Yl17 cyber 01
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1. The campaign #vdobremizlem uses an integrated social media strategy across YouTube, Facebook, and Tumblr to educate the Czech public about the legislative differences between civil partnerships and marriage for same-sex couples. 2. It presents two fictional stories showing how the same life situations can have different outcomes depending on marital status, and allows users to interactively switch between the stories on YouTube. 3. The goal is to start an emotional discussion on the issues using social storytelling and raise awareness of problems same-sex partners may face without full marriage rights.
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Yl17 cyber 04
The document describes a campaign to raise awareness and gain support for equal marriage rights for the LGBT community in Czechia. The campaign involves:
1) Creating a Facebook page called "Not Just Married" where couples both straight and LGBT can anonymously share relationship experiences and provide advice and support to help others.
2) Using Facebook ads to promote the page to audiences interested in family and relationship topics.
3) Producing YouTube videos like interviews and discussions that present LGBT individuals living normal lives and argue that allowing equal marriage rights will not harm society.
4) Using Instagram to share positive relationship experiences and lifestyle tips to further encourage discussion and support for LGBT rights.
Yl17 cyber 07
This campaign uses 3 social media channels - Facebook, YouTube, and Tinder - to promote equal rights for gay couples to marry and adopt children. The campaign aims to convince undecided people by showing that gay couples can be good parents and that allowing gay adoption benefits orphaned children and society. Facebook will feature interactive posts and 360 degree photos showing loving gay parents. YouTube will use 6 second bumpers and 15 second unskippable ads with the message that gay couples want the chance to raise orphaned children. Tinder ads will point out that while users can freely swipe, gay couples do not have the equal right to marry and adopt. The goal is to change perceptions and show that supporting gay marriage has widespread benefits.
Yl17 cyber 27
This document proposes a social media campaign to support equal marriage rights for LGBT couples in the Czech Republic. The campaign would involve children from foster homes going on holiday trips with famous LGBT influencers. Videos of the children saying they don't mind going on holidays with same-sex couples would be shared on YouTube. Then, the children would create Instagram stories about their holidays with the influencers to share on their channels. Finally, a Facebook camera effect would encourage more people to show support for equal marriage rights using the hashtag #Idontmind. The goal is to demonstrate that LGBT couples can provide loving care and shift public opinion toward supporting same-sex marriage.
Yl17 cyber 11
The campaign aims to promote equal marriage rights for LGBT people by highlighting the differences between marriage and civil partnerships. It will use an integrated social media strategy across Facebook, Instagram and YouTube. Facebook will provide informative content and a button linking to a microsite for more information. Instagram will use visual content and hashtags to spread the message. YouTube videos will show personal stories to highlight the emotions and feelings that marriage provides. The goal is to educate people on the rights that marriage allows and make them want those same feelings and rights for LGBT partners.
Yl17 cyber 17
This document outlines a campaign to raise awareness of unequal rights for the LGBT community in the Czech Republic. It will show people on popular social media platforms like Stream.cz, YouTube, and Facebook that things they take for granted, like watching their favorite show or having their partner's name on their ID, are difficult for the LGBT community to achieve due to inadequate rights. Short videos and messages will surprise users by blocking content access unless they learn more about the differences between civil partnerships and marriages for LGBT couples. The goal is to help people identify with the LGBT community's situation regarding same-sex marriage rights.
Yl17 cyber 23
This campaign by Prague Pride aims to change perspectives on same-sex marriage through an integrated social media campaign. It will create a series of videos where a heterosexual couple reads love letters aloud that were actually written by a gay couple. The videos will be shared on YouTube, Facebook, and Instagram to reach a target audience and show that all relationships share the same goals regardless of sexual orientation. At the end of each video, viewers will be prompted to show support for the couple "marrying," without realizing it is a gay couple. The overall goal is to convince people to be more open-minded about same-sex relationships and marriage equality.
Yl17 cyber 21
The document proposes an integrated social media campaign to support gay marriage in the Czech Republic. The campaign features videos and photos of a gay wedding presented in a traditional village setting in South Moravia. Each video depicts wedding traditions but ultimately reveals the grooms to be a gay couple. The campaign aims to show that gay marriage shares the same values as heterosexual marriage. It will be distributed through Facebook, YouTube, and Instagram over two weeks to reach the target audience of people over 30 who may be open to supporting gay marriage rights.
Yl17 cyber 24
The Jenom jako campaign aims to promote equal marriage rights for same-sex couples in the Czech Republic. It does so through humor and parody by depicting everyday situations where civil partnerships are presented as "just like" marriage, but are clearly not equal. The campaign uses Facebook ads linking to a website explaining this message. It then encourages discussion of the issue on Ask.fm and sharing of parody images on Instagram using the hashtag #jenomjako. The goal is not to immediately change opinions, but to open debate on how civil partnerships differ from marriages and why gay and lesbian couples desire equal treatment.
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The document describes a campaign to raise awareness and gain support for equal marriage rights for the LGBT community in Czechia. The campaign involves:
1) Creating a Facebook page called "Not Just Married" where couples both straight and LGBT can anonymously share relationship experiences and provide advice and support to help others.
2) Using Facebook ads to promote the page to audiences interested in family and relationship topics.
3) Producing YouTube videos like interviews and discussions that present LGBT individuals living normal lives and argue that allowing equal marriage rights will not harm society.
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Yl17 cyber 07
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Yl17 cyber 27
This document proposes a social media campaign to support equal marriage rights for LGBT couples in the Czech Republic. The campaign would involve children from foster homes going on holiday trips with famous LGBT influencers. Videos of the children saying they don't mind going on holidays with same-sex couples would be shared on YouTube. Then, the children would create Instagram stories about their holidays with the influencers to share on their channels. Finally, a Facebook camera effect would encourage more people to show support for equal marriage rights using the hashtag #Idontmind. The goal is to demonstrate that LGBT couples can provide loving care and shift public opinion toward supporting same-sex marriage.
Yl17 cyber 11
The campaign aims to promote equal marriage rights for LGBT people by highlighting the differences between marriage and civil partnerships. It will use an integrated social media strategy across Facebook, Instagram and YouTube. Facebook will provide informative content and a button linking to a microsite for more information. Instagram will use visual content and hashtags to spread the message. YouTube videos will show personal stories to highlight the emotions and feelings that marriage provides. The goal is to educate people on the rights that marriage allows and make them want those same feelings and rights for LGBT partners.
Yl17 cyber 17
This document outlines a campaign to raise awareness of unequal rights for the LGBT community in the Czech Republic. It will show people on popular social media platforms like Stream.cz, YouTube, and Facebook that things they take for granted, like watching their favorite show or having their partner's name on their ID, are difficult for the LGBT community to achieve due to inadequate rights. Short videos and messages will surprise users by blocking content access unless they learn more about the differences between civil partnerships and marriages for LGBT couples. The goal is to help people identify with the LGBT community's situation regarding same-sex marriage rights.
Yl17 cyber 23
This campaign by Prague Pride aims to change perspectives on same-sex marriage through an integrated social media campaign. It will create a series of videos where a heterosexual couple reads love letters aloud that were actually written by a gay couple. The videos will be shared on YouTube, Facebook, and Instagram to reach a target audience and show that all relationships share the same goals regardless of sexual orientation. At the end of each video, viewers will be prompted to show support for the couple "marrying," without realizing it is a gay couple. The overall goal is to convince people to be more open-minded about same-sex relationships and marriage equality.
Yl17 cyber 21
The document proposes an integrated social media campaign to support gay marriage in the Czech Republic. The campaign features videos and photos of a gay wedding presented in a traditional village setting in South Moravia. Each video depicts wedding traditions but ultimately reveals the grooms to be a gay couple. The campaign aims to show that gay marriage shares the same values as heterosexual marriage. It will be distributed through Facebook, YouTube, and Instagram over two weeks to reach the target audience of people over 30 who may be open to supporting gay marriage rights.
Yl17 cyber 24
The Jenom jako campaign aims to promote equal marriage rights for same-sex couples in the Czech Republic. It does so through humor and parody by depicting everyday situations where civil partnerships are presented as "just like" marriage, but are clearly not equal. The campaign uses Facebook ads linking to a website explaining this message. It then encourages discussion of the issue on Ask.fm and sharing of parody images on Instagram using the hashtag #jenomjako. The goal is not to immediately change opinions, but to open debate on how civil partnerships differ from marriages and why gay and lesbian couples desire equal treatment.
Yl17 cyber 19
The document discusses a campaign to promote equal marriage rights for same-sex couples in the Czech Republic. It will use existing social media platforms Facebook, Instagram, and Medium to raise awareness of the differences between marriage and registered partnerships. On Facebook, it will share posts discussing topics from Medium articles that are persuasive and engage the community. Instagram will encourage sharing opinions to spread discussion online and offline. Medium will present facts and comparisons between marriage and registration to help people understand the disparity in rights. The goal is to create an ecosystem across the platforms that provides engaging content and discussion to grow support for equal rights.
Yl17 cyber 10
The campaign aims to increase support for same-sex marriage in the Czech Republic through an integrated social media campaign. It will use YouTube to spread awareness of personal stories supporting gay marriage. Instagram will be used to spread knowledge by sharing opinions on why marriage is important for all under a campaign hashtag. Facebook will be the main platform to reach the target audience of 30+ and share activations from YouTube and Instagram over three months. The goal is to show that marriage is a celebration of love for everyone.
Yl17 cyber 25
This campaign uses social media platforms Facebook, YouTube, and Instagram to raise awareness about equal rights for marriage regardless of sexual orientation. On Facebook and Instagram, limited-access videos and images visualize what it feels like to be denied a right that others have. These direct users to a landing page with an informative video comparing the differences between civil partnerships and marriage told through real couples' experiences. On YouTube, interactive stories depict social acceptance or rejection based on users' choices, then guide viewers to the same landing page to learn about full marriage rights for all. The goal is to help people empathize with what it feels like to be excluded or denied the right to marry, in order to support equal access to love and acceptance.
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Yl17 cyber 15
This document outlines a social media campaign for Prague Pride to promote equal marriage rights for the LGBT community in the Czech Republic. It aims to address the fears and doubts of over 30 year old Czechs who support LGBT rights but hesitate to publicly support them. The campaign will use videos on Facebook to humorously address common fears, Instagram posts to "discover" obvious truths, and YouTube bumper ads directing to more information. The goal is to show people how their fears are unfounded and that supporting equal rights will not negatively impact their lives.
Yl17 cyber 20
This campaign aims to promote acceptance of same-sex marriage in the Czech Republic. It will create an interactive website where users can become "homo respectus" by sharing thoughts about gay marriage on social media. It will reach people searching for wedding inspiration on Pinterest and introduce the hashtag "#homorespectus". It will use the viral potential of Facebook and Twitter to promote the hashtag and cause. Sponsored posts and tweets will further support the campaign by targeting the relevant audience.
Yl17 cyber 22
The document proposes an integrated social media campaign to promote LGBT rights and reduce prejudice against the LGBT community. It will use Facebook, Instagram and Airbnb to show that homosexual couples live normal lives like heterosexual couples to help change public opinion. On Facebook, it will share a video and posts promoting the message that "Same love...doesn't have to be straight". Instagram will feature a unique hashtag and filter for supporters as well as stories from homosexual couples. Airbnb Experiences will give people direct personal interactions with homosexual couples. The goal is to increase understanding and support for equal rights like marriage through exposing people to real life examples that counter stereotypes.
Yl17 cyber 16
This document outlines a social media campaign to promote same-sex marriage equality. It will use three platforms - Instagram, Tinder, and Facebook - in a coordinated way. On Instagram, it will use two accounts, one showing nontraditional couples with the hashtag "#PairAsAny" and another providing information to dispel myths about civil partnerships and LGBT rights. Tinder will feature profiles suggesting nontraditional relationships can work through food pairing analogies. Facebook will encourage sharing to raise awareness of legal differences between civil partnerships and marriage for same-sex couples.
Yl17 cyber 08
The document proposes a campaign to start a new political party called Czech Pride in order to advocate for same-sex marriage rights. It will use social media platforms Facebook, Instagram, and YouTube. On Facebook and Instagram, it will share personal stories from LGBT couples, ask celebrities to post selfies with the hashtag #MarryYourselves, and link to an online petition. YouTube will livestream the petition signature count. The goal is to collect 1,000 signatures to officially register the party and advance the conversation around LGBT rights and same-sex marriage.
Yl17 cyber 06
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Yl17 cyber 12
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Yl17 cyber 19
The document discusses a campaign to promote equal marriage rights for same-sex couples in the Czech Republic. It will use existing social media platforms Facebook, Instagram, and Medium to raise awareness of the differences between marriage and registered partnerships. On Facebook, it will share posts discussing topics from Medium articles that are persuasive and engage the community. Instagram will encourage sharing opinions to spread discussion online and offline. Medium will present facts and comparisons between marriage and registration to help people understand the disparity in rights. The goal is to create an ecosystem across the platforms that provides engaging content and discussion to grow support for equal rights.
Yl17 cyber 10
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Yl17 cyber 25
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Yl17 cyber 03
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Yl17 cyber 15
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Yl17 cyber 20
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Yl17 cyber 22
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Yl17 cyber 12
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Yl17 cyber 14
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For your Paper, you will have to answer two sets of questions (you must answer both):
(1)Among all the topics we talked about this quarter (i.e. student loan debt, poverty, homelessness, addiction, etc.) which one was most interesting to you? Why?
(2)What social problems topic would you like to see added to a future iteration of this class? In what ways is the topic you have identified both a personal trouble and public issue?
Please produce a written response that answers both sets of questions. Your written responses must be between 500-600 words.
pre-requisite：Most Interesting in the topic of inequality than others(like i.e. student loan debt, poverty, homelessness, addiction). This is my inequality paper before, talking around inequality, and have same basic understanding as my previous paper, but don’t copy it PLZ. Thanks!
For Inequality
“ In "The 1 percent's Problem" and "The Pitchforks are Coming" various arguments are presented which situate socioeconomic inequality as a social problem. Focus on 1-2 of the arguments from the readings that you personally find most compelling (for example, "the fairness problem"). Briefly outline these arguments and evaluate them. Are these valid reasons for why inequality matters? Why or why not? ”
“The 1 Percent’s Problem” contains extensive arguments shedding light socioeconomic inequality as a social problem. The consumption problem springs up as a result of a widening gap between rich and poor. It is profound that too much power possessed by one interest group helps them to formulate the policies that will help them in the short run, rather than helping the entire society in the long run. The American tax policy, public investment and regulatory policy are all result of a persistent gap between the two classes. The effects of channeling the wealth and income in one direction only are easy to discern on household expenditure which is the backbone of the American economy. When too much money is accumulated by the upper strata of society the spending of the average American abate. The flow of money from the bottom to the top reduced the consumption, as the high-income group spends money on consumption with respect to their income, lower than the lower income group.
The consumption lowers when inequality rises because lower-income individuals do not have enough money to spend. In addition, lower income individuals are more than high-income individuals. In terms of economics, the relationship is simple. As the high-income group accumulates more and more money the aggregate demand goes down. The total demand in the economy goes down despite its high capability of supplying. As a result, the unemployment increases which damp the demand even more. The purchasing power decreases with the less money supply among the lower income individuals which compel them to spend less. Thus, we could say that increasing income inequality decreased the overall consumption of the economy.
Another economic jargon is ren ...
Communication, Media & Disability: New Models of Social Action & Political Im...
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Helping
people with
disabilities’,
Exchange Telstra
blog, 1 May 2014
‘This got me thinking about how technology can
help people with disabilities in their daily lives.
While driverless cars are still in development,
there are already many assistive technologies
available that help people with disabilities
communicate, learn and be more independent.’
Sarah Ismail, ‘TheSelena Quintanilla Perez Essay
The document discusses the ethical treatment of animals in circuses. It notes that circuses have historically featured animal performances but that for decades now, some consider the treatment of circus animals to be cruel and unjust. Protesters argue that animals are taken from their native habitats and forced to perform unnatural acts through harsh training methods involving abuse. The document goes on to discuss the specific treatment of tigers, elephants, and other circus animals.
Moved My Cheese Essay. Online assignment writing service.
The document discusses the history and evolution of mine warfare from its origins in the American Revolutionary War to modern times. It notes that mines were first used in 1776 to destroy British ships and that their use increased during the Civil War and World Wars. Over time, mines have become more advanced, using magnetic, acoustic and pressure triggers. The development of mines and countermeasures has continued as navies and terrorist groups acquire these dangerous weapons.
Essay On Social Problems
Essay on Understanding Social Issues
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Social Issues In Social Work
Essay On Social Problems
Essay On Social Problems
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Race and the Role of Government - Public Works
This document discusses strategies for reclaiming government as a tool for racial justice. It argues that government has both exacerbated inequities and advanced justice and equity. It acknowledges the historical and structural racism embedded in public systems. The document outlines several strategies, including critiquing public systems constructively while upholding their purpose, avoiding "otherizing" language, unpacking interconnected systems of inequity, widening the circle of concern, and focusing on places rather than individual groups. The goal is to engage communities in rebuilding government for the common good.
Globalisation education and the future
1) Globalization and economic interests are impacting education by influencing media coverage and prioritizing certain ideological stances over others.
2) Society is becoming increasingly divided between what the media and political interests portray versus what ordinary citizens are experiencing in their daily lives.
3) To address these issues and build a better future, education must aim for excellence and be available to all through a collaborative effort between all parts of society, with the goal of creating learning communities based on openness, equality, and transparency.
Documentary – Creative Planning.pptx
The document discusses the negative effects of social media on individuals and society. It notes that social media companies sell user data to advertisers, and that children are increasingly being raised on cell phones and social media. This overuse of social media has been linked to rising rates of depression, anxiety, and suicide among youth. The document argues that social media platforms prioritize profits over user privacy and well-being, and calls for increased regulation of the industry to protect users and make social media companies accountable for their impact on society.
Young Lions CZ 2021 | Digital 13
Young Lions Czech Republic 2021 | DIGITAL
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
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We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
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For your Paper, you will have to answer two sets of questions (y.docx
For your Paper, you will have to answer two sets of questions (y.docx
Communication, Media & Disability: New Models of Social Action & Political Im...
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationHow to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationTop digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Recently uploaded (20)
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Yl17 cyber 01
- 1. YL2017_cyber_01 slide #1 VDOBRÉMIZLÉM (FORBETTERORWORSE) Our life situations are the same but due to different rights our fates are also different. interactive video fast switching between stories real timeline community management detailed blogposts serves as landingpage paid ads +1 +1 +1
- 2. YL2017_cyber_01 slide #2 SUMMARY1. Our life situations are the same but due to different rights our fates are also different. The difference between a civil partnership and marriage is not only in terminology. This is the problem which the people in the Czech Republic do not perceive. It is all reflected in the campaign #vdobremizlem which tries to draw attention to this issue via storytelling and interactivity. The aim is to educate the yet-non-decided majority of population about the legislative differences using emotional interactive videos on YouTube. The videos present two different stories and there is a possibility to switch between them. The community management and promotion on Facebook and an educative content on Tumblr is also used. INTEGRATEDSOCIALMEDIA CAMPAIGNSUMMARY
- 3. YL2017_cyber_01 slide #3 WRITTENSUBMISSIONOFTHECAMPAIGN2. 75 % of the population of the Czech Repub- lic do not mind a common life of same-sex couples. A civil partnership is generally considered a solution to this issue. Minor differences between marriage and a civil partnership are not perceived as a problem. Although, those differences are crucial and might lead to severe life situations. The differences emerge from dissimilarities in a legislation of the civil partnership and marriage. The main issue of the LGBT community is based on the essence of marriage – #vdobremizlem – which is not reflected in the current situation. The campaign strives to reach people aged 30–55 who have no clearly defined opinion on the gay and lesbian rights in terms of a common life and are not sufficiently educated in this topic. Therefore, they have no reason to be interested in it. CREATIVEINSIGHT The topic is presented on life stories which are the same until then where the fates of the characters are changed due to the legislative differences between marriage and civil partnership. The campaign is based on social networks where the target group is active. Our aim is to start a discussion using a storytelling and fictitious profiles where the persons experience various life situations. The main channel is YouTube which will be presenting a different development of those two stories – one from marriage and one from civil partnership – in difficult life situations. Youtube is supported by content activities on Facebook and educative blogposts on Tumblr. The main objective is to make people understand the problems of the same-sex partnership on specific examples. The problems which they do not have to deal with. What is important is the targeting on an emotional “shock” which is not anticipated at the beginning. SOLUTION YouTube The main story line takes place here via an interactive video. It will be possible switch between two stories – about marriage and civil partnership. All activities from Facebook (organic, community, paid ads) and Tumblr (blogposts) will be directed here. Facebook Facebook’s purpose is to be a platform for communication in communities via fictitious profiles using various life situations arising from the differences between marriage and civil partnership. We also count on an official communication by Prague Pride via ads which will be linked to YouTube as well. Tumblr It is a platform for an educative part of the campaign. There will be blogposts which continue in the style of a non-violent communication from Facebook (especially in communities). It also serves as an additional source of information for YouTube videos. HOWDOESITWORK
- 4. YL2017_cyber_01 slide #4 THEUSEOF3SOCIALMEDIAPLATFORMS3. • possibility of switching from one video to another • emotional arrangement • difficult life situations example It shows a different development of two life situations – one in marriage and one in civil partnership. civil partnership: One of the couple dies while a car-crash accident and her daughter from previous marriage has to go to the children’s home. marriage: One of the couple dies while a car-crash accident and her daughter from previous marriage stays at home with the second spouse. YOUTUBE • fictitious face of the communication • active community management • life story will be shown via timeline • use of ads on the Prague Pride profile (LinkAd, Carousel) FACEBOOK • main educational platform • more information about the topic • partially substitutes a landing page TUMBLR interactive video real timeline community management detailed blogposts
- 5. YL2017_cyber_01 slide #5 YOUTUBE4. card link to second video fast switching between stories
- 6. YL2017_cyber_01 slide #6 FACEBOOK5. community management Ads on Prague Pride profile real timeline personal communication
- 7. YL2017_cyber_01 slide #7 TUMBLR6. detailed blogposts about topic serves as landingpage due to tight budget