The document discusses in-game advertisements in The Sims social game on Facebook. It notes that the game has over 101 million players and was developed by EA. Players can socialize with friends in the virtual world but interactions require energy. When energy runs out, players can wait for a refill or exchange in-game items like Dunkin' Donuts coffee for energy. Since 2011, the game has featured in-game ads allowing players to exchange Dunkin' Donuts coffee and boost items collected while playing to replenish one energy.