A strategic plan to inform emerging fashion retailers
about social media research and best practices.
2
Proposal Overview
Social media can take the form of various outlets, including, but not limited to: Instagram,
Facebook, Twitter, Tumblr, YouTube, etc. Each social media platform has its specific use and
benefits, with a wide range of active users. It is important to note that successful retailers are
using these online strategies to penetrate new markets, to champion for social media
movements, and to effectively develop connections with consumers.
In this social media blueprint, we suggest using Instagram as our company’s main social media
platform. Our primary research examines H&M, Topshop, and Uniqlo’s Instagram accounts and
revealed the importance of using models, creating effective hashtags, and providing customer
service. The secondary research presents the best practices of social media and how the public
and specific individuals view social media. To conclude the proposal, we will provide a
comprehensive strategy that includes a detailed plan with suggestions for a stellar social media
presence.
Primary Research Summary & Key Takeaways
We have compiled the following key takeaways using Instagram. Our primary research includes
a variety of retailers who specialize in different products and promote to diverse markets.
These three key findings will provide an all-encompassing approach which will ultimately tie
into our strategic recommendations going forward.
#1: Using models to showcase the retailer's products increases follower satisfactions. Each one
of our retailers uses this form of posting. The following three pictures are example images used
by retailers to promote their products through outfit modeling. Our retailers provide
consumers with the option to directly purchase clothing, accessories, and shoes via online
portals. These types of posts provide followers with a visualization of how the products will look
once worn, which is part of the purchasing decision many consumers take into account. In
addition, these types of images also provide outfit inspirations when consumers are in need of
assistance with outfit coordination.
(Uniqlo) (H&M) (Topshop)
3
#2: The use of hashtags connects posts to a broader conversation and trend. Our retailers use
various hashtags that either connected their post to an on-going product line, style, event, or
motto and “catchphrase”. For example, Uniqlo wants to be known for their fashionable, yet
simple clothing. Their hashtag, #simplemadebetter, allows Uniqlo to actively promote the
company’s business strategy of revamping basic clothing to make it ‘better’ quality and more
fashion forward. London Fashion Week is one of the most prominent events in the fashion
industry, known to set the latest fashion trends. The #LFW (London Fashion Week) establishes
Topshop as a brand that is compatible against the haute couture f.
Businesses are constantly looking for new ways to market themselves to attract new customers and social media is one of the most popular channels. As traditional methods of marketing such as TV ads or direct mail become less and less effective, companies are turning to social media to find and communicate with consumers and the people who influence them.
https://www.tycoonstory.com/social-media/social-media-marketing-5-benefits/
Fashion analyst, Marketing Promotions, Make your own brand.Sharif Bhuiyan
The responsibility of a data analyst working in fashion is to utilize all digital
information collected to help retail and fashion companies become more profitable
by predicting trends and consumer behavior.
The definitive-guide-to-social-media-marketing-marketoTara Boras
A good guide for those of us that have been working in a more "traditional" communications Ad/Marketing role as to why social media is one of the most powerful ways to reach and engage with consumers today. And why it's one of the most effective (and perhaps cost-effective) channels to connect with your audience.
The definitive-guide-to-social-media-marketing-marketoYING LUI ALAN SIU
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience.
Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune into for information. It's critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyers. This comprehensive, 90+ page guide is full of checklists, worksheets, advice from over 15 industry thought leaders, and examples to help marketers at any level, from beginner to expert, create and implement an effective social media marketing strategy.
How to create a social media marketing strategy
How to choose what social media platforms are right for your brand
What content you need to support your social media marketing
How often to post on social media (and how to create an editorial calendar)
How to measure the effectiveness of your social media campaigns
What team and tools you need to support your social media strategy
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
Social media marketing (SMM) has become an essential part of any modern marketing strategy. With billions of active users on various social media platforms, businesses can reach their target audience more effectively and efficiently than ever before. In this article, we'll explore what social media marketing is, why it's important, and some key strategies for success.
Businesses are constantly looking for new ways to market themselves to attract new customers and social media is one of the most popular channels. As traditional methods of marketing such as TV ads or direct mail become less and less effective, companies are turning to social media to find and communicate with consumers and the people who influence them.
https://www.tycoonstory.com/social-media/social-media-marketing-5-benefits/
Fashion analyst, Marketing Promotions, Make your own brand.Sharif Bhuiyan
The responsibility of a data analyst working in fashion is to utilize all digital
information collected to help retail and fashion companies become more profitable
by predicting trends and consumer behavior.
The definitive-guide-to-social-media-marketing-marketoTara Boras
A good guide for those of us that have been working in a more "traditional" communications Ad/Marketing role as to why social media is one of the most powerful ways to reach and engage with consumers today. And why it's one of the most effective (and perhaps cost-effective) channels to connect with your audience.
The definitive-guide-to-social-media-marketing-marketoYING LUI ALAN SIU
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience.
Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune into for information. It's critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyers. This comprehensive, 90+ page guide is full of checklists, worksheets, advice from over 15 industry thought leaders, and examples to help marketers at any level, from beginner to expert, create and implement an effective social media marketing strategy.
How to create a social media marketing strategy
How to choose what social media platforms are right for your brand
What content you need to support your social media marketing
How often to post on social media (and how to create an editorial calendar)
How to measure the effectiveness of your social media campaigns
What team and tools you need to support your social media strategy
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
Social media marketing (SMM) has become an essential part of any modern marketing strategy. With billions of active users on various social media platforms, businesses can reach their target audience more effectively and efficiently than ever before. In this article, we'll explore what social media marketing is, why it's important, and some key strategies for success.
Social media marketing has become an essential tool for businesses looking to reach and engage with their target audience. With millions of users active on various social media platforms, it is crucial for companies to develop effective strategies to stand out from the competition and make a lasting impression. In this article, we will explore some of the most effective strategies for social media marketing that can help businesses achieve their goals.
Yinky SneakerSocial Media Campaign - Research PlanYinky Sneak.docxmayank272369
Yinky Sneaker
Social Media Campaign - Research Plan
Yinky Sneaker is a luxury retail brand that sells foot wear through an outlet-based distribution system around the world. As the company has grown, it has become apparent that a focused and deliberate social media campaign is essential to the company’s continued success. Social media websites such as Facebook, Twitter, Instagram, and give fashion companies the opportunity to not only market their products, but to interact with customers as well. Within this research plan, we will outline our research process by giving detail about our objectives, methodology, and resources.
Objectives
Our main objective is to analyze the social media usage of two very successful companies and also our competitors in our industry: Footlocker and Finish line. These companies and much of their success is owed to their use of social media in their marketing. Our goal is to complete extensive secondary research on social media usage in the sneaker industry, and then use this information to analyze the two companies and their social media pages. We will do this by first completing secondary research, and then using that acquired information to complete our primary research.
Methodology: Secondary Research
Our secondary research will need to be focused on past studies about social media. We will need to understand how running a social media campaign can affect the productivity and profits of a business. We will also need to know which types of businesses have the most positive feedback from social media campaigns. While conducting our secondary research, it will be important to ensure that the sources we pull from are credible and relevant. We will have to be careful not to use sources that actually take away from our own credibility if the viewers of the reports decide to check on our research or do follow up research of their own.
Our secondary research will be conducted through research databases in order to help us find credible and scholarly resources. We will be looking for:
· Background information on corporate social media in the sneaker industry
· Methods that companies use to evaluate their social media
· Types of social media outlets and how they work
· How social media success is measured
· How to maximize the effect of the social media
From our research we hope to gather more information on the best ways to develop a social media campaign for our retail company. After we complete our secondary research, we will use the information and apply it to our primary research.
Methodology: Primary Research
For our primary research, Our secondary research will have helped us gain an understanding of how the social media accounts operate, how success in corporate social media is measured, and how corporate social media in the sneaker industry works. Our primary research will include making observations on both footlocker and Finish line’s social media accounts, including Twitter, Facebook, Instag ...
welingkar final year presentation
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
The top 5 steps to creating a successful social media strategyMary Gathege
Your brand's social media strategy is its communication plan for achieving commercial goals.
These are the most important social media marketing goals for your business to hit new heights.
A complete guide to creating a successful social media marketing plan.pdfWebMaxy
🌟 A Complete Guide to Creating a Successful Social Media Marketing Plan 🌟
Looking to elevate your brand's social media presence? 🚀
I've got you covered! Check out my comprehensive guide on LinkedIn for creating a highly effective social media marketing plan that drives results and boosts your business.
📈 From setting clear goals to understanding your audience, selecting the right platforms, and developing a compelling content strategy, this guide has it all.
📢 Don't miss out on optimizing your profiles, building relationships, and leveraging the power of influencer marketing.
https://www.webmaxy.co/egrowth/social-media-marketing-guide/
Manage all your social media accounts in one place. Take a Webmaxy eGrowth trial today!
https://accounts.webmaxy.co/performance/register
🌐 Get ready to take your social media game to the next level! 💪
#socialmediamarketing #socialmediamarketingcontent #marketingsocialmedia #basicsocialmediamarketing #socialmediamarketingguide #howtodosocialmediamarketing #socialmediamarketingforbusiness #useofsocialmediamarketing #understandingsocialmediamarketing #socialmediamarketingstrategies #howtomarketinsocialmedia #howtodomarketingonsocialmedia #socialmediamarketingbasics #socialmediaplatformmarketing #socialmediamarketingbusiness #howtomarketonsocialmedia #socialmediabusinessmarketing #socialmediacontentmarketing #basicsofsocialmediamarketing #howtousesocialmediamarketing #marketingonsocialmediaplatforms #socialmediaforbusinessmarketing #howsocialmediaisusedformarketing #marketingforsocialmedia #usesocialmediaformarketing #socialmediamarketingprocess #socialmediamarketingstrategy #whysocialmediamarketingisimportant
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
The movements and patterns in user behavior, platform features, and content preferences that are observed across a variety of social media platforms are referred to as social media trends. In order for businesses to effectively engage their audience and optimize their return on investment (ROI) via social media, it is essential for them to stay current with these trends.
at least 2 references in each peer responses! I noticed .docxcockekeshia
at least 2 references in each peer responses!
I noticed that there are many proposed policies on the agenda that are related to healthcare. Some of them are specific to the nursing practice. This creates the opportunity for the nurse to advocate for policies that impact nursing and healthcare directly by providing first-hand accounts and professional opinions supported by research. Nurses have insight on issues, such as patient safety and satisfaction, health disparities, access to care, and promoting positive outcomes (Abood, 2016).
The problem is that some nurses are unable to navigate through the politics of regulation and policy (Abood, 2016). This can create a challenge and become discouraging for nurses looking to make an impact or promote an agenda (Abood, 2016). Nurses can overcome this difficulty by participating in internships and workshops that provide the opportunity for a nurse to learn about the legislative process and the current issues being discussed (Abood, 2016). Understanding the political process is an essential method for effectively advocate for an issue. Nurses have to learn to play the game to promote change or obtain the scarcely rationed funding available.
According to Milstead and Short (2019), key opportunities to advocate for policy lies in knowledge and perception. Being knowledgeable on an issue can increase your influence as an advocate. Perception is a significant key in politics. Being perceived as a valuable collaborator or obtaining the support of a mentor that is respected can help push your agenda (Milstead & Short, 2019). Networking plays a significant role in politics. being introduced respected mentor or partner can help a nurse gain influence with rallying for support of a proposed agenda (Milstead & Short, 2019).
Probably the most significant opportunity for a nurse to advocate for a policy comes with becoming a member of a nursing association. Nurses associations like the American Nurses Association (ANA) are set up with the mission of influencing policy and advocating for the nurses and patients (ANA, 2019). The strength lies in numbers with the nursing association. Many of these organizations have built relationships with politicians and political parties to gain influence to support their agendas. For example, the ANA tends to favor and support democratic candidates (Milstead & Short, 2019). Nurses associations have enough members to get the attention of lawmakers. However, the nurse still has to task of advocating within the association to gain support from its members.
.
At least 2 pages longMarilyn Lysohir, an internationally celebra.docxcockekeshia
At least 2 pages long
Marilyn Lysohir, an internationally celebrated ceramic artist, started Cowgirl Chocolates to provide some funding support for a yearly published arts magazine, High Ground, that she and her husband, Ross Coates, started in 1995. Her love of chocolates and hot and spicy foods spurred the idea of making hot and spicy chocolates to be sold in creative, artistic tins and packaging, which she labeled Cowgirl Chocolates. Her small business, begun in 1997, had won a number of awards in fiery food competitions. While Cowgirl Chocolates had grown steadily over its four years in business, it still had only generated $30,000 in sales revenue in 2000, which was not enough to cover expenses. Marilyn had drained much of her personal savings to keep Cowgirl Chocolates in business. Her cash accounting methods and record keeping were not very sophisticated although she seemed to have a good sense of her costs in production and raw materials and the packaging. However, Marilyn had taken a shotgun approach to most of her marketing efforts and had tried a number of activities to increase product demand. She allowed herself to make one risky financial move each year in her pursuit of profitability and increased sales. She had just made her one risky move for year 2001: She had taken out a full-page ad in Chile Pepper magazine for $3,000.
Questions
1. The suggested retail price and wholesale prices of Cowgirl Chocolates products are displayed in Exhibit 2 (p. 491) along with the product and packaging costs. Based on this information, discuss the relative merits of using a cost-based, demand-based, and competition-based pricing method. (50 points)
2. What are four (4) options that Cowgirl Chocolates may consider as far as pricing? What would you recommend? (50 points)
.
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Social media marketing has become an essential tool for businesses looking to reach and engage with their target audience. With millions of users active on various social media platforms, it is crucial for companies to develop effective strategies to stand out from the competition and make a lasting impression. In this article, we will explore some of the most effective strategies for social media marketing that can help businesses achieve their goals.
Yinky SneakerSocial Media Campaign - Research PlanYinky Sneak.docxmayank272369
Yinky Sneaker
Social Media Campaign - Research Plan
Yinky Sneaker is a luxury retail brand that sells foot wear through an outlet-based distribution system around the world. As the company has grown, it has become apparent that a focused and deliberate social media campaign is essential to the company’s continued success. Social media websites such as Facebook, Twitter, Instagram, and give fashion companies the opportunity to not only market their products, but to interact with customers as well. Within this research plan, we will outline our research process by giving detail about our objectives, methodology, and resources.
Objectives
Our main objective is to analyze the social media usage of two very successful companies and also our competitors in our industry: Footlocker and Finish line. These companies and much of their success is owed to their use of social media in their marketing. Our goal is to complete extensive secondary research on social media usage in the sneaker industry, and then use this information to analyze the two companies and their social media pages. We will do this by first completing secondary research, and then using that acquired information to complete our primary research.
Methodology: Secondary Research
Our secondary research will need to be focused on past studies about social media. We will need to understand how running a social media campaign can affect the productivity and profits of a business. We will also need to know which types of businesses have the most positive feedback from social media campaigns. While conducting our secondary research, it will be important to ensure that the sources we pull from are credible and relevant. We will have to be careful not to use sources that actually take away from our own credibility if the viewers of the reports decide to check on our research or do follow up research of their own.
Our secondary research will be conducted through research databases in order to help us find credible and scholarly resources. We will be looking for:
· Background information on corporate social media in the sneaker industry
· Methods that companies use to evaluate their social media
· Types of social media outlets and how they work
· How social media success is measured
· How to maximize the effect of the social media
From our research we hope to gather more information on the best ways to develop a social media campaign for our retail company. After we complete our secondary research, we will use the information and apply it to our primary research.
Methodology: Primary Research
For our primary research, Our secondary research will have helped us gain an understanding of how the social media accounts operate, how success in corporate social media is measured, and how corporate social media in the sneaker industry works. Our primary research will include making observations on both footlocker and Finish line’s social media accounts, including Twitter, Facebook, Instag ...
welingkar final year presentation
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
The top 5 steps to creating a successful social media strategyMary Gathege
Your brand's social media strategy is its communication plan for achieving commercial goals.
These are the most important social media marketing goals for your business to hit new heights.
A complete guide to creating a successful social media marketing plan.pdfWebMaxy
🌟 A Complete Guide to Creating a Successful Social Media Marketing Plan 🌟
Looking to elevate your brand's social media presence? 🚀
I've got you covered! Check out my comprehensive guide on LinkedIn for creating a highly effective social media marketing plan that drives results and boosts your business.
📈 From setting clear goals to understanding your audience, selecting the right platforms, and developing a compelling content strategy, this guide has it all.
📢 Don't miss out on optimizing your profiles, building relationships, and leveraging the power of influencer marketing.
https://www.webmaxy.co/egrowth/social-media-marketing-guide/
Manage all your social media accounts in one place. Take a Webmaxy eGrowth trial today!
https://accounts.webmaxy.co/performance/register
🌐 Get ready to take your social media game to the next level! 💪
#socialmediamarketing #socialmediamarketingcontent #marketingsocialmedia #basicsocialmediamarketing #socialmediamarketingguide #howtodosocialmediamarketing #socialmediamarketingforbusiness #useofsocialmediamarketing #understandingsocialmediamarketing #socialmediamarketingstrategies #howtomarketinsocialmedia #howtodomarketingonsocialmedia #socialmediamarketingbasics #socialmediaplatformmarketing #socialmediamarketingbusiness #howtomarketonsocialmedia #socialmediabusinessmarketing #socialmediacontentmarketing #basicsofsocialmediamarketing #howtousesocialmediamarketing #marketingonsocialmediaplatforms #socialmediaforbusinessmarketing #howsocialmediaisusedformarketing #marketingforsocialmedia #usesocialmediaformarketing #socialmediamarketingprocess #socialmediamarketingstrategy #whysocialmediamarketingisimportant
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
The movements and patterns in user behavior, platform features, and content preferences that are observed across a variety of social media platforms are referred to as social media trends. In order for businesses to effectively engage their audience and optimize their return on investment (ROI) via social media, it is essential for them to stay current with these trends.
at least 2 references in each peer responses! I noticed .docxcockekeshia
at least 2 references in each peer responses!
I noticed that there are many proposed policies on the agenda that are related to healthcare. Some of them are specific to the nursing practice. This creates the opportunity for the nurse to advocate for policies that impact nursing and healthcare directly by providing first-hand accounts and professional opinions supported by research. Nurses have insight on issues, such as patient safety and satisfaction, health disparities, access to care, and promoting positive outcomes (Abood, 2016).
The problem is that some nurses are unable to navigate through the politics of regulation and policy (Abood, 2016). This can create a challenge and become discouraging for nurses looking to make an impact or promote an agenda (Abood, 2016). Nurses can overcome this difficulty by participating in internships and workshops that provide the opportunity for a nurse to learn about the legislative process and the current issues being discussed (Abood, 2016). Understanding the political process is an essential method for effectively advocate for an issue. Nurses have to learn to play the game to promote change or obtain the scarcely rationed funding available.
According to Milstead and Short (2019), key opportunities to advocate for policy lies in knowledge and perception. Being knowledgeable on an issue can increase your influence as an advocate. Perception is a significant key in politics. Being perceived as a valuable collaborator or obtaining the support of a mentor that is respected can help push your agenda (Milstead & Short, 2019). Networking plays a significant role in politics. being introduced respected mentor or partner can help a nurse gain influence with rallying for support of a proposed agenda (Milstead & Short, 2019).
Probably the most significant opportunity for a nurse to advocate for a policy comes with becoming a member of a nursing association. Nurses associations like the American Nurses Association (ANA) are set up with the mission of influencing policy and advocating for the nurses and patients (ANA, 2019). The strength lies in numbers with the nursing association. Many of these organizations have built relationships with politicians and political parties to gain influence to support their agendas. For example, the ANA tends to favor and support democratic candidates (Milstead & Short, 2019). Nurses associations have enough members to get the attention of lawmakers. However, the nurse still has to task of advocating within the association to gain support from its members.
.
At least 2 pages longMarilyn Lysohir, an internationally celebra.docxcockekeshia
At least 2 pages long
Marilyn Lysohir, an internationally celebrated ceramic artist, started Cowgirl Chocolates to provide some funding support for a yearly published arts magazine, High Ground, that she and her husband, Ross Coates, started in 1995. Her love of chocolates and hot and spicy foods spurred the idea of making hot and spicy chocolates to be sold in creative, artistic tins and packaging, which she labeled Cowgirl Chocolates. Her small business, begun in 1997, had won a number of awards in fiery food competitions. While Cowgirl Chocolates had grown steadily over its four years in business, it still had only generated $30,000 in sales revenue in 2000, which was not enough to cover expenses. Marilyn had drained much of her personal savings to keep Cowgirl Chocolates in business. Her cash accounting methods and record keeping were not very sophisticated although she seemed to have a good sense of her costs in production and raw materials and the packaging. However, Marilyn had taken a shotgun approach to most of her marketing efforts and had tried a number of activities to increase product demand. She allowed herself to make one risky financial move each year in her pursuit of profitability and increased sales. She had just made her one risky move for year 2001: She had taken out a full-page ad in Chile Pepper magazine for $3,000.
Questions
1. The suggested retail price and wholesale prices of Cowgirl Chocolates products are displayed in Exhibit 2 (p. 491) along with the product and packaging costs. Based on this information, discuss the relative merits of using a cost-based, demand-based, and competition-based pricing method. (50 points)
2. What are four (4) options that Cowgirl Chocolates may consider as far as pricing? What would you recommend? (50 points)
.
At least 2 citations. APA 7TH EditionResponse 1. TITop.docxcockekeshia
At least 2 citations. APA 7TH Edition
Response 1. TI
Top of Form
Dr. Joubert and colleagues, the study of leadership has developed, giving forth new theories and structures that explore the description of what it means to be a leader, and how to carry out the same effect. It would be pragmatic to note that one is not made a leader by a job title but through practical impact in. The situational theory is one such theory that can be effective in the medical field. This theory, often referred to as the Hersey-Blanchard situational leadership theory, suggests that no single leadership theory style is the best. However, Researchers and developers of leadership theories have not agreed on the leadership theories (Duggan et al., 2015)
.
Nursing leadership is a multidimensional concept. The nursing profession involves role model leaders that can transform their environment and leading their teams to succeed by overcoming obstacles. Situational leadership requires the leader to transform their leadership style to meet the followers' leadership needs (Marshall & Broome, 2017). Developing a single satisfying leadership theory has become problematic due to these phenomena. Leadership style has a direct impact on the quality of care administered by the nurse team. The leadership style defines the quality of the relationship between the leader and the followers and sets the tone and mood of the work environment (Laureate Education, 2018).
Our director of nursing practice a contingency leadership style. Aware of the different dispositions on our team, she treats each nurse based on their abilities and needs. At times, she exercises Laissez-fair leadership, dictatorial, transformational, democratic, and other transformational styles. I was amazed by the approach. It helped to manage the team. For instance, the recalcitrant nurse received warnings, punishment for mistakes, and reward for an excellent performance. These restrained her actions and caused her to develop positive behaviors and care towards patients.
In Addition to the application of situational leadership style, she had leadership characteristics such as charisma, honesty, communication skills, creativity, innovativeness, decision-making, and integrity. Combination of the style and the qualities facilitated leading our team initiatives. to create a leader that we were all revered. According to Calderon-Mafud and Pando-Moreno (2018), organizations experience cultures of flexibility, social support, innovation, an also increased personal confidence, and openness to change. Furthermore, the implementation of an authentic leadership style mostly behaved as a middleman in the organization as it increased work productivity, helped implement staff engagement, and improving job satisfaction.
References
Calderon-Mafud, J. L., & Pando-Moreno, M. (2018). Role of authentic leadership in
organizational socialization and work engagement among workers.
Psychology
, 9, 46-62. doi:10.4236/psych.2018.91.
At each decision point, you should evaluate all options before selec.docxcockekeshia
At each decision point, you should evaluate all options before selecting your decision and moving throughout the exercise. Before you make your decision, make sure that you have researched each option and that you evaluate the decision that you will select. Be sure to research each option using the primary literature.
.
At an elevation of nearly four thousand metres above sea.docxcockekeshia
A
t an elevation of nearly four thousand metres above sea
level, Comitancillo, a province in northwestern Guate
mala, was a formidable place to farm. The air was thin
and cold. I followed Rosa towards her home along a
well-trodden path on the side of the mountain. My lungs were
crying for oxygen, overworking like moth wings. Maya-Mam
communities had lived on these barren slopes in northwestern
Guatemala for nearly five hundred years. Before the arrival
of the Spanish in the 1500s, the Mam splintered off from the
Mayan Empire, which had chased them off the lush green flats
and up into the Sierra Madre. Looking down the mountainside,
I witnessed how the Mam adapted to live on their mountain
fortress: they'd carved steps into the mountainside, thousands
of terraces that cascaded down to the bottom of the valley. I
was awestruck by such architecture. "We've been cultivating la
milpa for hundreds of years," said Rosa. Milpa was a Spanish
word that summed up the three crops that had sustained the
Mam for centuries: maize, beans, and squash. Planting all three
crops together formed a sacrosanct principle of Mam farming.
The Mam were one of twenty-four indigenous cultures in
Guatemala, a country where nearly 50 per cent of the popu
lation were indigenous people, most of whom dwelled in rural
areas and depended on subsistence and small-scale agricul
ture for survival. Despite having a near majority of indigenous
people comprising its population, the country had never elected
an indigenous president. The mestizo elite owned politics and
power in Guatemala, while the Mam formed only a minus
cule fraction of the country's population. Marginalized to the
mountains in the northwest, they survived on growing food and
grazing livestock. Traditionally, men played a larger role in farm
management while women were responsible for grazing sheep,
grinding maize, cooking, cleaning, and nurturing the family.
The dusty husks of the harvest and the season past dried in
the slanted fields on the mountainsides. The bright sun caught
and illuminated their yellow leftovers into gold. Nothing
would be wasted on the mountains. Rosa would harvest the
dried crops for pig and sheep feed.
GUATEMALA 31
"Our seeds are hardy and meant for these mountains. The
seeds people try to sell us don't do well in Comitancillo. They
grow and the wind breaks them."
Years of living on the mountains had also ground Rosa into a
hardy woman. The fifty-year-old woman barely reached five feet.
She wore a striking turquoise blue huipil, a traditional blouse,
embroidered with magenta flowers. She parted her long black
hair in the middle and braided it down her back in a single
rope. Rosa was a widow. Her husband had died twelve years
earlier after falling from the rickety scaffolding on a construc
tion site and quickly dying of his injuries. He'd been working
as a migrant labourer in Xela, a city situated in one of the valley
flats, nearly th.
At a minimum, your outline should include the followingIntroducti.docxcockekeshia
At a minimum, your outline should include the following:
Introduction
Identify the topic
What makes this a global ethical dilemma
Why we should care about this
Thesis statement
Rationale for one side of dilemma
Evidence based support #1 (reason and resource)
Evidence based support #2 (reason and resource)
Evidence based support #3 (reason and resource)
Rationale for the OTHER side of the dilemma (at least three points)
Evidence based support #1 (reason and resource)
Evidence based support #2 (reason and resource)
Evidence based support #3 (reason and resource)
Compare this issue in different countries
Identify country #1 and how they view/experience this issue
Identify country #2 and how they view/experience this issue
Identify country #3 and how they view/experience this issue
Conclusion
References
Compose your work in a .doc or .docx file
.
At least 500 wordsPay attention to the required length of these.docxcockekeshia
At least 500 words
Pay attention to the required length of these assignments. These assignments consist of reading a newspaper article about a designated region of the world--specific for each assignment--and writing an essay about it.
Primary sources are documents or other materials such as photographs, art work, coins, tapestries, etc. produced at the time period under consideration. https://library.uncw.edu/guides/finding_primary_sources is a website that gives information on what a primary source is and how historians [or anyone writing about history] use them. Look at the attached file for questions to ask of any source that you would consider a primary source.
For these newspaper article and extra credit assignments you are to find a substantive newspaper article [most newspapers are available online--it must be from a newspaper, not a website only or cablenews organization--NOT yahoonews, not cnn.com, not foxnews, not msnbc--only a published newspaper.] about the region designated for that assignment. If the article you choose is too short you will have trouble doing the assignment. Also, note that if an article is about birds, or insects or any non-human source that is not connected to humanity, it is not appropriate for this assignment. Any good newspaper article is based on sources, which historians would designate as primary sources. So an important part of these assignments is to identify the primary sources used by the author of the article you choose. Primary sources are the building blocks of history. You can think of them like eyewitness accounts or physical evidence produced at the time of an incident or crime being considered in a courtroom proceeding or trial. Without evidence a jury couldn’t make a fair decision in a case. In the same way, without primary sources, history cannot be written--and good newspaper articles cannot be written. So part of this assignment is asking you to decide if the reporter writing the article you select has actually used good primary sources. Does he or she have real evidence and enough of it to write the article? Does the reporter have a particular viewpoint or bias? Could you imagine the article being used as a primary source by a historian in the future for writing history about this time period? How useful would the document be and does it have any weaknesses or drawbacks as a piece of evidence? What else might a historian need, besides the article you are analyzing, to give a more complete or balanced discussion of the topic?
Your assignments will be graded on:
Formatting: 1 inch margins; your name, course number & assignment number [first, second or third] on top of first page. No other information is needed for a heading, and no repeat headers allowed. Following this formatting, cite the author(s) of the article, the title of the article, the name of the newspaper in which it appears [the title of the newspaper should be underlined] and the date of its publi.
At a generic level, innovation is a core business process concerned .docxcockekeshia
At a generic level, innovation is a core business process concerned with renewing what the
organization offers the world and the ways in which it creates and delivers that offering. And
to do this they all need to carry out these activities:
• Searching – scanning the environment (internal and external) for, and processing relevant signals about, threats and opportunities for change.
• Selecting – deciding (on the basis of a strategic view of how the enterprise can best
• develop) which of these signals to respond to
• Implementing – translating the potential in the trigger idea into something new and launching it in an internal or external market. Making this happen is not a single event but requires attention to:
Acquiring the knowledge resources to enable the innovation (for example, by creating something new through R&D, market research, etc., acquiring knowledge from elsewhere via technology transfer, strategic alliance, etc.).
Executing the project under conditions of uncertainty which require extensive problem-solving.
Launching the innovation and managing the process of initial adoption
Sustaining adoption and use in the long-term – or revisiting the original idea and modifying it – reinnovation.
Learning – enterprises have (but may not always take) the opportunity to learn from progressing through this cycle so that they can build their knowledge base and can improve the ways in which the process is managed.
But they differ widely in the ways in which this is done and the importance of different elements.
In this exercise pick a sector – e.g. food retailing, airlines, chemicals, public administration – and draw a map of their particular version of this process. How does it work out in practice? Where are they likely to need or to place most emphasis?
.
Asymmetric Cryptography•Description of each algorithm•Types•Encrypt.docxcockekeshia
Asymmetric Cryptography•Description of each algorithm•Types:•Encryption•Digital Signature•Hashing Function•Key Distribution•Strengths/weaknesses of each algorithm•Relevant examples of modern applications/industry that utilize each algorithm•Public Key Infrastructure•Define•Discuss the components•How is it used with asymmetric cryptography
.
Astronomy HWIn 250-300 words,What was Aristarchus idea of the.docxcockekeshia
Astronomy HW/
In 250-300 words,
What was Aristarchus idea of the phases of Venus, and at that time when he presented his information was it rejected/ was it a big issue/ or did the issue never come up?
This has to be 100% original. I will check for plagirium. Furthermore, when after answering you can put your own input on why was it a big issue, or why do you think the issue never came up when Aristarchus present the idea of the phases of Venus.
If you cite something/someone, you have to make a reference page. And do the cited in MLA format.
.
Astronomy ASTA01The Sun and PlanetsDepartment of Physic.docxcockekeshia
Astronomy ASTA01:
The Sun and Planets
Department of Physical & Environmental Sciences,
UTSC
Fall 2018
Problem Set 3
DUE: Tuesday November 13, 2018
Where: Hand in your solutions in the mailbox marked for your tutorial,
on the 5th floor corridor of the Science Wing, near office SW506C in the
Physics & Astrophysics section.
Reminder: Write your name on your solutions. Also make sure you
carefully read the entire problem set policy that was distributed on
Quercus. It will help you avoid standard mistakes and score higher. We will
assume that you have read this policy document by the time you return your
solution.
How to write your solutions: Be precise and clear. Explain what you
are calculating. The method of calculation you adopt and your reasoning are
the most important. In case of a computational mistake, you will still get
credits if your method is right, so explain it clearly.
1
1. If the Solar System had formed right after the Big Bang, it would
have lacked oxygen (O), and therefore water (H2O). Using the solar
nebula theory, describe what would have been most different about
the planet formation process and the planets formed in this alternative
Solar System. [NO MORE than 15 sentences].
2. Halley’s comet is the only-naked eye comet that might appear twice in
a human lifetime (since it comes back every 76 years).
(a) Based on this comet’s orbital period, would you say that it is more
likely to have originated from the Kuiper belt or from the Oort
cloud? [A quantitative answer is expected to justify your choice]
(b) What other orbital feature, besides the comet’s orbital period,
could be used to distinguish its origin [NO MORE than 5 sen-
tences]
3. (a) Collect data on the mass and radius of Earth (made of rock) &
Jupiter (made of gas) and calculate the overall average density of
each planet, expressed in g/cm3.
(b) The density of water that we drink is about 1 g/cm3. Use your
everyday experience to describe the difference in density between
rock, air, and water. [State your answers in terms of “much
more/much less” or “a little more/a little less”].
(c) Is the mean density of Earth consistent with our everyday experi-
ence of similar composition material? What about Jupiter (same
question)?
(d) Propose a physical mechanism that might explain the discrepancy
between the mean density of a planet and the density of similar
composition material as we experience it in our everyday life.
4. Mean-motion resonances with Jupiter shape the Kirkwood gaps in the
main asteroid belt. A resonance written as “5:2” refers to the inner
body completing exactly 5 orbital revolutions when the outer body
completes exactly 2.
(a) Using Kepler law, find the orbital radius in AU of the following
important resonances for the Kirkwood gaps: 2:1, 3:1 and 5:2.
Compare your values to those shown in the diagram on Kirkwood
gaps in the class lectures (see lecture 12 slides).
(b) High-value mean-motion resonances, such as 2001:1000, are usu-
ally co.
Astronomers have been reflecting laser beams off the Moon since refl.docxcockekeshia
Astronomers have been reflecting laser beams off the Moon since reflectors were left there by Apollo astronauts. This has resulted in the conclusion that the Moon is moving away from the Earth at a rate of 3.8 cm per year. Discuss the specific cause of what is making the Moon recede, the likely end result for the Earth-Moon system, and what you think this might mean for life on Earth.
.
Asthma, Sleep, and Sun-SafetyPercentage of High School S.docxcockekeshia
Asthma, Sleep, and Sun-Safety
Percentage of High School Students Who Had Ever Been Told by a Doctor or Nurse That They Had Asthma, by Sex, Grade, and Race/Ethnicity,* 2017
*B > H, B > W (Based on t-test analysis, p < 0.05.)
All Hispanic students are included in the Hispanic category. All other races are non-Hispanic.
Note: This graph contains weighted results.
National Youth Risk Behavior Survey, 2017
Data for this slide are from the National Youth Risk Behavior Survey. This slide shows percentages of high school students who had ever been told by a doctor or nurse that they had asthma.
The percentage for all students is 22.5. The percentage for Male students is 22.4. The percentage for Female students is 22.5. The percentage for 9th grade students is 22.9. The percentage for 10th grade students is 22.9. The percentage for 11th grade students is 21.2. The percentage for 12th grade students is 23.0. The percentage for Black students is 29.8. The percentage for Hispanic students is 21.1. The percentage for White students is 20.9. All Hispanic students are included in the Hispanic category. All other races are non-Hispanic. Note: This graph contains weighted results.
For this behavior, the prevalence for Black students is higher than for Hispanic students. The prevalence for Black students is higher than for White students. (Based on t-test analysis, p < 0.05.)
2
Series 1
Total Male Female 9th 10th 11th 12th Black Hispanic White 22.5 22.4 22.5 22.9 22.9 21.2 23 29.8 21.1 20.9
Percent
Range and Median Percentage of High School Students Who Had Ever Been Told by a Doctor or Nurse That They Had Asthma, Across 29 States and 20 Cities, 2017
State and Local Youth Risk Behavior Surveys, 2017
These are results from the state and local Youth Risk Behavior Surveys, 2017. This slide shows the range and median percentages of 29 states and 20 cities for high school students who had ever been told by a doctor or nurse that they had asthma.
The range across states was 19.3% to 33.4%. The median across states was 24.3%. The range across cites was 17.4% to 33.4%. The median across cities was 23.9%.
3
Min
States Cities 19.3 17.399999999999999 Max
States Cities 33.4 33.4 Med
States Cities 24.3 23.9
Percent
No Data
19.3% - 21.6%
21.7% - 24.2%
24.3% - 25.9%
26.0% - 33.4%
Percentage of High School Students Who Had Ever Been Told by a Doctor or Nurse That They Had Asthma
State Youth Risk Behavior Surveys, 2017
This slide shows the percentage of students who had ever been told by a doctor or nurse that they had asthma, 2017. The values range from 19.3% to 33.4%. Idaho, Iowa, Kansas, Montana, Nebraska, Virginia, Wisconsin, range from 19.3% to 21.6%. California, Florida, Illinois, New Mexico, Texas, Utah, West Virginia, range from 21.7% to 24.2%. Delaware, New York, North Carolina, Oklahoma, Pennsylvania, South Carolina, Tennessee, range from 24.3%.
Assumption-Busting1. What assumption do you have that is in s.docxcockekeshia
Assumption-Busting
1. What assumption do you have that is in some way limiting? Please be specific.
2. What is the exact opposite of that assumption?
3. How can you start acting differently, based on the fact that the opposite of your assumption is true? Be specific.
Idea Presentation Form
1. Describe the idea in two-three sentences or bullets.
2. What need or desire does your idea address?
3. For whom is the idea intended (men age 45-50, punk rock fans in Philadelphia…)?
4. How is your idea better than other solutions that exist to address this need or desire?
.
Assuming you have the results of the Business Impact Analysis and ri.docxcockekeshia
Assuming you have the results of the Business Impact Analysis and risk assessment in hand, discuss in detail steps in selecting a strategy. Reference one additional article, in addition to the textbook itself.
Format: Times 12, 1 inch margin, minimum of 2.5 pages double spaced (not counting references and other information such as your name, etc.)
The attached content supports to navigate towards the core objectives of completing this paper
Text book :
Title:
The Disaster Recovery Handbook
Subtitle: **PLEASE SEE BOOKSTORE LINK BELOW TO PURCHASE REQUIRED MATERIALS
Authors: Michael WALLACE, Lawrence WEBBER
Publisher: AMACOM
Publication Date: 2017-12-28
.
Assuming you are hired by a corporation to assess the market potenti.docxcockekeshia
Assuming you are hired by a corporation to assess the market potential of a foreign country for their products.
Demographic Environment
1)
Population
2)
Gender Breakdown
3)
Life Expectancy
4)
Language
5)
Education
Cultural Environment
1)
Religion
2)
Lifestyle (segments by age)
3)
Values
4)
Customs
5)
Holidays
6)
Colors and Music (National Flag and Anthem)
.
Assuming that you are in your chosen criminal justice professi.docxcockekeshia
Assuming that you are in your chosen criminal justice profession, e.g. law enforcement officer, probation officer, or criminal investigator, examine the Fourth and Fifth Amendments and discuss the steps you would take to ensure that actions do not violate the citizen’s Fourth and Fifth Amendment rights.
.
assuming that Nietzsche is correct that conventional morality is aga.docxcockekeshia
assuming that Nietzsche is correct that conventional morality is against our natural expression of passions, argue a case that suggests that while he is correct, the truth is that people must be restricted in their natural expression,
which moral statements clearly recognize dangerous natural inclinations and restrict them?
what benefits do these restrictions provide to the individual as well as to society as a whole?
how might Nietzsche react to your argument?
.
Assume you hold the role of a security manager for a company that .docxcockekeshia
Assume
you hold the role of a security manager for a company that experienced a recent terrorist event involving a Homegrown Violent Extremist (HVE). The company is looking for insights into how this may impact the company, so upper-management has asked you to prepare information comparing the company's experience with the September 11 events.
Review
the
9/11 Commission Report
.
Research
a recent terrorist event involving a HVE.
Create
a media-rich, 18- to 20-slide PowerPoint® presentation, or an infographic using an infographic maker such as Piktochart, Venngage, or Canva, comparing the 9/11 attacks to the recent HVE incident you chose. Consider public and private security awareness, causal factors, interagency cooperation or lack thereof, and incident response. Include the following in your presentation/infographic:
The participants, planning, objectives, execution, and impact of the event
The vulnerabilities exploited during the event
The human and economic effects of the event
Post-incident countermeasures used to reduce vulnerability to a similar incident
Include
APA-formatted citations when necessary and a reference slide.
Include TURNITIN REPORT
.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
1. A strategic plan to inform emerging fashion
retailers
about social media research and best practices.
2
Proposal Overview
Social media can take the form of various outlets,
including, but not limited to: Instagram,
Facebook,Twitter, Tumblr, YouTube, etc. Each social
media platform has its specific use and
benefits, with a wide range of active users. It
is important to note that successfulretailers are
using theseonline strategies to penetrate new
markets, to champion for social media
movements, and to effectively develop connections
with consumers.
2. In this social media blueprint, we suggest using
Instagram as our company’s main social media
platform. Our primary research examines H&M,
Topshop, and Uniqlo’s Instagram accounts and
revealed the importance of using models,
creating effective hashtags, and providing customer
service. The secondary research presents the best
practices of social media and how the public
and specific individuals view social media. To
conclude the proposal, we will provide a
comprehensive strategy that includes a detailed plan
with suggestions for a stellar social media
presence.
Primary Research Summary & Key Takeaways
We have compiled the following key takeawaysusing
Instagram. Our primary research includes
a variety of retailers who specialize in different
products and promote to diverse markets.
These threekey findings will provide an all-
encompassing approach which will ultimately tie
into our strategic recommendations going forward.
#1: Using models to showcase the retailer's
products increases follower satisfactions. Each one
of our retailers uses this form of posting. The
following threepictures are example images used
3. by retailers to promote their products through outfit
modeling. Our retailers provide
consumers with the option to directly purchase
clothing, accessories, and shoes via online
portals. These types of postsprovide followers
with a visualization of how the products will
look
once worn, which is part of the purchasing
decision many consumers take into account. In
addition, thesetypes of images also provide outfit
inspirations when consumers are in need of
assistance with outfit coordination.
(Uniqlo) (H&M) (Topshop)
3
#2: The use of hashtags connects poststo a broader
conversation and trend. Our retailers use
various hashtags that either connected their post to an
on-going product line, style, event, or
motto and “catchphrase”. For example, Uniqlo wants
to be known for their fashionable, yet
simple clothing. Their hashtag, #simplemadebetter,
allows Uniqlo to actively promote the
company’s business strategy of revamping basic
clothing to make it ‘better’ quality and
more
fashion forward. London Fashion Week is one of
the most prominent events in the fashion
4. industry, known to set the latest fashion trends.
The #LFW (London Fashion Week) establishes
Topshop as a brand that is compatible against
the haute couture fashion houses in the
latest
trends, it also streams to audiences the latest
fashion trends and Topshop’s newest
products.
Furthermore, hashtags, such as #HMSport and
#TopshopUnique are both tags that are specific
to the H&M and Topshop brand. This form of
hashtag allows brands to promote different
styles
within its product line, but also help crowdsource
contents from its users. Individualuserscan
associate themselves with the brand by adding
thesebrand specific tags to their posts.
Through
the use of a single hashtag, we can instantly
connect with a broad spectrum of audiences.
#3: Social media is used as a forum for
followers to inquire about the availability of
individual
products, product lines, or just general customer
service oriented support. In the following
images, you can see the exchange of questions and
answers, if provided by the retailer. It is
important to note that thesetypes of exchanges
facilitate brand awareness and fatigue, as
those who inquiry expect a quick response. If
a timely and effective answer is given,
5. consumers
are more likely to trust and continue purchasing
from the retailer.
Being able to acknowledge and understand the
reasoning and benefits behind each post type is
a crucial element to dominating each social
media outlet. Consumers want a variety of
content
that can engage their interest and satisfy their needs.
Instagram provides a diverse selection of
features that can assist retailers in entertaining
and intriguing their followers, such as, the
ability to connect poststo previous conversations
and trends to help create a holistic and
4
historical record. Even with all of thesehelpful
features, it is still up to the retailers to
provide
content that will engage its audience and maintain a
connection with them. Paying extra
attention to followers by answering their questions and
concerns, will help maintain our
position as a seller who is dedicated to
fulfilling the needs of its buyers. The above
primary
research findings are just someof the efficient and
effective strategies of successfulsocial
6. media practices. We will continue to discuss other
strategies for beginning and sustaining a
positive social media presence throughout this
proposal.
Secondary Research Summary & Key Takeaways
Social media platforms serve as instant access
to observe patterns and trends. While our
primary research served as a greatstarting point,
combining secondary research, sources that
can back our claims with educated studies and
evidences, creates a more sustainable and
efficient recommendation. Here are someof the key
takeawaysthat we gained from our
secondary sources and the reason behind their
importance:
#1: Customers can possibly base their apparel
purchase on company advertisements and/or the
models/celebrities who wear the clothing items.
Fortunately for us, research by authors Philine
Cao, Dr. Sandra Meister, and Dr. Oliver Klante
documented their findings on this very subject in
the journal article, “How Social Media
Influence Apparel Purchasing Behavior.”
The authors - who are well educated in marketing
and strategic sourcing - conducted an
experiment in Germany to see the level of
influence social media has on women’s
7. shopping
behavior and preferred methods of purchase: online
versus in-store. The authors categorized
consumers’ decision making process into the
following five phases:
The authors conducted an online survey using a
five-point rating for each of the phases. The
sample included 194 women with at least one social
media account; somewomen were college
students or professionals. Facebook,Instagram, and
Pinterest were chosen as the social media
platforms.After the data was collected, the authors
discovered that “social medias are
significantly more relevant for activities during the
stages of need recognition, information
search, and alternative evaluation than for
commenting on others’ clothes.” This article
also
found that a women’s reactions to clothing is
strongly influenced by the person who is
wearing
the clothing. This type of advertising by
bloggers/celebrities have the potential to bring
more
recognition to our company’s brand because
consumers may be more inclined to purchase
from a company that one of their favorite celebrities
endorses. Communication through social
media from us to our happy clients is key to
our company’s sales.
#2: As seen in our primary research, the hashtag is
a powerful social media marketing tool with
8. multiple functions that can be used to expand our
brand’s area of influence. Hashtags are used
to represent and cross-promote the company and its
values. Secondary research articles
confirm our initial findings on the importance of
hashtags: In the Business.com article entitled,
5
“7 Ways to Harness the Power of Hashtags,”
Andy Beohar recognizes a hashtag’s
importance
and gives seven tips on how to use them
effectively. According to Beohar, the seven
ways to
using hashtags have the potential to do the
following: start conversations, cross-promote
across social networks, crowdsource the company’s
content, provide feedback, narrow
audiences down to certain locations, go live at
events, and keep up with and stick to trends.
The
ultimate result of using hashtags should be to
“make people stop and read,” which will
give our
company visibility and bolster profits.
#3: To have social media as an essential part of
our company’s marketing strategy is good,
but it
is more important to know how to use it
9. effectively to help our business grow. John
Rampton,
an entrepreneur and self-proclaimed online
influencer, provides several strategies on
effective
harnessing the power of social media
effectiveness in his article, “10 Effective
Strategies To
Leverage Social Media For New Customers.” If
we were to follow along with the strategies he
proposed, we could engage with our customers via
social media by finding out what they like
best about our brand and what we could do to
improve our service. Rampton’s otherstrategies
include customer discounts or free offers and quick
responses to inquiries made on social
media. Ultimately, our company should use social
media to growour customer base while
successfully holding on to the customers we already
have.
Strategy for Implementation
To simplify our recommended implementation, we
have included a 6 month schedule of
activities on how we intend to implement our
social media strategy. This model can be
enhanced in future endeavors, sinceit includes
planning, implementation, effective analysis,
and revisions.
Phase Activity Description
10. Phase 1: Strategic
Planning
(1 month)
Create an Instagram account
Establish a strong company hashtag
Contact influential social media
personnel
Simple and catchy username
Unique & representative
Encourages collaboration, brand
awareness & recognition
6
Create a post schedule with at least
2 weeks of content
Set a customer interaction guideline
11. This will help with creating a
stable and active feed
This will be used in P3 to measure
media effectiveness
Phase 2:
Implementation
(3 months)
Implement planned activities;
closely monitor and determine how
oftento post new information
Include temporary promo codes in
posts
Keeps us engaged with our
followers by promotingclothing
trends in accordance to our
strategic plan
Gives customers reasons to stay
connected with our company’s
page by providing discounted
purchases and free items
Phase 3: Inquiry
Follower Base
(1 month)
Survey followers on all activities
12. implemented; provide incentives to
followers for completing the
questionnaire
Inspect customer satisfaction
Query on the effectiveness of
current posts
Examine what items are most
popular to produce, sell, and
promote theseitems more
Determine what followers want to
receive from our retailer
Phase 4:
Continuation of
Strategy with
Revisions
(1 month)
Use data from survey to improve or
switch strategies in branding
Create a post schedule for the next
2 weeks, incorporating the findings
13. Continue with current strategy or
revisit strategy to address survey
results and make
additions/improvements
Making changes can be difficult,
establishing a strong schedule will
relieve pressure and help our
retailer find our strategic rhythm
After Phase 4, the process starts again at
Phase 2. However, the necessary changes need to
be
taken in the schedule to accommodate newly
incorporated topics/findings.
Duration of each phase can be increased/decreased
dependingon the capacity of the social
media strategy team.
As we continue our social media campaign,this
model can be used to strategically plan for
additional social media platforms like Facebook,
Twitter, Tumblr, etc. Similar stepswill be taken
to begin our exposure in each social media
platform when deemed necessary.
7
14. Conclusion
Social media is a powerful tool that transfers
information faster than ever across the globe,
bringing with it a wealth of opportunities for
individuals to hear and be heard in a
whole new
way. Our company would do well to adapt to
the changes that come with the ever-evolving
methods of online communication.
Using an Instagram account and incorporating
effective hashtags will help to give our company
more visibility to the public, thus increasingour
customer base and ensuring that we remain
responsive and aware of what our current
clientele wants and desires from us as a
brand. More
importantly, our company can avoid becoming
outdated and unaware of current trends, which
will make our company less competitive with other
clothing companies, resulting in loss of
market share. Being available to effectively
interact with our customers shows our commitment
to providing the best customer service we can offer.
We must go to our consumer base.
Instagram is a direct outlet that will allow us
to penetrate a new area. In doing so, we
will be
more profitable because we will be marketing our brand
and products on a level easily
15. accessible to our consumers.
We hope you take our research and strategic
recommendations into consideration and that you
approve our proposal. Please do not hesitate in
reaching out to our team in regards to
questions or concerns.
Thank you for your time and consideration in this
matter.
NEW STYLE
Social Media Report
Report Overview
Social media is a very important way for a company to publicize
their product, it is also important for a person who wants to
16. know something or wang to share something. Especially for the
business, every product needs to be publicized, and the social
media is the most important way to share or show something to
their customers.
This report analyzed the Nike’s Twitter and their posted history
and the types of what they posted. I have collected the
information of their Twitter and what their customers said and
like for the past week. I want to understand my competitor’s
concepts and ways for social media to get a better experience
for my customers.
Research Method
Over a week, I have focused on my competitor’s Twitter and
collected some information. This is the list:
1. What type of their posted is most be liked by their customer
2. How often they would post
3. Which type of content is most popular by customer.
About Twitter.
In nowadays, there are a lot of person and companies will use
twitter to be their social media tools. The companies use twitter
to publicize their products, they use twitter share some stories
to encourage young people. Their customer will take comments
and likes for what they interested about. They also can forward
some twitters if they want.
17. Number of Posts and Followers
On their titter, they won’t post something as soon as possible
when they have a new product or some news. They might post
only two or three within one week. But something there will be
more than three
They have posted 35.7 thousand twitters and they have more
than seven million followers. And we can find over Nike
created the twitter, their followers is increased by time faster.
What they posted on the twitter is some more and more and the
comment will involved many different fields not just about their
product or something else.
Types of posts
Nike have posted a lot of twitters, but there are many different
type of their posts and for each different type, their followers
also have different responds.
1. Nike will post some twitters with their products, some is
their new but some thing is not new. For this type, it’s more
18. like an advertisement to publicize their product.
2.
3. 2. They also posted some videos or article with some
inspirational content. Because most of their customer are
teenagers, so they might want to share some positive thing to
their customer.
4.
2. They would post some content which is about like styles.
Nike want to share some positive and active life for their
followers. That is a very good way to have resonance with their
19. followers
Conclusion
Base on my observation, Nike post their twitter by many types.
They post some inspirational twitters even more than their
products. Because that might more easy to have resonance with
people and almost everyone will like those kind of comment.
That is a very smart way, they use that to abstract their
followers and let them think they have many same like
philosophy. I will study from that because that might more
important than just publicize the products.
Secondary Research Chart
For this assignment, you will find at least two (2) reputable
sources on the topic of social media use for fashion
brands/businesses. At least one should be an academic source
from a peer reviewed journal. The other may be non academic
sources from reputable sources like The New York Times, The
Washington Post, etc. If you are unsure of the appropriateness
of a source, just ask me.
Search phrases to consider: “social media business best
practices”, “social media business branding”, “social media
business marketing”, “social media brand awareness”, “social
media fashion industry”, “social media fashion brands”,
“influencer marketing”, “social media celebrity endorsements”
Once you have your sources, please fill out a blank chart for
each of your sources.
This assignment is graded on completion and thoughtfulness.
Example Chart
Bibliographic Citation of source
Rutigliano, Karina Tama -. “How To Leverage Instagram By
20. Using Influencer Marketing.” Forbes, Forbes Magazine, 17 Jan.
2019,
www.forbes.com/sites/forbescommunicationscouncil/2019/01/17
/how-to-leverage-instagram-by-using-influencer-
marketing/#c75dbfc51c8a.
What type of source is this?
Popular news media Forbes magazine
How credible is the author? What makes them credible?
Karina Tama-Rutigliano is a Digital Marketing Strategist
Write a brief summary of the source (in your own words).
This article examines how businesses can use influencer
marketing to get the most out of Instagram. It features a step by
step guide for how businesses can find the right influencers to
work with, negotiating payment terms, creating effective
collaboration, and the legal side of sponsored posts.
Write a brief description of how this source will be helpful to
you in the proposal document.
This article will help me illustrate the steps I think my company
should take to build relationships with influencers and how we
should structure our influencer arrangement.
Provide at least one quote (including parenthetical citation)
from the source that will be useful to include in the proposal.
“Be aware that the brand you’re partnering with created a
marketing style that drew their followers. In working together,
you won’t want to deviate too much from that. Give the brand
room to dovetail your brands and don’t try to micromanage the
entire process.” (Rutigliano)
Source #1
Bibliographic Citation of source
What type of source is this?
How credible is the author? What makes them credible?
Write a brief summary of the source (in your own words).
21. Write a brief description of how this source will be helpful to
you in the proposal document.
Provide at least one quote (including parenthetical citation)
from the source that will be useful to include in the proposal.
Source #2
Bibliographic Citation of source
What type of source is this?
How credible is the author? What makes them credible?
Write a brief summary of the source (in your own words).
Write a brief description of how this source will be helpful to
you in the proposal document.
Provide at least one quote (including parenthetical citation)
from the source that will be useful to include in the proposal.
Proposal
Overview: Drawing from the research findings you previously
shared in your report, you will prepare a persuasive proposal (4-
6 single spaced pages, 11-12point font, not including title page,
table of contents, etc).
This proposal should outline and suggest a specific plan for
22. preparing a social media campaign for your company.
Remember that your company is a new up-and-coming company
that does not yet have a social media presence.
Path to Completion: You will continue to use the primary
research from your report as examples. The proposal will also
require you to search for and use secondary research sources to
support your recommendations.
Audience: Your audience for this project is the Social Media
Communications Committee, which includes the company’s
CEO and CTO. This is a different audience than the report! This
time, you should not need to focus on explaining general
information about social media.
Purpose: Your goal in this proposal is to advocate for a specific
course of action of what your company should do to use social
media effectively.
You are not only presenting or positioning information for
decision makers (as you did in the report project), but this time
you are also presenting a persuasive case about developing and
implementing a social media campaign that is responsive to the
company’s needs.
When drafting the proposal please remember to review
models/samples of other proposals as a way to plan and guide
your writing. Reading chapter 8 in the book will help you
understand this assignment – make sure you read it many times
throughout the proposal project process.
Required Elements:
Regardless of how you choose to draft and organize the
proposal, your project is required to have these sections:
23. Title Page
Introduce yourself, the business, and the main social media
marketing strategy
Introduction
A brief overview or summary of the project that includes your
purpose for drafting the proposal. Do not include information
that the audience would know (i.e. information about your
company, general information about social media platforms,
etc.)
Primary Research
The most important/ persuasivedata and facts pulled from your
report
Secondary Research
At least two outside sources pulled from your secondary
research worksheets
Strategy for
Implementation
Persuasive appeals that invite the reader to act on the
information presented. Consider including a timeline, budget, or
other action items that indicate the next steps in your plan of
action. This is where you tell your audience HOW to make your
plan happen
Conclusion
End with strength: summarize main points, look to the future,
and thank readers for their time.
Grading Criteria:
In addition to the criteria specified in the WPC Written
Communication Rubric, in order to earn an “A” on this
assignment, your report should:
· Demonstrate audience awareness through tone and content
choices
· Follow the Genre Pattern to organize ideas and sections
logically
24. · Eliminate unnecessary repetitions or redundancies in the
document by using the Paramedic Method
· Use visual content effectively by explaining and
contextualizing images and graphs
· Integrate secondary sources effectively and seamlessly
· Follow the principles of design (contrast, repetition,
alignment, proximity) to create a visually pleasing and effective
document
· Cite and attribute outside sources properly throughout the
body of the document (There is no need for a Works Cited at the
end…generally you don’t see bibliographies or works cited in
business documents unless someone specifically asks for it)
Your final draft of your report should also be free of any
unnecessary errors and/or discrepancies that might undercut
your ethos or credibility as a writer