This document discusses strategies for promoting mobile games and apps. It notes that paid apps and brand apps often have low download rates. It recommends understanding your target audience, using a strategic mix of paid, owned, and earned promotion methods, optimizing app details and keywords, testing promotions, and leveraging reviews and press coverage. Key promotion tactics include Facebook mobile ads, in-app purchases, search engine optimization, and word-of-mouth. The focus should be on developing a natural, on-brand strategy that plays to the strengths of the app and its creators.
Enter to the whole of Mobile development. Understand how to create a mobile campaign especially via iOS applications. Omnitoons has created over 40iOS apps and currently focuses on Enterprise applications.
Presentation on App vs Web. Details:
- Pros and Cons of Apps
- Pros and Cons of Web
- Key questions to consider when choosing one or the other
- Examples of multi-platform brands
- Short case studies on Facebook, Fandango, Yahoo!
- Comparison of key data on key mobile platforms.
Enter to the whole of Mobile development. Understand how to create a mobile campaign especially via iOS applications. Omnitoons has created over 40iOS apps and currently focuses on Enterprise applications.
Presentation on App vs Web. Details:
- Pros and Cons of Apps
- Pros and Cons of Web
- Key questions to consider when choosing one or the other
- Examples of multi-platform brands
- Short case studies on Facebook, Fandango, Yahoo!
- Comparison of key data on key mobile platforms.
Decoding Monetization Models For Social & Chat AppsInMobi
The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate.
Across the globe, developers are exploring unique monetization models which allow them to grow beyond the traditional paid downloads or subscription methods.
Mobile Apps - How can it help brands achieve their objectives?Senthil Anand S
How some brands have successfully cracked an idea of a mobile application that serves their business objectives, while many are still searching in the dark.
This presentation gives you insights into what you must do to conceptualize a successful mobile app for your brand.
How I Achieved $15,000 Daily Sales on Google Play | Android App MonetizationKatsuaki Sato
Katsuaki Sato describes his studies of app monetization and promotion on Google Play. Learn from the master of Anrdoid app marketing in Tokyo Japan. Katsuaki's company Metaps is a leader in Android app promotion, monetization and retention.
You don't have a budget. You're time poor. You need to market your app. Where do you start? That's where Jonesy's 5 Step guide to App Marketing can help you.
Social Media is a web based ideological and technological feature which allows the exchange of user generated content and discussion. The whole world has become rather small through social media. The mobile application device market has grown to a level that finding a direction often become challenging. At the same time, the whole social scene is always in our hands through smart phones. Italian trainer, Stefano Virgilli, as an Adobe instructor with Vox Lab, will provide an overview of what could happen in a scenario of social collapse and how far we can cope with "social invasion".
A retrospective review of the Honduras AIN-C program guided by a community he...HFG Project
Factors that influence performance of community health workers (CHWs) delivering health services are not well understood. A recent logic model proposed categories of support from both health sector and communities influence CHW performance and program outcomes. This logic model has been used to review a growth monitoring program delivered by CHWs in Honduras, known as Atención Integral a la Niñez en la Comunidad (AIN-C). A retrospective review of AIN-C was conducted through a document desk review and supplemented with in-depth interviews. Documents were systematically coded using the categories from the logic model, and gaps were addressed through interviews. Authors reviewed coded data for each category to analyze program details and outcomes as well as identify potential issues and gaps in the logic model.
Decoding Monetization Models For Social & Chat AppsInMobi
The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate.
Across the globe, developers are exploring unique monetization models which allow them to grow beyond the traditional paid downloads or subscription methods.
Mobile Apps - How can it help brands achieve their objectives?Senthil Anand S
How some brands have successfully cracked an idea of a mobile application that serves their business objectives, while many are still searching in the dark.
This presentation gives you insights into what you must do to conceptualize a successful mobile app for your brand.
How I Achieved $15,000 Daily Sales on Google Play | Android App MonetizationKatsuaki Sato
Katsuaki Sato describes his studies of app monetization and promotion on Google Play. Learn from the master of Anrdoid app marketing in Tokyo Japan. Katsuaki's company Metaps is a leader in Android app promotion, monetization and retention.
You don't have a budget. You're time poor. You need to market your app. Where do you start? That's where Jonesy's 5 Step guide to App Marketing can help you.
Social Media is a web based ideological and technological feature which allows the exchange of user generated content and discussion. The whole world has become rather small through social media. The mobile application device market has grown to a level that finding a direction often become challenging. At the same time, the whole social scene is always in our hands through smart phones. Italian trainer, Stefano Virgilli, as an Adobe instructor with Vox Lab, will provide an overview of what could happen in a scenario of social collapse and how far we can cope with "social invasion".
A retrospective review of the Honduras AIN-C program guided by a community he...HFG Project
Factors that influence performance of community health workers (CHWs) delivering health services are not well understood. A recent logic model proposed categories of support from both health sector and communities influence CHW performance and program outcomes. This logic model has been used to review a growth monitoring program delivered by CHWs in Honduras, known as Atención Integral a la Niñez en la Comunidad (AIN-C). A retrospective review of AIN-C was conducted through a document desk review and supplemented with in-depth interviews. Documents were systematically coded using the categories from the logic model, and gaps were addressed through interviews. Authors reviewed coded data for each category to analyze program details and outcomes as well as identify potential issues and gaps in the logic model.
Dennis Dunmyer, BBA, MSW, JD, Vice President of Behavioral Health and Community Programs, Kansas City CARE Clinic
Learning Objectives:
1. Explore the approach to Missouri’s Community Health Worker workforce.
2. Discuss the role of school-based health care in preventative medicine.
3. Discuss examples of workplace wellness programs that create healthier employees while improving an organization’s bottom line.
ICCM impact in four African countries: project monitoring & evaluationMalaria Consortium
A presentation by Geoffrey Namara from Malaria Consortium, which looks at the results and highlights of integrated community case management projects implemented in four African countries. The presentation examines routine data collection methods, the scale and duration of data collection, results & highlights from routine data, project evaluations, evaluations conducted (methods & timelines), and results & highlights.
To see the live presentation, watch the YouTube video: http://www.youtube.com/watch?v=d2UQkhUqbP8
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
Advertising & Marketing Trends 2014 | Marketing Private Schools and Summer CampsOur Kids Media
Marketing tips and marketing trends for privates schools, summer camps and kids programs about marketing to moms in Canada. [Our Kid Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Attack the Dealer App Gap: Reach Gen Y – Keep All Customers Close – and Serio...My_Lithia
Mark Conner, Assistant Vice President of Marketing for Lithia Motor Group, shares his experience launching their first mobile app, My Lithia, at the 2012 DrivingSales Executive Summit.
With over 500,000 apps on the Apple App Store anbd 250,000 apps on the Android App Market, mobile app market is extremely competitive. A good app no longer guarentee
5. Brands are even worse …
80% of brand apps are
downloaded less
than 1000 times
*Deloitte, 2012
futuremedia.me
6. ‘We’d like a game
where beans chase
each other, and toast
is involved somehow’
futuremedia.me
7. Audi’s A4 Game
Are Audi A4s
really that
horrible to drive?
...drives like
there is a drunk
If their cars handled behind the wheel
like this the company
would be in big
trouble
I feel ripped off –
even though the
Just like a real A4 – game was free!
it’s boring and
tedious
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8. How many downloads
does it take?
25,000 daily for
top 25 free
2,500 daily top
25 paid
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9. How long does it take to get 1
million users?
9 years
9 months
9 days
futuremedia.me
10. If you thought Drawsomething was fast, Line Pop reached 1.75m downloads in
three days (but they had an 80m user base already)
futuremedia.me
22. Basic App Hygiene
• Name – needs to be discoverable for the brand/search terms
• Keywords – both iTunes (100 characters) and Google Play
• Description – first three lines are important
• Category & region choice – up to 2 categories
• Price (or Freemium) – competitors?
Read More: http://katemats.com/20-things-every-ios-and-mobile-dev-should-consider-in-their-app-promotion-strategy/
futuremedia.me
http://developer.apple.com/library/ios/#documentation/LanguagesUtilities/Conceptual/iTunesConnect_Guide/8_Add
ingNewApps/AddingNewApps.html
23. App Store Search is Important
http://www.bluefountainmedia.com/blog/ranking-factors-app-store/
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24. Free Tools Can Help
searchman.com
appannie.com futuremedia.me
35. To Conclude
• App stores are busy places
• Understand the landscape and your audience
• Develop a promotion strategy
• Use all of the channels you have
(but WOM is the most important)
• Optimise your app/keywords and update regularly
• Be natural, on-brand and play to your strengths
futuremedia.me
But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.
App-Promo study, 2012
Talk about the disasters that can happen if you get it wrong or don’t put in the required effort.This app was a black car on a black background that crashed all the time. Not good for a family or fleet car!
There’s a fine line between success and failure: The top 7 apps represent 10% of all revenues
1.75m in three days … Accessed an existing 80m user base + very viral
But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.
Inneractive
But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.
25% increase in downloads, 10% reduction in the cost-per-install
But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.
But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.
But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.