1. 0. VISUAL SUMMARY
An image summarizing the campaign – a presentation board.
YL2017_cyber_20 1
2. 1. SUMMARY
• Reach people on Pinterest while they
are searching for wedding inspiration
• Introduce them the idea of
#homorespectus and ignite the urge to
contribute to this cause
• Use the viral potential of Facebook and
Twitter to promote #homorespectus
• Support the cause with sponsored
posts and tweets targeted on required
audience
SUMMARY PICTURE INTEGRATED SOCIAL MEDIA CAMPAIGN
SUMMARY (Max 150 words)
YL2017_cyber_20 2
3. 2. WRITTEN SUBMISSION OF THE CAMPAIGN
We create interactive website where users
can become a „new human species“ –
homo respectus – by sharing their thought
about gay marriage on social networks. We
are not going to force them to decide
immediately whether to support the same-
sex marriage, or not, but we’re going to ask
them to show they are willing to think
about such topic.
We are going to increase webtraffic by
using tweaked Pinterest search bar and
opinion sharing on other networks like
Facebook and Twitter to create buzz and
open discussion. This will effortlessly create
an inexpensive channel with easy to
remember title and hashtag. Become
#homorespectus!
We intentionally used clean and simplistic
design to make users comfortable while
dealing with such a sensitive matter and to
create a contrast to usual Prague Pride’s
visuals.
WHAT IS YOUR SOLUTION?
(Max 150 words)
Reach people on Pinterest while
they are searching for wedding
inspiration
Introduce them the idea of
#homorespectus and ignite the
urge to contribute to this cause
Use the viral potential of
Facebook and Twitter to promote
#homorespectus
Support the cause with sponsored
posts and tweets targeted on
required audience
HOW DOES IT WORK?
(Max 150 words)
Study shows that over 65 % of Czech
population is unsure how to feel about gay
marriages . Even though the people tend to
be tolerant towards gay people, they are
not openly supportive and don’t take their
struggle for equal rights into consideration.
They are frequently intimidated by overly
cheerful and colorful outlook of gay
parades and campaigns.
In recent internet user research Pinterest
ranked as a third most used social network
in Czechia after Facebook and Twitter.
Our analysis shows that wedding related
topics are among top searched on Pinterest
by users over 30 years. Most of these users
are women that are more prone to publicly
share their feelings and opinions on social
networks while trying to create, like any
other users, a good online self-promotion.
CREATIVE INSIGHT
(Max 150 words)
YL2017_cyber_20 3
4. 3. THE USE OF 3 SOCIAL MEDIA PLATFORMS
SOCIAL PLATFORM 1
(PICTURE 1)
SOCIAL PLATFORM 3
(PICTURE)
SOCIAL PLATFORM 2
(PICTURE 2)
YL2017_cyber_20 4
5. 4. THE USE OF 3 SOCIAL MEDIA PLATFORMS
YL2017_cyber_20 5
6. 5. THE USE OF 3 SOCIAL MEDIA PLATFORMS
YL2017_cyber_20 6
7. 6. THE USE OF 3 SOCIAL MEDIA PLATFORMS
YL2017_cyber_20 7
