Kelesakis Dimitrios thesis: Enhancing the conversion rate of e-shops with dyn...Manos Tsardoulias
In recent years, e-commerce has been established as one of the dominant ways of making
commercial transactions. Efficient pricing policy strategies employed by businesses are critical for
their survival in highly competitive markets, in order to achieve their goals and maximise their
profits.
Various dynamic pricing algorithms have been implemented and adapted to the continuously
changing conditions of the online markets. These algorithms benefit from the abundance of data
available to the online stores, data related to market conditions as well as customers' preferences
and consumption habits. Utilizing the above data and integrating them into dynamic pricing
strategies can give a significant competitive advantage to businesses. However, so far these
techniques have been applied to limited business domains, e.g. airline and hotel bookings.
This diploma thesis focuses on the development of dynamic pricing methods for online stores that
take into account demand, competition, available stock, as well as user profiles. The system created
combines the mentioned data and uses neural networks in conjunction with optimization and
personalization methods and algorithms in order to set dynamically the price for each product per
customer in order to optimise the conversion rate.
Παρουσίαση Τριών Νέων Προγραμμάτων εκσυγχρονισμού των επιχειρήσεων από το Γεν...Epixeirein Consulting
Παρουσίαση Τριών Νέων Προγραμμάτων εκσυγχρονισμού των επιχειρήσεων από το Γενικό Γραμματέα Βιομηχανίας κο Γιώργο Αναστασόπουλο (24.6.09). Τα προγράμματα που παρουσιάζονται είναι τα εξής:Σύγχρονη Επιχείρηση 2009, Διαπιστευθείτε 2009, και Στηρίζω 2009.
The document provides information about Adams, a subsidiary company of Warner Lambert with over $200 million in annual sales. It produces caramel and chewing gum. The document discusses Adams' market in Ontario, Canada, including distribution channels, key accounts, competitors, and desired characteristics for sales representative candidates. It profiles 3 candidates being considered for a sales representative position and scores them based on the desired characteristics.
This document summarizes a case study on the successful "Got Milk?" advertising campaign launched by the California Milk Processor Board in 1993. The campaign was created to address falling milk sales and make milk more appealing to consumers. It used humor and memorable slogans/images to remind people of the disappointment of not having milk. The campaign was highly successful, increasing milk sales in California by 7% in the first year. It gained widespread recognition and awards over its 15-year run. The "Got Milk?" tagline became one of the most famous commodity brand slogans in the US.
This document summarizes a presentation about resolving issues in a company's sales department. It describes the company profile, current sales structure and processes, identified problems, and proposed actions. Specifically, it notes ineffective recruitment and attraction systems, low morale among frustrated sales representatives facing unrealistic quotas and lack of career development, and aggressiveness and unethical practices. Proposed actions include standardizing recruitment, establishing realistic sales targets, restoring a sense of justice, adopting healthy practices from both reps and administration, and strengthening training, communication, and the company's vision.
This document summarizes a case study on McDonald's operations in Greece. It discusses McDonald's global presence with over 30,000 restaurants and 400,000 employees. In Greece, there are 30 McDonald's restaurants. The document then discusses McDonald's vision, corporate profile, current targeting and positioning in Greece, product adaptations to local markets, pricing strategies, distribution channels, and marketing communications approaches. It emphasizes McDonald's strategy of global standardization while also adapting products, prices, and promotions to local customer preferences and market conditions.
This document outlines the strategies and structure of a company called G6 participating in a business strategy simulation game. It identifies the CEO and other leadership roles. It describes G6's vision, mission, and objectives to grow market share, share price, and revenue. The corporate strategy involves a multi-domestic approach and vertical integration. It analyzes G6's arenas, vehicles, differentiators, and economic logic according to the 5 elements strategy model. It outlines G6's staged expansion nationally and internationally over 16 years and moments of success in certain markets and reaching a high market capitalization.