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Yl17 cyber 06

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Yl17 cyber 06

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Yl17 cyber 06

  1. 1. YL2017_cyber_6
  2. 2. 1 . S u m m a r y INTEGRATED SOCIAL MEDIA CAMPAIGN SUMMARY Children from orphanages have statistically the worst school results. But we can change that. Using the Slack app we’ll connect each kid with a queer couple, which will be there for him – to provide guidance, help with learning, homework or just to be there to talk to. The result will be perfectly measurable: the improved school marks – a tangible proof that LGBT parents can do a great job. The following campaign will spread the word exactly about this: the better marks, happier kids and their proud foster parents. And so everyone gets their bit of an education: Kids, Public and even Queers. YL2017_cyber_6
  3. 3. 2. Submission of the campaign WHAT IS YOUR SOLUTION? HOW DOES IT WORK?CREATIVE INSIGHT The LGBT couples are forbidden from adopting despite the fact that they could make a great parents. There are thousands of orphaned kids in residential care all around the country. Unfortunately, they often enter the maturity undereducated and poorly prepared for the outside life. No matter how effective the system is, it will never substitute the attention a commited parent would provide. We aimto present the public the real evidence of the parenting capabilities of the LBGT people. Using the Slack app we’ll connect the kids from a selected care home with queer couples, who’ll help them with their school duties during the summer midyear – homework, test preparations etc. When the school year is finished we’ll compare kids’ final school results to those from January. We’ll show it to the public together with the gathered content in the following campaign. In January, using the Slack for Nonprofits programwe’ll equip selected children’s care home with Slack. We’ll install it on the facility’s educational computers and kids’ smartphones. Once the kids are connected with their foster parents, we’ll continually record the kids’ teaching progress and gather the visual content. When the time of the end-of the-year certification comes, we’ll introduce kids to their patrons in real life to go and get their well-deserved marks. The end of the school year serves as the launch of the summer campaign communicating the project and inciting the public discussion about the equality. YL2017_cyber_6
  4. 4. 3. The use of 3 social media platforms YL2017_cyber_6
  5. 5. YL2017_cyber_team number 5 The children can upload their school documents, discuss them, create subject- related groups or just call their foster parents. Thanks to the app’s compatibility with smartphones the helpful parents will be instantly ready to help. YL2017_cyber_6
  6. 6. Ecosystem consisting of various profiles: Prague Pride, Proud, Amnesty and involvedinfluencers. In June we tease the campaign by asking the audience: Can queer couples be #proudparents? At the end of the schoolyear we launch the campaign with video of the kids getting their marks and overview of the project. Various content follows: videos with protagonists, pics, educational materials. We discuss the matter with the audience. YL2017_cyber_6
  7. 7. YL2017_cyber_team number 6 The campaign is teased be the content introducing the involved couples. Then we deliver visual content accompanying the campaign – introducing the kids, their patrons and their little stories from the school year. We use the hashtag #proudparents. YL2017_cyber_6

Yl17 cyber 06

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