Yannick Gaultier - sh404SEF SEO and Analytics

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Yannick Gaultier - sh404SEF SEO and Analytics

  1. 1. sh404sef, seo and analytics JoomlaDay South Africa 20.08.2010
  2. 2. What's the plan ? <ul><li>a - What are we talking about ? </li></ul><ul><li>b - A quick timeline </li></ul><ul><li>c - Why would you use it ? </li></ul><ul><li>d - Basic features </li></ul><ul><li>e - Recent additions </li></ul>
  3. 3. Questions <ul><li>1 - Using or have used sh404SEF ? </li></ul><ul><li>2 - Familiar with URL rewriting and SEO ? </li></ul><ul><li>3 - Collect site analytics data? </li></ul>
  4. 4. a - What are we talking about ? <ul><li>a Joomla 1.5/1.6/1.7 extension </li></ul><ul><ul><li>adds SEO features </li></ul></ul><ul><ul><li>fix SEO issues </li></ul></ul><ul><ul><li>improves security </li></ul></ul>
  5. 5. a - What are we talking about ? <ul><li>Contact info </li></ul><ul><ul><li>Home : anything-digital.com/3w </li></ul></ul><ul><ul><li>Support : anything-digital.com/34p </li></ul></ul><ul><ul><li>F.A.Q. : anything-digital.com/3u </li></ul></ul><ul><ul><li>Manual : anything-digital.com/3h </li></ul></ul>
  6. 6. b - A quick timeline <ul><li>late 2005 </li></ul><ul><ul><li>build personal sites, want multilingual SEF urls </li></ul></ul><ul><ul><li>modify 404SEFx </li></ul></ul><ul><li>late 2006 </li></ul><ul><ul><li>publish hacks on forums </li></ul></ul>
  7. 7. b - A quick timeline <ul><li>early 2007 </li></ul><ul><ul><li>dedicated support site (1 st june '07)‏ </li></ul></ul><ul><ul><li>lots of new features </li></ul></ul><ul><li>early 2008 </li></ul><ul><ul><li>native Joomla 1.5 (jan. 2008) </li></ul></ul><ul><ul><li>650 downloads / day </li></ul></ul><ul><ul><li>5000+ forum members </li></ul></ul>
  8. 8. b - A quick timeline <ul><li>sept 2009 </li></ul><ul><ul><li>becomes GPL commercial </li></ul></ul><ul><li>(loose 230+ reviews!) </li></ul><ul><ul><li>Anything Digital sales partnership </li></ul></ul><ul><li>sept 2010 </li></ul><ul><ul><li>development back on track, new features </li></ul></ul><ul><ul><li>organized support </li></ul></ul>
  9. 9. c - Why would you use it ? <ul><li>more details </li></ul><ul><ul><li>What it does: anything-digital.com/ yk </li></ul></ul><ul><ul><li>What it doesn’t: anything-digital.com/ k3x‏ </li></ul></ul>
  10. 10. c - Why would you use it ? <ul><li>SEO results </li></ul><ul><ul><li>better SEF urls (ranking, backlinks boost) </li></ul></ul><ul><ul><li>largest number of plugins in the Joomla world </li></ul></ul><ul><ul><li>better page titles , hx tags, read more links </li></ul></ul><ul><ul><li>duplicate content </li></ul></ul><ul><ul><li>shurl (backlinks) </li></ul></ul><ul><ul><li>‏ </li></ul></ul>
  11. 11. c - Why would you use it ? <ul><li>SEO results </li></ul><ul><ul><li>analytics data </li></ul></ul><ul><ul><li>anti-spam </li></ul></ul><ul><ul><li>table-less joomla output‏ (1.5x only) </li></ul></ul><ul><ul><li>detailed 404 logs (time, I.P., user agent)‏ </li></ul></ul>
  12. 12. c - Why would you use it ? <ul><li>user friendliness </li></ul><ul><ul><li>nice urls, speed (rejected attacks) </li></ul></ul><ul><ul><li>shurl‏ </li></ul></ul><ul><ul><li>outgoing links‏ </li></ul></ul><ul><ul><li>analytics data </li></ul></ul>
  13. 13. c - Why would you use it ? <ul><li>improved security </li></ul><ul><ul><li>url check, XSS </li></ul></ul><ul><ul><li>anti-flooding </li></ul></ul><ul><ul><li>anti-spam (Project Honey Pot)‏ </li></ul></ul><ul><ul><li>IP, user-agent white/black list </li></ul></ul>
  14. 14. d - Basic features: SEF urls <ul><li>Search Engines Friendly urls </li></ul><ul><li>today : Friendly URLs </li></ul><ul><ul><li>for people </li></ul></ul><ul><ul><li>for search engines </li></ul></ul><ul><li>largest # of plugins to support 3rd-party components </li></ul><ul><li>(Yes, still very much for search engines) </li></ul>
  15. 15. d - Basic features: SEO <ul><li>Search Engines Optimization </li></ul><ul><li>complex, many factors </li></ul><ul><ul><li>on page, off page (backlinks, age,...) </li></ul></ul><ul><li>sh404sef : on page optimization </li></ul><ul><li>(and also off-page!) </li></ul><ul><li>#1 factor : page title, not SEF url </li></ul><ul><li>(seomoz) </li></ul>
  16. 16. d - Basic features <ul><li>Installs like any extension </li></ul><ul><li>Upgrades keep all data </li></ul><ul><li>Default settings are usually OK </li></ul><ul><li>review settings before enabling! </li></ul>
  17. 17. d- Basic features <ul><li>Enabling with default settings : </li></ul><ul><ul><li>SEF urls have /index.php/ (don't require .htaccess)‏ </li></ul></ul><ul><ul><li>most important seo improvements </li></ul></ul><ul><ul><li>most important security checks </li></ul></ul>
  18. 18. e – Recent additions: shurl <ul><li>shurl, joomla own tiny urls </li></ul><ul><ul><li>auto-create short urls </li></ul></ul>shurl generated: k206
  19. 19. e – Recent additions: shurl <ul><li>user requests : </li></ul><ul><li>www.mysite.com/k206 </li></ul><ul><li>sh404sef 301 redirects to </li></ul><ul><li>www.mysite.com/best-SEO-practices.html </li></ul><ul><li>put /k206 on your business cards, leaflet, printed ads, tweets, speak over phone </li></ul>
  20. 20. e – Recent additions: shurl <ul><li>don't rely on 3rd-party </li></ul><ul><li>users know to which site they go before clicking </li></ul><ul><li>SEO backlinks boost </li></ul>
  21. 21. e – Recent additions: 404 page <ul><li>404 error page matters </li></ul><ul><li>keep users on your site </li></ul><ul><li>help them find what they want </li></ul><ul><li>Joomla handling: room for improvement </li></ul>
  22. 22. e – Recent additions: 404 page <ul><li>Joomla! may returns code 200 </li></ul>
  23. 23. e – Recent additions: 404 page <ul><li>Better than 1.5, but not enough </li></ul>
  24. 24. e – Recent additions: 404 page <ul><li>Help user </li></ul><ul><li>Keep user on your site </li></ul>
  25. 25. e – Recent additions: mobile <ul><li>easy support for mobile users </li></ul>
  26. 26. e – Recent additions: Analytics <ul><li>SEO is measuring things </li></ul><ul><li>many Joomla users don't </li></ul><ul><li>make it easy </li></ul><ul><li>make it better </li></ul><ul><li>Choice: Google Analytics </li></ul>
  27. 27. e – Recent additions: Analytics <ul><li>Collect analytics data </li></ul><ul><li>Flexible, easy </li></ul>
  28. 29. e – Recent additions: Analytics <ul><li>manager: more powerful </li></ul>
  29. 30. e – Recent additions: better <ul><li>collect more data than G! </li></ul><ul><li>more to come (separate extension) </li></ul>
  30. 31. e – Recent additions: Canonical <ul><li>automatic handling of </li></ul><ul><li>rel=canonical </li></ul><ul><li>Virtuemart, Flexicontent </li></ul><ul><li>also in headers, for PDF </li></ul>
  31. 32. <ul><li>F I N </li></ul><ul><li>(the end) </li></ul>

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