Yannick will summarize the main factors influencing search engines rankings with a particular focus on the on-page factors and how sh404SEF can be used to improve Joomla’s natural results. In addition he will summarize some of the other features of sh404SEF such as analytics and short urls and the roadmap for future development.

1. sh404sef, seo and analytics JoomlaDay South Africa 20.08.2010

3. b - A quick timeline

4. c - Why would you use it ?

5. d - Basic features

6. e - Recent additions

7. Questions 1 - Using or have used sh404SEF ? 2 - Familiar with URL rewriting and SEO ? 3 - Collect site analytics data?

9. fix SEO issues

10. improves security

12. Support : anything-digital.com/34p

13. F.A.Q. : anything-digital.com/3u

14. Manual : anything-digital.com/3h

19. 650 downloads / day

20. 5000+ forum members

22. organized support

24. What it doesn’t: anything-digital.com/ k3x‏

26. largest number of plugins in the Joomla world

27. better page titles , hx tags, read more links

28. duplicate content

29. shurl (backlinks)

30. ‏

32. anti-spam

33. table-less joomla output‏ (1.5x only)

34. detailed 404 logs (time, I.P., user agent)‏

36. shurl‏

37. outgoing links‏

38. analytics data

40. anti-flooding

41. anti-spam (Project Honey Pot)‏

42. IP, user-agent white/black list

46. (Yes, still very much for search engines)

50. Upgrades keep all data

51. Default settings are usually OK

52. review settings before enabling!

54. most important seo improvements

55. most important security checks

59. users know to which site they go before clicking

60. SEO backlinks boost

62. keep users on your site

65. e – Recent additions: 404 page Better than 1.5, but not enough

66. e – Recent additions: 404 page Help user Keep user on your site

76. also in headers, for PDF

77. F I N (the end)