27
OBSERVATIONS OF A CLIENT AND CUSTOMERS………………………………….28
OBSERVATIONS OF A PROSPECTIVE CUSTOMER………………………………….29
COMPETITIVE ANALYSIS………………………………………………………………..30- 31
PROSPECTIVE TARGET CUSTOMER ANALYSIS…………………………………......32
QUESTIONS AND ANSWERS ANALYSIS…………………………………………........33
REFERENCE LIST…………………………………………………………………………….……34

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Table 1. Dashboard
Goals Budget Date:
Personal Hire women employees for various departments (marketing, finance, legal,
secretary, events, artists).
12-2019
Make Purposeful Painting her only job. 12-2018
Strategic Take Purposeful Painting nationwide. 12-2021
Business Give $1 million to women. 12-2021
Increase brand awareness by 30%. 12-2017
Increase social media activity/ engagement by 30% 12- 2017
Tactical Create brand ambassadors 12-2019
Create database of past customers for testimonials, and new leads. 12-2017
Sponsored by paint/ product companies to have discounted materials, or
even a sponsor for free product.
12- 2019
Buy a studio to host co- creation events instead of Mari Knight household. 12- 2018
THE BACKGROUND TO SOLVING OUR PROBLEM
How do I improve employee engagement? Creativity? Innovation? Collaboration?
“Co- creating brighter futures”

6. Experiential:
-Choosing an inspiration
-Painting on canvas
-Acting as a painter
-Taking risks
-Stepping out of comfort
zone
Emotional:
-Inspired
-Creative
-Connected
-Embrace
-Happy
-Rejuvenated
Functional:
-Inspiring
-Mentors
-Structured guidance
-Co- creation artwork
-Benefiting single
mothers
Purposeful painting , founded by Mari Knight, she has a passion to
help the woman that makes too much money to receive assistance
from the government. Purposeful Painting has developed a process
called Co-Creation Artworks to raise money for helping mothers in
need especially that have children. They have unrivaled passion to
help the mother. The owner of Purposeful Painting; Mari Knight
said “I myself have been in a position where I needed help. I
couldn’t provide for my family and had no money. I was behind on
some bills and didn’t know where I was going to get some money
and I was working as much as I could and couldn’t sleep at night
because I didn’t know whether to pay bills or groceries.”.
Brand Equity:
-PP awakens my
ability to connect with
others and feel
like an artist with a good heart
Brand Character:
-Caring
-Empowering
-Inspiring
Brand Performance Fundamentals:
Brand purpose:
-Co- creating art to empower
people with more creativity and
collaboration and working women
with a brighter future.
Brand positioning:
-Making people more creative and
collaborative and improving lives of
single mothers with children.
Brand benefit:
-Stepping out of comfort zone to
feel creative and connected with
others.
RTB’s:
-Co- creative artwork
-Non- profit status
-Helping Single mother with children
Tagline:
-“Co- creating brighter futures”
Table 3. Branding Fundamentals
BRANDING TO SOLVING OUR PROBLEM
How do I improve employee engagement? Creativity? Innovation? Collaboration?
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Figure 8. Branding Pyramid
“Co- creating brighter futures”

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TABLE OF CONTENTS
TABLE OF CONTENTS (APPENDIX)……………………………………………………….18
RESEARCH SUMMARY…………………………………………………………………………19
SWOT ANALYSIS SUMMARY………………………………………………………………..20
EXPERIENCE SURVEY WITH A CLIENT………………………………………………….22
EXPERIENCE SURVEY WITH A CUSTOMER…………………………………...........23
OBSERVATIONS OF A CLIENT AND CUSTOMERS………………………………….24
OBSERVATIONS OF A PROSPECTIVE CUSTOMER………………………………….25
COMPETITIVE ANALYSIS………………………………………………………………………26
PROSPECTIVE TARGET CUSTOMER ANALYSIS…………………………………......28
QUESTIONS AND ANSWERS ANALYSIS…………………………………………........29
REFERENCE LIST…………………………………………………………………………….……30
“Co- creating brighter futures”

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OBSERVATIONS OF A CLIENT AND CUSTOMER
How do I improve employee engagement? Creativity? Innovation? Collaboration?
# Gender 1= male. 2= female Fun Difficult Love Enjoyment Embrace Interesting Neat Unique Yes=1 No= 0
1 1 1 1 0 0 0 0 0 0
2 1 1 1 0 0 0 0 0 0
3 1 0 0 1 0 0 0 0 0
4 1 0 0 0 1 0 0 0 0
5 1 1 1 0 0 0 0 0 0
6 1 1 0 0 0 1 0 0 0
7 1 0 0 0 0 0 1 0 0
8 1 1 0 0 0 0 0 0 0
9 1 0 0 0 1 0 0 0 0
10 1 1 0 0 0 0 0 0 0
11 2 1 0 0 0 0 0 0 0
12 2 1 0 0 0 0 0 0 0
13 2 0 0 0 0 0 0 1 0
14 2 0 0 1 0 0 0 0 1
15 2 0 0 0 0 0 1 0 0
16 2 1 0 0 0 0 0 0 0
17 2 0 0 0 0 0 0 1 1
18 2 0 0 0 1 0 0 0 0
19 2 1 0 0 0 0 0 0 0
Total: 10 3 2 3 1 2 2 2
Average: 0.53 0.16 0.11 0.16 0.05 0.11 0.11 0.11
Bluezzoon social media emotions that stand- out during co- creation process
#480Jedis
METHODOLOGY: Conducted secondary data research on Bluezzoon social media, of the following emotions shown by 19 #480 Jedis on 3:00
pm on 1 May, 2016. Observed the following behaviors exhibited by the Jedis: fun, difficult, love, enjoyment, embrace, interesting, neat, and
unique. Helped us uncover what consumers will feel during the co- creation process. The data was collected and summarized in Microsoft
Excel. 1,2
BOTTOM LINE: The consumers that will enjoy the experience of co- creation will benefit since our target is bigger corporations. These
emotions will allow the team- members to unwind a bit, and in turn make them happier, and less stressed.
21
10
3 3 2 2 2 2 1
Fun Difficult Enjoyment Love Interesting Neat Unique Embrace
#480Jedis
Bluezzoon social media emotions that stand- out during co- creation process
“Co- creating brighter futures”