The document outlines a research plan for developing a social media campaign for Yinky Sneaker, a luxury footwear brand. The plan involves analyzing the social media usage of competitors like Footlocker and Finish Line through secondary and primary research. Secondary research will explore corporate social media use and best practices, while primary research will observe the social accounts of competitors. The goal is to gather information to help Yinky Sneaker maximize the effectiveness of its own social media campaign.
A social campaign is only as good as its results, and turning your data into actionable insights is the first step to a successful campaign. Where should you begin with your social data expectations? Which platforms should you get on board with and how do you wade through a sea of numbers? How do you turn those numbers into campaign pivots? What data can help you engage better and what data can tell you how well your campaign actually did?
Join us as our panelists discuss:
-Integrating a data-centric approach into your organization's campaign strategies
-Using data to initiate or revise an existing social campaign
-Staying agile with data to better engage with your audience
A strategic plan to inform emerging fashion retailers
about social media research and best practices.
2
Proposal Overview
Social media can take the form of various outlets, including, but not limited to: Instagram,
Facebook, Twitter, Tumblr, YouTube, etc. Each social media platform has its specific use and
benefits, with a wide range of active users. It is important to note that successful retailers are
using these online strategies to penetrate new markets, to champion for social media
movements, and to effectively develop connections with consumers.
In this social media blueprint, we suggest using Instagram as our company’s main social media
platform. Our primary research examines H&M, Topshop, and Uniqlo’s Instagram accounts and
revealed the importance of using models, creating effective hashtags, and providing customer
service. The secondary research presents the best practices of social media and how the public
and specific individuals view social media. To conclude the proposal, we will provide a
comprehensive strategy that includes a detailed plan with suggestions for a stellar social media
presence.
Primary Research Summary & Key Takeaways
We have compiled the following key takeaways using Instagram. Our primary research includes
a variety of retailers who specialize in different products and promote to diverse markets.
These three key findings will provide an all-encompassing approach which will ultimately tie
into our strategic recommendations going forward.
#1: Using models to showcase the retailer's products increases follower satisfactions. Each one
of our retailers uses this form of posting. The following three pictures are example images used
by retailers to promote their products through outfit modeling. Our retailers provide
consumers with the option to directly purchase clothing, accessories, and shoes via online
portals. These types of posts provide followers with a visualization of how the products will look
once worn, which is part of the purchasing decision many consumers take into account. In
addition, these types of images also provide outfit inspirations when consumers are in need of
assistance with outfit coordination.
(Uniqlo) (H&M) (Topshop)
3
#2: The use of hashtags connects posts to a broader conversation and trend. Our retailers use
various hashtags that either connected their post to an on-going product line, style, event, or
motto and “catchphrase”. For example, Uniqlo wants to be known for their fashionable, yet
simple clothing. Their hashtag, #simplemadebetter, allows Uniqlo to actively promote the
company’s business strategy of revamping basic clothing to make it ‘better’ quality and more
fashion forward. London Fashion Week is one of the most prominent events in the fashion
industry, known to set the latest fashion trends. The #LFW (London Fashion Week) establishes
Topshop as a brand that is compatible against the haute couture f.
A social campaign is only as good as its results, and turning your data into actionable insights is the first step to a successful campaign. Where should you begin with your social data expectations? Which platforms should you get on board with and how do you wade through a sea of numbers? How do you turn those numbers into campaign pivots? What data can help you engage better and what data can tell you how well your campaign actually did?
Join us as our panelists discuss:
-Integrating a data-centric approach into your organization's campaign strategies
-Using data to initiate or revise an existing social campaign
-Staying agile with data to better engage with your audience
A strategic plan to inform emerging fashion retailers
about social media research and best practices.
2
Proposal Overview
Social media can take the form of various outlets, including, but not limited to: Instagram,
Facebook, Twitter, Tumblr, YouTube, etc. Each social media platform has its specific use and
benefits, with a wide range of active users. It is important to note that successful retailers are
using these online strategies to penetrate new markets, to champion for social media
movements, and to effectively develop connections with consumers.
In this social media blueprint, we suggest using Instagram as our company’s main social media
platform. Our primary research examines H&M, Topshop, and Uniqlo’s Instagram accounts and
revealed the importance of using models, creating effective hashtags, and providing customer
service. The secondary research presents the best practices of social media and how the public
and specific individuals view social media. To conclude the proposal, we will provide a
comprehensive strategy that includes a detailed plan with suggestions for a stellar social media
presence.
Primary Research Summary & Key Takeaways
We have compiled the following key takeaways using Instagram. Our primary research includes
a variety of retailers who specialize in different products and promote to diverse markets.
These three key findings will provide an all-encompassing approach which will ultimately tie
into our strategic recommendations going forward.
#1: Using models to showcase the retailer's products increases follower satisfactions. Each one
of our retailers uses this form of posting. The following three pictures are example images used
by retailers to promote their products through outfit modeling. Our retailers provide
consumers with the option to directly purchase clothing, accessories, and shoes via online
portals. These types of posts provide followers with a visualization of how the products will look
once worn, which is part of the purchasing decision many consumers take into account. In
addition, these types of images also provide outfit inspirations when consumers are in need of
assistance with outfit coordination.
(Uniqlo) (H&M) (Topshop)
3
#2: The use of hashtags connects posts to a broader conversation and trend. Our retailers use
various hashtags that either connected their post to an on-going product line, style, event, or
motto and “catchphrase”. For example, Uniqlo wants to be known for their fashionable, yet
simple clothing. Their hashtag, #simplemadebetter, allows Uniqlo to actively promote the
company’s business strategy of revamping basic clothing to make it ‘better’ quality and more
fashion forward. London Fashion Week is one of the most prominent events in the fashion
industry, known to set the latest fashion trends. The #LFW (London Fashion Week) establishes
Topshop as a brand that is compatible against the haute couture f.
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditMike Lewis
This white paper is for marketing teams looking to assess the effectiveness of their social marketing programs. It aims to answer key social marketing strategy
questions: How is my brand doing with social marketing? Can we do better?
Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity
for traction and growth.
Presentation Materials from "Social Media for Startups" - an eIQ session hosted by the Northwest Entrepreneur Network in Nov 2010, and presented by Social3i Consulting. www.nwen.org
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
GfK NextGeneration- Social Media Marketing During the Holiday Season Iris Wen
The proposal was selected from a hundreds of other entrants as a top 10 national finalist in the competition. This marketing research project illuminated potential areas of development through integration of consumer content and brand interactions in B2C marketing during the holiday season. The research was conducted with quantitative and qualitative methods on the following topics:
-Identifying the visibility of social media marketing during the holiday season
-Compare the involvement of consumers on social media to business activities
-Generate social media market strategies to further engage consumers during the holiday season.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
UPDATED: Social Media Terms Definitions Model FinalMichael J Lis
This is an updated deck which has an overview of social media terms, definitions and process model.
It's a great deck if you want to understand some of the terminology behind social media.
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
welingkar final year presentation
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
NEW YORK STATE It is important to identify and develop vario.docxmayank272369
NEW YORK STATE
It is important to identify and develop various strategies to motivate and engage students in science. Review the resources in this week’s topic materials to guide you on how to structure your video.
For this assignment, you will create a video using any video recording device and develop a 2-3 minute Lope Talk video similar to a Ted Talk, in which you will describe ways to engage and motivate students through the instruction of science. This would be presented as a professional development to fellow science teachers. Select a grade level or grade level strand (K-3, 4-5, or 6-8) as you prepare for this video.
Your video should include:
Strategies to engage students through active inquiry within science instruction.
Explanation of engagement strategies to support collaboration and interaction.
Methods to capture and hold the interest of the students.
Two examples of how to incorporate technology.
When creating your video presentation, consider the following:
Design visual elements to emphasize major points
Prepare a presentation outline and a brief script
Design slides for major points
Practice and rehearse
Record your presentation
Add effects and edit as necessary
.
Next, offer your perspective on transparency. In Chapter 3 of th.docxmayank272369
Next, offer your perspective on transparency. In Chapter 3 of their book
Trust and Betrayal in the Workplace
, Reina and Reina suggest that although one might "assume that they are obligated to share only what they need to complete specific tasks or projects" (p.45), this couldn't be further from the truth.
Considering the statement above, discuss why leaders might provide information about their activities and decision making, even when employees may not be directly affected? Do you support this notion? Explain why or why not.
both give and get the information you need to do your job, take responsibility for and learn from your mistakes, and talk through issues and concerns with an eye toward deep understanding and effective resolutions. Trust of Communication helps you create workplace relationships infused with positive energy, a sense of community, and shared purpose.You earn Trust of Communication by practicing six primary behaviors: share information, tell the truth, admit mistakes, give and receive constructive feedback, maintain confidentiality, and speak with good purpose.Behaviors that Contribute to Trust of Communication You need Trust of Communication to develop open, honest inter-actions that will support you and your colleagues in doing your best work. You want trustworthy communication, right? Cultivat-ing it begins with you. Let’s explore how to get it by practicing the six Trust of Communication behaviors.Share Information Do the people you work with willingly provide information to others? Or is information shared on a “need to know” basis? Do you assume you’re obligated to share only what others need to complete specific tasks or projects? Do your bosses or colleagues take this approach with you? Answering these questions requires honesty, both with yourself and with others.Think about how fast the world is moving and how this speed highlights the importance of fluid information flow. You know firsthand how vital information is to you. You can’t be effective without it. You and others need timely information to tie your efforts to your organization’s purpose and strategy.
MLA (Modern Language Assoc.)
Reina, Dennis, and Michelle Reina. Trust and Betrayal in the Workplace : Building Effective Relationships in Your Organization. Vol. 3rd ed, Berrett-Koehler Publishers, 2015.
APA (American Psychological Assoc.)
Reina, D., & Reina, M. (2015). Trust and Betrayal in the Workplace : Building Effective Relationships in Your Organization: Vol. 3rd ed. Berrett-Koehler Publishers.
.
More Related Content
Similar to Yinky SneakerSocial Media Campaign - Research PlanYinky Sneak.docx
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditMike Lewis
This white paper is for marketing teams looking to assess the effectiveness of their social marketing programs. It aims to answer key social marketing strategy
questions: How is my brand doing with social marketing? Can we do better?
Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity
for traction and growth.
Presentation Materials from "Social Media for Startups" - an eIQ session hosted by the Northwest Entrepreneur Network in Nov 2010, and presented by Social3i Consulting. www.nwen.org
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
GfK NextGeneration- Social Media Marketing During the Holiday Season Iris Wen
The proposal was selected from a hundreds of other entrants as a top 10 national finalist in the competition. This marketing research project illuminated potential areas of development through integration of consumer content and brand interactions in B2C marketing during the holiday season. The research was conducted with quantitative and qualitative methods on the following topics:
-Identifying the visibility of social media marketing during the holiday season
-Compare the involvement of consumers on social media to business activities
-Generate social media market strategies to further engage consumers during the holiday season.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
UPDATED: Social Media Terms Definitions Model FinalMichael J Lis
This is an updated deck which has an overview of social media terms, definitions and process model.
It's a great deck if you want to understand some of the terminology behind social media.
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
welingkar final year presentation
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Similar to Yinky SneakerSocial Media Campaign - Research PlanYinky Sneak.docx (20)
NEW YORK STATE It is important to identify and develop vario.docxmayank272369
NEW YORK STATE
It is important to identify and develop various strategies to motivate and engage students in science. Review the resources in this week’s topic materials to guide you on how to structure your video.
For this assignment, you will create a video using any video recording device and develop a 2-3 minute Lope Talk video similar to a Ted Talk, in which you will describe ways to engage and motivate students through the instruction of science. This would be presented as a professional development to fellow science teachers. Select a grade level or grade level strand (K-3, 4-5, or 6-8) as you prepare for this video.
Your video should include:
Strategies to engage students through active inquiry within science instruction.
Explanation of engagement strategies to support collaboration and interaction.
Methods to capture and hold the interest of the students.
Two examples of how to incorporate technology.
When creating your video presentation, consider the following:
Design visual elements to emphasize major points
Prepare a presentation outline and a brief script
Design slides for major points
Practice and rehearse
Record your presentation
Add effects and edit as necessary
.
Next, offer your perspective on transparency. In Chapter 3 of th.docxmayank272369
Next, offer your perspective on transparency. In Chapter 3 of their book
Trust and Betrayal in the Workplace
, Reina and Reina suggest that although one might "assume that they are obligated to share only what they need to complete specific tasks or projects" (p.45), this couldn't be further from the truth.
Considering the statement above, discuss why leaders might provide information about their activities and decision making, even when employees may not be directly affected? Do you support this notion? Explain why or why not.
both give and get the information you need to do your job, take responsibility for and learn from your mistakes, and talk through issues and concerns with an eye toward deep understanding and effective resolutions. Trust of Communication helps you create workplace relationships infused with positive energy, a sense of community, and shared purpose.You earn Trust of Communication by practicing six primary behaviors: share information, tell the truth, admit mistakes, give and receive constructive feedback, maintain confidentiality, and speak with good purpose.Behaviors that Contribute to Trust of Communication You need Trust of Communication to develop open, honest inter-actions that will support you and your colleagues in doing your best work. You want trustworthy communication, right? Cultivat-ing it begins with you. Let’s explore how to get it by practicing the six Trust of Communication behaviors.Share Information Do the people you work with willingly provide information to others? Or is information shared on a “need to know” basis? Do you assume you’re obligated to share only what others need to complete specific tasks or projects? Do your bosses or colleagues take this approach with you? Answering these questions requires honesty, both with yourself and with others.Think about how fast the world is moving and how this speed highlights the importance of fluid information flow. You know firsthand how vital information is to you. You can’t be effective without it. You and others need timely information to tie your efforts to your organization’s purpose and strategy.
MLA (Modern Language Assoc.)
Reina, Dennis, and Michelle Reina. Trust and Betrayal in the Workplace : Building Effective Relationships in Your Organization. Vol. 3rd ed, Berrett-Koehler Publishers, 2015.
APA (American Psychological Assoc.)
Reina, D., & Reina, M. (2015). Trust and Betrayal in the Workplace : Building Effective Relationships in Your Organization: Vol. 3rd ed. Berrett-Koehler Publishers.
.
New research suggests that the m ost effective executives .docxmayank272369
New research suggests
that the m ost effective executives
use a collection o f distinct leadership styles -
each in the right measure, at just the right time.
Such flexibility is tough to put into action, but it pays
off in performance. And better yet,
it can be learned.
by Daniel Golem an
A sk a n y g r o u p of businesspeople
f —I the question "What do effective
X X leaders do?" and y o u 'll h ear a
sweep of answers. Leaders set strategy;
they motivate; they create a mission; they build a
culture. Then ask "What should leaders do?" If the
group is seasoned, you'll likely hear one response:
the leader's singular job is to get results.
But how? The mystery of what leaders can and
ought to do in order to spark the best performance
from their people is age-old. In recent years, that
mystery has spawned an entire cottage industry:
literally thousands of "leadership experts" have
made careers of testing and coaching executives, all
in pursuit of creating businesspeople who can turn
bold objectives-be they strategic, financial, organi
zational, or all th re e -in to reality.
Still, effective leadership eludes many people and
organizations. One reason is that until recently, vir
tually no quantitative research has demonstrated
EADERSHIP
THAT GETS
ESULTS
which precise leadership behaviors yield
positive results. Leadership experts prof
fer advice based on inference, experience,
and instinct. Sometimes th at advice is
right on target; sometimes it's not.
But new research by the consulting firm Hay/
McBer, which draws on a random sample of 3,871
executives selected from a database of more than
20,000 executives worldwide, takes much of the
mystery out of effective leadership. The research
found six distinct leadership styles, each springing
from different components of em otional in telli
gence. The styles, taken individually, appear to have
a direct and unique impact on the working atmo
sphere of a company, division, or team, and in turn,
on its financial performance. And perhaps most
important, the research indicates that leaders with
the best results do not rely on only one leadership
style,- they use most of them in a given week -seam
lessly and in different m easure-depending on the
78 H A R V A R D B U S I N E S S R E V I E W M a r c h - A p r i l 2 0 0 0
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.
P
A
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L e a d e r s h i p T h a t G ets Res ults
Emotional Intelligence: A Primer
E m o tio n a l i n t e l l i g e n c e - t h e a b ilit y t o m a n a g e o u rs e lv e s a n d o u r re la tio n s h ip s e f f e c t i v e ly -
c o n s is ts o f f o u r fu n d a m e n ta l c a p a b ilitie s : se lf-a w a re n e s s , s e lf-m a n a g e m e n t, s o c ia l a w a re n e ss,
a n d s o cia l s kill. Each c a p a b ility , in t u r n , is c o m p o s e d o f s p e c ific sets o f c o m p e te n c ie s . B e lo w
is a lis t o f t h e c a p a b ilitie s.
NewFCFF2StageTwo-Stage FCFF Discount ModelThis model is designed t.docxmayank272369
NewFCFF2StageTwo-Stage FCFF Discount ModelThis model is designed to value a firm, with two stages of growth, an initialperiod of higher growth and a subsequent period of stable growth.For a richer version of this model, try the fcffginzu.xls spreadsheet.Assumptions1. The firm is expected to grow at a higher growth rate in the first period.2. The growth rate will drop at the end of the first period to the stable growth rate.The user has to define the following inputs:1. Length of high growth period2. Expected growth rate in earnings during the high growth period.3. Capital Spending, Depreciation and Working Capital needs during the high growth period.4. Expected growth rate in earnings during the stable growth period.5. Inputs for the cost of capital. (Cost of equity, Cost of debt, Weights on debt and equity)Inputs to the modelCurrent EBIT =$5,186.00Current Interest Expense =$118.00Current Capital Spending$2,152.00Current Depreciation & Amort'n =$1,228.00Tax Rate on Income =28.49%Current Revenues =$16,701.00Current Non-cash Working Capital =$3,755.00Chg. Working Capital =$499.00Last yearCash and Marketable Securities$500.00Value of equity options issued by firm =$1,500.00Book Value of Debt =$1,479.00$1,315.00Book Value of Equity =$12,941.00$12,156.00Weights on Debt and EquityIs the firm publicly traded ?Yes( Yes or No)If yes, enter the market price per share =$125.50(in currency)& Number of shares outstanding =993.57(in #)& Market Value of Debt =$1,822.00( in currency)If no, do you want to use the book value debt ratio ?No(Yes or No)If no, enter the debt to capital ratio to be used =(in percent)Enter length of extraordinary growth period =5(in years)Do you want to change the debt ratio in the stable growth period?NoIf yes, enter the debt ratio for the stable growth period =Costs of ComponentsDo you want to enter cost of equity directly?No(Yes or No)If yes, enter the cost of equity =(in percent)If no, enter the inputs to the cost of equityBeta of the stock =0.8Riskfree rate=5.30%(in percent)Risk Premium=5.50%(in percent)Enter the cost of debt for cost of capital calculation5.50%( in percent)Earnings InputsDo you want to use the historical growth rate?No(Yes or No)If yes, enter EBIT from five years ago =$800.00(in currency)Do you have an outside estimate of growth ?Yes(Yes or No)If yes, enter the estimated growth:12.50%(in percent)Do you want to calculate the growth rate from fundamentals?Yes(Yes or No)The following will be the inputs to the fundamental growth formulation:ROC =27.53%Reinv. Rate =38.37%Do you want to change any of these inputs for the high growth period?No(Yes or No)If yes, specify the values for these inputs (Please enter all variables)ROC =10.00%Reinv. Rate =100.00%Specify weights to be assigned to each of these growth rates:Historical Growth Rate =0.00%(in percent)Outside Prediction of Growth =0.00%(in percent)Fundamental Estimate of Growth =100.00%(in percent)Enter growth rate in stable growth period?6.00%(in percent)BetaW.
Negotiation StylesWe negotiate multiple times every day in e.docxmayank272369
Negotiation Styles
We negotiate multiple times every day in encounters with others. Negotiation occurs when two or more parties have conflicting goals or interests.
Reflect on the past week and identify an instance where you negotiated with someone—at home, at work, or anytime you had contact with another person. For
the first paragraph
of your initial post, describe the negotiation event, including the participants, the key issues, and the outcome.
For
the second part
of your initial post, evaluate the following starter bullet points, using research on course concepts to inform your analysis:
Negotiators tend to have consistent styles. How would you assess your style in the negotiation? How would you assess the style of the other party? How might your style have been different had you been negotiating the same issue with a different person?
.
Neurological SystemThe nervous system is a collection of nerves .docxmayank272369
Neurological System
The nervous system is a collection of nerves and specialized cells forming a spectacular network of connections which transmit signals between different parts of the body. It controls the activities of all body organs and tissues. Structurally, it is organized into two parts: the central nervous system, comprising the brain and spinal cord, and the peripheral nervous system, which connects the central nervous system to other parts of the body.
The aging process is associated with many biological, physiological, environmental, psychological, behavioral, and physical processes. These changes often result in several complex health conditions dubbed geriatric syndromes. Most cells have a short life span and are easily regenerated and replaced by new cells in the human body. On the other hand, nerve cells are generated in vivo, have a longer life span, and are usually not replaced when they die or are destroyed.
Several changes occur in the central nervous system. Firstly, nerve cells and supporting neuroglia are gradually lost with age. On the other hand, the remaining cells function less efficiently, and there is an increased concentration of harmful materials such as free radicals and iron in the remaining brain tissue (Knight & Nigam, 2017). Secondly, there is a decrease in brain mass leading to decreased function of affected areas such as the cerebral cortex, hippocampus, and motor cortex, manifesting as impairments in higher functions, memory loss, and gait. Thirdly, the ventricles increase in size and due to the loss of cells lining the ventricles. Fourthly, there is a decrease in cerebral blood flow and diminished integrity of the blood-brain barrier over time. There is also a decline in the production of neurotransmitters. Lastly, age-related changes to the vertebrae and intervertebral discs may increase pressure on the spinal cord and its branching nerve roots. This can slow down nerve impulses' conduction along motor neurons, contributing to reduced muscular strength (Manini et al., 2013).
There is a slowed nerve conduction in the peripheral nervous system attributed to decreased axonal length, loss of mitochondria, and degeneration of peripheral neurons' myelin sheath. This may result in decreased sensation, slower reflexes, and clumsiness. On top of that, damaged neurons are not repaired efficiently in older adults, and some are not repaired at all.
The decrease in brain function with aging may impair mental function seen in neurodegenerative conditions such as delirium and dementia. Delirium is defined as an acute confusional state characterized by an acute decline in attention-focus, perception, cognition, and consciousness. In contrast, dementia is an acquired global impairment of intellect, memory, and personality but without impaired consciousness.
The two conditions are similar in that they exhibit similarities in their presentation: impaired memory and judgment, confusion, disorientation, and varia.
Neuroleadership is an emerging trend in the field of management..docxmayank272369
Neuroleadership is an emerging trend in the field of management. As we look at the importance of global leadership in our ever-changing business environment, we find a connection between our way of thinking and our leadership and decision-making style. Below are several articles related to this topic.
Please choose 2-3 articles from below to read on the subject and then evaluate and discuss the rise of neuroleadership in the human resource and organizational development disciplines.
Articles:
David Rock. (2013).
T + D, 67
(10), 84-85
.
Dr. David Rock presented on the brain science behind performance at PeopleFluent global user conference WISDOM 2015. (2015, Mar 10).
Business Wire.
Dr. David Rock presents 'the brain science behind performance' at PeopleFluent WISDOM 2015. (2015). Professional Services Close - Up.
Fox, A. (2011). Leading with the brain.
HRMagazine, 56
(6), 52-53
.
In an interview, David Rock, founder of the NeuroLeadership Institute, talked about how scientists' growing understanding of the brain illuminates techniques for leadership and decision-making. Rock said mindfulness is the ability to be meta-cognitive or to think about your thinking. Labeling is the ability to put words on your mental state -- for instance, to articulate when you are feeling anxious. All involve an area of the brain that is central for self-regulation -- the ventrolateral prefrontal cortex. Researchers are discovering that self-regulation -- regulating emotion, regulating your thoughts, regulating your attention -- is essential in leadership. The optimal leader is adaptive. Leaders have to know when to be dogmatic in their beliefs and when to be collaborative, when to get granular and when to be big-picture-focused. To be adaptive, you must have an integrated brain. A big part of the creative process is using your non-conscious brain, because the problems being tackled are simply too big for conscious processing resources.
Hogan, T. (2010). Neuroscience provides tools to navigate the new business reality.
People and Strategy, 33
(4), 8-9
.
The four domains of NeuroLeadership; problem solving, emotion regulation, collaborating and facilitating change provide an interesting lens through which to examine the field of global leadership development. Leaders today face greater challenges than ever before as they work across multiple geographies, functions, product lines and national cultures. Neuorscience provides a useful framework for understanding how leaders gain insights while learning to work in new ways across traditional boundaries in a borderless world. Leaders, therefore, need to be able to see and process information in new ways, making connections between phenomena that have never been linked before in their minds. This is systems thinking, and it is the hallmark of resourceful and innovative leaders throughout history
.
Kiefer, T. (2010). Neuroleadership-more than another leadership framework.
People and Strategy, 33
(4), 1.
Network security A firewall is a network security device tha.docxmayank272369
Network security
A firewall is a network security device that screens approaching and active network traffic and chooses whether to permit or block explicit traffic dependent on a defined set of security rules. Firewalls have been the first line of protection in network security for more than 25 years. They set up a boundary among verified and controlled inner networks that can be trusted and untrusted outside networks, for example, the Internet. A firewall can be hardware, software, or both.
There are several types of firewalls such as:
Proxy firewall; An early sort of firewall gadget, a proxy firewall serves as the gateway from one system then onto the next for a particular application. Proxy servers can give extra usefulness, for example, content storing and security by keeping direct connections from outside the system.
Stateful inspection firewall; Presently thought of as a "customary" firewall, a stateful inspection firewall permits or blocks traffic dependent on the state, port, and protocol. It screens all activity from the opening of a connection until it is shut.
Unified threat management (UTM) firewall; An UTM device normally join, in an inexactly coupled way, the elements of a stateful inspection firewall with intrusion prevention and antivirus.
Next-generation firewall (NGFW); Firewalls have developed past straightforward packet sifting and stateful inspection. Most organizations are conveying next-generation firewalls to block modern dangers, for example progressed malware and application-layer attacks.
threat-focused NGFW; These firewalls incorporate every one of the capacities of a conventional NGFW and furthermore give propelled threat detection and remediation.
In its relevance to the network security, firewall plays the following roles:
Gives defense against outside dangers by declining unapproved connections to the router from potential attackers, for example, hackers.
It additionally shields the network infrastructure from inside. In other words, it blocks active connections from the router. It mitigates the spread of viruses, keyloggers, or malware that have sneaked past the router and on the network. Such malicious software may transmit confidential information back to the hacker, for example, passwords. Just a firewall can keep them from doing such by hindering their connection.
References
William R. Cheswick, Steven M. Bellovin, Aviel D. Rubin (2003). "Google Books Link". Firewalls and Internet Security: repelling the wily hacker
o 500-700 word, double spaced, written in APA format, showing sources and a bibliography
o Prepare a 15 presentation on your final topic
project
Policy:
Describing the technology for defeating DDOS attacks would be a great presentation.
o 500-700 word, double spaced, written in APA format, showing sources and a bibliography
o Prepare a 15 presentation on your final topic
.
Network Forensics Use the Internet or the Strayer Library to.docxmayank272369
"Network Forensics"
Use the Internet or the Strayer Library to research and select at least one article involving a cybercrime case, within the last year, in which forensics was utilized. Summarize the article you researched and specify how forensic analysis was used to analyze the crime. Provide the link to the article.
.
Negotiation Process in the International ArenaNegotiation is.docxmayank272369
Negotiation Process in the International Arena
Negotiation is a common practice for leaders of international businesses. International negotiation includes consideration of cultural similarities and differences, conflict resolution perspectives, power or status views, and decision-making styles. Using the United States and two other countries, research negotiation practices of all three countries.
Assess the cultural similarities and differences between the countries, including how negotiations might be affected.
Explain how negotiators would be selected for each country and any issues differences in selection criteria might cause for negotiations.
Propose strategies for conducting a negotiation between the countries.
.
Needs to be 150 word min. Perform a scholarly search (using Pu.docxmayank272369
Needs to be 150 word min.
Perform a scholarly search (using PubMed, Medline, Embase, Web of Science, Scopus, etc.) and determine which populations have been found to have a high incidence of voice disorders. Describe one of the studies you find. Briefly describe study design, methodology, and number of participants. Include a statement on the quality of the research. Reference your sources in APA format.
.
Needing assistance with powerpoint presentation for Sociology in the.docxmayank272369
Needing assistance with powerpoint presentation for Sociology in the Digital World. I'm attaching the assignment instructions along with the grading rubric.
I'm on a short timeline I will be submitting other assignment requests for this same class. If this is your forte I'd like to hear from you.
If you have any questions please ask before you attempt to start, too many times there has been confusion and then I get stuck paying for papers I did not request.
Thanks
.
Need to write essay on 1000 words about Guns and Crimes , in context.docxmayank272369
Need to write essay on 1000 words about Guns and Crimes , in context of Texas. Subject is texas government.
Step 1
: Identify the issue and how both the US government and the Texas government have been currently addressing it (historical perspective).
Step 2
: Gather a minimum of three scholarly research articles and additional news/current events relevant to the topic.
Step 3
: Prepare a formal policy report that is
a minimum of 1000 words (excluding cited text),
which includes a discussion of the following:
A statement of the current policy
Reasons for initiating changes
Policy options to be considered
Pros and cons of each option
Recommended course of action
Reasoning for selecting that course of action
.
Need Research Paper related to the course Related topic in the.docxmayank272369
Need Research Paper related to the course
Related topic in the field of Information Technology, e−Participation, Policy−Making in a Complex World, Organizational Decision−Making, ICT for Policy−Making, Challenges to Policy−Making, etc.
Course: Information Technology in a Global Economy
.
Need it in about 12 hours. There are 3 docx file each one of.docxmayank272369
Need it in about
12 hours
. There are
3 docx file
each one of them has a question and the reading material. The response for each question should be around
400 words(+- 50 words)
. You can use the internet article as well, just need to include the reference at the end.
I have posted the due date as 10/17/2019 since the website doesn't allow me for today.
.
Need plagiarism very important Select one type of cryptography o.docxmayank272369
Need plagiarism very important
Select one type of cryptography or encryption and explain it in detail. Include the benefits as well as the limitations of this type of encryption. Your summary should be 2-3 paragraphs in length and uploaded as a TEXT DOCUMENT. Click the link above to submit your work. There is an EXAMPLE attached to show you the format requirements.
Be sure ti include your reference citation.
.
Need the below with in 24 hours.Provide 2 references,500 words.docxmayank272369
Need the below with in 24 hours.Provide 2 references,500 words
Crime Prevention through Environmental Design (CPTED) long established operations currently used across the globe but not problem free operations. (Fennelly, 2017). The environmental design approach to security recognizes the space’s designated which often related to CPTED solution process. Effective physical security designing process must focus on internal and external use facility space to prevent crime. CPTED’s objectives falls on designing and implement effective use of space, implement toughening approach on crime prevention. Facility hardening is a standard measure that must fully implemented to deny access to a crime target through physical and artificial barrier techniques such as locks, alarms, fences, and gates to protect the facility, access control and surveillance system to make environments sterile, unsightly, and unfriendly.
1.
Provide comprehensive narrative to confirm advantages and disadvantages of CPTED on residents of urban community.
References
Fennelly, Lawrence J. (2017). Effective Physical Security: “Introduction to
Vulnerability Assessment”. (pp. 23-53). Cambridge: MA
.
Need it within 12-14 hours of time.One paragraph with 300 words .docxmayank272369
Need it within 12-14 hours of time.
One paragraph with 300 words and other with 200 words.
Vulnerability: categorized
as weakness, helplessness and defenselessness.
Assessment:
classified
as inclusive wide range of approaches on assessment mechanism to measure skill acquisition and compliance with acceptable standards and procedures.
Preamble
Vulnerability assessment (VA)
is the process of identifying, quantifying, and prioritizing vulnerabilities, broad range of assessing measurable mechanisms, risk management, active planning, facility infrastructure, data and alarm communication systems. In addition, VA in this modern era must include collective assessment instrument relative to disaster management, threats on vulnerable innocent community and facility infrastructure. It is worth noting that Vulnerability Assessment (VA) is entrenched with standard requirements set forth by regulatory agency to assess and monitor facility performance.
Scenario
You have been designated as a Lead Regulatory Administrator to assess the Millennium Healthcare Enterprise’s (MHE) facility that have been attacked and agonized by the lost vital assets, eroded public confidence and damaged facility, but MHE is still determined to improve protection of asset and renovation of the damaged facility and continue as a functional organization.
Dialogue
Identify Millennium Healthcare Enterprise (MHE) weakness; if any.
Apparently, MHE is so concerned about the public trust, Why?
Identify the scope of offensive and defensive plan against future threat.
.
Need it to be 300 words. Two paragraphs only. What would you co.docxmayank272369
Need it to be 300 words. Two paragraphs only.
What would you consider to be defining traits and behaviors of a successful leader?
Epicurus Commentary
Chapter 4 Materials
Section 1:
Epicurus begins his exposition of hedonism with a particular cosmology—that is, with a comprehensive and rational account of the ultimate nature of the cosmos, or universe. The cosmology we speak of is called atomism, which comes from the ancient Greek word atomos, meaning “uncuttable” or “indivisible.” According to atomism, the universe (and everything in it) is composed of an infinite number of atoms combining and separating in the infinite void. Atoms are the most basic building blocks of reality. They are eternal—they are neither created nor can they ever be destroyed. Thus it makes no sense to ask “where did the atoms come from?” or “why does anything exist at all?” Atoms do not come from anywhere, since they have always existed and always will exist.
Epicurus believes that atomism is the most common-sense approach to understanding reality. The fact that there are only material things, or bodies, is confirmed by the experience of all men. It impossible, he says, to even conceive of anything besides bodies and the empty space (void) through which those bodies move. Now it is true that many people believe in incorporeal (i.e., non-bodily) souls, not to mention angels and gods. But Epicurus finds this belief rather silly, since our senses do not allow us to perceive anything that is not a body. In fact, even when we try to imagine angels and gods, we invest them with a human shape or form, as if they were some kind of spiritual body, which is a contradiction in terms (because to be a real, existing being, it must have the power of acting and being acted upon, and only corporeal beings are capable of this). No, says Epicurus, the only real beings are material things. (From this observation he makes the logical deduction that if you divide bodies into halves you will at some point reach a body that is so simple that it can no longer be divided into anything smaller—this is the atom.) Everything else (immaterial gods, souls, angels, demons, spirits, etc.) is the product of our vivid imaginations. The sooner we realize this, the better off we will all be.
There are two types of bodies: compounds, which are clusters of two or more atoms, and then the actual atoms out of which those compounds are formed. As we pointed out already, the atoms are indestructible. The constellations of atoms, or compounds, on the other hand, are not indestructible: at some point they will cease to exist as particular compounds. Let us use you as an example: You, as a human being, are a highly complex bundle of perhaps trillions of atoms arranged in a particular configuration. But you have not always been such as you are now. At some point you did not exist: the atoms that now make up your body existed somewhere else in nature (perhaps in the plants and animals your parents used for fo.
Need it for tomorrow morning!!!!For your synthesis essay, yo.docxmayank272369
Need it for tomorrow morning!!!!
For your synthesis essay, you will develop an original thesis in response to a question, while also engaging with two assigned readings to use as textual evidence or counter-evidence.
This is the same format expected in the Final Exam.
Please choose
two
of the following readings:
· “Small Change: Why the Revolution Will Not Be Tweeted” by Malcolm Gladwell
· “Is Google Making Us Stupid?” by Nicolas Carr
· “Our Vanishing Night” by Verlyn Klinkenborg
· “The Loser Edit” by Colson Whitehead
Choose
one
of the following questions to respond to:
1. Is there a relationship between technology, society,
and/or
identity? If so, what is it? How does it influence our lives? Choose
two
essays and explain.
2. How is our technology – in any aspect – hurting society? Or, how is it helping society? Choose
two
essays and explain.
3 pages long
.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Yinky SneakerSocial Media Campaign - Research PlanYinky Sneak.docx
1. Yinky Sneaker
Social Media Campaign - Research Plan
Yinky Sneaker is a luxury retail brand that sells foot wear
through an outlet-based distribution system around the world.
As the company has grown, it has become apparent that a
focused and deliberate social media campaign is essential to the
company’s continued success. Social media websites such as
Facebook, Twitter, Instagram, and give fashion companies the
opportunity to not only market their products, but to interact
with customers as well. Within this research plan, we will
outline our research process by giving detail about our
objectives, methodology, and resources.
Objectives
Our main objective is to analyze the social media usage of two
very successful companies and also our competitors in our
industry: Footlocker and Finish line. These companies and much
of their success is owed to their use of social media in their
marketing. Our goal is to complete extensive secondary research
on social media usage in the sneaker industry, and then use this
information to analyze the two companies and their social media
pages. We will do this by first completing secondary research,
and then using that acquired information to complete our
primary research.
Methodology: Secondary Research
Our secondary research will need to be focused on past studies
about social media. We will need to understand how running a
social media campaign can affect the productivity and profits of
a business. We will also need to know which types of businesses
have the most positive feedback from social media campaigns.
2. While conducting our secondary research, it will be important
to ensure that the sources we pull from are credible and
relevant. We will have to be careful not to use sources that
actually take away from our own credibility if the viewers of
the reports decide to check on our research or do follow up
research of their own.
Our secondary research will be conducted through research
databases in order to help us find credible and scholarly
resources. We will be looking for:
· Background information on corporate social media in the
sneaker industry
· Methods that companies use to evaluate their social media
· Types of social media outlets and how they work
· How social media success is measured
· How to maximize the effect of the social media
From our research we hope to gather more information on the
best ways to develop a social media campaign for our retail
company. After we complete our secondary research, we will
use the information and apply it to our primary research.
Methodology: Primary Research
For our primary research, Our secondary research will have
helped us gain an understanding of how the social media
accounts operate, how success in corporate social media is
measured, and how corporate social media in the sneaker
industry works. Our primary research will include making
observations on both footlocker and Finish line’s social media
accounts, including Twitter, Facebook, Instagram, and Pinterest.
We will be observing and recording the following:
3. · Twitter accounts: followers, retweets, favorites, and customer
interactions
· Facebook accounts: followers, likes, shares, and customer
interactions
· Instagram: followers, likes, and customer interactions
And we will check all of the information about each company
about their corporation and advertising program
Result
After taking a good look and investigation in secondary and
primary social media analysis, as the following are how other
companies to make success and what our company can start to
work on and make our own advantages.
· Access to special vendor discounts including; Nike, Reebok,
Fila, New Balance, Adidas, Converse, Brooks, etc.
· Advice and assistance in real estate selection and negotiation
· Proven store design, fixturing, and layout
· Planned merchandising system, assortment direction, and
coordinated inventory control
· Comprehensive training in all facets of the athletic footwear
business through required seminars and workshops
· Ongoing support through video, monthly publications,
regional meetings, and co-franchise networking
· National Advertising Program and assistance with the local
advertising campaign
4. Social Media Report
Effects of Social Media on Business Operations
[Dylan Day, Pat Barlow, Matt Trujillo], [Business Analyst
Team]
[Star Jordan]— [8500 Price Rd. Tempe, AZ 85281]
T: [480-499-9186] DD: [480-440-5899] E: {[email protected]]
[Social Media Report] | 2
Introduction
Our company, Star Jordan, manufactures and sells athletic
footwear to a wide variety of consumers.
To increase revenues, we want to create a social media
campaign that is modeled after the effective
campaigns run by popular footwear companies like Nike and
Adidas. To pull off a successful campaign,
we must conduct primary and secondary research looking into
the aspects of a successful social media
campaign.
5. Return on Investment (ROI) of social media campaigning is one
of the most difficult aspects of
marketing to measure, in terms of correlation between social
media activity among consumers and the
potential generated revenue. The companies we came across that
implemented a social media
campaign all have the same end goal of ultimately increasing
revenue and sales. We attempt to
analyze all uses of the campaigns, including non-monetary
focused gain.
CONTENTS
1. Research Methodology
a. Primary
b. Secondary
2. Targeting - Effective Use of Demographics
a. Age
b. Gender
3. Specific Advertising
a. Website/ Social Network Specific
b. Event Specific
Research Methodology
In conducting our preliminary research, we have utilized a
number of secondary sources in order to be
credible with our research. We have searched through numerous
6. scholarly articles found on Google
Scholar as well as individual Databases such as ProQuest and
JStor. We have also taken some content
directly from news outlets that have significant credibility
within the business world, including Business
Insider, The Economist, CNN Finance/Money, The Wall Street
Journal, and BBC. These sources were
carefully selected in an attempt to minimize opinion and single
out only relevant and distinctive
facts/statistics. However, both primary and secondary research
methods were vital on this report. We
[Social Media Report] | 3
took what we observed as our primary research, visiting their
social network accounts, then applied
what we learned from our secondary research.
PRIMARY
After visiting Nike’s social networks: Facebook, Twitter,
Instagram, we saw that essentially all of their
7. posts were very diverse and that there were a wide variety of
ways that they used their brand name to
connect with their target markets as well as overall customers.
Initially, what we took from their
Facebook account is that it was very general with Nike
information about what would be coming out in
the future as well as what is out now.
Furthermore, their twitter account was very customer based with
a lot of tweets to what people’s
needs were and their general thoughts about Nike. It was also
very cool to see how they would
connect with the consumer because they are such a big name
brand. Lastly, from following their
Instagram, we observed that their posts were very different from
post to post. There was such a wide
range of posts about sports, to products, to age groups, as well
as gender. Also, their posts seemed to
be very inspiring and also came with a certain caption directed
at the wide variety of consumers.
SECONDARY
After careful research using secondary websites and databases,
we learned that a lot of our initial
analysis was in fact true but also that Nike is very specific with
8. their use on different social networks.
The primary research was essential in our secondary findings
because it paved the way in what we
wanted to learn more about and what we needed clarification
on.
We used a variety of sites for our research and really tried to
apply all of what we found. Because there
were so many similarities within all of our separate research it
was very helpful in verifying if our
finding were infact consistent and true. Our more helpful
information came from databases and
trusted websites that provided concrete research and case
studies about Nike’s social media
implementation.
[Social Media Report] | 4
Targeting - Effective Use of Demographics
Age
Nike uses different approaches to Social Media to achieve
9. different
perceptions portrayed to specific audiences. One of these
audiences
includes children. Focus is put heavily on athletics, and the
involvement
among children. Nike employs campaigns on social media sites
such as
“What do you play for?” The intent of the campaign revolves
around
building an online community, providing a catalyst to achieve a
high rate of
involvement. Students have the opportunity to tell their favorite
stories,
connecting and interacting with the youths on a personal level.
An increase
in brand loyalty is a central focus. This type of campaign gets
youths excited
about the athletics that are perfect complements to the products
released.
Gender
The marketing opportunities on social media can be optimized
by separating
10. campaigns between men and women. Nike’s #BetterForIt
campaign is running
on the heels of a projected $2 billion in additional sales. This
campaign attacks
women of all fitness levels, from beginner to expert.
Encouragement is
promoted as the foundation of the campaign. The company
wants the image
of a leader, motivating the everyday citizen trying to stay fit. A
90 Day
Challenge is presented, with the goal of a healthy mindset,
leading to a fixed
attention of the customer. A full 90 day commitment provides a
platform for
relationship development. This is a great look at utilizing social
media to build
a community of followers, ultimately improving financial gain
for the
company.
Specific Advertising
We researched Nike’s advertising strategies in order to get a
11. clear concrete
understanding from what we observed in our primary research.
Nike is a
BY THE NUMBERS - #BETTERFORIT
● $2 BILLION IN PROJECTED SALES
With the added focus on the
woman-focused campaign, Nike projects it
will generate an additional $2 billion in
sales
● 90 DAY CHALLENGE
Inclusional promotions such as this
generate a sense of family among
followers, creating loyalty and brand
awareness
● INSPIRATIONAL MOVEMENT
The women’s line expects to grow faster
than the already established men, growing
from $5 billion to $7 billion by 2017.
● USING OTHER PROGRAMS
Nike decided to build this campaign based
off their Nike+ numbers, with women
joining at a faster rate and holding a greater
share of membership (54% vs. 46%)
12. [Social Media Report] | 5
world wide known company that is excelling in the social media
world and
from our findings, their tactics prove to be very effective and
efficient when
used properly. According to David Moth, Nike uses popular
social networking
sites such as Facebook, Twitter, Instagram, and Google+. Using
secondary
research from credible websites and databases, we were able to
find that Nike
uses each social networking site a little differently and each one
serves its own
purpose. Below are the networks Nike uses, and how they do so:
Website/ Social Network Specific
FACEBOOK
Nike uses pages that are specialized based on the particular
sports. For
example, they have a page dedicated to “Nike Football” and
another page
dedicated to “Nike Soccer”. They update these individual pages
13. every day
while they update their main “Nike” page about once a week.
Essentially, this
allows them to connect with all different types of customers and
for them to
become inspired through their sport or be excited about what is
to come as
far as merchandise.
TWITTER
Nike mostly uses Twitter to provide customer support for
ordering issues, but
also connects with people on a personal level regarding any
tweets specifically
about Nike. It is very interesting to see just how involved Nike
is with their
customers through tweets. For example, it seems that anytime
someone is to
tweet about Nike, there is a support line that runs the account
that
immediately knows and responds to any issues or comments
about Nike. That
is not to say that they don’t also use twitter for promotions on
14. products as
well which is also effective. However, primarily, Twitter is
Nike’s way of
showing their personality and reaching out to others.
[Social Media Report] | 6
INSTAGRAM
Nike targets a variety of customers through Instagram and uses
the network in
order to project brand ideals. In other words, by using
inspiration quotes
about different sports, they connect with the consumer. Nike is
always
switching it up and seems to reach an assortment of different
athletes and
people. This is what Nike is based off of in several posts, high
quality products
for different athletes and providing that “Just Do It” charisma
15. within the
caption.
GOOGLE+
Nike does not advertise much on Google+, probably because the
site is not
very popular. We can use this information to vary our campaign
based on
each site, having a different purpose for the customer on each
website.
(facebook.com/nike)
[Social Media Report] | 7
Event Specific Advertising
(http://www.worldfinance.com/wp-
content/uploads/2014/10/Nike-v-Adidas-head-to-head.jpg)
Adidas ran an expansive television and social media campaign
16. while having
sponsorships with the biggest teams in the 2014 FIFA World
Cup. Adidas had
exclusive sponsorships with many teams in the tournament,
including Germany
and Argentina which were the two teams to make it to the
finals. The sale of
jerseys from both of these teams increased dramatically and
even exceeded the
lofty goals set by the company. Targeting a brand during a
worldwide sporting
event provides an incredible opportunity for increased revenues.
Adidas took
advantage of the success of the teams to increase exposure for
their brand.
Nike also successfully targeted the tournament with its own
successful ad
campaign.
CONCLUSION
Nike is the type of company that is so universally known due to
the reputation
they have been for themselves over several years and they were
making
strides reaching people efficiently before social media was even
17. relevant.
Being able to observe and then conduct some secondary
research about what
goes into being that effective in the social networking world is
going to allow
us to apply what we have learned so that our company can be
equally as
successful. We also were able to take away how different forms
of social
media can connect with not only different genders, ages, but
also different
target markets regarding sports. Going on to the proposal, we
would not have
been able to learn all that we have about social networking it if
weren’t for
http://www.worldfinance.com/wp-
content/uploads/2014/10/Nike-v-Adidas-head-to-head.jpg
[Social Media Report] | 8
observing as primary research then validating those
observations with
secondary concrete evidence of our inferences.
18. Report (100 pts.)
Overview: For this project, you will work collaboratively
(groups of 2) to research and write an informational report that
provides background information about corporate use of social
media (Facebook, Twitter, Instagram, etc.). You will conduct
various forms of primary research and use your data and
information to compose a report (6-10 pages) that is to be
submitted to your immediate work supervisor at your place of
employment.
19. The report’s purpose is to provide your work supervisor
information that will prepare him/her to advise his/her boss
about how to develop a social media campaign for your
company. Put another way, your team’s main goal is not to
persuade your supervisor about what the company should do as
part of its campaign. Rather, your team’s primary goal is to
provide information to your supervisor that both positions
him/her to understand the nature and practice(s) of corporate
social media use and prepares him/her to consider a range of
social media options that ought to be considered as part of a
company’s social media campaign.
When composing the report, project teams should review and
model examples of reports they find in the course textbook or
online.
Grading/Assessment (100 pts.)
The report will be assessed using the following criteria:
· Design (contrast, repetition, alignment, proximity)
· Structure (roadmap, follow-through, next steps)
· Use of visual content
· Clarity of discussion
· Positioning of information