Imagine connecting with social photo enthusiast to build brand, influence product, and establish engaging dialog with one of the most active consumer demographics on the web.
The Movement Project is a multi-episode series profiling diverse groups of elite senior athletes. Each episode features a different athlete and their dedication to their sport despite growing old. The episodes are photographed in bold black and white and titled after the movement of each sport, such as "leap" or "surf". By telling inspirational stories, the series aims to have broad appeal. Sponsorship would connect brands to the large, engaged senior audience through cross-platform promotion. A complete media plan is available for $500,000 for six episodes.
This document provides tips for iOS user acquisition and game discovery. It recommends focusing on word of mouth by getting reviews and promoting through blogs. The App Store is also important but getting featured placement requires spending a lot or cultivating relationships with Apple. Advertising requires significant spending as acquisition costs rise. Viral sharing through social integration and inherently viral game design can also help. Mobile publishers should only be considered as a last option.
Mountain Dew's brand personality focuses on excitement. It targets daring, imaginative, and up-to-date individuals like gamers and athletes. Over time, Mountain Dew has evolved its targeting and flavors to align with exciting activities and cultural trends. It sponsors extreme sports and launches limited flavors tied to movies and video games to stay relevant to its daring consumer base.
This document summarizes the ComicReply digital marketing platform. It allows users to create "fan art" using elements from branded content, such as characters, objects, or audio clips. Fans can then vote on each other's submissions. The most popular submissions win prizes. This engages fans and drives marketing results by growing social media followings, extending the brand's reach, and promoting ancillary sales. The platform can host ongoing creative contests on web and mobile to keep the fan base actively engaged. It is aimed at brands, agencies, content marketers, and small-to-medium enterprises to build their audiences.
GoPro Inc. Digital Advertising PresentationYidong Xu
GoPro Inc. presented their digital branding strategy which focuses on capturing, editing, and sharing content through their action cameras and mobile apps. Their target audience enjoys active outdoor lifestyles and consumes content across digital platforms. GoPro aims to position their brand to empower customers to become "heroes" by documenting their adventures through easy to use products and content partnerships with leagues like the NHL and Red Bull.
In deze slideshare is de presentatie van WaterReijk Marketing te vinden, die is gepresenteerd tijdens de jaarlijkse deelnemersbijeenkomst op donderdag 26 maart in de Heren van de Rechter in Steenwijk.
The Movement Project is a multi-episode series profiling diverse groups of elite senior athletes. Each episode features a different athlete and their dedication to their sport despite growing old. The episodes are photographed in bold black and white and titled after the movement of each sport, such as "leap" or "surf". By telling inspirational stories, the series aims to have broad appeal. Sponsorship would connect brands to the large, engaged senior audience through cross-platform promotion. A complete media plan is available for $500,000 for six episodes.
This document provides tips for iOS user acquisition and game discovery. It recommends focusing on word of mouth by getting reviews and promoting through blogs. The App Store is also important but getting featured placement requires spending a lot or cultivating relationships with Apple. Advertising requires significant spending as acquisition costs rise. Viral sharing through social integration and inherently viral game design can also help. Mobile publishers should only be considered as a last option.
Mountain Dew's brand personality focuses on excitement. It targets daring, imaginative, and up-to-date individuals like gamers and athletes. Over time, Mountain Dew has evolved its targeting and flavors to align with exciting activities and cultural trends. It sponsors extreme sports and launches limited flavors tied to movies and video games to stay relevant to its daring consumer base.
This document summarizes the ComicReply digital marketing platform. It allows users to create "fan art" using elements from branded content, such as characters, objects, or audio clips. Fans can then vote on each other's submissions. The most popular submissions win prizes. This engages fans and drives marketing results by growing social media followings, extending the brand's reach, and promoting ancillary sales. The platform can host ongoing creative contests on web and mobile to keep the fan base actively engaged. It is aimed at brands, agencies, content marketers, and small-to-medium enterprises to build their audiences.
GoPro Inc. Digital Advertising PresentationYidong Xu
GoPro Inc. presented their digital branding strategy which focuses on capturing, editing, and sharing content through their action cameras and mobile apps. Their target audience enjoys active outdoor lifestyles and consumes content across digital platforms. GoPro aims to position their brand to empower customers to become "heroes" by documenting their adventures through easy to use products and content partnerships with leagues like the NHL and Red Bull.
In deze slideshare is de presentatie van WaterReijk Marketing te vinden, die is gepresenteerd tijdens de jaarlijkse deelnemersbijeenkomst op donderdag 26 maart in de Heren van de Rechter in Steenwijk.
Magesh observed several grocery stores and snack joints near his home. At Reliance Fresh, he saw confusing price tags, excess stock lying around, and a lack of personalized customer service. Indian Walmart or Easy Day Supermarket was large but poorly staffed and lacked attractive interior design. Local snack joint Calcutta Chat House prepared delicious snacks and jalebi. Another supermarket, 7 Days Super Market, had many product varieties but narrow aisles. Safety measures were also questionable at 7 Days with a high emergency exit and no fire safety plans. CCTV cameras had been newly installed.
The document summarizes the causes and effects of the Vietnam War. It discusses how the war began as an extension of the First Indochina War and was fueled by fears of communism spreading. It then outlines some of the immediate effects like the large number of American casualties. Long term effects included health issues in veterans from Agent Orange, the formation of veterans advocacy groups, negative stereotypes of veterans, increased narcotics use, and the consequences of the communist victory including reeducation camps and millions fleeing as refugees. The document also notes how literary works explored themes from the war like loss of innocence.
The document summarizes the media products created by Rebecca Robertson for her media evaluation assignment. It describes the teaser trailer she created, including the characters and their costumes, the music used, and similar horror films that inspired her work. It also discusses the poster she designed, featuring an image of eyes, and the magazine cover she made promoting her fictional film. Audience feedback indicated the trailer's creepy crawling scene was effective at building tension. Research and planning utilized websites, photo editing software, and recording devices.
High performance Hollow fiber Membrane filters for precise applications. These high quality filters are manufactured in Japan are reliable and ensure satisfactory output. Kindly feel free to contact us for solutions to your typical applications. We can visit and discuss your needs and work out the proposal suiting the application.
The document summarizes the media products created by Rebecca Robertson for her media evaluation assignment. It describes the teaser trailer she created, including the characters and their costumes, the music used, and similar horror films that inspired her work. It also discusses the poster she designed, featuring an image of eyes, and the magazine cover she made promoting her fictional film. Audience feedback indicated the trailer's creepy crawling scene was effective at building tension. Research and planning utilized websites, photo editing software, and word processing, while evaluation included a PowerPoint presentation.
Doble Nucleo is a band from Quilmes, Argentina comprised of Robert on guitar, Sergio on bass, Christian on drums, and Santiago as a singer. They play rock music and can be found on Facebook at http://www.facebook.com/doblenucleoquilmes and have a blog at www.doblenucleoquilmes.blogspot.com.
This document provides technical information on Arya hydraulic fittings that are manufactured according to DIN 2353/EN 8434-1 standards. It discusses the type approvals, nomenclature, ordering information, materials used, applications, tubing selection guidelines, and recommended tube dimensions for carbon steel and stainless steel tubing.
The document discusses the strategy and vision for branding a new games company called Dojit. The company aims to become the largest games brand in terms of downloads within five years by focusing on casual games played on handheld devices. Dojit will differentiate itself by targeting newbie, female, and casual gamers with games that can be played anywhere and anytime on touchscreen devices. The branding strategy involves establishing trust and reliability through consistent messaging and positive game values.
The document describes how digital technologies have shifted control from advertisers to consumers. It outlines three founding digital principles: 1) traditional advertising is dead, 2) the digital mash-up is the new interface, and 3) engageability is the new key performance indicator (KPI). It then discusses what control looks like from the consumer's perspective through their various digital tools and feeds. New digital targets and KPI metrics are proposed to measure consumer journeys and brand outcomes. Finally, a digital credo is presented that emphasizes embracing the loss of control through mash-ups and true consumer engagement.
Выступление Анны Свердловой, управляющего директора Actis Wunderman, на Саммите Digital Branding - BEST CASES, 24-25 Октября 2012. Панельная Дискуссия "Digital Branding vs Traditional Marketing" www.digital-branding.ru
This document provides tips for iOS game developers to find high quality, engaged players. It recommends focusing on word of mouth by getting reviews and building a great game. Other options include the App Store with strategic relationship building with Apple, advertising though it can be expensive, and viral channels like social sharing apps. Mobile publishers are a last resort option that take a cut of revenue in exchange for funding and support. The key is to build engaging games with social elements to generate word of mouth and organic discovery.
eMarketer Webinar: Social Video—The Next Wave in Digital AdvertisingeMarketer
This document discusses social video advertising and how it is becoming an important part of digital advertising. It defines social video as video content designed to be easily shared on social media platforms. The document reviews key statistics on social video viewing and sharing behaviors. It also examines some top performing social video advertising campaigns and what marketing strategies helped make them successful in driving views and sharing.
Why Native is the Undeniable Future of MonetizationSharethrough
This document discusses why native advertising is the future of monetization. It notes that click-through rates for traditional display ads have declined significantly since 2000 as users ignore banner ads. Native advertising integrates sponsored content seamlessly into users' experience through formats like promoted videos, posts, and articles. Major publishers have adopted native ads to generate revenue without hurting the user experience. The document introduces the Native Monetization Framework for helping brands and publishers utilize native advertising through both open formats for brand building and closed formats for direct response. It provides an example of how promoted videos on Sharethrough achieved an 18x higher brand lift than industry norms.
A consumer electronics brand and Olympics sponsor wants to maximize social media engagement during their existing marketing campaign. A proposed solution called Digigraph would provide personalized photos of Olympic athletes to consumers with an autograph and message. Consumers could then easily share these photos on social media. This would create a personal connection to the inspiring athletes and drive viral sharing among consumer networks, extending the brand's reach on platforms like Facebook and Twitter. The solution would also collect consumer data to measure campaign results and lifetime customer value.
#Awarenessinc UnWebinar with UnMarketing's Scott StrattenAwareness, Inc.
The document is a presentation from Awareness Inc, a social media management software company. It introduces their webinar on unmarketing with Scott Stratten as the presenter. It provides information on asking questions using #awarenessinc on Twitter, purchasing Scott's book, and a chance to win books. It also summarizes Awareness Inc and their social marketing hub software.
Magesh observed several grocery stores and snack joints near his home. At Reliance Fresh, he saw confusing price tags, excess stock lying around, and a lack of personalized customer service. Indian Walmart or Easy Day Supermarket was large but poorly staffed and lacked attractive interior design. Local snack joint Calcutta Chat House prepared delicious snacks and jalebi. Another supermarket, 7 Days Super Market, had many product varieties but narrow aisles. Safety measures were also questionable at 7 Days with a high emergency exit and no fire safety plans. CCTV cameras had been newly installed.
The document summarizes the causes and effects of the Vietnam War. It discusses how the war began as an extension of the First Indochina War and was fueled by fears of communism spreading. It then outlines some of the immediate effects like the large number of American casualties. Long term effects included health issues in veterans from Agent Orange, the formation of veterans advocacy groups, negative stereotypes of veterans, increased narcotics use, and the consequences of the communist victory including reeducation camps and millions fleeing as refugees. The document also notes how literary works explored themes from the war like loss of innocence.
The document summarizes the media products created by Rebecca Robertson for her media evaluation assignment. It describes the teaser trailer she created, including the characters and their costumes, the music used, and similar horror films that inspired her work. It also discusses the poster she designed, featuring an image of eyes, and the magazine cover she made promoting her fictional film. Audience feedback indicated the trailer's creepy crawling scene was effective at building tension. Research and planning utilized websites, photo editing software, and recording devices.
High performance Hollow fiber Membrane filters for precise applications. These high quality filters are manufactured in Japan are reliable and ensure satisfactory output. Kindly feel free to contact us for solutions to your typical applications. We can visit and discuss your needs and work out the proposal suiting the application.
The document summarizes the media products created by Rebecca Robertson for her media evaluation assignment. It describes the teaser trailer she created, including the characters and their costumes, the music used, and similar horror films that inspired her work. It also discusses the poster she designed, featuring an image of eyes, and the magazine cover she made promoting her fictional film. Audience feedback indicated the trailer's creepy crawling scene was effective at building tension. Research and planning utilized websites, photo editing software, and word processing, while evaluation included a PowerPoint presentation.
Doble Nucleo is a band from Quilmes, Argentina comprised of Robert on guitar, Sergio on bass, Christian on drums, and Santiago as a singer. They play rock music and can be found on Facebook at http://www.facebook.com/doblenucleoquilmes and have a blog at www.doblenucleoquilmes.blogspot.com.
This document provides technical information on Arya hydraulic fittings that are manufactured according to DIN 2353/EN 8434-1 standards. It discusses the type approvals, nomenclature, ordering information, materials used, applications, tubing selection guidelines, and recommended tube dimensions for carbon steel and stainless steel tubing.
The document discusses the strategy and vision for branding a new games company called Dojit. The company aims to become the largest games brand in terms of downloads within five years by focusing on casual games played on handheld devices. Dojit will differentiate itself by targeting newbie, female, and casual gamers with games that can be played anywhere and anytime on touchscreen devices. The branding strategy involves establishing trust and reliability through consistent messaging and positive game values.
The document describes how digital technologies have shifted control from advertisers to consumers. It outlines three founding digital principles: 1) traditional advertising is dead, 2) the digital mash-up is the new interface, and 3) engageability is the new key performance indicator (KPI). It then discusses what control looks like from the consumer's perspective through their various digital tools and feeds. New digital targets and KPI metrics are proposed to measure consumer journeys and brand outcomes. Finally, a digital credo is presented that emphasizes embracing the loss of control through mash-ups and true consumer engagement.
Выступление Анны Свердловой, управляющего директора Actis Wunderman, на Саммите Digital Branding - BEST CASES, 24-25 Октября 2012. Панельная Дискуссия "Digital Branding vs Traditional Marketing" www.digital-branding.ru
This document provides tips for iOS game developers to find high quality, engaged players. It recommends focusing on word of mouth by getting reviews and building a great game. Other options include the App Store with strategic relationship building with Apple, advertising though it can be expensive, and viral channels like social sharing apps. Mobile publishers are a last resort option that take a cut of revenue in exchange for funding and support. The key is to build engaging games with social elements to generate word of mouth and organic discovery.
eMarketer Webinar: Social Video—The Next Wave in Digital AdvertisingeMarketer
This document discusses social video advertising and how it is becoming an important part of digital advertising. It defines social video as video content designed to be easily shared on social media platforms. The document reviews key statistics on social video viewing and sharing behaviors. It also examines some top performing social video advertising campaigns and what marketing strategies helped make them successful in driving views and sharing.
Why Native is the Undeniable Future of MonetizationSharethrough
This document discusses why native advertising is the future of monetization. It notes that click-through rates for traditional display ads have declined significantly since 2000 as users ignore banner ads. Native advertising integrates sponsored content seamlessly into users' experience through formats like promoted videos, posts, and articles. Major publishers have adopted native ads to generate revenue without hurting the user experience. The document introduces the Native Monetization Framework for helping brands and publishers utilize native advertising through both open formats for brand building and closed formats for direct response. It provides an example of how promoted videos on Sharethrough achieved an 18x higher brand lift than industry norms.
A consumer electronics brand and Olympics sponsor wants to maximize social media engagement during their existing marketing campaign. A proposed solution called Digigraph would provide personalized photos of Olympic athletes to consumers with an autograph and message. Consumers could then easily share these photos on social media. This would create a personal connection to the inspiring athletes and drive viral sharing among consumer networks, extending the brand's reach on platforms like Facebook and Twitter. The solution would also collect consumer data to measure campaign results and lifetime customer value.
#Awarenessinc UnWebinar with UnMarketing's Scott StrattenAwareness, Inc.
The document is a presentation from Awareness Inc, a social media management software company. It introduces their webinar on unmarketing with Scott Stratten as the presenter. It provides information on asking questions using #awarenessinc on Twitter, purchasing Scott's book, and a chance to win books. It also summarizes Awareness Inc and their social marketing hub software.
The template provides sections for key information to include in an online media plan such as objectives, target audience, strategy, tactics, budget, timeline, and metrics. It outlines the goals, channels, budget allocation, schedule, and metrics for measuring success.
Objectives:
- State the goals and objectives of the campaign (e.g. increase brand awareness by 15%, generate 500 new leads)
Target Audience:
- Describe the target audience (demographics, interests, behaviors)
Strategy:
- Explain the overall strategy to reach goals (e.g. leverage social and paid search to drive traffic to website)
The document outlines an agenda for a social media conference. The schedule includes sessions on blogging, maximizing sales through social media, social media optimization, and mobile, social and location based marketing. Additional sections discuss why social media is important for connecting with customers and competitors, and how the rules of engagement have changed in social media where consumers have more control over brand messaging.
Integrated eMarketing discusses how companies can use digital media like email, mobile, social media, and websites to attract, engage, and retain customers. It provides examples of how Milwaukee Tools and Volvo Construction Equipment use strategies like email newsletters, videos, online communities, and integrated technology to connect with customers and aid in sales. The document emphasizes that customers now expect personalized, relevant, and timely communications across multiple channels.
Building a Digital Strategy within Travel April 2011David Atkins
Online Travel Marketing, Social, Mobile, Web, OTAs, Google, Google Hotel Ads, Facebook, FCommerce, MCommerce, Expedia, Orbitz, Travelocity, Priceline, NY Hotels- Presented April 12th 2011 NYC by David Atkins Digital DNA Infusion, LLC
www.digitaldnainfusion.com
Sony Mobile is driving social value by focusing on key audiences and their passion points to engage communities and drive brand preference. Their social media strategy for 2013 will align activity around quarterly themes supporting marketing episodes. Content will be born out of audience insights and fueled by passion points like photography, video, gaming and music to build authority and spark meaningful conversations. Strategic partnerships will help distribute valuable content across owned, paid, earned and influencer channels.
This document discusses how brands can use branded entertainment to stand out in a noisy media environment. It notes that consumers experience content across many platforms and that branded entertainment can engage audiences at a higher level than traditional advertising by telling compelling stories. The presentation provides rules for effective branded entertainment, including that it should be entertaining, credible, authentic, valuable, relevant, insightful and innovative. It uses the example of Red Bull's Riders Cup surf competition and the School of Surf web series it produced on VBS.tv to illustrate how finding the right story and distributing it widely can engage audiences.
Social Media for Event Marketing: Be the talk of the townMelonie Gallegos
This document provides guidance on using social media for event marketing. It discusses how over half of US internet users are on social networks and lists key stats about major social platforms. The document then outlines strategies for each phase of an event: pre-event promotion through influencers, audiences and benefits; live sharing at the event; and post-event follow up. It emphasizes building excitement through content and enabling word-of-mouth sharing through various social and technology tools.
Events bring social media to life. Learn tips and tricks for incorporating social marketing into event planning.
Presented by Melonie Gallegos in a private corporate event planners' lunch and learn session.
1310 omma mobile sponsored lunch grey stripeMediaPost
The document summarizes Greystripe's mobile advertising network capabilities. Greystripe provides (1) advanced targeting using proprietary data on 212 million profiles, (2) engaging ad formats like interactive full-screen ads, (3) cross-platform reach across devices and platforms, and (4) custom creative services. It positions Greystripe as the leading mobile ad network that delivers measurable results through its solutions and customer-focused approach.
Total Environment - Landcraft presentation.pptxSantoshSwain35
This document discusses strategies for marketing plots of land for residential development. It notes that current marketing lacks differentiation and focuses only on location and price. The document recommends using amenities to create desire beyond just the land and positioning the plots as both a place to design a home and invest. It suggests taglines and social media teasers could highlight a "Design+Invest" aspect to differentiate the plots.
Blogging as the Core of your Social Media activitymcwpsi
This document discusses the history and benefits of blogging and social media. It notes that blogging began in the 1990s and became mainstream in the 2000s. Social media allows people to share content, opinions, and perspectives through tools like social networking, podcasts, videos, and microblogging. The benefits of blogging include push marketing, demonstrating expertise, interactive communication, search engine optimization, and creating an information repository. However, the document cautions that social media is about developing relationships, not technology, and getting the right message to the right people. It advises planning goals before engaging in social media and focusing efforts in areas where relevant audiences exist.
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
Heart Touching Romantic Love Shayari In English with ImagesShort Good Quotes
Explore our beautiful collection of Romantic Love Shayari in English to express your love. These heartfelt shayaris are perfect for sharing with your loved one. Get the best words to show your love and care.
Tanjore Painting: Rich Heritage and Intricate Craftsmanship | Cottage9Cottage9 Enterprises
Explore the exquisite art of Tanjore Painting, known for its vibrant colors, gold foil work, and traditional themes. Discover its cultural significance today!
10. Professional Sports Marketing Use Case
MOBILE CONSUMER ONLINE DESTINATIONS
USER
GENERATED
MEDIA BRANDED MEDIA
Deliver 1:1 Unique
Promotional
Offer
[embedded Graphic,
Video or Audio]
#Use Case
11. Tweet Your Photo
@showmefotos
Exclusive Licensing Rights Available
#Reality
12. FAQ
• Can we use custom graphics? YES
• Can we use branded alias? YES
• Can we use-brand mobile video? YES
• Can we moderate content? YES
• Can we incorporate audio? YES
• Can we use a branded mobile app? YES
• Can we have content upload to social
networks like Facebook and Twitter? YES
#FAQ
13. Note
• All logos and trademarks are the property of
the brand owners
• All logos and trademarks illustrated are used
for demonstration purposes only
#legal
Editor's Notes
WiMEME Confidential 2011: CONCEPT: Brand and Syndicate multimedia content originally authored on mobile device such that the metadata is captured and leveraged for purposes advertising and marketing across the internet BUSINESS MODEL: License restricted use license to developers of mobile applications that plan to distribute their application thru marketplaces like: iphone, android, blackberry, windows. 1 st year – free 2-5 year – based upon app revenue and or transaction volume Also license to existing small mobile technology companies like: wimeme, zizzout, instagraph, rainbow, etc. GOAL: Thousands of developers and applications with millions of users and transactions to establish value of IP and then partner or sell to larger Entity that values IP as competitive advantage (AT&T, FB, Google, MSFT). APPLICATIONS: Social mobile applications and some instances of enterprise software applications (salesforce.com)