SlideShare a Scribd company logo
Each Technique reduced to 3 simple clear words.
 Repetition of Sounds 
 Evidence: “Jared Jokes about Jews” 
 The effect this has on the reader: 
 Draws attention to the point. Makes the 
reader more attentive to the words used. 
Nice to read / listen to.
 Personal, emotional, story 
 Evidence: “Recently my neighbour 
experiences this problem first hand” 
 The effect this has on the reader: 
 It encourages the reader to show emotion 
and see the topic as more related to them.
 Words from expert 
 Evidence: Professor John Matthews said “it’s 
true, trust me, I’m a professor” 
The effect this has on the reader: 
 It must be true because a respected person 
also says the same thing.
 Pressures practical point 
 Example: “They are not to blame for the 
accident, everyone knows it’s the driver of the 
car” 
The effect this has on the reader: Makes a 
complex argument seem simple and easy 
to decide on.
 Traditional family, pls 
 Evidence: “The Australian dream, giving 
three kids, a wife, a dog and a house of your 
own.” 
 The effect this has on the reader: 
 Makes the text appeal to people who have a 
family, or who are parents.
 Be scared & Fearful 
 Example: “Imagine your dad exploding” 
 The effect this has on the reader: 
 Intends to make them scared, fearful and 
therefore easy to convince
 Saving money = good 
 Evidence: “ Imagine how much money you would save 
if you stopped driving your car” 
 The effect this has on the reader: 
 Either tries to make the reader angry at being charged 
money for something 
 OR 
 Positions the reader to support an opinion because of 
their desire to save money, or to not see money 
wasted.
 Change is bad 
 Evidence: “Elders have been complaining about 
young generations for years, and look what the 
result of it is a decayed society!” 
 The effect this has on the reader: 
 Makes a person feel comfortable about doing 
the same old things.
 Love your Country 
 Example: “Aussies rule the world” 
The effect this has on the reader: Positions the reader 
To agree with actions that benefit the nation as a whole
 Crime = time = fair 
 Evidence: “ The death penalty is the ultimate 
form of cruelty, it’s a violation of fundamental 
human rights, its not a right or just thing to do.” 
 The effect this has on the reader: 
 Making things sound fair will catch the readers 
eyes by making sure that something's in it for 
everyone.
 Your perfect / Revolting 
 Evidence: “Mr Kolber is amazing” OR “Mr Kolber 
is the most massive idiot yet born” 
 The effect this has on the reader: 
 The reader can clearly tell who the ‘goodies’ are, 
and who the ‘baddies’ are.
 Cheesy, overused phrase 
 Evidence: “We brought our A game” 
 The effect this has on the reader: 
 The phrase is familiar, so the reader feels safe 
and familiar with the writers expresssion.
 Swearing, exaggeration, connotations 
 Example: “The brutal beheading of people” 
The effect this has on the reader: Evokes a sentiment 
or opinion
 Emotional, implied baggage 
 Example: “The Australian dollar slumped to a 
new low last night due to increasing 
nervousness about Europe’s economic woes 
The effect this has on the reader: Works up the readers 
And makes them feel emotional about it.
 Feels bad / good 
 Evidence: “Come on, you don’t want to be sad 
your whole life, don’t you want to be happy?” 
 The effect this has on the reader: 
 To make them feel the way you want them to 
feel when they read your essay.
 Hard facts, figures 
 Evidence: “ 50% of this class is in VCAL” 
 The effect this has on the reader: 
 Makes the argument seem objective and 
reliable
 OTT (Over The Top) 
 Overreacts, dramatic, emotional 
 Evidence: “The spurs are the best team ever, 
they are so fit, young and beautiful. They are so 
good and full of skill, such an amazing team” 
 The effect this has on the reader: 
 Is very over the top, so the reader either finds 
this funny or believable
 Everyone thinks same 
 Evidence: “All of Tony Abbott’s supporters are 
biased, bigoted racists who don’t deserve your 
vote.” 
 The effect this has on the reader: 
 Makes the reader think a group or type of person 
are all the same, or share the same opinion.
Students in VCAL 
Simple, readable, Facts 
Everyone not here 
10B 
10K 
10N 
The effect this has on the reader: 
Simplifies and makes the 
information 
Readable and easy to understand
 Includes reader together 
 Example: 
 “Finally, the research to back up what we all 
know’, that the cost of parking in this city is 
painful” 
 The effect this has on the reader: 
 It is meant to include the reader into the article 
and make them feel involved.
 Meaning is opposite 
 Sarcastic opposition people 
 Evidence: “ Is Jared dumb, Nahhh” 
 The effect this has on the reader: It gives the 
reason some enthusiasm, fun, laughter
 This like that 
 Comparing x = y 
 Example: “Coburg is a melting pot” 
The effect this has on the reader: Gives a 
Comparison between two things and makes 
The reader more interested.
 Play on words 
 Evidence: “ Being a vegetarian is a missed 
steak” 
 The effect this has on the reader: 
 Makes them laugh, or be impressed by the 
writers word play.
 Sensible, logical, superior 
 X = X = logic 
 Evidence: “If the spurs beat the heat, the heat 
suck” 
 The effect this has on the reader: 
 Makes complex things simple, by saying if 
_____ is this, then _____ is true.
 Repetition of word 
 Repeating, Repeating, Repeating 
 Example: Blah, Blah, Blah 
 The effect this has on the reader: 
 Makes the text easier to read and remember, 
emphasises certain words and points of view.
 Don’t answer = rhetorical 
 Implied but unstated 
 No thinking needed 
 Evidence: “ Do you want your children to grow 
up and become alcoholic druggies?” 
 The effect this has on the reader: Draws 
attention to the reader by forcing the reader to 
then agree with the statement being put 
forward.
 These informative slides were provided by 
10N – Circa 2014 (Class of 2016) 
The effect this has on the reader: 


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Year 10 - Year 12 persuasive language All Techniques

  • 1. Each Technique reduced to 3 simple clear words.
  • 2.  Repetition of Sounds  Evidence: “Jared Jokes about Jews”  The effect this has on the reader:  Draws attention to the point. Makes the reader more attentive to the words used. Nice to read / listen to.
  • 3.  Personal, emotional, story  Evidence: “Recently my neighbour experiences this problem first hand”  The effect this has on the reader:  It encourages the reader to show emotion and see the topic as more related to them.
  • 4.  Words from expert  Evidence: Professor John Matthews said “it’s true, trust me, I’m a professor” The effect this has on the reader:  It must be true because a respected person also says the same thing.
  • 5.  Pressures practical point  Example: “They are not to blame for the accident, everyone knows it’s the driver of the car” The effect this has on the reader: Makes a complex argument seem simple and easy to decide on.
  • 6.  Traditional family, pls  Evidence: “The Australian dream, giving three kids, a wife, a dog and a house of your own.”  The effect this has on the reader:  Makes the text appeal to people who have a family, or who are parents.
  • 7.  Be scared & Fearful  Example: “Imagine your dad exploding”  The effect this has on the reader:  Intends to make them scared, fearful and therefore easy to convince
  • 8.  Saving money = good  Evidence: “ Imagine how much money you would save if you stopped driving your car”  The effect this has on the reader:  Either tries to make the reader angry at being charged money for something  OR  Positions the reader to support an opinion because of their desire to save money, or to not see money wasted.
  • 9.  Change is bad  Evidence: “Elders have been complaining about young generations for years, and look what the result of it is a decayed society!”  The effect this has on the reader:  Makes a person feel comfortable about doing the same old things.
  • 10.  Love your Country  Example: “Aussies rule the world” The effect this has on the reader: Positions the reader To agree with actions that benefit the nation as a whole
  • 11.  Crime = time = fair  Evidence: “ The death penalty is the ultimate form of cruelty, it’s a violation of fundamental human rights, its not a right or just thing to do.”  The effect this has on the reader:  Making things sound fair will catch the readers eyes by making sure that something's in it for everyone.
  • 12.  Your perfect / Revolting  Evidence: “Mr Kolber is amazing” OR “Mr Kolber is the most massive idiot yet born”  The effect this has on the reader:  The reader can clearly tell who the ‘goodies’ are, and who the ‘baddies’ are.
  • 13.  Cheesy, overused phrase  Evidence: “We brought our A game”  The effect this has on the reader:  The phrase is familiar, so the reader feels safe and familiar with the writers expresssion.
  • 14.  Swearing, exaggeration, connotations  Example: “The brutal beheading of people” The effect this has on the reader: Evokes a sentiment or opinion
  • 15.  Emotional, implied baggage  Example: “The Australian dollar slumped to a new low last night due to increasing nervousness about Europe’s economic woes The effect this has on the reader: Works up the readers And makes them feel emotional about it.
  • 16.  Feels bad / good  Evidence: “Come on, you don’t want to be sad your whole life, don’t you want to be happy?”  The effect this has on the reader:  To make them feel the way you want them to feel when they read your essay.
  • 17.  Hard facts, figures  Evidence: “ 50% of this class is in VCAL”  The effect this has on the reader:  Makes the argument seem objective and reliable
  • 18.  OTT (Over The Top)  Overreacts, dramatic, emotional  Evidence: “The spurs are the best team ever, they are so fit, young and beautiful. They are so good and full of skill, such an amazing team”  The effect this has on the reader:  Is very over the top, so the reader either finds this funny or believable
  • 19.  Everyone thinks same  Evidence: “All of Tony Abbott’s supporters are biased, bigoted racists who don’t deserve your vote.”  The effect this has on the reader:  Makes the reader think a group or type of person are all the same, or share the same opinion.
  • 20. Students in VCAL Simple, readable, Facts Everyone not here 10B 10K 10N The effect this has on the reader: Simplifies and makes the information Readable and easy to understand
  • 21.  Includes reader together  Example:  “Finally, the research to back up what we all know’, that the cost of parking in this city is painful”  The effect this has on the reader:  It is meant to include the reader into the article and make them feel involved.
  • 22.  Meaning is opposite  Sarcastic opposition people  Evidence: “ Is Jared dumb, Nahhh”  The effect this has on the reader: It gives the reason some enthusiasm, fun, laughter
  • 23.  This like that  Comparing x = y  Example: “Coburg is a melting pot” The effect this has on the reader: Gives a Comparison between two things and makes The reader more interested.
  • 24.  Play on words  Evidence: “ Being a vegetarian is a missed steak”  The effect this has on the reader:  Makes them laugh, or be impressed by the writers word play.
  • 25.  Sensible, logical, superior  X = X = logic  Evidence: “If the spurs beat the heat, the heat suck”  The effect this has on the reader:  Makes complex things simple, by saying if _____ is this, then _____ is true.
  • 26.  Repetition of word  Repeating, Repeating, Repeating  Example: Blah, Blah, Blah  The effect this has on the reader:  Makes the text easier to read and remember, emphasises certain words and points of view.
  • 27.  Don’t answer = rhetorical  Implied but unstated  No thinking needed  Evidence: “ Do you want your children to grow up and become alcoholic druggies?”  The effect this has on the reader: Draws attention to the reader by forcing the reader to then agree with the statement being put forward.
  • 28.  These informative slides were provided by 10N – Circa 2014 (Class of 2016) The effect this has on the reader: 