The document describes a campaign to raise awareness and gain support for equal marriage rights for the LGBT community in Czechia. The campaign involves: 1) Creating a Facebook page called "Not Just Married" where couples both straight and LGBT can anonymously share relationship experiences and provide advice and support to help others. 2) Using Facebook ads to promote the page to audiences interested in family and relationship topics. 3) Producing YouTube videos like interviews and discussions that present LGBT individuals living normal lives and argue that allowing equal marriage rights will not harm society. 4) Using Instagram to share positive relationship experiences and lifestyle tips to further encourage discussion and support for LGBT rights.

1. 0. VISUAL SUMMARY
An image summarizing the campaign – a presentation board.
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2. The objective was to create a campaign that will raise
awareness about LGBT community fight for equal right
to marry in Czechia. Therefore, to help them become
fully respected by mainstream population unsure if
LGBT should have the right to marry.
Popular, mainstream opinion is, that marriage is not an
easy job. It needs to be thought through responsibly. So
we created an online campaign, where LGBT people
could get inspired and involve into experiences and
stories of married, divorced and in relationship couples.
Thanks to that, they can offer their perspective on the
issues and approach them in the most human way -
with empathy and willingness to help.​
SUMMARY PICTURE INTEGRATED SOCIAL MEDIA CAMPAIGN
SUMMARY
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3. “Say yes, so we can say yes!”
We start by connecting people that are in
relationships and letting them to share any
positive or negative love experiences they are
going through. We don't want to convince
people. We want them to accept us as we are
all the same. How? To ask them for help and
guidance in the field they already know.
Through emotions we all have in common, they
could finally see no difference. Because all
human beings understand, what love is capable
of.
Any partners will be able to inspire themselves
and to learn how to better solve more or less
important issues of living in a
relationship. Discussion creates solution.
Lets prove the mainstream population, that gay
love is equally powerful, romantic, inspiring but
sometimes problematic and complicated as the
heterosexual. We can simply understand and
help each other to achieve our happily ever
after.
WHAT IS YOUR SOLUTION?
People gain respect by willing to help. And
with respect it is much easier to be understood
- to become equal.
We will offer couples a space where they can
meet to find out, that every love is sometimes
stuck in the same situation, regardless of the
sexual orientation.
First, we create Facebook page with mostly
prepared fun & fail content; Confessions.
We challenge people to anonymously share
their secret relationship confessions, by posting
them to docs.google.com/forms. We can
choose the best stories to create an
entertaining content for the fan page.
After capturing the attention we will connect it
with another Facebook page; Not just married.
Page will be supported by Fb ads for precisely
targeted audience that communicates on
forums with family related topics. On Not just
married people can share and help each other
with their partnership related situations in a
more constructive way.
HOW DOES IT WORK?
While gay and lesbian couples don't even get a
chance to have a wedding, more than every
third marriage in Czechia ends up in divorce. If
partners could find a way to respect each other
and to treat each other equally, many of the
divorces could have been prevented.
That would create a more friendly, openminded
environment, where everyone has the same
right to enjoy their lives without unfair law
restrictions.
We all have an opportunity to find someone,
who we will love and who will eventually
become our life partner. But not all of us can
increase the value of our love by strengthening
the bond by marriage. Why?
55% of czech population is unsure, if gays and
lesbians should have equal right to marry.
Is it something we can change?
CREATIVE INSIGHT
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4. FACEBOOK INSTAGRAMYOUTUBE
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5. YL2017_cyber_4 5
An organic discussions on Facebook are crucial.
Confessions page will create a buzz, because funny, fail & provocative posts are easy to share and to become viral.
Not Just Married will need to be treated in a much more creative, topic related way. We will prepare love & relationship oriented articles with opinion
leaders from different professional segments and we will use them for live streaming, where they talk and answer to fans questions, advice them and
discuss about their concerns.
Constructive debate that changes people’s opinions is achievable by having a moderator who will determine how the discussions evolve.

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Youtube can inspire, educate and entertain. Last few czech generations grew up mostly on visual culture.
What we see, we believe. Our opinions are adjustable by Vloggers and their choice of topics.
We will create a channel with content oriented to the topics, that are related to Not Just Married Fb page in a more controversial, but still approachable way.
• We will shoot interviews with celebrities to talk about sexuality and their love relationships
• We will use LGBT Vloggers to present the way they live and love and why they want equal rights
• We will invite specialists from different segments to an open discussions where they can debate about how society is not going to collapse when LGBT
will have the right to marry.
• We will share tips & tricks on how to improve your life in a relationship.

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Most enjoyable Instagram profiles are built on positive vibes, healthy lifestyle and amazing life experiences we can all share together.
Lets support discussion by actually showing the small steps that can lead to realization and solution.
Give each other an inspiration through stories, how small changes and details like little vacation, romantic dinner, clean dishes or tidy garage and fresh milk
in a fridge made our relationships and marriages better.