Go Beyond is an inspiring social, athletic app created by iiD for yurbuds sports earphones that motivates you to push yourself further in running, cycling and swimming. You earn cool badges and points for conquering challenges (dubbed “Walls”) while being able to share your progress on the spot in Facebook and Twitter. Unlike most training apps that have challenges and social features viewable only on a website, Go Beyond has everything built right into the mobile experience.

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iiD Showcase:
‘Go Beyond’ Mobile Fitness App
An inspiring athletic app that pushes you beyond your physical limits

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What is the ‘Go Beyond’ App?
Go Beyond is an inspiring social, athletic app created by iiD for yurbuds
sports earphones that motivates you to push yourself further in
running, cycling and swimming. You earn cool badges and points for
conquering challenges (dubbed “Walls”) while being able to share your
progress on the spot in Facebook and Twitter. Unlike most training apps
that have challenges and social features viewable only on a website, Go
Beyond has everything built right into the mobile experience.

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The ‘Go Beyond’ social
training app for iOS
and Android was
created for yurbuds
sport headphones.

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Go Beyond is a GPS-
based social app that
rewards users with
points and badges as
they complete harder
running, cycling and
swimming challenges.

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Users earn cool
badges and points for
conquering challenges
(“Walls”) while being
able to share their
progress on the spot
in Facebook and
Twitter.

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App Flow – “Choosing a Wall”
Customized startup screen ‘Walls’ screen showing 3 Walls detail screen to
welcoming users back to levels and a list of badges learn about, start, or invite
app to navigate by friends to a wall

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App Flow – “Conquering a Wall”
GPS-based odometer and Congratulations message Instantly, share about
stopwatch for running, when wall is conquered achievement on Twitter
cycling and swimming with points earned and Facebook

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App Flow – “Connecting to Wallers”
A leaderboard motivates User profiles to view details Simple social app to cheer
users through rank based on people’s points, badges on others through liking
on badges and points and followers/following and comments

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Facebook Integration
A true social app, Go Beyond also takes full
advantage of Facebook Open Graph with the user’s
activities automatically posted to Facebook
including completion of new Walls, latest map
location of runs and rides, when they take on a
higher difficulty level Wall and status on the
leaderboard. A Facebook app landing page let’s
users’ friends see their accomplishments, see the
leaderboard and download the app themselves.

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Go Beyond App Publishes
into Facebook Feeds
User’s activities automatically
posted to Facebook including
completion of new Walls,
latest map location of runs
and rides, when they take on a
higher difficulty level Wall and
status on the leaderboard.

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Go Beyond App on
Facebook
Each athletes’ profiles can
be seen in the Facebook
app from clicking on any
post on their feed.

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Go Beyond App on
Facebook
Bringing the app
leaderboard into Facebook
motivates potential users
to join in the fun

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Go Beyond App on
Facebook
Key goal of the Facebook
app is to make download
of the app easy to access
for iOS and Android

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Testimonial
“We picked a branded utility
like Go Beyond because it is a
much deeper engagement and
tells our story through
experience rather than words.”
yurbuds brand manager Daniel DeVille

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Testimonial
“Go Beyond app means
translating our mission
statement and brand essence
into something tangible and
useable by our core audience.
Another way to serve them in a
unique and forward-looking
fashion.”
yurbuds brand manager Daniel DeVille

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Get the GO BEYOND app:
https://itunes.apple.com/us/app/go-
beyond/id564448864?mt=8
https://play.google.com/store/apps/
details?id=com.yurbuds.gobeyond

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About iiD
iiD (“ideas in digital”) is a new breed of digital branding agency that builds connections
through digital-minded branding, brand utility, social channels and emerging technology
to enable what we call ‘friendship media’. iiD is an agency in San Francisco and was
founded 4 years ago. We excel at branding for the digital world that forges connections
between people and the brands they love. We map out, design and develop digital
products and services to delight consumers and achieve our clients’ business goals. iiD
blends the four key elements of success in digital media: strategy, creative, social design
and technology.
1620 Montgomery Street #250
San Fancisco, CA 94111
(415) 738-0738
http://www.ideasindigital.com
info@ideasindigital.com ‎