The document proposes a mobile application called YiaDes that allows businesses to create offers and coupons that are viewable by consumers on their smartphones. The app aims to help businesses increase sales, customer base, brand awareness and loyalty by allowing location-based targeting of offers and exclusive deals for followers. Consumers can browse nearby offers, search by category, or view deals from favored brands. Offers can be redeemed by showing electronic coupons to cashiers. The service costs businesses a setup fee and charges a commission per redeemed coupon.

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©2012 EXIS I.T. Ltd.
All rights reserved. November 2012 – Version 1.0.2

2. THE TARGETS OF SALES DEPARTMENTS…
 Increase sales & revenues
 Per product
 Per region
 Increase customer base
 Per customer segment
 Have satisfied & returning (loyal) customers
 Increase brand awareness
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3. CURRENT SALES CHALLENGES
 Negative / pessimistic financial environment
 Competitive environment / Plethora of brands
 Low average spending per customer
 Low percentage of returning customers
 Need for differentiation
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4. AND WHAT NOW? (OUR IDEA)
Let’s create a direct, always available, mobile-based marketing medium
Supporting:
 location-based information
 direct access to offers / coupons
 favourite / following brands
 push notifications
BY ALL MEANS NOT ANOTHER COUPONS / BEST DEALS WEB SITE!
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5. WHAT IS THIS? (OUR CONCEPT)
THE IDEA
Imagine a global interactive marketing directory where you publish:
 Corporate identity & presence
 Offers and targeted campaigns
 Online coupons (optionally) with location details, zero fraud and budget control!
THE MEDIUM
A smartphone application!
THE NEEDS SATISFIED
Business: Increase sales / market penetration / customer loyalty
Consumers: Find immediately the appropriate goods / services in a convenient
location and in the best price
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6. WHO CARES? (TARGET AUDIENCE)
Consumers, owners of smartphones
 Target ages: 15-54
 Owners of smartphones
Merchants, who have one or more Point Of Sales (POS)
 Clothing (men - women - children, accessories, sportswear)
 Food (restaurants, fast-foods, delivery, cafe)
 Nightlife (bars, clubs, live)
 Entertainment (cinemas, theatres, thematic parks, DVD rental)
 Cultural (museums, exhibitions, events)
 Retail (technology, FMCG, gifts, books, furniture, optical, games, other)
 Travel (tickets, hotels, apartments, auto / moto, travel agencies)
 Health & Beauty (sports, weight loss, beauty salons, dance, cosmetics, diagnostics, hospitals)
 Financial (banks, insurance, loans)
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7. I AM A BUSINESS OWNER. WHY REGISTER?
Entry level includes publishing your company identity:
 Address (location on a map), contact, what you provide & your company logo
Provide your offer’s details:
 A brief description
 An image (i.e. your ad)
 Validity period (from – to dates)
 Optionally, set actions for your customers, i.e. call your business, send SMS to your
business, redirect to your web site, microsite, etc.
Enhance your brand awareness
You simply cannot afford not to!
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8. WHAT ABOUT CONSUMERS / FOLLOWERS?
 Consumers who view your offers are able to ‘follow’ your business and thus
your broadcasts.
 Your ‘followers’ receive your offers on a special tab of the application.
 You can even broadcast EXCLUSIVE offers available ONLY to your ‘followers’,
thus increasing their loyalty
 In this way, you build your loyal consumers list!
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9. WHAT IF I HAVE MULTIPLE SELL LOCATIONS?
You can even select the valid locations for each offer
 e.g. You own two restaurants, one in Athens and another one in Thessaloniki
 You can broadcast offers
 available only in Athens
 available only in Thessaloniki
 available at both locations
Consumers will view the suitable offers using the location services option of their
smartphones
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10. ELECTRONIC COUPONS? EVERYONE DOES IT...
Not like YiaDes… It offers total budget control & zero coupon fraud!
How? If you want, you can create e-coupons for your offers.
 If a consumer wants to redeem an e-coupon for your offer, he just stores the e-coupon in the
‘Wallet’ of the application.
 No online payment is required whatsoever!
 Then he visits the store where he simply shows the coupon on-screen to the selling point
(cashier) in order to receive the discounted offer.
 The cashier either scans the e-coupon’s barcode or simply enters a secret PIN directly on the
smartphone.
There are no hidden infrastructure costs for the merchant…
Using e-coupons enables your business to know WHO used your offer, WHEN and WHERE!
Increase your sales, your customer loyalty and have total budget control of your campaigns!
What about YiaDes? You only pay a small commission fee for each e-coupon redeemed.
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11. “I WANT TO SHOP NOW!” EXAMPLES… 1) HERE!
 A consumer is on the street and wants to
view nearby offers immediately!
 Simply opens the application
 Selects “Nearby” tab
All brands & offers are imaginary and used for presentation purposes only!
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12. LET’S SEE WHO IS NEARBY…
 The consumer views all nearby available
offers on map
 He can even check other regions on map
or filter by distance!
 Then selects the merchant he is
interested in and views the offer’s details
All brands & offers are imaginary and used for presentation purposes only!
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13. I’VE FOUND AN OFFER NEARBY I CAN’T RESIST!
 The consumer views offer’s validity
period and discounted amount
 Also views offer’s other details
 If a coupon is related to the offer, it is
stored in YiaDes application (Wallet)
 Otherwise a redirection to a web site or
an SMS is also supported!
All brands & offers are imaginary and used for presentation purposes only!
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14. 2) I WANT TO BUY CHEAP SPORTS SHOES!
 The consumer wants to find an offer for
something in specific
 Let’s filter all offers by category!
 From default tab (Categories) selects
“Clothing” category
 From the “Clothing” category selects
“Sport” subcategory
All brands & offers are imaginary and used for presentation purposes only!
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15. THERE’S ALWAYS AN OFFER FOR WHAT I WANT!
 The consumer views all available offers of
the selected subcategory
 Then he selects the offer of interest and
views further offer details, as usual…
 If a coupon is related to the offer, it is
stored in YiaDes application (Wallet)
 Otherwise a redirection to a web site or
an SMS is also supported!
All brands & offers are imaginary and used for presentation purposes only!
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16. 3) I HAVE SOME FAVOURITE BRANDS!
 The consumer wants to view available
offers from his favourite brands
 Selects the “Following” tab
 There he views all available offers from
his favourite merchants (that he
“follows”)
 And he can select the offer of interest
and views further offer details, as usual…
All brands & offers are imaginary and used for presentation purposes only!
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17. FAVOURITES NEVER DISAPPOINT ME!...
 The consumer checks offer’s details, like
validity period
 And other details…
 Locations where offer is available are
presented in a list
 If a coupon is related to the offer, it is stored
in YiaDes application (Wallet)
 Otherwise a redirection to a web site or an
SMS is also supported!
All brands & offers are imaginary and used for presentation purposes only!
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18. 4) NOW, LET’S GO AT THE STORE!
 After finding an offer, the consumer must
of course visit the store!
 Buys the goods as usual…
 Goes to the cashier and that’s it!
 If a coupon is related to the selected
offer, then he selects the coupon to be
redeemed (Wallet)
 Selects “Redeem coupon”
All brands & offers are imaginary and used for presentation purposes only!
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19. HEY, HAVE A LOOK AT MY CELL (YIADES!)
 The consumer shows the animated
coupon to the cashier
 The cashier scans the barcode
OR
 The cashier enters the PoS unique code
directly on the consumer’s mobile
 That’s it! The consumer has just
redeemed a coupon!
All brands & offers are imaginary and used for presentation purposes only!
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20. IS IT EASY?
You manage everything on a web site. With a few clicks you can:
 Publish your company identity (contact details, logo, map locations)
 Broadcast your offers, which do not need redemption
 i.e. “Special price on Weekends”
 Broadcast your e-coupons, which consumers can redeem
 i.e. “The first 100 to accept this offer will receive 50% discount”
Coupons redemption adds no overhead at all
 No online payment or printing by the consumers
 No collections / reconciliation process by the business
Consumer insights & reports are available online, i.e.:
 How many and which consumers ‘follow’ you
 Performed actions, coupon redemptions etc.
 Where your coupons were redeemed
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21. WHAT YOU WILL ENJOY AS A MERCHANT
 Provide targeted offers to frequent buyers / ‘followers’
 Build flexible & efficient loyalty schemes
 Owning / knowing your customers / followers
 Provide targeted offers to specific locations (PoS)
 Innovative zero-fraud e-coupon functionality
 Elimination of offer-brokers & associated costs (no interval costs)
 No hidden infrastructure costs
 Revenue sharing charging schemes
 Real-time monitoring on qualitative and quantitative indexes of offers
 Use the medium as a new advertising & marketing channel
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22. AND CONSUMERS?
 No credit card charging or other on-line transaction required whatsoever!
 Offers available on ANY place with 3G/WiFi connectivity
 Immediate availability of offers / e-coupons
 Converts smartphone to a mobile offer-wallet
 Mobile oriented find-an-offer process
 Portfolio of personalized offers of preferred merchants/brands
 Free application download and usage
 Available on most popular Smartphones (iPhone / Android)
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23. HOW MUCH DOES IT COST?
 You pay only a small setup fee depending on the number of locations
 ‘YiaDes Premium Single’ level is for 1 point of sale / location
 ‘YiaDes Premium Multiple 2-3’ level is for 2-3 points of sale / locations
 ‘YiaDes Premium Multiple’ level is for more than 3 points of sale /
locations
 If you want to manage VIP offers and consumer lists, then you can
upgrade to GOLD level
 If you want to issue and manage electronic coupons, then you can
setup the e-coupons add-on functionality, regardless your level!
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24. CONTACT US FOR MORE!
marketing went mobile
yiades.com
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