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2. Tahseen ullah 01Tahseen ullah 01
AWKUMAWKUM
S.R.H Pabbi campusS.R.H Pabbi campus
“ What can Brown do for you”
3. AGENDA
History of UPSHistory of UPS
Company´s general informationCompany´s general information
Service DescriptionService Description
Service RangeService Range
Unique Selling PointsUnique Selling Points
Marketing and AdvertisingMarketing and Advertising
MarketMarket
FinanceFinance
ConclusionConclusion
4. UPS (united parcel services )
started out in 1907s.
closet sized basement office.
jim casey and claude Ryan.
two teenagers from seattle with two bicycles and one
phone,
Headquartered in Georgia, United States
Employees: more than 400,000 people
Delivers more than 15 million packages a day to
6.1 million customers in more than 220 countries and
territories around the world
promised the “the Best Services and lowest rates.
successfully for more than 90 years. Become the largest
ground and air package distribution company.
Hi st ory
5. UPS Inc. means United Parcel Service.UPS Inc. means United Parcel Service.
Today UPS is a leading group in packagesToday UPS is a leading group in packages
delivery services that is identified through onedelivery services that is identified through one
of the most recognized and admired brands inof the most recognized and admired brands in
the world.the world.
Company´s general informationCompany´s general information
6. Every day, they manage the flow of goods,Every day, they manage the flow of goods,
funds, and information in more than 200funds, and information in more than 200
countries and territories worldwide.countries and territories worldwide.
7. AGENDA
Company´s general informationCompany´s general information
Service DescriptionService Description
Service RangeService Range
Unique Selling PointsUnique Selling Points
Marketing and AdvertisingMarketing and Advertising
MarketMarket
FinanceFinance
ConclusionConclusion
9. • Operational excellence
• New products, services, and business
models
• Customer and supplier intimacy
• Improved decision making
• Competitive advantage
• Focuses on introducing efficiency in
performance
• High level of customer service
• Lower cost
Strategic business objectives do UPS;s
IS address
10. We have become the world's largest packageWe have become the world's largest package
delivery company and a leading globaldelivery company and a leading global
provider of specialized transportation andprovider of specialized transportation and
logistics services.logistics services.
Service DescriptionService Description
12. AGENDA
Company´s general informationCompany´s general information
Service DescriptionService Description
Service RangeService Range
Unique Selling PointsUnique Selling Points
Marketing and AdvertisingMarketing and Advertising
MarketMarket
FinanceFinance
ConclusionConclusion
13. UPS Air CargoUPS Air Cargo
UPS CapitalUPS Capital
UPS ConsultingUPS Consulting
The UPS StoreThe UPS Store
UPS Professional ServicesUPS Professional Services
UPS Sonic AirUPS Sonic Air
UPS Supply Chain SolutionsUPS Supply Chain Solutions
Service RangeService Range
14. AGENDA
Company´s general informationCompany´s general information
Service DescriptionService Description
Service RangeService Range
Unique Selling PointsUnique Selling Points
Marketing and AdvertisingMarketing and Advertising
MarketMarket
FinanceFinance
ConclusionConclusion
15. Many things make UPS special and differentMany things make UPS special and different
from other similar products, such as theirfrom other similar products, such as their
customer care, good advertisement, the safetycustomer care, good advertisement, the safety
and loyalty of its service.and loyalty of its service.
Unique Selling Points (USP)Unique Selling Points (USP)
16. AGENDA
Company´s general informationCompany´s general information
Service DescriptionService Description
Service RangeService Range
Unique Selling PointsUnique Selling Points
Marketing andMarketing and AdvertisingAdvertising
MarketMarket
FinanceFinance
ConclusionConclusion
17. In UPS we can find the following strategies ofIn UPS we can find the following strategies of
marketing and publicity:marketing and publicity:
Marketing and AdvertisingMarketing and Advertising
UPS Sponsorships.UPS Sponsorships.
UPS Advertising.UPS Advertising.
UPS Web Page.UPS Web Page.
UPS e-Commerce and Technology.UPS e-Commerce and Technology.
18. UPS SponsorshipsUPS Sponsorships
Marketing and AdvertisingMarketing and Advertising
Robert Yates Racing (RYR) NASCAR teams isRobert Yates Racing (RYR) NASCAR teams is
a sponsor of UPS.a sponsor of UPS.
Since 2000, UPS has been the Official PackageSince 2000, UPS has been the Official Package
Delivery Company of NASCAR.Delivery Company of NASCAR.
UPS have a hallmark called “Race the Truck”UPS have a hallmark called “Race the Truck”
that is a creative marketing and brandingthat is a creative marketing and branding
initiatives.initiatives.
19. UPS AdvertisingUPS Advertising
Marketing and AdvertisingMarketing and Advertising
Communicating information about the serviceCommunicating information about the service
of package delivery.of package delivery.
Persuading consumers in order to choosePersuading consumers in order to choose
their services.their services.
Advertising in race truck: “UPS "Race theAdvertising in race truck: “UPS "Race the
Truck" Commercial”Truck" Commercial”
20. UPS Web PageUPS Web Page
Marketing and AdvertisingMarketing and Advertising
UPS have launched web pages in differentUPS have launched web pages in different
business sectors for example:business sectors for example:
21. UPS Web PagesUPS Web Pages
Marketing and AdvertisingMarketing and Advertising
http://www.aircargo.ups.comhttp://www.aircargo.ups.com
http://capital.ups.comhttp://capital.ups.com
http://www.ups-consulting.comhttp://www.ups-consulting.com
http://www.ec.ups.comhttp://www.ec.ups.com
http://www.theupsstore.comhttp://www.theupsstore.com
http://www.ups-psi.comhttp://www.ups-psi.com
https://www.sonicair.ups.comhttps://www.sonicair.ups.com
http://www.ups-scs.comhttp://www.ups-scs.com
http://www.racing.ups.comhttp://www.racing.ups.com
22. UPS e-Commerce and TechnologyUPS e-Commerce and Technology
Marketing and AdvertisingMarketing and Advertising
Their Online solutions and technology make e-Their Online solutions and technology make e-
commerce easy.commerce easy.
UPS E-Commerce Solutions redefine the wayUPS E-Commerce Solutions redefine the way
their customers connect with its business,their customers connect with its business,
reducing time and money.reducing time and money.
UPS offers tools to customers and these toolsUPS offers tools to customers and these tools
are free to download and come with customerare free to download and come with customer
support via e-mail.support via e-mail.
23. Marketing and AdvertisingMarketing and Advertising
UPS e-Commerce and TechnologyUPS e-Commerce and Technology
24. AGENDA
Company´s general informationCompany´s general information
Service DescriptionService Description
Service RangeService Range
Unique Selling PointsUnique Selling Points
Marketing and AdvertisingMarketing and Advertising
MarketMarket
FinanceFinance
ConclusionConclusion
27. AGENDA
Company´s general informationCompany´s general information
Service DescriptionService Description
Service RangeService Range
Unique Selling PointsUnique Selling Points
Marketing and AdvertisingMarketing and Advertising
MarketMarket
FinanceFinance
ConclusionConclusion
28. FinanceFinance
2004 Revenue: US$36.6 billion.2004 Revenue: US$36.6 billion.
2004 Delivery Volume: 3.6 billion packages2004 Delivery Volume: 3.6 billion packages
and documents.and documents.
Daily Delivery Volume: 14.1 millionDaily Delivery Volume: 14.1 million
packages and documents.packages and documents.
Daily U.S. Air Volume: 2.1 million packagesDaily U.S. Air Volume: 2.1 million packages
and documents.and documents.
Daily International Volume: 1.4 millionDaily International Volume: 1.4 million
packages and documents.packages and documents.
30. AGENDA
Company´s general informationCompany´s general information
Service DescriptionService Description
Service RangeService Range
Unique Selling PointsUnique Selling Points
Marketing and AdvertisingMarketing and Advertising
MarketMarket
FinanceFinance
ConclusionConclusion
31. Finally, this company has excellent products, inFinally, this company has excellent products, in
special UPS Air Cargo. It is the most traditionalspecial UPS Air Cargo. It is the most traditional
activity that has given the prestigious at enterprise.activity that has given the prestigious at enterprise.
Their leadership is in their efficiency andTheir leadership is in their efficiency and
seriousness to their customer care and in theseriousness to their customer care and in the
deliveries of sending.deliveries of sending.
UPS isUPS is world's largest global transportationworld's largest global transportation
company, operating in more than 200 countries andcompany, operating in more than 200 countries and
territories and employing 370,000 peopleterritories and employing 370,000 people
worldwide.worldwide.
Editor's Notes
Operational excellence: UPS has maintained leadership in small-package delivery services despite stiff competition from FedEx and the U.S. Postal System by investing heavily in advanced information technology.
New products, services, and business models: In June 2009 UPS launched a new Web-based Post Sales Order Management System (OMS) that manages global service orders and inventory for critical parts fulfillment. The system enables high-tech electronics, aerospace, medical equipment, and other companies anywhere in the world that ship critical parts to quickly assess their critical parts inventory, determine the most optimal routing strategy to meet customer needs, place orders online, and track parts from the warehouse to the end user.
Customer and supplier intimacy: Customers can download and print their own labels using special software provided by UPS or by accessing the UPS Web site. UPS spends more than $1 billion each year to maintain a high level of customer service while keeping costs low and streamlining its overall operations.
Improved decision making: Special software creates the most efficient delivery route for each driver that considers traffic, weather conditions, and the location of each stop. UPS estimates its delivery trucks save 28 million miles and burn 3 million fewer gallons of fuel each year as a result of using this technology. To further increase cost savings and safety, drivers are trained to use "340 Methods" developed by industrial engineers to optimize the performance of every task from lifting and loading boxes to selecting a package from a shelf in the truck.
Competitive advantage: UPS is leveraging its decades of expertise managing its own global delivery network to manage logistics and supply chain activities for other companies. It's Supply Chain Solutions division provides a complete bundle
