The document proposes a campaign to start a new political party called Czech Pride in order to advocate for same-sex marriage rights. It will use social media platforms Facebook, Instagram, and YouTube. On Facebook and Instagram, it will share personal stories from LGBT couples, ask celebrities to post selfies with the hashtag #MarryYourselves, and link to an online petition. YouTube will livestream the petition signature count. The goal is to collect 1,000 signatures to officially register the party and advance the conversation around LGBT rights and same-sex marriage.